<p>Weekly Review Quiz as of 2008-07-10 Marketing </p><p>Adidas Bets Big on Beijing by Mei Fong 07/03/2008 http://online.wsj.com/article/SB121502808513023827.html </p><p>1. Which sportswear giant is opening its biggest store in the world in China? a) Nike b) Reebok * c) Adidas d) Puma e) New Balance</p><p>Retailers Start to Get Ready for School by Cheryl Lu-Lien Tan 07/07/2008 http://online.wsj.com/article/SB121538851286131129.html </p><p>2. Which season of the year is the retail industry's biggest selling period? a) Back to school * b) Christmas c) Easter d) July 4th e) April 15th (after tax refunds)</p><p>3. In which retail market is the back-to-school season expected to be fiercest? a) The high-end luxury market b) The low-end discount market * c) The middle market consisting of retailers like Kohl's and J.C. Penney d) The big box market among retailers like Home Depot e) The boutique market</p><p>Targeted Ads Raise Privacy Concerns by Emily Steel and Vishesh Kumar 07/08/2008 http://online.wsj.com/article/SB121548469430734901.html </p><p>4. What does the NebuAd software do? a) Blocks consumers from web sites that are considered offensive or inappropriate. b) Surveys consumers during their web surfing sessions to gauge their product interest. c) Tracks the content of consumers' online shopping baskets to determine their purchase habits. * d) Tracks customers on the web and categorizes them by their viewing habits. e) All of the above. 5. What is the principal reason why so many companies are interested in the NebuAd trials? a) NebuAd has a patented technique that other companies are eager to buy. * b) Advertisers and media companies want to target customers across platforms to drive ad revenues. c) The FTC is considering a ruling that would make NebuAd's techniques illegal. d) NebuAd targets consumers based on illegal activities. e) NebuAd software will soon be embedded in every copy of Windows that is sold in the future.</p>