<p> COOL HAND LUKE</p><p>Cool Hand Luke is a film that represents the disadvantages of the uses of punishment and negative reinforcement to change behavior. Punishment decreases the frequency of a behavior. Negative reinforcement increases the likelihood of a response by removing or preventing an unpleasant stimulus. Both are expedient, sometimes necessary, measures. They have drawbacks, though.</p><p>1. Give an example from the film for each of the following drawbacks of behavior modification. </p><p>2. Think of a time in your life when you experienced them as well.</p><p>A. Anger and fear are side effects. The biggest lesson the victim of punishment may learn is to hate the punisher.</p><p>B. The whole situation may lead to total avoidance. For example, a child who is severely punished for breaking a family rule may run away from home.</p><p>C. What appears to be a punishment may actually be reinforcement. For instance, a student who is publicly scolded in class may enjoy the attention.</p><p>D. Punishment may encourage peer glorification of the sufferer. The “martyr’s” behavior may be imitated.</p>