PRESENTED BY PRESENTED BY SPONSORSHIP OPPORTUNITIES WHO WE ARE Fun for you, good for Madison Our mission at Madison Festivals, Inc. is to enrich our community by bringing together people, businesses, and charities. Incorporated on April 5, 1993, Madison Festivals, Inc. (MFI) was formed exclusively to organize and manage charitable events for the education, participation, and entertainment of the public in the area of Madison, Wisconsin. These events enhance Madison’s reputation as a great city to live in and visit, build community around volunteering, supporting local businesses and provide over $100,00 annually to many local charities and non-profits. MFI owns the Taste of Madison, Madison Marathon and Run Madtown. The events are managed and produced by contracting with Madison-based event management company, Race Day Events. A MADISON FESTIVALS PRODUCTION PRESENTED BY PRESENTED BY RUN MADTOWN MADISON MARATHON FRIDAY - SUNDAY FRIDAY - SUNDAY MAY 25 - 26, 2019 NOVEMBER 8-10, 2019 Run Madtown is a Saturday night-time Kids, 5K & 10K and a Sunday half Marathon over Memorial Day weekend. The Madison Marathon and half Marathon are run on Sunday morning of Veterans’ Day weekend. All races start and finish on Madison’s iconic Capitol Square and have courses that highlight surrounding Madison neighborhoods, famous sites and the University of Wisconsin campus. Run Madtown and the Madison Marathon both kick off with two-day pre-race expos at historical Monona Terrace and are brought to close on Sunday with post-race parties presented by Michelob Ultra. A great race in a Capital Place! In 2018 approximately 7,000 participants and over 36,000 cheering fans attended these events. MADISON MARATHON & RUN MADTOWN WHY SPONSOR? 12.5% GROWTH An increased focus on healthy lifestyles has increased participation in MFI’s events by over 40% in the past five years. We attract over 30,000 individuals and generate millions of impressions each year, and demand for our events continues to grow. Let us show you why organizations choose to invest in our events year after year. If ideas come to mind as you review the enclosed material, feel free to contact us to discuss ways we can customize a package to take advantage of the exposure opportunities we have to offer. SPONSORSHIP BENEFITS • CORPORATE SOCIAL RESPONSIBILITY • INCREASED SALES • COMMUNITY INVOLVEMENT • BRAND AWARENESS • HEALTH AND WELLNESS • NETWORKING OPPORTUNITIES • INCREASED VISIBILITY • EMPLOYEE WELLNESS AND ENGAGEMENT SPONSORSHIP ENTITLEMENTS • MARKETING AND EVENT PROMOTIONS • PRINT MEDIA EXPOSURE • WEARABLES AND MERCHANDISE • BRANDED AID STATION • FINISH LINE SIGNAGE AND • HEALTH AND FITNESS EXPO BOOTHS RECOGNITION • SPACE AT EVENTS + RACE FINISHER AREA MADISON MARATHON & RUN MADTOWN BY THE NUMBERS THE RACE Total Expected 2019 Participants 7,500 Total Expected 2019 Attendance 36,000 Sponsors/Partners Involved 3+ Years - 9 Sponsors/Partners Involved 5+ Years -6 Official CharitiesBadger Honor Flight & My Team Triumph Volunteers 4,000+ Registrations received online 99% Total Facebook Fans 11,833 Unique Website Visitors xxxx+ Total Email Recipients (xx sends) xxxx+ THE RUNNERS Full Marathon Male 57% Female 43% 5K/10K/Half Marathon Female 61% Male 39% Female Avg. age 34 Male Avg. age 39 Youth 13% Avg. Household Income $90,000 Household Incomes $90K+ - 31% Have College Degrees 67% Reside in Wisconsin 53.1% Dane County 44.8% - Madison 31.6% College Grads 43% - Post-Grad 40% First-timers 32% Avg. events entered per year 8 Run 12 months a year 78% Running for charity 60% Total donations since 2006 - $301,500 MADISON MARATHON & RUN MADTOWN SPONSORSHIP LEVELS LISTED BELOW ARE SUGGESTED OPTIONS WITH PRICES REFLECTING PARTICIPATION IN BOTH EVENTS. ALL SPONSORSHIP PACKAGES CAN BE TAILORED TO FIT YOUR ORGANIZATIONS DESIRED SCOPE AND NEEDS. PLEASE CONTACT US TO DISCUSS CUSTOMIZED OR INDIVIDUAL EVENT PRICING OPTIONS. NOTE: CATEGORY EXCLUSIVE AGREEMENTS CURRENTLY IN PLACE FOR HEALTHCARE (THROUGH 2023) AND ALCOHOLIC BEVERAGES (THROUGH 2019). TITLE SPONSOR – $85,000 (FOR 3 YEARS) • Minimum 3-year commitment • Existing event names and logos re-branded to include company logo and travels anywhere the events are mentioned (The XYZ Company Madison Marathon and XYZ Company Run Madtown • 10x20 foot vendor booth spaces at race expos and post-race parties • Dedicated company presentation/exhibition opportunities • Company logo on the official race shirt • Company logo on official race merchandise • Company representative to serve as Master of Ceremonies announcing official race starts and award presentations • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 18 total print ads - Capital Times - 7 total print ads - Madison.com - 8 total digital ads (2.8 million impressions) • Company name mentions by race announcer throughout all races • Company logo on events Homepage and Sponsors web pages • Company logo on events Registration web pages • Company logo included in all event related email newsletters • Company logo included on the back of the over 500 volunteer t-shirts MADISON MARATHON & RUN MADTOWN SPONSORSHIP LEVELS (CONT) PRESENTING SPONSOR - $40,000 • NOTE: This sponsorship would be shared with SSM Health as an existing Presenting Sponsor • Existing event names and logos re-branded to include company logo and travels anywhere the events are mentioned (The Madison Marathon Presented by SSM Health and XYZ Company and Run Madtown Presented by SSM Health and XYZ Company) • 10x20 foot vendor booth spaces at race expos and post-race parties• Complimentary 20x20 foot tent at the Post-Race Party • Dedicated company presentation/exhibition opportunities • Company logo on the official race shirt • Company logo on official race merchandise • Company representative to serve as Master of Ceremonies announcing official race starts and award presentations • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 18 total print ads - Capital Times - 7 total print ads - Madison.com - 8 total digital ads (2.8 million impressions) • Company name mentions by race announcer throughout all races • Company logo on events Homepage and Sponsors web pages • Company logo on events Registration web pages • Company logo included in all event related email newsletters • Company logo included on the back of the over 500 volunteer t-shirts START/FINISH LINE SPONSOR – $15,000 • Company logo displayed on Start/Finish truss banners (both races share common Start/ Finish lines) • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 18 total print ads - Capital Times - 7 total print ads - Madison.com - 8 total digital ads (2.8 million impressions) • Company representative to serve as Master of Starting Line Ceremonies announcing official race starts • Company name mentions by race announcer throughout all races • Company logo on events Sponsors web pages • Company logo on events Registration web pages • Company logo included in all event related email newsletters • Company logo included on the back of the over 500 volunteer t-shirts MADISON MARATHON & RUN MADTOWN SPONSORSHIP LEVELS (CONT) START/FINISH CHUTE SPONSOR – $10,000 • Company logo displayed on 100 feet of Start/Finish chute fence signage (both races share common Start/Finish chutes) • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 18 total print ads - Capital Times - 7 total print ads - Madison.com - 8 total digital ads (2.8 million impressions) • Company representative to serve as Master of Starting Line Ceremonies announcing official race starts • Company name mentions by race announcer throughout all races • Company logo on events Sponsors web pages • Company logo on events Registration web pages • Company logo included in all event related email newsletters • Company logo included on the back of the over 500 volunteer t-shirts EXPO PRESENTING SPONSOR – $7,500 • Both events host two-day race expos currently at the Monona Terrace (site subject to change), company name included with all expo references leading up to and throughout the events (The Madison Marathon Race Expo Presented by XYZ Company and the Run Madtown Race Expo Presented by XYZ Company • Company logo displayed throughout expo • 10x20 foot vendor booth space • Dedicated company presentation/exhibition opportunities • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 9 total print ads - Capital Times - 3 total print ads - Madison.com - 4 total digital ads (1.4 million impressions) • Company name mentions by race announcer throughout all races • Company logo on events Sponsors web pages • Company name and logo on events Expo web pages • Company logo on events Registration web pages • Company logo included in all event related email newsletters • Company name included in all event expo related email newsletters • Company logo included on the back of the over 500 volunteer t-shirts MADISON MARATHON & RUN MADTOWN SPONSORSHIP LEVELS (CONT) MILE MARKER SPONSOR – $5,000 • Company logo displayed on 57 total mile marker signs (RM 5K/10K/Half – 19 mile markers, MM Full/Half – 39 mile markers) • Company logo included in Capital Newspapers pre-event ad publications - Wisconsin State Journal - 9 total print ads - Capital Times - 3 total print ads - Madison.com - 4 total digital ads (1.4 million impressions) • Company name mentions by race announcer throughout all races • Company logo on events Sponsors