<p> Commercial Worksheet (Poduct, demographics, price, format, research)</p><p>Names:______Student #______</p><p>Commercial # ______</p><p>What is the product/service that you are going to sell?______</p><p>Describe your average customer:( Demographics)  Age, ______  Male -  Female -  Both  Hobbies:______ Other characteristics: ______</p><p>What is the price of your product? Material Cost Per Item:------______Labor Cost Per Item------______(For clarification talk to teacher) Profit------______(10% - 50% mark up) Subtotal - Factory Price------______(the price the distributor pays) Wholesale Price------______(20%±) (The price the store pays) Retail Price------______(20%±) (The price the customer pays)</p><p>Is the above Retail Price competitive?  - Yes  - No</p><p>What Commercial Format are you going to use?  Testimonial  Story Line  Demonstration  Analogy</p><p>Complete the “Market Research Survey”.</p><p>This is how your commercial will be evaluated:</p><p>Commercial # Did the Is the Price Do you Do you feel Did the Quality of the commercial Reasonable? understand this commercial over all target the what is being commercial leave you commercial appropriate sold? would sell the with a good customer? product? feeling? 1 – 2 – 3 – 4 1 – 2 – 3 – 4 1 – 2 – 3 – 4 1 – 2 – 3 – 4 1 – 2 – 3 – 4 1 – 5 – 7 – 10</p>