<p>Designing for competitive advantage</p><p>Organizational structure Development Process and organizations-pp 13-33 Ulrich,K.T & Eppinger, S.D (2000). Product Design and Development, McGraw-Hill.</p><p>Organization for new product development-pp 64-87 Jones,T (1996) New product development: An introduction into a multifunctional process. Oxford UK</p><p>Issues impacting on the pre-development stage of product development Reading: Organizational Behavior and Global Economy- pp 64-93 Wood.J, Wallace.J , Zeffane.R, Schermerhorn.J, Hunt.J, Osborn.R (1998) Organizational Behavior </p><p>Hofsted,G (1993) Cultural constraints in Management Theories. Academy of Management Executives</p><p>Harel,D & Prabhu G (1999). Designing for other cultures: A strategic Approach. Design Management Journal.</p><p>Group Dynamic theory Readings Group dynamics-pp 309-337 Vecchio, R.P., Hearn, G., & Southey G (1996) Organizational Behaviour.</p><p>Cross-functional interaction on Product development and their impact in project performance Ruekert, R.W (1995). Design management Journal </p><p>Case study Digital Equipment Corporation Freeze, K.J. (1991): The VT320 Video Text terminal </p><p>Communication Reading: Interpersonal and organizational communication- pp 407-430 Stoner, J.A.F., Yetton, P.W Craig, J.F, & Johnston ,K.D (1994) Management</p><p>Meetings Build Strategic Relationships. 11(2), 63-66 Daniels, W.R. (2000) Design management Journal Case study Digital Equipment Corporation Freeze, K.J. (1991): The VT320 Video Text terminal</p><p>Decision Making Reading Problem solving and Decision Making- pp 127-154 Stoner, J.A.F., Yetton, P.W Craig, J.F, & Johnston ,K.D (1994) Management</p><p>Case study Braun AG Freeze, K.J (1998), Designing and Development for a New Oral care category.</p><p>Power and politics in organizations Readings Power – pp 194-214 Dunford, R (1992). Organizational Behaviour: An Organizational Analysis Perspective</p><p>Style manual: Report writing Winckel, A., & Hart, B (1996). Report Writing Style Guide for Engineering Students Internet Resources</p><p>Design engine www.design-engine.com</p><p>Fast Company www.fastcompany.com/homepage/</p><p>Imagitrends- Remember the future! http://pages.prodigy.net/imagiweb</p><p>Design Management Institute (USA) www.dmi.org</p><p>Design library www.dh.umu.se/design_lib/design_library.html</p><p>International council of societies of industrial designers www.icsid.org/</p><p>Design council (UK) www.design-council.org.uk/index.html</p><p>Design Research Society (UK) www.drs.org.uk</p><p>Design Exchange (Canada) www.designexchange.org/</p><p>Core77 www.core77.com</p>