Ads, Like Spies, Are Not What They Seem in 'Whiskey Cavalier' Spots 02.25.2019 Are you looking to take your relationship to the next level? How about wedding rings that also serve as tranquilizer darts? Or a honeymoon to a location that could spontaneously blow up on you? All of these notions appear as faux ads that evolve into clever promos in ABC's campaign for new spy-meets-spy series Whiskey Cavalier. The show stars Scott Foley as tough-but-tender FBI agent Will Chase (code name: Whiskey Cavalier) and Lauren Cohan as his new partner, Francesca "Frankie" Trowbridge, who has no interest in hearing his theories about love and life. The campaigns was conceived and shot by advertising agency Deutsch working with ABC Entertainment Marketing. "The chemistry and interplay between Scott Foley and Lauren Cohan in Whiskey Cavalier is reminiscent of some blockbuster shows of the past, such as Moonlighting. The show's creator even describes the series as 'Mission: Impossible smashes into Cheers.' We wanted to leverage the comedic, fun side of this series in a fresh, buzzy way," said Rebecca Daugherty, ABC executive vice president, marketing. Whiskey Cavalier comes from writer/executive producer David Hemingson (Don't Trust the B-- in Apt. 23) and executive producer Bill Lawrence (Scrubs, Cougar Town, Spin City) with Warner Bros. Television. Besides Foley (Scandal, The Unit, Felicity) and Cohen (The Walking Dead) The series also stars Ana Ortiz as Susan Sampson, Tyler James Williams as Edgar Standish and Vir Das as Jai Datta. Besides the above spot, ABC and Deutsch created an entire campaign, including the pieces below: Romantic Detonations Dossier Tampon Whiskey Cavalier premieres Wednesday, Feb. 27, at 10/9 c after getting a post-Oscars sneak peek. CREDITS Network: ABC Executive Vice President, Marketing: Rebecca Daugherty Senior Vice President, Marketing Creative: Jill Gershman Vice President, Marketing Creative: Val McMichael VP, Production: Bob Schefferine Executive Creative Director: Charlie Bowyer Creative Director: Andy Munsey Agency: Deutsch Chief Digital Officer, North America: Pete Favat Executive Producer: Calleen Colburn Producer: Trevor Alexander Creative Director: Lesley Coleman Creative Director: Julie Liu Senior Art Director: Cat Ogeltree Senior Art Director: David Mugford Senior Copywriter: Rachel Ma EVP, Group Account Director: Matt Matzen Account Director: Eneida Elenes Production: Steelhead DP: Johan Palm Managing Director: Ted Markovic Executive Producer: Christoph Kauffman Line Producer: Tony McGarry Editor: Ian Paxton Executive Producer: Adam Becht Sr. Producer: Lauren Roth Assistant Editor: Ryan Khoury Associate Director of Post Production: Austin Meyers Comp Supervisor: Blake Loyd Nuke Artists: Mike Reigle, Mani Trump, Justin Pascal CG Supervisor: Patton Tunstall Director of Motion Graphics: Kennon Fleisher Lead After Effects Artist: Luis de Leon Assistant After Effects Artist: Jonathan Minaya Telecine: Company 3 Colorist Sean Coleman EP Ashley McKim Producer Matt Moran Mix: Eleven Sound Mixers: Jeff Payne (Romantic Detonations &L'Espionnage), Ben Freer (S.P.Y Tampon & Dossier) EP: Melissa Elston Producer: Imani Franklin.