<p> METHODOLOGIE: ANALYSER UN DOCUMENT ICONOGRAPHIQUE</p><p>1) Identify / presentation:</p><p>- The document is a photo / photograph , drawing, comic strip, painting, book cover, newspaper front poster, watercolor, collage, photography, commercial / an ad / an advert (=publicité), a cartoon (=dessin humoristique), a caricature, a snapshot (= ______), a chart (=graphique), a map (carte) in color , in black and white</p><p>2) Its origin : - We can suppose / we can imagine… - It dates from. . . - It comes from. . . / It is an extract (=extrait) from . . . - It is an commercial for . . . - We can suppose it appeared in … recently/ a long time ago / years ago - It was drawn (= tiré de) by . . . / painted by . . . / taken by . . . / made by. . a painter / a photographer / a cartoonist / an advertiser. . .</p><p>3) Describe: Speak about the different elements you see: </p><p>Dites ici uniquement ce que vous voyez, mais pas encore ce que vous en déduisez. Répondez aux questions en WH-: "Who?" "Where?" "When?" Commencez toujours par ce qui frappe l'œil en premier pour parler plus tard des détails.</p><p> a) its composition : - It consists of. . . / It is composed of. . . - There is a caption (=légende) / a title / a text / a bubble (= bulle), frames - It shows. . . / It features / it portrays . . . - It is a close-up (= gros plan) / medium shot / long shot / low angle shot / a high angle shot.</p><p> b) locate the places and characters: - The scene takes place (=se passe, se déroule) in. / the scene is set in . . Where the elements are located:</p><p>- In the foreground / background, in the middle, on the left / right, - In the top left corner, in the bottom right corner - Behind / in front of / on the right / on the left / above / beneath, between, under. . .  c) Characters: looks, clothing, attitude: - They are wearing, - They look + adj, they seem; - They look like + nom</p><p> d) The product:</p><p> e) The atmosphere: -The general atmosphere is sad / romantic / funny / crazy / serious / ironical / mysterious / unusual / relaxed / tense / ordinary / sophisticated…  f) The slogan: it’s funny, catchy, ironic…</p><p> g) The text</p><p>4) Analyze :</p><p>- Name of product + what it evokes - The attitude of the character: What it suggests. - Colors: cool, aggressive; symbol? It represents / symbolizes</p><p>- Message of the text: key words: it conveys (= exprimer, traduire, évoquer) an impression of …</p><p>- It raises the question of (= soulever la question)… - The advertiser’s intention and the target audience. It is aiming at … - the target is, the aim of the document is to denounce, criticize / decry / disparage.</p><p>- The subject is ... / The topic is ... / This issue is topical.(= d’actualité) - We can conclude that ... / We can imagine that ... / We can infer that ... / We can deduce that ... / It illustrates.... / - It refers to ... / It is about ... / It deals with… /...</p><p>5) Give your opinion: - What you think: to my mind, for my part I think, as far as I’m concerned… - I find this document funny / hilarious / shocking / foolish / superficial / accurate / old-fashioned / intriguing / thought – provoking / exaggerated / far- fetched . - Effective or not? Successful or is it a flop?</p><p>Remarque: On utilise le présent BE – ING pour les descriptions dans les documents iconographiques.</p>