JNLR/Ipsos MRBI 2009/4 Data 2009

Statistical Tables SIGs Report January to December 2009JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3065║ 1495 1569 1829 852║ 2074 991 492║ 256 268 679 577 490 384 411║ 524 1203 1862 1524║ ║ 87%║ 86% 88% 85% 88%║ 87% 86% 88%║ 91% 86% 86% 87% 88% 87% 83%║ 89% 87% 87% 87%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2589║ 1269 1320 1561 701║ 1761 828 410║ 211 219 530 467 424 352 385║ 430 960 1629 1216║ ║ 73%║ 73% 74% 73% 72%║ 74% 72% 73%║ 75% 71% 67% 71% 76% 80% 78%║ 73% 70% 76% 69%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3070║ 1544 1526 1822 889║ 2125 945 508║ 245 263 708 599 503 385 366║ 508 1216 1854 1571║ ║ 87%║ 89% 85% 85% 92%║ 89% 82% 91%║ 87% 85% 90% 91% 91% 87% 74%║ 86% 88% 86% 89%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2368║ 1213 1155 1406 670║ 1627 740 388║ 169 204 548 451 394 311 291║ 372 921 1447 1204║ ║ 67%║ 70% 65% 66% 69%║ 68% 64% 70%║ 60% 66% 70% 68% 71% 70% 59%║ 63% 67% 67% 69%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1703║ 870 834 954 533║ 1110 594 303║ 171 174 456 358 265 165 114║ 345 802 902 988║ ║ 48%║ 50% 47% 44% 55%║ 47% 51% 54%║ 61% 56% 58% 54% 48% 37% 23%║ 58% 58% 42% 56%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1564║ 787 776 864 507║ 985 578 306║ 175 181 439 336 240 127 65║ 356 795 769 956║ ║ 44%║ 45% 43% 40% 52%║ 41% 50% 55%║ 62% 58% 56% 51% 43% 29% 13%║ 60% 58% 36% 54%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1615║ 806 808 887 516║ 952 662 315║ 208 203 467 343 231 106 56║ 412 878 736 1013║ ║ 46%║ 46% 45% 41% 53%║ 40% 57% 56%║ 74% 66% 59% 52% 42% 24% 11%║ 70% 64% 34% 58%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1101║ 541 560 577 348║ 608 493 220║ 166 155 323 214 151 68 25║ 321 644 457 692║ WALKMAN ║ 31%║ 31% 31% 27% 36%║ 26% 43% 39%║ 59% 50% 41% 32% 27% 15% 5%║ 54% 47% 21% 39%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 207║ 105 102 116 66║ 122 85 42║ 27 21 57 39 36 19 9║ 48 105 102 117║ ║ 6%║ 6% 6% 5% 7%║ 5% 7% 8%║ 9% 7% 7% 6% 6% 4% 2%║ 8% 8% 5% 7%║ ║ ║ ║ ║ ║ ║ NONE ║ 65║ 36 29 42 13║ 39 26 10║ 5 9 16 12 8 7 8║ 14 30 35 37║ ║ 2%║ 2% 2% 2% 1%║ 2% 2% 2%║ 2% 3% 2% 2% 1% 2% 2%║ 2% 2% 2% 2%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 500 Q2 TYPES OF RADIO IN HOUSEHOLD ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ FIXED RADIO ║ 3065║ 428 865 741 793 174 63║ 1293 1534 238 122║ 838 811 877 539║ 1868 1197║ ║ 87%║ 90% 88% 87% 84% 88% 74%║ 89% 86% 84% 84%║ 86% 87% 90% 84%║ 86% 87%║ ║ ║ ║ ║ ║ ║ PORTABLE RADIO ║ 2589║ 361 719 617 659 161 71║ 1080 1276 232 119║ 604 714 739 532║ 1503 1085║ ║ 73%║ 76% 73% 73% 70% 82% 83%║ 74% 71% 82% 82%║ 62% 77% 76% 83%║ 70% 79%║ ║ ║ ║ ║ ║ ║ CAR RADIO ║ 3070║ 448 884 762 722 186 69║ 1332 1484 254 132║ 805 847 849 569║ 1823 1247║ ║ 87%║ 94% 90% 90% 76% 94% 80%║ 92% 83% 90% 90%║ 82% 91% 87% 89%║ 84% 91%║ ║ ║ ║ ║ ║ ║ LONG WAVE RADIO ║ 2368║ 343 681 585 577 134 47║ 1025 1162 181 96║ 638 605 707 418║ 1429 939║ ║ 67%║ 72% 70% 69% 61% 68% 55%║ 70% 65% 64% 66%║ 65% 65% 72% 65%║ 66% 69%║ ║ ║ ║ ║ ║ ║ RADIO VIA TV SET ║ 1703║ 263 530 419 407 66 19║ 793 826 85 41║ 526 459 453 267║ 1104 599║ ║ 48%║ 55% 54% 49% 43% 34% 22%║ 54% 46% 30% 28%║ 54% 49% 46% 42%║ 51% 44%║ ║ ║ ║ ║ ║ ║ RADIO VIA PC/INTERNET ║ 1564║ 276 534 370 311 57 15║ 810 681 72 33║ 521 412 395 235║ 1049 514║ ║ 44%║ 58% 55% 44% 33% 29% 18%║ 56% 38% 26% 22%║ 53% 44% 40% 37%║ 49% 38%║ ║ ║ ║ ║ ║ ║ RADIO ON MOBILE PHONE ║ 1615║ 261 502 403 370 59 19║ 763 773 78 31║ 540 436 421 217║ 1058 557║ ║ 46%║ 55% 51% 48% 39% 30% 22%║ 52% 43% 28% 21%║ 55% 47% 43% 34%║ 49% 41%║ ║ ║ ║ ║ ║ ║ RADIO ON MP3 PLAYER/ ║ 1101║ 174 353 278 240 44 12║ 527 518 56 25║ 373 325 259 144║ 728 373║ WALKMAN ║ 31%║ 37% 36% 33% 25% 22% 14%║ 36% 29% 20% 17%║ 38% 35% 27% 23%║ 34% 27%║ ║ ║ ║ ║ ║ ║ DIGITAL RADIO (DAB) ║ 207║ 46 71 43 39 6 2║ 116 83 8 3║ 100 60 27 20║ 152 55║ ║ 6%║ 10% 7% 5% 4% 3% 2%║ 8% 5% 3% 2%║ 10% 6% 3% 3%║ 7% 4%║ ║ ║ ║ ║ ║ ║ NONE ║ 65║ 6 18 14 23 2 1║ 25 37 3 2║ 18 15 23 9║ 44 21║ ║ 2%║ 1% 2% 2% 2% 1% 1%║ 2% 2% 1% 2%║ 2% 2% 2% 1%║ 2% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 2253║ 1117 1136 1306 739║ 1521 732 417║ 221 209 545 494 395 244 145║ 430 975 1278 1248║ home) ║ 64%║ 64% 64% 61% 76%║ 64% 63% 75%║ 79% 67% 69% 75% 71% 55% 29%║ 73% 71% 59% 71%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2051║ 1023 1028 1189 675║ 1385 666 380║ 202 189 506 450 363 216 126║ 390 896 1155 1144║ ║ 58%║ 59% 57% 55% 70%║ 58% 58% 68%║ 72% 61% 64% 68% 65% 49% 26%║ 66% 65% 54% 65%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 421║ 203 218 250 136║ 277 144 76║ 43 39 94 91 69 53 32║ 82 176 245 224║ ║ 12%║ 12% 12% 12% 14%║ 12% 12% 14%║ 15% 13% 12% 14% 12% 12% 7%║ 14% 13% 11% 13%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 794║ 394 399 469 268║ 493 300 170║ 80 96 245 167 121 59 27║ 176 421 373 508║ ║ 22%║ 23% 22% 22% 28%║ 21% 26% 30%║ 28% 31% 31% 25% 22% 13% 5%║ 30% 31% 17% 29%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 1991║ 1013 979 1143 612║ 1313 678 346║ 196 197 522 413 316 205 144║ 392 914 1078 1131║ ║ 56%║ 58% 55% 53% 63%║ 55% 59% 62%║ 70% 63% 66% 63% 57% 46% 29%║ 66% 66% 50% 64%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2699║ 1338 1361 1606 807║ 1820 879 460║ 234 253 648 536 434 314 280║ 487 1136 1563 1437║ ║ 76%║ 77% 76% 75% 83%║ 77% 76% 82%║ 83% 82% 82% 81% 78% 71% 57%║ 82% 82% 73% 82%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 3183║ 1565 1618 1901 930║ 2148 1035 528║ 273 289 746 628 510 383 353║ 562 1308 1875 1664║ ║ 90%║ 90% 90% 89% 96%║ 90% 90% 95%║ 97% 93% 95% 95% 92% 87% 71%║ 95% 95% 87% 95%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2042║ 993 1048 1193 663║ 1376 666 386║ 205 194 524 436 334 207 142║ 399 923 1119 1154║ ║ 58%║ 57% 59% 56% 68%║ 58% 58% 69%║ 73% 63% 67% 66% 60% 47% 29%║ 67% 67% 52% 66%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 186║ 100 86 110 61║ 126 60 42║ 19 17 58 46 30 12 4║ 36 94 92 121║ ║ 5%║ 6% 5% 5% 6%║ 5% 5% 8%║ 7% 5% 7% 7% 5% 3% 1%║ 6% 7% 4% 7%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1601║ 783 818 871 536║ 908 693 324║ 234 217 463 333 233 87 33║ 452 915 686 1014║ ║ 45%║ 45% 46% 41% 55%║ 38% 60% 58%║ 83% 70% 59% 50% 42% 20% 7%║ 76% 66% 32% 58%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 501 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 2253║ 408 746 541 426 106 27║ 1154 966 133 69║ 730 571 579 373║ 1474 779║ home) ║ 64%║ 86% 76% 64% 45% 54% 31%║ 79% 54% 47% 47%║ 75% 61% 59% 58%║ 68% 57%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 2051║ 385 691 489 383 81 20║ 1076 873 102 53║ 703 509 520 318║ 1404 647║ ║ 58%║ 81% 71% 58% 41% 41% 24%║ 74% 49% 36% 36%║ 72% 55% 53% 50%║ 65% 47%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 421║ 64 137 98 81 31 9║ 202 179 40 20║ 108 127 97 89║ 232 188║ ║ 12%║ 14% 14% 12% 9% 16% 10%║ 14% 10% 14% 14%║ 11% 14% 10% 14%║ 11% 14%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 794║ 164 272 169 157 24 7║ 436 327 31 15║ 248 269 173 104║ 532 261║ ║ 22%║ 34% 28% 20% 17% 12% 9%║ 30% 18% 11% 11%║ 25% 29% 18% 16%║ 25% 19%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 1991║ 320 619 503 457 70 22║ 939 960 92 45║ 687 532 489 283║ 1350 642║ ║ 56%║ 67% 63% 59% 48% 35% 26%║ 65% 54% 33% 31%║ 70% 57% 50% 44%║ 62% 47%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 2699║ 398 799 679 678 108 36║ 1197 1358 145 70║ 845 701 769 384║ 1768 931║ ║ 76%║ 84% 82% 80% 72% 55% 42%║ 82% 76% 51% 48%║ 86% 75% 79% 60%║ 82% 68%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 3183║ 448 914 787 813 164 58║ 1362 1599 222 115║ 926 820 890 547║ 1996 1188║ ║ 90%║ 94% 93% 93% 86% 83% 67%║ 94% 89% 78% 79%║ 95% 88% 91% 86%║ 92% 87%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 2042║ 352 656 502 413 91 27║ 1009 914 119 57║ 595 593 552 301║ 1287 754║ ║ 58%║ 74% 67% 59% 44% 46% 32%║ 69% 51% 42% 39%║ 61% 64% 57% 47%║ 60% 55%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 186║ 58 73 30 19 5 0║ 131 49 6 2║ 64 74 35 12║ 128 57║ ║ 5%║ 12% 7% 4% 2% 3% 1%║ 9% 3% 2% 2%║ 7% 8% 4% 2%║ 6% 4%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 1601║ 268 532 392 332 60 17║ 800 724 78 34║ 533 433 402 234║ 1072 530║ ║ 45%║ 56% 54% 46% 35% 31% 20%║ 55% 40% 27% 23%║ 54% 46% 41% 37%║ 50% 39%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 149║ 67 81 96 55║ 95 54 32║ 12 16 47 34 21 12 6║ 28 75 73 98║ home) ║ 4%║ 4% 5% 4% 6%║ 4% 5% 6%║ 4% 5% 6% 5% 4% 3% 1%║ 5% 5% 3% 6%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 140║ 63 77 90 51║ 87 53 30║ 11 16 45 31 20 10 6║ 27 72 67 93║ ║ 4%║ 4% 4% 4% 5%║ 4% 5% 5%║ 4% 5% 6% 5% 4% 2% 1%║ 5% 5% 3% 5%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 12║ 6 6 8 5║ 9 3 2║ 1 1 2 3 2 1 1║ 2 5 7 7║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 1% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 76║ 38 37 43 25║ 42 34 17║ 8 13 21 16 10 4 2║ 21 42 33 51║ ║ 2%║ 2% 2% 2% 3%║ 2% 3% 3%║ 3% 4% 3% 2% 2% 1% 0%║ 4% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 96║ 53 43 60 28║ 57 38 17║ 8 9 26 23 16 7 7║ 18 44 52 58║ ║ 3%║ 3% 2% 3% 3%║ 2% 3% 3%║ 3% 3% 3% 3% 3% 2% 1%║ 3% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 41║ 23 18 25 10║ 22 19 6║ 3 6 14 6 7 2 2║ 9 23 18 26║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 2% 2% 1% 1% 1% 0%║ 2% 2% 1% 1%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 13║ 6 6 9 4║ 9 4 3║ 1 1 3 3 2 1 2║ 2 5 7 7║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 1%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 44║ 26 18 25 11║ 27 17 8║ 4 4 16 7 8 3 2║ 8 24 20 27║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 1% 2% 1% 1% 1% 0%║ 1% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 40║ 20 20 21 11║ 20 20 9║ 7 7 11 8 4 2 1║ 14 26 14 26║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 2%║ 3% 2% 1% 1% 1% 1% 0%║ 2% 2% 1% 1%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 61║ 31 30 36 24║ 40 21 11║ 6 6 22 14 8 3 2║ 12 34 27 42║ ║ 2%║ 2% 2% 2% 3%║ 2% 2% 2%║ 2% 2% 3% 2% 2% 1% 0%║ 2% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 502 Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Any internet access (in ║ 149║ 18 40 37 40 12 2║ 58 77 14 6║ 35 34 39 41║ 70 79║ home) ║ 4%║ 4% 4% 4% 4% 6% 2%║ 4% 4% 5% 4%║ 4% 4% 4% 6%║ 3% 6%║ ║ ║ ║ ║ ║ ║ Broadband internet access║ 140║ 17 38 36 37 11 2║ 54 73 13 6║ 31 33 37 38║ 64 76║ ║ 4%║ 4% 4% 4% 4% 6% 2%║ 4% 4% 5% 4%║ 3% 4% 4% 6%║ 3% 6%║ ║ ║ ║ ║ ║ ║ Regular internet access ║ 12║ 1 4 2 4 1 -║ 6 6 1 0║ 4 2 2 3║ 8 4║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 1%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Mobile broadband ║ 76║ 13 25 18 16 3 1║ 39 33 4 1║ 24 20 18 13║ 46 30║ ║ 2%║ 3% 3% 2% 2% 1% 1%║ 3% 2% 1% 1%║ 2% 2% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Plasma TV or LCD TV ║ 96║ 16 26 24 23 5 2║ 42 47 7 3║ 37 21 23 16║ 62 34║ ║ 3%║ 3% 3% 3% 2% 2% 3%║ 3% 3% 2% 2%║ 4% 2% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Digital TV service ║ 41║ 6 11 10 12 2 1║ 17 21 2 2║ 13 7 9 12║ 25 16║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ DVD Player/ Recorder ║ 13║ 3 3 2 4 1 0║ 6 6 1 0║ 4 2 4 3║ 8 5║ ║ 0%║ 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Digital Camera/Camcorder ║ 44║ 6 14 10 11 2 1║ 20 21 4 1║ 16 7 12 9║ 30 14║ ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ BlackBerry ║ 40║ 7 14 10 7 1 1║ 21 17 2 0║ 13 9 13 5║ 24 16║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ iPod/MP3 Player ║ 61║ 6 16 17 18 2 1║ 22 35 4 1║ 25 10 16 9║ 40 21║ ║ 2%║ 1% 2% 2% 2% 1% 2%║ 2% 2% 1% 1%║ 3% 1% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2712║ 1314 1398 1621 722║ 1948 764 418║ 214 187 481 516 460 394 460║ 401 882 1830 1185║ ║ 77%║ 75% 78% 76% 74%║ 82% 66% 75%║ 76% 60% 61% 78% 83% 89% 93%║ 68% 64% 85% 67%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3304║ 1625 1679 2000 961║ 2207 1098 551║ 275 307 780 649 534 398 361║ 582 1362 1942 1736║ ║ 94%║ 93% 94% 93% 99%║ 93% 95% 99%║ 98% 99% 99% 98% 96% 90% 73%║ 99% 99% 90% 99%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 786║ 404 382 508 247║ 411 375 139║ 66 122 301 140 90 41 25║ 188 489 297 563║ ║ 22%║ 23% 21% 24% 25%║ 17% 33% 25%║ 23% 39% 38% 21% 16% 9% 5%║ 32% 35% 14% 32%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 256║ 140 117 141 77║ 143 114 45║ 33 37 75 51 33 17 10║ 70 146 111 163║ ║ 7%║ 8% 7% 7% 8%║ 6% 10% 8%║ 12% 12% 10% 8% 6% 4% 2%║ 12% 11% 5% 9%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 45║ 21 24 29 14║ 26 19 10║ 2 6 22 9 3 1 2║ 7 30 15 37║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 2%║ 1% 2% 3% 1% 1% 0% 0%║ 1% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 11║ 7 4 6 1║ 6 5 0║ 2 0 1 1 2 2 2║ 3 4 7 3║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0% 1% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 503 Ownership in-home or for personal use ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Telephone ownership ║ ║ ║ ║ ║ ║ Fixed landline ║ 2712║ 424 781 638 615 184 71║ 1204 1253 254 133║ 771 726 718 497║ 1632 1080║ ║ 77%║ 89% 80% 75% 65% 93% 83%║ 83% 70% 90% 91%║ 79% 78% 74% 78%║ 76% 79%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 3304║ 466 949 810 846 172 62║ 1414 1656 234 124║ 942 888 907 568║ 2050 1254║ ║ 94%║ 98% 97% 96% 90% 87% 72%║ 97% 92% 83% 85%║ 96% 95% 93% 89%║ 95% 92%║ ║ ║ ║ ║ ║ ║ Mobile only households ║ 786║ 51 197 203 310 13 12║ 248 513 25 11║ 205 202 243 136║ 511 275║ ║ 22%║ 11% 20% 24% 33% 7% 14%║ 17% 29% 9% 7%║ 21% 22% 25% 21%║ 24% 20%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Likely to change Service Provider next 6 -12 months ║ ║ ║ ║ Mobile phone service ║ 256║ 34 80 68 60 10 4║ 114 128 14 8║ 66 40 99 51║ 163 93║ ║ 7%║ 7% 8% 8% 6% 5% 5%║ 8% 7% 5% 5%║ 7% 4% 10% 8%║ 8% 7%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Propensity to acquire in next 6 -12 months ║ ║ ║ ║ Fixed landline ║ 45║ 8 13 11 11 2 1║ 20 22 3 1║ 16 9 9 11║ 27 18║ ║ 1%║ 2% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 2% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Mobile phone ║ 11║ 1 1 3 4 1 1║ 2 8 1 1║ 1 1 6 3║ 6 5║ ║ 0%║ 0% 0% 0% 0% 0% 1%║ 0% 0% 1% 0%║ 0% 0% 1% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 489║ 240 249 328 164║ 333 157 119║ 21 52 150 117 81 47 21║ 73 223 266 319║ on-line ║ 14%║ 14% 14% 15% 17%║ 14% 14% 21%║ 7% 17% 19% 18% 15% 11% 4%║ 12% 16% 12% 18%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 555║ 286 269 354 189║ 369 187 137║ 28 63 195 139 81 34 16║ 91 286 269 396║ on-line ║ 16%║ 16% 15% 17% 19%║ 16% 16% 24%║ 10% 20% 25% 21% 15% 8% 3%║ 15% 21% 13% 23%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 783║ 391 392 533 301║ 588 195 206║ 11 55 270 220 135 65 27║ 66 336 447 545║ ║ 22%║ 22% 22% 25% 31%║ 25% 17% 37%║ 4% 18% 34% 33% 24% 15% 6%║ 11% 24% 21% 31%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 401║ 206 194 269 152║ 280 120 95║ 10 33 153 108 58 28 11║ 43 196 205 294║ on-line ║ 11%║ 12% 11% 13% 16%║ 12% 10% 17%║ 3% 11% 19% 16% 10% 6% 2%║ 7% 14% 10% 17%║ ║ ║ ║ ║ ║ ║ None of these ║ 2344║ 1154 1190 1370 540║ 1547 797 269║ 232 197 400 360 359 347 449║ 429 829 1515 957║ ║ 66%║ 66% 67% 64% 56%║ 65% 69% 48%║ 83% 63% 51% 55% 65% 79% 91%║ 73% 60% 70% 54%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 504 Internet Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Bought holiday/flight ║ 489║ 129 184 94 69 10 5║ 313 162 14 9║ 191 98 144 56║ 359 130║ on-line ║ 14%║ 27% 19% 11% 7% 5% 5%║ 21% 9% 5% 6%║ 20% 10% 15% 9%║ 17% 10%║ ║ ║ ║ ║ ║ ║ Bought other goods ║ 555║ 129 213 118 78 14 2║ 342 196 17 8║ 162 154 158 81║ 373 182║ on-line ║ 16%║ 27% 22% 14% 8% 7% 3%║ 24% 11% 6% 6%║ 17% 17% 16% 13%║ 17% 13%║ ║ ║ ║ ║ ║ ║ Paid bills on-line ║ 783║ 206 319 145 87 17 7║ 526 232 24 13║ 282 205 202 94║ 549 234║ ║ 22%║ 43% 33% 17% 9% 9% 9%║ 36% 13% 9% 9%║ 29% 22% 21% 15%║ 25% 17%║ ║ ║ ║ ║ ║ ║ Looked at property pages ║ 401║ 91 158 85 56 9 2║ 248 141 11 8║ 157 98 94 51║ 295 105║ on-line ║ 11%║ 19% 16% 10% 6% 4% 3%║ 17% 8% 4% 5%║ 16% 10% 10% 8%║ 14% 8%║ ║ ║ ║ ║ ║ ║ None of these ║ 2344║ 201 528 599 774 168 75║ 729 1372 243 123║ 557 635 660 492║ 1330 1014║ ║ 66%║ 42% 54% 71% 82% 85% 87%║ 50% 77% 86% 84%║ 57% 68% 68% 77%║ 62% 74%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 83║ 45 38 55 26║ 57 26 18║ 4 9 28 20 14 6 2║ 13 41 42 57║ ║ 2%║ 3% 2% 3% 3%║ 2% 2% 3%║ 1% 3% 4% 3% 3% 1% 0%║ 2% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 407║ 195 211 274 138║ 276 131 101║ 17 43 123 97 67 41 20║ 60 182 224 262║ ║ 12%║ 11% 12% 13% 14%║ 12% 11% 18%║ 6% 14% 16% 15% 12% 9% 4%║ 10% 13% 10% 15%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 737║ 372 365 458 247║ 503 234 172║ 28 86 238 168 117 66 35║ 114 352 386 492║ ║ 21%║ 21% 20% 21% 25%║ 21% 20% 31%║ 10% 28% 30% 25% 21% 15% 7%║ 19% 26% 18% 28%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 490║ 228 262 311 189║ 348 142 102║ 23 44 149 129 83 38 25║ 67 215 275 321║ ║ 14%║ 13% 15% 15% 20%║ 15% 12% 18%║ 8% 14% 19% 20% 15% 9% 5%║ 11% 16% 13% 18%║ ║ ║ ║ ║ ║ ║ Never ║ 1801║ 893 908 1043 367║ 1183 618 163║ 209 127 248 244 271 290 412║ 336 584 1216 620║ ║ 51%║ 51% 51% 49% 38%║ 50% 54% 29%║ 74% 41% 32% 37% 49% 66% 83%║ 57% 42% 57% 35%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 7 4 4 2║ 9 3 2║ 0 1 2 2 4 1 1║ 1 4 8 5║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 0%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 505 Bought holiday/flight on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 83║ 16 33 18 12 2 1║ 49 30 3 2║ 25 21 26 10║ 56 27║ ║ 2%║ 3% 3% 2% 1% 1% 2%║ 3% 2% 1% 1%║ 3% 2% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 407║ 113 151 76 56 8 3║ 264 132 11 7║ 166 77 118 45║ 303 103║ ║ 12%║ 24% 15% 9% 6% 4% 4%║ 18% 7% 4% 5%║ 17% 8% 12% 7%║ 14% 8%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 737║ 153 266 175 114 23 6║ 419 289 29 12║ 278 170 189 100║ 525 212║ ║ 21%║ 32% 27% 21% 12% 12% 7%║ 29% 16% 10% 9%║ 28% 18% 19% 16%║ 24% 16%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 490║ 70 168 120 109 18 5║ 239 228 23 11║ 143 139 126 81║ 303 187║ ║ 14%║ 15% 17% 14% 12% 9% 5%║ 16% 13% 8% 8%║ 15% 15% 13% 13%║ 14% 14%║ ║ ║ ║ ║ ║ ║ Never ║ 1801║ 122 358 455 650 146 70║ 480 1105 216 112║ 363 522 512 403║ 965 836║ ║ 51%║ 26% 37% 54% 69% 74% 82%║ 33% 62% 76% 77%║ 37% 56% 52% 63%║ 45% 61%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 12║ 2 2 3 3 1 -║ 4 7 1 1║ 3 3 5 1║ 9 3║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 1% 0%║ 0% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 139║ 77 61 88 44║ 91 47 31║ 7 16 53 32 20 7 3║ 23 77 62 102║ ║ 4%║ 4% 3% 4% 5%║ 4% 4% 6%║ 3% 5% 7% 5% 4% 2% 1%║ 4% 6% 3% 6%║ ║ ║ ║ ║ ║ ║ Past month ║ 417║ 209 208 267 145║ 277 139 105║ 21 46 142 106 61 27 12║ 68 209 207 295║ ║ 12%║ 12% 12% 12% 15%║ 12% 12% 19%║ 8% 15% 18% 16% 11% 6% 3%║ 11% 15% 10% 17%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 497║ 248 248 310 180║ 321 176 122║ 30 60 163 125 70 34 15║ 89 252 244 348║ ║ 14%║ 14% 14% 14% 19%║ 13% 15% 22%║ 11% 19% 21% 19% 13% 8% 3%║ 15% 18% 11% 20%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 347║ 167 181 218 123║ 244 104 70║ 18 34 100 78 64 31 23║ 52 152 196 211║ ║ 10%║ 10% 10% 10% 13%║ 10% 9% 13%║ 6% 11% 13% 12% 12% 7% 5%║ 9% 11% 9% 12%║ ║ ║ ║ ║ ║ ║ Never ║ 2108║ 1027 1081 1250 470║ 1426 682 226║ 204 153 324 313 335 340 438║ 357 681 1427 791║ ║ 60%║ 59% 60% 58% 48%║ 60% 59% 41%║ 72% 49% 41% 47% 60% 77% 89%║ 60% 49% 66% 45%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 13 9 12 7║ 17 5 3║ 1 1 5 5 5 3 2║ 2 7 14 11║ ║ 1%║ 1% 1% 1% 1%║ 1% 0% 1%║ 0% 0% 1% 1% 1% 1% 0%║ 0% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 506 Bought other goods on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 139║ 33 55 28 18 4 0║ 88 46 5 3║ 41 42 36 19║ 93 46║ ║ 4%║ 7% 6% 3% 2% 2% 1%║ 6% 3% 2% 2%║ 4% 5% 4% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 417║ 96 158 90 60 10 2║ 254 150 12 5║ 121 112 122 62║ 280 136║ ║ 12%║ 20% 16% 11% 6% 5% 2%║ 17% 8% 4% 4%║ 12% 12% 12% 10%║ 13% 10%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 497║ 104 182 113 78 15 5║ 286 191 19 8║ 184 122 127 63║ 347 150║ ║ 14%║ 22% 19% 13% 8% 7% 6%║ 20% 11% 7% 5%║ 19% 13% 13% 10%║ 16% 11%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 347║ 78 117 80 59 10 5║ 195 138 15 8║ 160 72 67 49║ 257 91║ ║ 10%║ 16% 12% 9% 6% 5% 6%║ 13% 8% 5% 5%║ 16% 8% 7% 8%║ 12% 7%║ ║ ║ ║ ║ ║ ║ Never ║ 2108║ 162 459 531 725 158 73║ 621 1256 231 121║ 465 579 619 445║ 1167 941║ ║ 60%║ 34% 47% 63% 77% 80% 86%║ 43% 70% 82% 83%║ 48% 62% 63% 70%║ 54% 69%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 22║ 3 8 5 4 1 0║ 11 9 1 1║ 8 6 6 2║ 17 5║ ║ 1%║ 1% 1% 1% 0% 0% 0%║ 1% 1% 0% 0%║ 1% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 227║ 117 110 153 84║ 167 60 61║ 3 18 90 62 33 13 7║ 21 112 115 170║ ║ 6%║ 7% 6% 7% 9%║ 7% 5% 11%║ 1% 6% 11% 9% 6% 3% 1%║ 4% 8% 5% 10%║ ║ ║ ║ ║ ║ ║ Past month ║ 555║ 273 282 380 217║ 420 135 145║ 8 37 179 159 101 51 20║ 45 224 331 375║ ║ 16%║ 16% 16% 18% 22%║ 18% 12% 26%║ 3% 12% 23% 24% 18% 12% 4%║ 8% 16% 15% 21%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 186║ 91 95 123 68║ 133 53 44║ 4 18 61 43 31 19 10║ 23 83 103 122║ ║ 5%║ 5% 5% 6% 7%║ 6% 5% 8%║ 2% 6% 8% 6% 6% 4% 2%║ 4% 6% 5% 7%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 94║ 49 45 64 39║ 72 22 14║ 4 8 22 23 19 9 9║ 12 34 60 53║ ║ 3%║ 3% 3% 3% 4%║ 3% 2% 3%║ 1% 3% 3% 3% 3% 2% 2%║ 2% 2% 3% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 2449║ 1201 1248 1417 558║ 1571 879 290║ 261 227 431 371 366 347 446║ 488 919 1531 1028║ ║ 69%║ 69% 70% 66% 58%║ 66% 76% 52%║ 93% 73% 55% 56% 66% 79% 90%║ 83% 67% 71% 59%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 17║ 9 7 8 4║ 13 4 3║ 1 1 4 4 3 2 2║ 2 6 11 9║ ║ 0%║ 1% 0% 0% 0%║ 1% 0% 0%║ 0% 0% 0% 1% 1% 0% 0%║ 0% 0% 0% 0%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 507 Paid bills on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 227║ 56 99 35 27 7 2║ 156 63 9 4║ 65 71 64 28║ 154 73║ ║ 6%║ 12% 10% 4% 3% 3% 2%║ 11% 4% 3% 3%║ 7% 8% 7% 4%║ 7% 5%║ ║ ║ ║ ║ ║ ║ Past month ║ 555║ 150 220 110 60 10 5║ 370 170 16 9║ 218 134 138 66║ 394 161║ ║ 16%║ 32% 22% 13% 6% 5% 6%║ 25% 9% 6% 6%║ 22% 14% 14% 10%║ 18% 12%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 186║ 38 64 49 28 7 0║ 102 77 7 3║ 72 52 35 27║ 121 65║ ║ 5%║ 8% 7% 6% 3% 4% 1%║ 7% 4% 3% 2%║ 7% 6% 4% 4%║ 6% 5%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 94║ 16 29 24 20 5 0║ 44 44 5 3║ 34 29 15 16║ 65 29║ ║ 3%║ 3% 3% 3% 2% 3% 0%║ 3% 2% 2% 2%║ 3% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 2449║ 213 563 623 805 167 78║ 777 1428 245 126║ 586 642 719 503║ 1413 1037║ ║ 69%║ 45% 58% 74% 85% 85% 91%║ 53% 80% 87% 86%║ 60% 69% 74% 79%║ 65% 76%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 17║ 2 4 5 5 1 -║ 7 9 1 1║ 5 5 6 1║ 13 4║ ║ 0%║ 0% 0% 1% 1% 0% ║ 0% 1% 0% 1%║ 0% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 129║ 68 61 82 47║ 89 40 30║ 4 15 48 35 19 6 1║ 19 67 61 98║ ║ 4%║ 4% 3% 4% 5%║ 4% 3% 5%║ 1% 5% 6% 5% 3% 1% 0%║ 3% 5% 3% 6%║ ║ ║ ║ ║ ║ ║ Past month ║ 272║ 139 133 187 105║ 192 80 65║ 6 18 105 73 39 22 9║ 23 129 143 196║ ║ 8%║ 8% 7% 9% 11%║ 8% 7% 12%║ 2% 6% 13% 11% 7% 5% 2%║ 4% 9% 7% 11%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 273║ 132 141 181 99║ 196 78 69║ 7 26 93 64 49 22 12║ 33 127 147 184║ ║ 8%║ 8% 8% 8% 10%║ 8% 7% 12%║ 3% 8% 12% 10% 9% 5% 2%║ 6% 9% 7% 10%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 289║ 143 146 195 107║ 224 66 68║ 7 15 88 78 56 28 17║ 23 111 179 181║ ║ 8%║ 8% 8% 9% 11%║ 9% 6% 12%║ 3% 5% 11% 12% 10% 6% 3%║ 4% 8% 8% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 2541║ 1244 1297 1489 606║ 1658 883 321║ 256 234 447 405 386 362 452║ 489 936 1605 1085║ ║ 72%║ 71% 73% 69% 63%║ 70% 77% 58%║ 91% 75% 57% 61% 70% 82% 92%║ 83% 68% 75% 62%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 25║ 14 10 12 5║ 18 7 4║ 1 2 6 6 6 2 2║ 3 9 16 13║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 508 Looked at property pages on-line ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 129║ 33 46 30 17 2 0║ 79 47 2 1║ 54 28 31 15║ 98 30║ ║ 4%║ 7% 5% 4% 2% 1% 0%║ 5% 3% 1% 1%║ 6% 3% 3% 2%║ 5% 2%║ ║ ║ ║ ║ ║ ║ Past month ║ 272║ 58 112 54 39 7 2║ 169 94 9 6║ 103 70 63 36║ 197 75║ ║ 8%║ 12% 11% 6% 4% 4% 2%║ 12% 5% 3% 4%║ 11% 7% 6% 6%║ 9% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 273║ 68 103 63 32 4 2║ 172 95 7 4║ 111 78 55 29║ 198 76║ ║ 8%║ 14% 11% 7% 3% 2% 3%║ 12% 5% 2% 2%║ 11% 8% 6% 5%║ 9% 6%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 289║ 76 111 47 40 11 4║ 187 87 15 7║ 112 82 55 40║ 202 88║ ║ 8%║ 16% 11% 6% 4% 5% 5%║ 13% 5% 5% 5%║ 11% 9% 6% 6%║ 9% 6%║ ║ ║ ║ ║ ║ ║ Never ║ 2541║ 237 599 647 809 172 77║ 836 1456 249 127║ 591 666 765 519║ 1447 1094║ ║ 72%║ 50% 61% 76% 86% 87% 90%║ 57% 81% 88% 87%║ 60% 71% 78% 81%║ 67% 80%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 25║ 4 8 6 6 1 -║ 12 12 1 1║ 7 9 7 1║ 19 5║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 0% 0%║ 1% 1% 1% 0%║ 1% 0%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 387║ 219 168 220 115║ 214 173 75║ 51 59 120 82 47 20 7║ 111 231 156 261║ live, on the internet ║ 11%║ 13% 9% 10% 12%║ 9% 15% 13%║ 18% 19% 15% 12% 8% 5% 1%║ 19% 17% 7% 15%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 189║ 107 82 102 57║ 101 89 38║ 28 35 57 42 17 8 2║ 63 120 70 133║ archive, stored on a ║ 5%║ 6% 5% 5% 6%║ 4% 8% 7%║ 10% 11% 7% 6% 3% 2% 0%║ 11% 9% 3% 8%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 3054║ 1473 1581 1880 831║ 2117 937 467║ 215 236 641 561 500 417 485║ 450 1092 1962 1438║ ║ 87%║ 85% 88% 88% 86%║ 89% 81% 84%║ 76% 76% 82% 85% 90% 94% 98%║ 76% 79% 91% 82%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 509 Listening Activity - past month ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to radio - ║ 387║ 92 143 77 62 12 2║ 234 138 14 4║ 131 103 86 67║ 275 112║ live, on the internet ║ 11%║ 19% 15% 9% 7% 6% 2%║ 16% 8% 5% 3%║ 13% 11% 9% 11%║ 13% 8%║ (via radio station's ║ ║ ║ ║ ║ ║ website or via ║ ║ ║ ║ ║ ║ media-player) ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Listened to a radio clip/║ 189║ 39 77 38 31 4 1║ 115 68 6 1║ 57 56 42 34║ 131 58║ archive, stored on a ║ 5%║ 8% 8% 4% 3% 2% 1%║ 8% 4% 2% 1%║ 6% 6% 4% 5%║ 6% 4%║ radio station's website ║ ║ ║ ║ ║ ║ (website will use 'Real ║ ║ ║ ║ ║ ║ Player' or 'Media ║ ║ ║ ║ ║ ║ Player') ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None of these ║ 3054║ 366 803 752 867 183 82║ 1169 1619 266 140║ 818 802 873 560║ 1826 1228║ ║ 87%║ 77% 82% 89% 92% 93% 96%║ 80% 90% 94% 97%║ 84% 86% 89% 88%║ 85% 90%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 175║ 99 76 108 55║ 100 76 35║ 22 26 55 40 19 10 3║ 48 103 72 122║ ║ 5%║ 6% 4% 5% 6%║ 4% 7% 6%║ 8% 8% 7% 6% 3% 2% 1%║ 8% 7% 3% 7%║ ║ ║ ║ ║ ║ ║ Past month ║ 212║ 120 92 112 60║ 114 97 40║ 30 34 64 42 28 10 5║ 63 128 84 140║ ║ 6%║ 7% 5% 5% 6%║ 5% 8% 7%║ 11% 11% 8% 6% 5% 2% 1%║ 11% 9% 4% 8%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 143║ 78 65 80 41║ 77 66 29║ 14 21 44 35 16 8 4║ 35 79 64 100║ ║ 4%║ 4% 4% 4% 4%║ 3% 6% 5%║ 5% 7% 6% 5% 3% 2% 1%║ 6% 6% 3% 6%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 119║ 62 57 67 38║ 70 50 24║ 12 15 44 26 12 7 3║ 27 71 48 85║ ║ 3%║ 4% 3% 3% 4%║ 3% 4% 4%║ 4% 5% 6% 4% 2% 1% 1%║ 5% 5% 2% 5%║ ║ ║ ║ ║ ║ ║ Never ║ 2860║ 1372 1488 1767 773║ 2001 859 428║ 202 213 577 515 476 403 474║ 416 992 1868 1305║ ║ 81%║ 79% 83% 82% 80%║ 84% 74% 77%║ 72% 69% 73% 78% 86% 91% 96%║ 70% 72% 87% 74%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 20║ 11 9 10 3║ 14 6 2║ 1 1 3 1 4 4 5║ 2 5 14 6║ ║ 1%║ 1% 1% 0% 0%║ 1% 0% 0%║ 0% 0% 0% 0% 1% 1% 1%║ 0% 0% 1% 0%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 510 Listened to radio - live, on the internet (via radio station's website or via media-player) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 175║ 35 67 35 33 5 1║ 102 68 5 2║ 58 41 44 32║ 125 50║ ║ 5%║ 7% 7% 4% 4% 2% 1%║ 7% 4% 2% 2%║ 6% 4% 5% 5%║ 6% 4%║ ║ ║ ║ ║ ║ ║ Past month ║ 212║ 57 76 42 29 8 2║ 133 70 9 2║ 73 62 42 35║ 150 62║ ║ 6%║ 12% 8% 5% 3% 4% 2%║ 9% 4% 3% 1%║ 7% 7% 4% 5%║ 7% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 143║ 33 57 24 26 2 1║ 89 50 4 1║ 60 39 24 20║ 107 36║ ║ 4%║ 7% 6% 3% 3% 1% 2%║ 6% 3% 1% 1%║ 6% 4% 2% 3%║ 5% 3%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 119║ 21 46 25 21 4 2║ 67 46 6 2║ 48 30 24 16║ 81 38║ ║ 3%║ 4% 5% 3% 2% 2% 2%║ 5% 3% 2% 1%║ 5% 3% 3% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 2860║ 329 730 715 829 177 80║ 1059 1543 257 137║ 736 753 836 536║ 1685 1175║ ║ 81%║ 69% 75% 84% 88% 90% 94%║ 73% 86% 91% 94%║ 75% 81% 86% 84%║ 78% 86%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 20║ 2 3 6 7 1 0║ 5 13 1 1║ 4 9 6 1║ 12 7║ ║ 1%║ 0% 0% 1% 1% 1% 0%║ 0% 1% 0% 0%║ 0% 1% 1% 0%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 67║ 43 25 36 17║ 36 31 11║ 10 15 20 15 4 3 1║ 25 45 23 50║ ║ 2%║ 2% 1% 2% 2%║ 2% 3% 2%║ 4% 5% 3% 2% 1% 1% 0%║ 4% 3% 1% 3%║ ║ ║ ║ ║ ║ ║ Past month ║ 122║ 64 58 66 40║ 65 57 27║ 18 20 37 27 13 6 2║ 38 75 47 84║ ║ 3%║ 4% 3% 3% 4%║ 3% 5% 5%║ 6% 6% 5% 4% 2% 1% 0%║ 6% 5% 2% 5%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 98║ 56 42 47 23║ 49 49 19║ 13 15 32 20 11 5 2║ 28 60 38 66║ ║ 3%║ 3% 2% 2% 2%║ 2% 4% 3%║ 5% 5% 4% 3% 2% 1% 0%║ 5% 4% 2% 4%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 70║ 37 33 41 23║ 41 29 14║ 7 10 26 14 8 4 2║ 17 42 28 49║ ║ 2%║ 2% 2% 2% 2%║ 2% 3% 3%║ 2% 3% 3% 2% 2% 1% 0%║ 3% 3% 1% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 3144║ 1527 1616 1938 859║ 2165 979 482║ 232 249 667 581 513 420 482║ 480 1147 1996 1497║ ║ 89%║ 88% 90% 90% 89%║ 91% 85% 87%║ 82% 80% 85% 88% 92% 95% 98%║ 81% 83% 93% 85%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 28║ 13 15 17 7║ 21 8 4║ 1 2 6 4 6 4 6║ 3 9 19 11║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 511 Listened to a radio clip/archive, stored on a radio station's website (website will use 'Real Player' or 'Media Player') ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Past week ║ 67║ 11 28 15 12 1 0║ 39 27 1 0║ 20 17 19 12║ 50 18║ ║ 2%║ 2% 3% 2% 1% 0% 0%║ 3% 2% 0% 0%║ 2% 2% 2% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Past month ║ 122║ 28 48 23 18 3 1║ 76 41 4 1║ 37 39 23 22║ 81 41║ ║ 3%║ 6% 5% 3% 2% 2% 1%║ 5% 2% 2% 1%║ 4% 4% 2% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Past 6 months ║ 98║ 24 39 15 14 5 1║ 63 29 5 1║ 38 32 15 12║ 72 26║ ║ 3%║ 5% 4% 2% 2% 2% 1%║ 4% 2% 2% 1%║ 4% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Longer ago ║ 70║ 12 27 14 13 3 0║ 39 27 3 0║ 33 18 10 9║ 52 18║ ║ 2%║ 3% 3% 2% 1% 1% 0%║ 3% 2% 1% 0%║ 3% 2% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 3144║ 398 829 771 878 185 83║ 1226 1650 268 142║ 839 816 904 584║ 1886 1257║ ║ 89%║ 84% 85% 91% 93% 94% 97%║ 84% 92% 95% 98%║ 86% 87% 93% 91%║ 87% 92%║ ║ ║ ║ ║ ║ ║ Don't know/NS ║ 28║ 4 7 8 8 1 0║ 11 16 1 1║ 11 10 6 1║ 19 9║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 0% 1%║ 1% 1% 1% 0%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 515 Transport ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2674║ 1381 1293 1707 850║ 2029 644 494║ 42 199 670 593 480 362 327║ 241 911 1762 1463║ ║ 76%║ 79% 72% 80% 88%║ 85% 56% 89%║ 15% 64% 85% 90% 86% 82% 66%║ 41% 66% 82% 83%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 303║ 173 130 180 91║ 212 91 62║ 9 30 93 71 50 32 18║ 39 132 171 194║ ║ 9%║ 10% 7% 8% 9%║ 9% 8% 11%║ 3% 10% 12% 11% 9% 7% 4%║ 7% 10% 8% 11%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 59║ 37 22 19 7║ 10 49 7║ 20 18 15 2 1 1 1║ 38 53 5 35║ ║ 2%║ 2% 1% 1% 1%║ 0% 4% 1%║ 7% 6% 2% 0% 0% 0% 0%║ 6% 4% 0% 2%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 515 Transport ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ownership ║ ║ ║ ║ ║ ║ Own a car ║ 2674║ 414 779 659 591 170 60║ 1193 1250 230 132║ 687 740 758 488║ 1570 1103║ ║ 76%║ 87% 80% 78% 63% 86% 70%║ 82% 70% 81% 91%║ 70% 79% 78% 76%║ 73% 81%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intention to purchase in next 6 -12 mths ║ ║ ║ ║ Will change current car ║ 303║ 60 96 69 57 16 6║ 156 126 21 13║ 84 83 79 57║ 186 117║ ║ 9%║ 13% 10% 8% 6% 8% 6%║ 11% 7% 7% 9%║ 9% 9% 8% 9%║ 9% 9%║ ║ ║ ║ ║ ║ ║ Will buy 1st time car ║ 59║ 8 20 14 15 1 2║ 28 28 2 0║ 17 15 16 11║ 41 18║ ║ 2%║ 2% 2% 2% 2% 0% 2%║ 2% 2% 1% 0%║ 2% 2% 2% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 516 Transport to work/school/college ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2249║ 1293 956 1164 588║ 1335 914 558║ 264 248 604 477 384 214 57║ 512 1116 1133 1329║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9562║ 5428 4134 4937 2479║ 5649 3913 2449║ 1185 1083 2395 2073 1531 1018 277║ 2268 4663 4899 5551║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 235║ 111 124 108 43║ 82 153 44║ 79 37 34 28 31 19 7║ 116 150 85 98║ ║ 10%║ 9% 13% 9% 7%║ 6% 17% 8%║ 30% 15% 6% 6% 8% 9% 13%║ 23% 13% 8% 7%║ ║ ║ ║ ║ ║ ║ Cycling ║ 39║ 28 11 22 9║ 20 20 6║ 4 4 10 9 7 4 1║ 8 18 21 23║ ║ 2%║ 2% 1% 2% 2%║ 1% 2% 1%║ 2% 2% 2% 2% 2% 2% 1%║ 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Bus ║ 161║ 76 85 46 16║ 30 131 27║ 78 28 28 12 8 5 1║ 107 134 27 69║ ║ 7%║ 6% 9% 4% 3%║ 2% 14% 5%║ 30% 11% 5% 3% 2% 2% 2%║ 21% 12% 2% 5%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 33║ 18 15 15 5║ 12 21 8║ 5 6 12 4 3 2 0║ 12 24 9 23║ ║ 1%║ 1% 2% 1% 1%║ 1% 2% 1%║ 2% 3% 2% 1% 1% 1% 1%║ 2% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1597║ 947 650 874 473║ 1080 517 431║ 81 160 489 387 303 150 27║ 241 730 867 1036║ ║ 71%║ 73% 68% 75% 81%║ 81% 57% 77%║ 31% 64% 81% 81% 79% 70% 48%║ 47% 65% 77% 78%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 1║ 1 - 1 0║ 1 0 -║ - - - 0 1 - -║ - - 1 0║ ║ 0%║ 0% 0% 0%║ 0% 0% ║ 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 725║ 378 347 372 193║ 400 326 181║ 121 84 157 143 133 69 18║ 205 362 363 384║ ║ 32%║ 29% 36% 32% 33%║ 30% 36% 32%║ 46% 34% 26% 30% 35% 32% 32%║ 40% 32% 32% 29%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 682║ 370 312 350 188║ 395 287 186║ 84 83 198 139 110 59 8║ 167 365 317 421║ ║ 30%║ 29% 33% 30% 32%║ 30% 31% 33%║ 32% 34% 33% 29% 29% 28% 15%║ 33% 33% 28% 32%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 294║ 176 118 155 74║ 183 112 76║ 25 37 95 70 43 20 4║ 62 157 137 202║ ║ 13%║ 14% 12% 13% 13%║ 14% 12% 14%║ 9% 15% 16% 15% 11% 9% 7%║ 12% 14% 12% 15%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 164║ 102 62 91 46║ 105 59 42║ 14 18 51 38 29 11 3║ 31 83 81 107║ ║ 7%║ 8% 6% 8% 8%║ 8% 6% 8%║ 5% 7% 9% 8% 7% 5% 6%║ 6% 7% 7% 8%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 47║ 32 15 26 11║ 29 18 10║ 4 4 17 10 9 3 0║ 7 24 23 30║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 1% 1% 3% 2% 2% 2% 1%║ 1% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 27║ 17 11 18 9║ 20 8 8║ 1 2 10 10 4 1 -║ 3 13 14 22║ ║ 1%║ 1% 1% 2% 2%║ 1% 1% 1%║ 0% 1% 2% 2% 1% 0% ║ 1% 1% 1% 2%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 49║ 36 13 23 12║ 34 15 9║ 1 4 17 13 11 4 0║ 5 21 28 33║ ║ 2%║ 3% 1% 2% 2%║ 3% 2% 2%║ 0% 1% 3% 3% 3% 2% 1%║ 1% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 26.7║ 28.4 24.6 27.0 26.7║ 28.0 25.0 26.2║ 21.0 25.5 29.6 28.5 26.6 24.5 22.7║ 23.1 26.6 26.9 28.4║ ║ ║ ║ ║ ║ ║ JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 516 (CONT.) Transport to work/school/college ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2249║ 1293 956 1164 588║ 1335 914 558║ 264 248 604 477 384 214 57║ 512 1116 1133 1329║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9562║ 5428 4134 4937 2479║ 5649 3913 2449║ 1185 1083 2395 2073 1531 1018 277║ 2268 4663 4899 5551║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 27║ 16 11 13 5║ 12 14 5║ 5 4 7 5 4 1 0║ 9 16 11 16║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 2% 2% 1% 1% 1% 1% 1%║ 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 30║ 14 16 13 5║ 9 20 6║ 9 6 6 6 2 1 0║ 15 21 9 17║ ║ 1%║ 1% 2% 1% 1%║ 1% 2% 1%║ 4% 2% 1% 1% 1% 0% 1%║ 3% 2% 1% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1489║ 877 612 817 443║ 985 503 394║ 104 153 448 351 275 135 24║ 256 705 784 952║ ║ 66%║ 68% 64% 70% 75%║ 74% 55% 71%║ 39% 62% 74% 73% 71% 63% 42%║ 50% 63% 69% 72%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 743║ 413 330 343 166║ 352 391 177║ 130 122 236 133 85 32 5║ 252 488 255 491║ ║ 33%║ 32% 34% 29% 28%║ 26% 43% 32%║ 49% 49% 39% 28% 22% 15% 8%║ 49% 44% 22% 37%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 516 Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2249║ 341 740 570 418 133 47║ 1081 988 180 119║ 634 597 609 409║ 1364 885║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9562║ 1372 3203 2314 1714 723 236║ 4575 4028 959 619║ 1803 2617 3014 2128║ 5104 4458║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Means of transport ║ ║ ║ ║ ║ ║ Walking ║ 235║ 21 68 52 71 18 5║ 89 123 23 18║ 63 56 64 52║ 164 71║ ║ 10%║ 6% 9% 9% 17% 13% 12%║ 8% 12% 13% 15%║ 10% 9% 11% 13%║ 12% 8%║ ║ ║ ║ ║ ║ ║ Cycling ║ 39║ 6 17 7 8 - 1║ 24 15 1 -║ 19 8 9 4║ 32 7║ ║ 2%║ 2% 2% 1% 2% 1%║ 2% 2% 0% ║ 3% 1% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Bus ║ 161║ 19 57 40 36 7 2║ 76 76 9 1║ 87 28 23 23║ 113 48║ ║ 7%║ 6% 8% 7% 9% 5% 5%║ 7% 8% 5% 1%║ 14% 5% 4% 6%║ 8% 5%║ ║ ║ ║ ║ ║ ║ DART/LUAS/Train ║ 33║ 7 15 6 5 0 -║ 22 11 0 -║ 23 7 1 1║ 31 2║ ║ 1%║ 2% 2% 1% 1% 0% ║ 2% 1% 0% ║ 4% 1% 0% 0%║ 2% 0%║ ║ ║ ║ ║ ║ ║ Car/Van/Truck ║ 1597║ 266 543 435 265 63 25║ 809 700 88 46║ 409 444 458 287║ 945 652║ ║ 71%║ 78% 73% 76% 63% 47% 53%║ 75% 71% 49% 38%║ 64% 74% 75% 70%║ 69% 74%║ ║ ║ ║ ║ ║ ║ Motorcycle ║ 1║ 0 - 0 1 - -║ 0 1 - -║ 1 1 0 0║ 1 1║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Time spent travelling ║ ║ ║ ║ ║ ║ Less than 15 mins ║ 725║ 89 226 177 169 48 16║ 315 346 65 41║ 122 189 227 187║ 420 305║ ║ 32%║ 26% 30% 31% 40% 36% 34%║ 29% 35% 36% 34%║ 19% 32% 37% 46%║ 31% 34%║ ║ ║ ║ ║ ║ ║ 16-30 minutes ║ 682║ 103 234 183 126 25 11║ 337 310 36 14║ 197 165 197 123║ 413 269║ ║ 30%║ 30% 32% 32% 30% 19% 22%║ 31% 31% 20% 11%║ 31% 28% 32% 30%║ 30% 30%║ ║ ║ ║ ║ ║ ║ 31-45 minutes ║ 294║ 61 104 76 43 8 2║ 165 119 10 4║ 137 69 62 26║ 204 91║ ║ 13%║ 18% 14% 13% 10% 6% 4%║ 15% 12% 6% 3%║ 22% 12% 10% 6%║ 15% 10%║ ║ ║ ║ ║ ║ ║ 46-60 minutes ║ 164║ 37 62 37 22 4 2║ 99 59 6 3║ 65 57 27 14║ 113 50║ ║ 7%║ 11% 8% 6% 5% 3% 4%║ 9% 6% 3% 2%║ 10% 10% 4% 4%║ 8% 6%║ ║ ║ ║ ║ ║ ║ 61-75 minutes ║ 47║ 8 20 12 5 1 1║ 28 17 1 1║ 12 22 9 4║ 28 18║ ║ 2%║ 2% 3% 2% 1% 1% 2%║ 3% 2% 1% 1%║ 2% 4% 1% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ 76-90 minutes ║ 27║ 7 11 6 3 0 0║ 18 9 0 0║ 9 12 4 2║ 18 10║ ║ 1%║ 2% 2% 1% 1% 0% 1%║ 2% 1% 0% 0%║ 1% 2% 1% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ More than 90 minutes ║ 49║ 11 18 12 7 0 0║ 29 20 0 0║ 19 14 9 8║ 34 15║ ║ 2%║ 3% 2% 2% 2% 0% 1%║ 3% 2% 0% 0%║ 3% 2% 1% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Average (mins) ║ 26.7║ 30.9 28.1 26.6 23.2 19.0 21.5║ 29.0 25.2 19.7 17.9║ 31.8 28.8 23.2 21.1║ 27.8 25.0║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 516 (CONT.) Transport to work/school/college ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2249║ 341 740 570 418 133 47║ 1081 988 180 119║ 634 597 609 409║ 1364 885║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9562║ 1372 3203 2314 1714 723 236║ 4575 4028 959 619║ 1803 2617 3014 2128║ 5104 4458║ ║ ║ ║ ║ ║ ║ 12 month - All Working/in school/college ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities while travelling ║ ║ ║ ║ ║ Read newspaper ║ 27║ 4 13 4 5 0 1║ 17 9 1 0║ 12 6 4 5║ 20 7║ ║ 1%║ 1% 2% 1% 1% 0% 2%║ 2% 1% 1% 0%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Read book/magazine ║ 30║ 4 15 6 3 0 1║ 20 9 1 -║ 14 9 4 3║ 21 9║ ║ 1%║ 1% 2% 1% 1% 0% 1%║ 2% 1% 0% ║ 2% 1% 1% 1%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Listen to radio ║ 1489║ 253 514 402 240 58 20║ 768 643 78 39║ 389 406 436 257║ 892 597║ ║ 66%║ 74% 69% 71% 57% 44% 42%║ 71% 65% 43% 33%║ 61% 68% 72% 63%║ 65% 67%║ ║ ║ ║ ║ ║ ║ Listen to personal music ║ 743║ 119 275 192 128 21 7║ 395 320 28 9║ 295 177 144 127║ 514 228║ ║ 33%║ 35% 37% 34% 31% 15% 15%║ 37% 32% 15% 8%║ 46% 30% 24% 31%║ 38% 26%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 517 Home improvements ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Undertaken in past 2 years ║ ║ ║ ║ ║ Purchased a first home ║ 150║ 79 72 104 47║ 107 44 43║ 1 14 88 30 10 4 4║ 15 103 48 132║ ║ 4%║ 5% 4% 5% 5%║ 4% 4% 8%║ 0% 5% 11% 5% 2% 1% 1%║ 3% 7% 2% 8%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 12║ 7 6 9 5║ 12 1 2║ - 0 3 3 4 2 0║ 0 3 9 6║ in Ireland ║ 0%║ 0% 0% 0% 1%║ 0% 0% 0%║ 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 12║ 5 6 8 6║ 11 1 3║ - - 3 4 2 1 1║ - 3 9 7║ home overseas ║ 0%║ 0% 0% 0% 1%║ 0% 0% 1%║ 0% 1% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 195║ 94 101 134 82║ 173 22 40║ 1 5 44 54 45 30 16║ 6 50 145 103║ improvements/extended ║ 6%║ 5% 6% 6% 8%║ 7% 2% 7%║ 0% 2% 6% 8% 8% 7% 3%║ 1% 4% 7% 6%║ ║ ║ ║ ║ ║ ║ Moved house ║ 300║ 150 150 218 104║ 179 121 66║ 9 60 133 59 25 9 4║ 69 202 98 252║ ║ 9%║ 9% 8% 10% 11%║ 8% 11% 12%║ 3% 19% 17% 9% 5% 2% 1%║ 12% 15% 5% 14%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 46║ 28 19 22 7║ 17 29 14║ 0 9 30 6 1 0 -║ 9 39 7 44║ ║ 1%║ 2% 1% 1% 1%║ 1% 3% 3%║ 0% 3% 4% 1% 0% 0% ║ 2% 3% 0% 3%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 5║ 3 2 3 2║ 3 2 1║ - - 2 2 0 1 -║ - 2 3 4║ in Ireland ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% ║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 3║ 2 1 1 1║ 3 0 -║ - - 0 1 1 1 -║ - 0 3 1║ home overseas ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% ║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 80║ 37 43 58 30║ 68 11 17║ - 4 21 23 17 11 4║ 4 25 55 48║ improvements/extend ║ 2%║ 2% 2% 3% 3%║ 3% 1% 3%║ 1% 3% 4% 3% 2% 1%║ 1% 2% 3% 3%║ ║ ║ ║ ║ ║ ║ Move house ║ 162║ 86 76 91 41║ 75 87 35║ 12 39 67 30 10 2 2║ 51 118 44 136║ ║ 5%║ 5% 4% 4% 4%║ 3% 8% 6%║ 4% 13% 9% 5% 2% 1% 0%║ 9% 9% 2% 8%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 517 Home improvements ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Undertaken in past 2 years ║ ║ ║ ║ ║ Purchased a first home ║ 150║ 31 58 38 18 4 2║ 89 56 6 4║ 54 33 31 32║ 98 53║ ║ 4%║ 7% 6% 5% 2% 2% 2%║ 6% 3% 2% 3%║ 6% 4% 3% 5%║ 5% 4%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 12║ 4 4 2 2 0 -║ 8 4 0 0║ 2 5 3 2║ 7 5║ in Ireland ║ 0%║ 1% 0% 0% 0% 0% ║ 1% 0% 0% 0%║ 0% 1% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Purchased a holiday home ║ 12║ 4 3 2 1 2 -║ 7 3 2 2║ 4 5 1 2║ 7 4║ home overseas ║ 0%║ 1% 0% 0% 0% 1% ║ 0% 0% 1% 1%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 195║ 41 58 50 33 10 4║ 99 83 14 10║ 69 50 56 20║ 129 66║ improvements/extended ║ 6%║ 9% 6% 6% 3% 5% 4%║ 7% 5% 5% 7%║ 7% 5% 6% 3%║ 6% 5%║ ║ ║ ║ ║ ║ ║ Moved house ║ 300║ 41 95 75 81 5 2║ 137 156 7 4║ 64 91 88 58║ 188 112║ ║ 9%║ 9% 10% 9% 9% 2% 3%║ 9% 9% 2% 3%║ 7% 10% 9% 9%║ 9% 8%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Intentions to undertake in next 6 -12 mths ║ ║ ║ ║ Purchase a first home ║ 46║ 10 16 14 4 1 1║ 26 18 3 1║ 17 8 14 8║ 30 16║ ║ 1%║ 2% 2% 2% 0% 1% 1%║ 2% 1% 1% 1%║ 2% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 5║ 1 2 1 1 - -║ 4 2 - -║ 1 2 2 1║ 3 2║ in Ireland ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Purchase a holiday home ║ 3║ 1 1 1 0 - -║ 2 1 - -║ 1 1 1 0║ 2 1║ home overseas ║ 0%║ 0% 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Substantial home ║ 80║ 16 26 18 12 7 1║ 42 30 7 5║ 24 24 23 9║ 46 34║ improvements/extend ║ 2%║ 3% 3% 2% 1% 3% 1%║ 3% 2% 3% 4%║ 2% 3% 2% 1%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Move house ║ 162║ 28 49 41 38 4 1║ 77 79 6 2║ 33 45 55 29║ 103 58║ ║ 5%║ 6% 5% 5% 4% 2% 2%║ 5% 4% 2% 1%║ 3% 5% 6% 4%║ 5% 4%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 518 Grocery shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ (housekeeper) ║ 61%║ 36% 85% 100% 100%║ 68% 45% 88%║ 9% 41% 64% 69% 68% 68% 71%║ 26% 48% 69% 62%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1384║ 1119 265 - -║ 751 633 69║ 256 182 280 204 180 140 143║ 437 718 666 666║ ║ 39%║ 64% 15% ║ 32% 55% 12%║ 91% 59% 36% 31% 32% 32% 29%║ 74% 52% 31% 38%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 518 Grocery shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Grocery shopper ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ (housekeeper) ║ 61%║ 63% 64% 55% 63% 54% 58%║ 63% 59% 55% 46%║ 62% 61% 60% 60%║ 62% 59%║ ║ ║ ║ ║ ║ ║ Non-shopper ║ 1384║ 177 355 377 350 90 36║ 531 727 126 79║ 375 368 386 255║ 821 563║ ║ 39%║ 37% 36% 45% 37% 46% 42%║ 37% 41% 45% 54%║ 38% 39% 40% 40%║ 38% 41%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 519 Grocery shopping - Main shop ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 134║ 42 92 134 59║ 107 27 31║ 3 5 33 31 23 18 21║ 8 41 93 69║ ║ 6%║ 7% 6% 6% 6%║ 7% 5% 6%║ 12% 4% 7% 7% 6% 6% 6%║ 5% 6% 6% 6%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 597║ 146 451 597 297║ 473 123 134║ 6 33 143 127 119 83 86║ 39 182 415 303║ ║ 28%║ 23% 30% 28% 31%║ 29% 24% 27%║ 22% 26% 28% 28% 32% 28% 24%║ 25% 28% 28% 28%║ ║ ║ ║ ║ ║ ║ Tesco ║ 593║ 183 411 593 295║ 443 151 148║ 11 43 170 133 96 73 68║ 54 224 370 346║ ║ 28%║ 29% 27% 28% 30%║ 27% 29% 30%║ 43% 33% 33% 29% 26% 24% 19%║ 35% 34% 25% 32%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 368║ 92 275 368 142║ 288 80 84║ 2 16 65 72 63 66 85║ 18 83 285 152║ ║ 17%║ 15% 18% 17% 15%║ 18% 15% 17%║ 8% 12% 13% 16% 17% 22% 24%║ 12% 13% 19% 14%║ ║ ║ ║ ║ ║ ║ Centra ║ 50║ 19 31 50 10║ 31 19 9║ 0 2 5 6 10 8 18║ 2 8 42 14║ ║ 2%║ 3% 2% 2% 1%║ 2% 4% 2%║ 1% 2% 1% 1% 3% 3% 5%║ 2% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ Spar ║ 29║ 9 20 29 7║ 19 10 6║ - 0 3 4 6 5 11║ 0 3 26 7║ ║ 1%║ 2% 1% 1% 1%║ 1% 2% 1%║ 0% 1% 1% 2% 2% 3%║ 0% 0% 2% 1%║ ║ ║ ║ ║ ║ ║ Mace ║ 7║ 3 5 7 2║ 4 4 1║ - - 1 1 1 2 2║ - 1 6 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 1% 0%║ 0% 0% 0% 1% 1%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Londis ║ 20║ 7 12 20 4║ 13 7 3║ - 1 3 4 1 3 7║ 1 4 16 8║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 1% 1% 1% 0% 1% 2%║ 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 220║ 77 144 220 106║ 159 62 49║ 3 22 61 56 32 25 21║ 25 86 135 139║ ║ 10%║ 12% 9% 10% 11%║ 10% 12% 10%║ 13% 17% 12% 12% 9% 8% 6%║ 16% 13% 9% 13%║ ║ ║ ║ ║ ║ ║ Iceland ║ 2║ 1 1 2 1║ 1 0 -║ - 0 0 1 - 0 -║ 0 1 1 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% ║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 5║ 2 3 5 1║ 3 2 2║ - 0 2 0 1 1 1║ 0 3 3 3║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 1%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 8║ 2 7 8 4║ 7 1 2║ - 0 0 1 2 2 3║ 0 1 8 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 1% 1%║ 0% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ L&N ║ 1║ 1 0 1 -║ 1 0 -║ - - - 0 0 0 1║ - - 1 0║ ║ 0%║ 0% 0% 0% ║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 22║ 12 10 22 3║ 12 10 2║ - 1 2 2 3 5 9║ 1 3 19 4║ shops ║ 1%║ 2% 1% 1% 0%║ 1% 2% 0%║ 1% 0% 0% 1% 2% 3%║ 1% 0% 1% 0%║ ║ ║ ║ ║ ║ ║ Other ║ 88║ 27 61 88 38║ 64 24 19║ 0 4 18 18 18 11 18║ 4 23 66 40║ JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) ║ 4%║ 4% 4% 4% 4%║ 4% 5% 4%║ 1% 3% 4% 4% 5% 4% 5%║ 3% 3% 4% 4%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 519 (CONT.) Grocery shopping - Main shop ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 1║ 0 0 1 0║ 1 - 0║ - - - - 1 - -║ - - 1 -║ ║ 0%║ 0% 0% 0% 0%║ 0% 0%║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 519 Grocery shopping - Main shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Main grocery shop - outlets used ║ ║ ║ ║ ║ Superquinn ║ 134║ 39 47 22 25 1 0║ 85 47 2 1║ 93 29 12 0║ 122 12║ ║ 6%║ 13% 7% 5% 4% 1% 1%║ 9% 4% 1% 1%║ 15% 5% 2% 0%║ 9% 1%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 597║ 79 180 146 161 25 6║ 258 307 31 10║ 212 137 171 77║ 424 173║ ║ 28%║ 26% 29% 31% 27% 24% 12%║ 28% 29% 20% 15%║ 35% 24% 29% 20%║ 32% 21%║ ║ ║ ║ ║ ║ ║ Tesco ║ 593║ 93 191 138 152 13 6║ 284 290 19 6║ 176 185 154 78║ 414 179║ ║ 28%║ 31% 31% 29% 26% 12% 12%║ 31% 27% 12% 9%║ 29% 33% 26% 20%║ 31% 22%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 368║ 43 95 74 107 37 13║ 138 180 50 24║ 28 102 141 98║ 153 215║ ║ 17%║ 14% 15% 16% 18% 35% 25%║ 15% 17% 32% 35%║ 5% 18% 24% 25%║ 11% 27%║ ║ ║ ║ ║ ║ ║ Centra ║ 50║ 3 11 8 17 5 5║ 14 25 10 4║ 4 11 17 17║ 16 34║ ║ 2%║ 1% 2% 2% 3% 5% 10%║ 2% 2% 7% 6%║ 1% 2% 3% 5%║ 1% 4%║ ║ ║ ║ ║ ║ ║ Spar ║ 29║ 3 8 6 7 3 3║ 11 12 6 3║ 5 3 8 13║ 10 19║ ║ 1%║ 1% 1% 1% 1% 3% 6%║ 1% 1% 4% 4%║ 1% 0% 1% 3%║ 1% 2%║ ║ ║ ║ ║ ║ ║ Mace ║ 7║ 1 1 2 2 1 1║ 2 4 1 0║ 0 0 3 4║ 3 4║ ║ 0%║ 0% 0% 0% 0% 1% 1%║ 0% 0% 1% 1%║ 0% 0% 1% 1%║ 0% 1%║ ║ ║ ║ ║ ║ ║ Londis ║ 20║ 1 3 3 5 5 3║ 4 8 8 5║ 2 6 2 10║ 5 14║ ║ 1%║ 0% 1% 1% 1% 4% 6%║ 0% 1% 5% 8%║ 0% 1% 0% 3%║ 0% 2%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 220║ 20 57 48 86 6 3║ 77 134 9 4║ 56 66 62 37║ 137 84║ ║ 10%║ 7% 9% 10% 14% 6% 7%║ 8% 13% 6% 7%║ 9% 12% 11% 10%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Iceland ║ 2║ 0 0 0 1 0 -║ 0 1 0 -║ 1 0 0 1║ 1 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 5║ 3 1 1 1 - -║ 4 1 - -║ 3 1 1 0║ 4 1║ ║ 0%║ 1% 0% 0% 0% ║ 0% 0% ║ 1% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Pettits ║ 8║ 2 2 1 3 0 0║ 4 4 1 0║ - 8 - -║ 5 3║ ║ 0%║ 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ 2% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ L&N ║ 1║ - 0 1 - - -║ 0 1 - -║ - 0 1 -║ 1 0║ ║ 0%║ 0% 0% ║ 0% 0% ║ 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 22║ 2 4 3 7 2 4║ 6 9 6 5║ 1 7 5 10║ 4 18║ shops ║ 1%║ 1% 1% 1% 1% 2% 8%║ 1% 1% 4% 7%║ 0% 1% 1% 3%║ 0% 2%║ ║ ║ ║ ║ ║ ║ Other ║ 88║ 12 23 19 21 7 6║ 36 40 13 5║ 24 11 13 39║ 39 50║ ║ 4%║ 4% 4% 4% 4% 7% 11%║ 4% 4% 8% 8%║ 4% 2% 2% 10%║ 3% 6%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 519 (CONT.) Grocery shopping - Main shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Don't do a main shop ║ 1║ - 1 - - - -║ 1 - - -║ - - 1 -║ 1 -║ ║ 0%║ 0% ║ 0% ║ 0% ║ 0% ║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 520 Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 99║ 27 72 99 51║ 78 21 31║ 0 5 28 27 15 13 11║ 5 33 66 59║ ║ 5%║ 4% 5% 5% 5%║ 5% 4% 6%║ 2% 4% 6% 6% 4% 4% 3%║ 3% 5% 4% 5%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 478║ 129 349 478 236║ 382 96 120║ 5 31 120 111 81 66 65║ 35 156 323 262║ ║ 22%║ 21% 23% 22% 24%║ 24% 18% 25%║ 18% 24% 24% 24% 22% 22% 18%║ 23% 24% 22% 24%║ ║ ║ ║ ║ ║ ║ Tesco ║ 482║ 123 359 482 241║ 378 104 118║ 4 28 121 108 88 70 62║ 32 153 328 257║ ║ 22%║ 20% 24% 22% 25%║ 23% 20% 24%║ 17% 21% 24% 24% 23% 23% 18%║ 21% 23% 22% 24%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 384║ 91 293 384 196║ 303 81 101║ 4 22 98 89 63 53 54║ 25 124 260 209║ ║ 18%║ 15% 19% 18% 20%║ 19% 16% 21%║ 15% 17% 19% 20% 17% 18% 15%║ 17% 19% 18% 19%║ ║ ║ ║ ║ ║ ║ Centra ║ 225║ 64 161 225 98║ 175 50 50║ 1 12 57 46 41 30 37║ 14 71 154 116║ ║ 10%║ 10% 11% 10% 10%║ 11% 10% 10%║ 6% 10% 11% 10% 11% 10% 10%║ 9% 11% 10% 11%║ ║ ║ ║ ║ ║ ║ Spar ║ 144║ 46 98 144 59║ 103 41 34║ 2 10 38 31 26 19 19║ 12 49 95 78║ ║ 7%║ 7% 6% 7% 6%║ 6% 8% 7%║ 7% 8% 7% 7% 7% 6% 5%║ 7% 7% 6% 7%║ ║ ║ ║ ║ ║ ║ Mace ║ 47║ 15 32 47 18║ 37 10 10║ 1 2 9 10 8 7 10║ 2 12 35 21║ ║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 3% 1% 2% 2% 2% 2% 3%║ 2% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Londis ║ 72║ 19 52 72 32║ 57 15 18║ 1 4 14 16 13 13 11║ 5 19 53 34║ ║ 3%║ 3% 3% 3% 3%║ 4% 3% 4%║ 5% 3% 3% 4% 3% 4% 3%║ 4% 3% 4% 3%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 693║ 180 513 693 355║ 557 136 160║ 7 43 167 166 127 94 89║ 50 217 477 376║ ║ 32%║ 29% 34% 32% 37%║ 34% 26% 33%║ 27% 33% 33% 36% 34% 31% 25%║ 32% 33% 32% 34%║ ║ ║ ║ ║ ║ ║ Iceland ║ 10║ 1 8 10 5║ 7 3 3║ 0 1 3 2 1 1 1║ 2 5 5 6║ ║ 0%║ 0% 1% 0% 1%║ 0% 0% 1%║ 1% 1% 1% 0% 0% 0% 0%║ 1% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 72║ 17 54 72 30║ 57 15 23║ 0 3 21 13 14 11 10║ 3 24 47 37║ ║ 3%║ 3% 4% 3% 3%║ 3% 3% 5%║ 1% 2% 4% 3% 4% 4% 3%║ 2% 4% 3% 3%║ ║ ║ ║ ║ ║ ║ Pettits ║ 18║ 4 14 18 10║ 16 3 3║ 0 0 4 5 4 3 3║ 1 4 14 9║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 0% 1% 1% 1% 1% 1%║ 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 5║ 0 4 5 2║ 3 1 1║ - 0 0 1 0 1 1║ 0 1 4 2║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 343║ 105 237 343 145║ 260 83 76║ 4 19 74 72 55 50 67║ 24 98 245 166║ shops ║ 16%║ 17% 16% 16% 15%║ 16% 16% 16%║ 17% 15% 15% 16% 15% 17% 19%║ 15% 15% 16% 15%║ ║ ║ ║ ║ ║ ║ Other ║ 161║ 49 112 161 65║ 121 40 32║ 3 7 29 29 31 26 35║ 11 40 121 65║ JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) ║ 7%║ 8% 7% 7% 7%║ 7% 8% 7%║ 12% 6% 6% 6% 8% 9% 10%║ 7% 6% 8% 6%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 520 (CONT.) Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ No other/NS ║ 175║ 72 103 175 60║ 109 65 31║ 2 9 39 25 32 21 45║ 12 51 124 74║ ║ 8%║ 12% 7% 8% 6%║ 7% 13% 6%║ 10% 7% 8% 6% 9% 7% 13%║ 8% 8% 8% 7%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 520 Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Other shopping (top - up) - outlets used ║ ║ ║ ║ Superquinn ║ 99║ 25 37 18 18 1 0║ 61 37 1 0║ 63 21 13 2║ 89 10║ ║ 5%║ 8% 6% 4% 3% 1% 1%║ 7% 3% 1% 1%║ 10% 4% 2% 0%║ 7% 1%║ ║ ║ ║ ║ ║ ║ Dunnes Stores ║ 478║ 76 145 104 129 17 7║ 221 233 24 10║ 157 133 114 75║ 312 166║ ║ 22%║ 25% 23% 22% 22% 16% 15%║ 24% 22% 15% 15%║ 26% 23% 19% 20%║ 23% 21%║ ║ ║ ║ ║ ║ ║ Tesco ║ 482║ 71 149 106 132 19 5║ 220 238 24 9║ 142 126 129 85║ 315 166║ ║ 22%║ 24% 24% 22% 22% 18% 9%║ 24% 22% 15% 13%║ 23% 22% 22% 22%║ 24% 21%║ ║ ║ ║ ║ ║ ║ SuperValu ║ 384║ 55 109 91 100 18 10║ 164 191 29 12║ 70 118 114 81║ 220 164║ ║ 18%║ 18% 17% 19% 17% 17% 21%║ 18% 18% 18% 18%║ 12% 21% 19% 21%║ 16% 20%║ ║ ║ ║ ║ ║ ║ Centra ║ 225║ 31 70 48 57 15 5║ 100 105 20 7║ 55 54 81 35║ 139 86║ ║ 10%║ 10% 11% 10% 10% 14% 10%║ 11% 10% 13% 11%║ 9% 10% 14% 9%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Spar ║ 144║ 21 49 31 35 5 3║ 70 66 8 2║ 66 28 33 16║ 101 43║ ║ 7%║ 7% 8% 7% 6% 5% 6%║ 8% 6% 5% 4%║ 11% 5% 6% 4%║ 8% 5%║ ║ ║ ║ ║ ║ ║ Mace ║ 47║ 7 15 9 13 2 0║ 22 22 3 2║ 7 10 13 17║ 26 21║ ║ 2%║ 2% 2% 2% 2% 2% 1%║ 2% 2% 2% 2%║ 1% 2% 2% 4%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Londis ║ 72║ 11 18 14 21 6 1║ 29 35 8 3║ 17 27 13 14║ 42 29║ ║ 3%║ 4% 3% 3% 4% 6% 3%║ 3% 3% 5% 5%║ 3% 5% 2% 4%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Aldi/Lidl ║ 693║ 93 211 160 185 34 10║ 304 346 43 18║ 155 209 224 105║ 429 265║ ║ 32%║ 31% 34% 34% 31% 32% 19%║ 33% 32% 28% 28%║ 26% 37% 38% 27%║ 32% 33%║ ║ ║ ║ ║ ║ ║ Iceland ║ 10║ 1 3 3 3 - -║ 4 5 - -║ 3 3 2 1║ 6 3║ ║ 0%║ 0% 0% 1% 0% ║ 0% 1% ║ 0% 1% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Marks & Spencer ║ 72║ 18 27 12 13 1 -║ 46 25 1 1║ 44 10 14 4║ 62 9║ ║ 3%║ 6% 4% 3% 2% 1% ║ 5% 2% 1% 2%║ 7% 2% 2% 1%║ 5% 1%║ ║ ║ ║ ║ ║ ║ Pettits ║ 18║ 3 6 5 4 1 0║ 8 9 1 1║ 1 16 1 0║ 10 9║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 0% 3% 0% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ L&N ║ 5║ 0 1 0 3 - 0║ 1 3 0 -║ 1 1 2 1║ 3 2║ ║ 0%║ 0% 0% 0% 0% 0%║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ Local garage/forecourt ║ 343║ 40 95 70 91 32 15║ 135 161 47 22║ 17 110 101 115║ 119 224║ shops ║ 16%║ 13% 15% 15% 15% 30% 30%║ 15% 15% 30% 33%║ 3% 19% 17% 30%║ 9% 28%║ ║ ║ ║ ║ ║ ║ Other ║ 161║ 17 43 32 49 13 6║ 61 81 19 8║ 41 35 47 38║ 86 74║ ║ 7%║ 6% 7% 7% 8% 12% 13%║ 7% 8% 12% 12%║ 7% 6% 8% 10%║ 6% 9%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 520 (CONT.) Grocery Shopping - Top-up shop ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ No other/NS ║ 175║ 19 44 39 56 10 6║ 63 95 17 9║ 44 45 49 36║ 104 71║ ║ 8%║ 6% 7% 8% 9% 10% 13%║ 7% 9% 11% 13%║ 7% 8% 8% 9%║ 8% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 521 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Price conscious ║ 1585║ 403 1182 1585 794║ 1242 343 387║ 18 102 396 368 289 210 202║ 120 516 1069 866║ ║ 74%║ 65% 78% 74% 82%║ 76% 66% 79%║ 70% 79% 78% 81% 77% 70% 58%║ 78% 78% 72% 79%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1437║ 391 1045 1437 698║ 1090 346 333║ 18 96 363 320 247 188 204║ 114 477 960 779║ ║ 67%║ 63% 69% 67% 72%║ 67% 67% 68%║ 71% 74% 72% 70% 66% 62% 58%║ 74% 72% 65% 71%║ ║ ║ ║ ║ ║ ║ Brand loyal ║ 1645║ 455 1189 1645 736║ 1258 386 376║ 17 95 376 343 282 244 288║ 112 489 1156 814║ ║ 77%║ 73% 78% 77% 76%║ 77% 74% 77%║ 68% 74% 74% 75% 75% 81% 82%║ 73% 74% 78% 75%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1486║ 401 1085 1486 666║ 1161 325 344║ 15 72 317 316 269 230 267║ 87 404 1082 706║ ║ 69%║ 64% 71% 69% 69%║ 71% 63% 70%║ 58% 56% 63% 69% 72% 76% 76%║ 56% 61% 73% 65%║ ║ ║ ║ ║ ║ ║ Pestered shopper ║ 690║ 129 561 690 590║ 592 98 187║ 5 33 190 232 154 51 25║ 39 229 462 455║ ║ 32%║ 21% 37% 32% 61%║ 36% 19% 38%║ 21% 26% 37% 51% 41% 17% 7%║ 25% 35% 31% 42%║ ║ ║ ║ ║ ║ ║ Brand influenced ║ 1598║ 451 1147 1598 733║ 1218 380 370║ 19 98 384 343 280 228 247║ 117 501 1098 824║ ║ 75%║ 72% 75% 75% 76%║ 75% 73% 76%║ 76% 76% 76% 75% 75% 76% 70%║ 76% 76% 74% 76%║ ║ ║ ║ ║ ║ ║ Convenience shopper ║ 1130║ 327 804 1130 503║ 847 283 270║ 15 69 280 236 195 158 177║ 84 364 766 586║ ║ 53%║ 52% 53% 53% 52%║ 52% 54% 55%║ 60% 54% 55% 52% 52% 52% 50%║ 55% 55% 52% 54%║ ║ ║ ║ ║ ║ ║ None of these ║ 75║ 37 38 75 21║ 52 23 13║ 1 3 16 11 15 10 19║ 4 21 55 31║ ║ 4%║ 6% 2% 4% 2%║ 3% 4% 3%║ 3% 3% 3% 2% 4% 3% 5%║ 3% 3% 4% 3%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 521 Shopper profile (Strongly Agree/Agree to some extent) ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Price conscious ║ 1585║ 218 468 359 444 70 26║ 686 802 97 36║ 460 447 438 240║ 1016 568║ ║ 74%║ 73% 75% 76% 75% 66% 52%║ 74% 75% 62% 54%║ 76% 79% 74% 62%║ 76% 71%║ ║ ║ ║ ║ ║ ║ Buy own label ║ 1437║ 164 414 328 432 68 29║ 578 761 97 39║ 363 410 401 262║ 877 560║ ║ 67%║ 55% 66% 70% 73% 64% 59%║ 63% 71% 62% 59%║ 60% 72% 68% 68%║ 65% 70%║ ║ ║ ║ ║ ║ ║ Brand loyal ║ 1645║ 202 472 366 469 91 45║ 674 835 136 59║ 386 439 505 314║ 968 677║ ║ 77%║ 68% 76% 78% 79% 85% 89%║ 73% 78% 87% 88%║ 64% 78% 85% 82%║ 72% 84%║ ║ ║ ║ ║ ║ ║ Buy Irish ║ 1486║ 218 445 316 384 85 39║ 663 699 124 54║ 383 395 434 273║ 895 591║ ║ 69%║ 73% 71% 67% 65% 79% 78%║ 72% 66% 79% 81%║ 63% 70% 73% 71%║ 67% 73%║ ║ ║ ║ ║ ║ ║ Pestered shopper ║ 690║ 87 205 170 190 30 9║ 292 359 39 17║ 187 202 186 115║ 428 262║ ║ 32%║ 29% 33% 36% 32% 28% 18%║ 32% 34% 25% 26%║ 31% 36% 31% 30%║ 32% 33%║ ║ ║ ║ ║ ║ ║ Brand influenced ║ 1598║ 208 477 356 441 79 37║ 685 797 116 49║ 394 439 510 256║ 986 612║ ║ 75%║ 70% 76% 76% 74% 74% 74%║ 74% 75% 74% 74%║ 65% 78% 86% 67%║ 74% 76%║ ║ ║ ║ ║ ║ ║ Convenience shopper ║ 1130║ 161 351 247 290 51 29║ 512 537 81 35║ 287 355 302 186║ 703 428║ ║ 53%║ 54% 56% 53% 49% 48% 59%║ 55% 50% 51% 52%║ 47% 63% 51% 49%║ 52% 53%║ ║ ║ ║ ║ ║ ║ None of these ║ 75║ 13 26 15 16 3 2║ 39 31 5 3║ 48 12 6 10║ 59 17║ ║ 4%║ 4% 4% 3% 3% 3% 4%║ 4% 3% 3% 4%║ 8% 2% 1% 3%║ 4% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Price conscious - I compare prices before buying ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 755║ 187 568 755 411║ 586 170 176║ 11 52 191 190 138 94 79║ 63 254 501 434║ ║ 35%║ 30% 37% 35% 42%║ 36% 33% 36%║ 42% 41% 38% 42% 37% 31% 22%║ 41% 38% 34% 40%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 830║ 216 613 830 383║ 656 173 211║ 7 50 205 178 151 115 124║ 57 262 568 432║ ║ 39%║ 35% 40% 39% 39%║ 40% 33% 43%║ 28% 39% 40% 39% 40% 38% 35%║ 37% 40% 38% 40%║ ║ ║ ║ ║ ║ ║ Neither ║ 173║ 63 110 173 59║ 118 55 37║ 3 7 40 28 30 26 39║ 10 50 123 75║ ║ 8%║ 10% 7% 8% 6%║ 7% 11% 8%║ 12% 6% 8% 6% 8% 9% 11%║ 7% 8% 8% 7%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 213║ 79 133 213 72║ 152 61 39║ 2 12 41 36 34 33 55║ 14 56 157 90║ ║ 10%║ 13% 9% 10% 7%║ 9% 12% 8%║ 7% 10% 8% 8% 9% 11% 16%║ 9% 8% 11% 8%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 163║ 71 92 163 40║ 104 58 24║ 2 6 26 24 21 31 54║ 8 34 129 55║ ║ 8%║ 11% 6% 8% 4%║ 6% 11% 5%║ 10% 5% 5% 5% 6% 10% 15%║ 5% 5% 9% 5%║ ║ ║ ║ ║ ║ ║ Don't know ║ 12║ 6 6 12 5║ 9 3 2║ 0 1 4 1 2 2 2║ 1 5 7 6║ ║ 1%║ 1% 0% 1% 1%║ 1% 1% 0%║ 1% 1% 1% 0% 1% 1% 1%║ 1% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1585║ 403 1182 1585 794║ 1242 343 387║ 18 102 396 368 289 210 202║ 120 516 1069 866║ ║ 74%║ 65% 78% 74% 82%║ 76% 66% 79%║ 70% 79% 78% 81% 77% 70% 58%║ 78% 78% 72% 79%║ ║ ║ ║ ║ ║ ║ Neither ║ 173║ 63 110 173 59║ 118 55 37║ 3 7 40 28 30 26 39║ 10 50 123 75║ ║ 8%║ 10% 7% 8% 6%║ 7% 11% 8%║ 12% 6% 8% 6% 8% 9% 11%║ 7% 8% 8% 7%║ ║ ║ ║ ║ ║ ║ Disagree ║ 375║ 150 225 375 111║ 256 119 63║ 4 18 67 59 55 64 108║ 23 90 286 145║ ║ 17%║ 24% 15% 17% 11%║ 16% 23% 13%║ 17% 14% 13% 13% 15% 21% 31%║ 15% 14% 19% 13%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.6 3.9 3.8 4.1║ 3.9 3.6 4.0║ 3.9 4.0 4.0 4.0 3.9 3.7 3.3║ 4.0 4.0 3.8 4.0║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 522 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Price conscious - I compare prices before buying ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 755║ 84 217 176 235 32 10║ 302 411 42 14║ 179 247 211 117║ 485 271║ ║ 35%║ 28% 35% 37% 40% 30% 20%║ 33% 39% 27% 21%║ 30% 44% 36% 31%║ 36% 34%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 830║ 134 250 183 208 38 16║ 384 391 54 22║ 280 200 227 122║ 532 298║ ║ 39%║ 45% 40% 39% 35% 36% 32%║ 42% 37% 35% 33%║ 46% 35% 38% 32%║ 40% 37%║ ║ ║ ║ ║ ║ ║ Neither ║ 173║ 26 51 35 47 8 5║ 78 82 13 8║ 56 41 27 48║ 103 70║ ║ 8%║ 9% 8% 7% 8% 8% 10%║ 8% 8% 8% 11%║ 9% 7% 5% 13%║ 8% 9%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 213║ 32 64 44 55 11 6║ 96 99 18 9║ 54 46 70 43║ 129 83║ ║ 10%║ 11% 10% 9% 9% 11% 13%║ 10% 9% 11% 13%║ 9% 8% 12% 11%║ 10% 10%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 163║ 22 37 30 45 16 12║ 59 75 28 14║ 33 26 52 52║ 84 78║ ║ 8%║ 7% 6% 6% 8% 15% 24%║ 6% 7% 18% 21%║ 5% 5% 9% 13%║ 6% 10%║ ║ ║ ║ ║ ║ ║ Don't know ║ 12║ 1 4 3 3 1 -║ 5 6 1 0║ 1 4 4 2║ 6 5║ ║ 1%║ 0% 1% 1% 1% 1% ║ 1% 1% 0% 1%║ 0% 1% 1% 0%║ 0% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1585║ 218 468 359 444 70 26║ 686 802 97 36║ 460 447 438 240║ 1016 568║ ║ 74%║ 73% 75% 76% 75% 66% 52%║ 74% 75% 62% 54%║ 76% 79% 74% 62%║ 76% 71%║ ║ ║ ║ ║ ║ ║ Neither ║ 173║ 26 51 35 47 8 5║ 78 82 13 8║ 56 41 27 48║ 103 70║ ║ 8%║ 9% 8% 7% 8% 8% 10%║ 8% 8% 8% 11%║ 9% 7% 5% 13%║ 8% 9%║ ║ ║ ║ ║ ║ ║ Disagree ║ 375║ 54 102 74 100 28 19║ 155 174 46 23║ 87 72 122 95║ 214 162║ ║ 17%║ 18% 16% 16% 17% 26% 37%║ 17% 16% 29% 34%║ 14% 13% 21% 25%║ 16% 20%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.8 3.9 3.9 3.9 3.6 3.1║ 3.8 3.9 3.4 3.2║ 3.9 4.1 3.8 3.6║ 3.9 3.7║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 523 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 488║ 138 350 488 262║ 362 126 103║ 8 37 127 116 85 57 58║ 46 172 316 280║ ║ 23%║ 22% 23% 23% 27%║ 22% 24% 21%║ 34% 29% 25% 25% 23% 19% 16%║ 30% 26% 21% 26%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 949║ 253 696 949 435║ 729 220 230║ 10 59 236 204 162 131 147║ 68 305 644 499║ ║ 44%║ 41% 46% 44% 45%║ 45% 42% 47%║ 38% 46% 47% 45% 43% 43% 42%║ 44% 46% 43% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 101 212 313 128║ 240 73 71║ 4 13 66 63 56 48 63║ 17 83 231 141║ ║ 15%║ 16% 14% 15% 13%║ 15% 14% 15%║ 16% 10% 13% 14% 15% 16% 18%║ 11% 13% 16% 13%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 244║ 73 170 244 96║ 188 55 58║ 2 13 55 43 48 39 44║ 14 69 174 110║ ║ 11%║ 12% 11% 11% 10%║ 12% 11% 12%║ 7% 10% 11% 9% 13% 13% 13%║ 9% 10% 12% 10%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 131║ 47 84 131 38║ 92 39 23║ 1 5 18 27 20 23 36║ 6 24 106 50║ ║ 6%║ 8% 6% 6% 4%║ 6% 7% 5%║ 4% 4% 4% 6% 5% 8% 10%║ 4% 4% 7% 5%║ ║ ║ ║ ║ ║ ║ Don't know ║ 21║ 10 11 21 10║ 14 7 3║ 0 2 5 4 4 3 3║ 2 7 13 11║ ║ 1%║ 2% 1% 1% 1%║ 1% 1% 1%║ 2% 2% 1% 1% 1% 1% 1%║ 2% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1437║ 391 1045 1437 698║ 1090 346 333║ 18 96 363 320 247 188 204║ 114 477 960 779║ ║ 67%║ 63% 69% 67% 72%║ 67% 67% 68%║ 71% 74% 72% 70% 66% 62% 58%║ 74% 72% 65% 71%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 101 212 313 128║ 240 73 71║ 4 13 66 63 56 48 63║ 17 83 231 141║ ║ 15%║ 16% 14% 15% 13%║ 15% 14% 15%║ 16% 10% 13% 14% 15% 16% 18%║ 11% 13% 16% 13%║ ║ ║ ║ ║ ║ ║ Disagree ║ 374║ 120 254 374 134║ 280 94 81║ 3 18 73 69 68 63 80║ 21 94 281 160║ ║ 17%║ 19% 17% 17% 14%║ 17% 18% 17%║ 11% 14% 14% 15% 18% 21% 23%║ 14% 14% 19% 15%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.6 3.7 3.7 3.8║ 3.7 3.7 3.7║ 3.9 3.9 3.8 3.8 3.7 3.5 3.4║ 3.9 3.8 3.6 3.8║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 523 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - I buy own label ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 488║ 46 141 112 156 22 11║ 187 268 33 15║ 108 132 123 125║ 296 192║ ║ 23%║ 15% 23% 24% 26% 21% 22%║ 20% 25% 21% 23%║ 18% 23% 21% 33%║ 22% 24%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 949║ 118 273 217 276 46 18║ 392 493 64 24║ 255 278 278 137║ 581 368║ ║ 44%║ 40% 44% 46% 46% 43% 37%║ 42% 46% 41% 36%║ 42% 49% 47% 36%║ 43% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 71 85 63 71 16 8║ 156 134 23 12║ 146 64 39 64║ 221 92║ ║ 15%║ 24% 14% 13% 12% 15% 15%║ 17% 13% 15% 18%║ 24% 11% 7% 17%║ 17% 11%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 244║ 42 80 51 54 12 4║ 122 105 16 6║ 73 51 97 23║ 158 86║ ║ 11%║ 14% 13% 11% 9% 11% 9%║ 13% 10% 10% 8%║ 12% 9% 16% 6%║ 12% 11%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 131║ 20 39 23 30 10 9║ 59 53 19 9║ 20 32 45 34║ 70 61║ ║ 6%║ 7% 6% 5% 5% 10% 17%║ 6% 5% 12% 14%║ 3% 6% 8% 9%║ 5% 8%║ ║ ║ ║ ║ ║ ║ Don't know ║ 21║ 2 7 5 7 1 -║ 9 11 1 0║ 2 8 9 2║ 13 7║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 0% 1%║ 0% 1% 2% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1437║ 164 414 328 432 68 29║ 578 761 97 39║ 363 410 401 262║ 877 560║ ║ 67%║ 55% 66% 70% 73% 64% 59%║ 63% 71% 62% 59%║ 60% 72% 68% 68%║ 65% 70%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 71 85 63 71 16 8║ 156 134 23 12║ 146 64 39 64║ 221 92║ ║ 15%║ 24% 14% 13% 12% 15% 15%║ 17% 13% 15% 18%║ 24% 11% 7% 17%║ 17% 11%║ ║ ║ ║ ║ ║ ║ Disagree ║ 374║ 62 119 74 84 22 13║ 181 158 35 15║ 93 83 142 57║ 228 146║ ║ 17%║ 21% 19% 16% 14% 21% 26%║ 20% 15% 23% 22%║ 15% 15% 24% 15%║ 17% 18%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.7║ 3.4 3.6 3.7 3.8 3.5 3.4║ 3.6 3.8 3.5 3.5║ 3.6 3.8 3.6 3.8║ 3.7 3.7║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 524 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand loyal - When I find a brand I stick with it ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 723║ 207 516 723 319║ 547 176 145║ 8 37 143 149 130 114 142║ 45 188 535 328║ ║ 34%║ 33% 34% 34% 33%║ 34% 34% 30%║ 34% 29% 28% 33% 35% 38% 40%║ 29% 28% 36% 30%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 922║ 248 673 922 417║ 711 211 231║ 9 58 234 194 152 129 145║ 67 301 621 486║ ║ 43%║ 40% 44% 43% 43%║ 44% 40% 47%║ 34% 45% 46% 42% 41% 43% 41%║ 44% 46% 42% 45%║ ║ ║ ║ ║ ║ ║ Neither ║ 289║ 95 194 289 128║ 213 76 66║ 5 19 69 63 54 36 42║ 24 94 195 152║ ║ 13%║ 15% 13% 13% 13%║ 13% 15% 14%║ 19% 15% 14% 14% 15% 12% 12%║ 16% 14% 13% 14%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 134║ 46 88 134 69║ 98 36 30║ 2 9 39 35 23 14 12║ 11 50 84 83║ ║ 6%║ 7% 6% 6% 7%║ 6% 7% 6%║ 6% 7% 8% 8% 6% 5% 3%║ 7% 7% 6% 8%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 60║ 19 41 60 28║ 43 17 14║ 1 4 17 14 11 6 7║ 5 21 38 34║ ║ 3%║ 3% 3% 3% 3%║ 3% 3% 3%║ 4% 3% 3% 3% 3% 2% 2%║ 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Don't know ║ 18║ 7 11 18 9║ 13 5 3║ 1 2 5 2 4 2 3║ 2 7 11 9║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 3% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1645║ 455 1189 1645 736║ 1258 386 376║ 17 95 376 343 282 244 288║ 112 489 1156 814║ ║ 77%║ 73% 78% 77% 76%║ 77% 74% 77%║ 68% 74% 74% 75% 75% 81% 82%║ 73% 74% 78% 75%║ ║ ║ ║ ║ ║ ║ Neither ║ 289║ 95 194 289 128║ 213 76 66║ 5 19 69 63 54 36 42║ 24 94 195 152║ ║ 13%║ 15% 13% 13% 13%║ 13% 15% 14%║ 19% 15% 14% 14% 15% 12% 12%║ 16% 14% 13% 14%║ ║ ║ ║ ║ ║ ║ Disagree ║ 193║ 65 129 193 97║ 141 52 44║ 3 13 56 48 35 20 19║ 15 71 122 117║ ║ 9%║ 10% 8% 9% 10%║ 9% 10% 9%║ 10% 10% 11% 11% 9% 7% 5%║ 10% 11% 8% 11%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 3.9 4.0 4.0 4.0║ 4.0 4.0 4.0║ 3.9 3.9 3.9 3.9 4.0 4.1 4.2║ 3.9 3.9 4.0 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 524 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand loyal - When I find a brand I stick with it ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 723║ 86 196 155 213 48 26║ 281 369 73 33║ 135 188 224 176║ 414 309║ ║ 34%║ 29% 31% 33% 36% 45% 51%║ 30% 35% 47% 49%║ 22% 33% 38% 46%║ 31% 38%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 922║ 116 276 210 256 44 19║ 393 466 63 26║ 251 251 281 138║ 554 367║ ║ 43%║ 39% 44% 45% 43% 41% 38%║ 42% 44% 40% 39%║ 42% 44% 48% 36%║ 41% 46%║ ║ ║ ║ ║ ║ ║ Neither ║ 289║ 63 81 61 73 7 3║ 144 135 10 4║ 147 61 35 45║ 221 68║ ║ 13%║ 21% 13% 13% 12% 7% 6%║ 16% 13% 6% 6%║ 24% 11% 6% 12%║ 16% 8%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 134║ 24 45 28 33 4 1║ 69 61 4 1║ 55 35 29 13║ 100 34║ ║ 6%║ 8% 7% 6% 5% 4% 1%║ 7% 6% 3% 2%║ 9% 6% 5% 3%║ 7% 4%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 60║ 9 21 12 13 4 2║ 30 25 6 2║ 13 23 15 9║ 40 20║ ║ 3%║ 3% 3% 2% 2% 3% 4%║ 3% 2% 4% 4%║ 2% 4% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 18║ 2 5 4 6 1 -║ 8 10 1 0║ 3 7 6 2║ 11 7║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 0% 1%║ 0% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1645║ 202 472 366 469 91 45║ 674 835 136 59║ 386 439 505 314║ 968 677║ ║ 77%║ 68% 76% 78% 79% 85% 89%║ 73% 78% 87% 88%║ 64% 78% 85% 82%║ 72% 84%║ ║ ║ ║ ║ ║ ║ Neither ║ 289║ 63 81 61 73 7 3║ 144 135 10 4║ 147 61 35 45║ 221 68║ ║ 13%║ 21% 13% 13% 12% 7% 6%║ 16% 13% 6% 6%║ 24% 11% 6% 12%║ 16% 8%║ ║ ║ ║ ║ ║ ║ Disagree ║ 193║ 32 66 40 45 7 3║ 98 85 10 4║ 68 58 44 23║ 140 54║ ║ 9%║ 11% 11% 8% 8% 7% 5%║ 11% 8% 6% 6%║ 11% 10% 8% 6%║ 10% 7%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 4.0║ 3.8 3.9 4.0 4.1 4.2 4.3║ 3.9 4.0 4.2 4.3║ 3.7 4.0 4.1 4.2║ 3.9 4.1║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 525 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Buy Irish - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 584║ 168 415 584 245║ 455 129 129║ 6 22 112 111 109 105 118║ 28 140 443 246║ ║ 27%║ 27% 27% 27% 25%║ 28% 25% 26%║ 23% 17% 22% 24% 29% 35% 34%║ 18% 21% 30% 23%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 902║ 233 669 902 421║ 705 197 215║ 9 50 205 205 160 125 149║ 58 264 639 459║ ║ 42%║ 37% 44% 42% 43%║ 43% 38% 44%║ 35% 39% 41% 45% 43% 41% 42%║ 38% 40% 43% 42%║ ║ ║ ║ ║ ║ ║ Neither ║ 391║ 130 261 391 176║ 287 104 88║ 6 28 107 82 63 48 57║ 34 141 250 217║ ║ 18%║ 21% 17% 18% 18%║ 18% 20% 18%║ 22% 22% 21% 18% 17% 16% 16%║ 22% 21% 17% 20%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 183║ 63 120 183 89║ 124 58 38║ 3 19 55 42 30 15 18║ 23 77 105 116║ ║ 9%║ 10% 8% 9% 9%║ 8% 11% 8%║ 13% 15% 11% 9% 8% 5% 5%║ 15% 12% 7% 11%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 66║ 21 44 66 31║ 39 26 14║ 1 7 21 14 10 6 6║ 8 29 36 43║ ║ 3%║ 3% 3% 3% 3%║ 2% 5% 3%║ 5% 6% 4% 3% 3% 2% 2%║ 5% 4% 2% 4%║ ║ ║ ║ ║ ║ ║ Don't know ║ 20║ 7 13 20 7║ 13 6 5║ 0 2 6 2 3 3 3║ 2 9 11 10║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 2% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1486║ 401 1085 1486 666║ 1161 325 344║ 15 72 317 316 269 230 267║ 87 404 1082 706║ ║ 69%║ 64% 71% 69% 69%║ 71% 63% 70%║ 58% 56% 63% 69% 72% 76% 76%║ 56% 61% 73% 65%║ ║ ║ ║ ║ ║ ║ Neither ║ 391║ 130 261 391 176║ 287 104 88║ 6 28 107 82 63 48 57║ 34 141 250 217║ ║ 18%║ 21% 17% 18% 18%║ 18% 20% 18%║ 22% 22% 21% 18% 17% 16% 16%║ 22% 21% 17% 20%║ ║ ║ ║ ║ ║ ║ Disagree ║ 248║ 84 164 248 121║ 164 85 53║ 5 26 76 56 41 21 24║ 31 107 142 159║ ║ 12%║ 14% 11% 12% 12%║ 10% 16% 11%║ 18% 21% 15% 12% 11% 7% 7%║ 20% 16% 10% 15%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.8 3.9 3.8 3.8║ 3.9 3.7 3.8║ 3.6 3.5 3.7 3.8 3.9 4.0 4.0║ 3.5 3.6 3.9 3.7║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 525 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Buy Irish - I buy Irish produced where possible ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 584║ 82 179 119 142 43 19║ 261 261 61 29║ 129 150 168 137║ 350 234║ ║ 27%║ 27% 29% 25% 24% 40% 38%║ 28% 25% 39% 43%║ 21% 26% 28% 36%║ 26% 29%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 902║ 136 265 197 241 42 20║ 401 438 63 25║ 255 246 266 136║ 545 357║ ║ 42%║ 45% 43% 42% 41% 40% 40%║ 43% 41% 40% 38%║ 42% 43% 45% 35%║ 41% 44%║ ║ ║ ║ ║ ║ ║ Neither ║ 391║ 57 106 90 118 14 6║ 163 208 19 7║ 139 108 78 66║ 267 124║ ║ 18%║ 19% 17% 19% 20% 13% 11%║ 18% 20% 12% 10%║ 23% 19% 13% 17%║ 20% 15%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 183║ 18 52 46 59 4 3║ 70 106 6 1║ 64 45 49 25║ 130 53║ ║ 9%║ 6% 8% 10% 10% 4% 5%║ 8% 10% 4% 2%║ 11% 8% 8% 6%║ 10% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 66║ 4 15 13 27 3 3║ 19 40 6 4║ 15 10 23 18║ 35 31║ ║ 3%║ 1% 2% 3% 5% 3% 6%║ 2% 4% 4% 5%║ 2% 2% 4% 5%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Don't know ║ 20║ 2 6 5 6 1 -║ 8 11 1 1║ 4 7 6 2║ 13 7║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1486║ 218 445 316 384 85 39║ 663 699 124 54║ 383 395 434 273║ 895 591║ ║ 69%║ 73% 71% 67% 65% 79% 78%║ 72% 66% 79% 81%║ 63% 70% 73% 71%║ 67% 73%║ ║ ║ ║ ║ ║ ║ Neither ║ 391║ 57 106 90 118 14 6║ 163 208 19 7║ 139 108 78 66║ 267 124║ ║ 18%║ 19% 17% 19% 20% 13% 11%║ 18% 20% 12% 10%║ 23% 19% 13% 17%║ 20% 15%║ ║ ║ ║ ║ ║ ║ Disagree ║ 248║ 23 67 59 86 7 5║ 90 146 13 5║ 78 55 72 43║ 165 84║ ║ 12%║ 8% 11% 13% 15% 7% 11%║ 10% 14% 8% 7%║ 13% 10% 12% 11%║ 12% 10%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.8║ 3.9 3.9 3.8 3.7 4.1 4.0║ 3.9 3.7 4.1 4.1║ 3.7 3.9 3.9 3.9║ 3.8 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 526 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Pestered shopper - My children influence what I buy in the supermarket ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 245║ 43 201 245 213║ 207 38 68║ 2 12 68 84 57 16 5║ 14 83 162 164║ ║ 11%║ 7% 13% 11% 22%║ 13% 7% 14%║ 9% 9% 13% 18% 15% 5% 2%║ 9% 13% 11% 15%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 446║ 86 360 446 377║ 386 60 119║ 3 21 122 148 96 36 19║ 24 146 300 291║ ║ 21%║ 14% 24% 21% 39%║ 24% 12% 24%║ 12% 17% 24% 32% 26% 12% 6%║ 16% 22% 20% 27%║ ║ ║ ║ ║ ║ ║ Neither ║ 311║ 93 218 311 136║ 250 62 70║ 4 13 62 61 68 50 53║ 18 79 232 136║ ║ 15%║ 15% 14% 15% 14%║ 15% 12% 14%║ 18% 10% 12% 13% 18% 16% 15%║ 11% 12% 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 133║ 37 95 133 77║ 112 21 29║ 1 6 27 36 29 20 14║ 8 34 99 68║ ║ 6%║ 6% 6% 6% 8%║ 7% 4% 6%║ 5% 5% 5% 8% 8% 7% 4%║ 5% 5% 7% 6%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 212║ 59 153 212 98║ 169 43 50║ 1 10 53 47 29 30 42║ 11 64 148 110║ ║ 10%║ 10% 10% 10% 10%║ 10% 8% 10%║ 3% 8% 11% 10% 8% 10% 12%║ 7% 10% 10% 10%║ ║ ║ ║ ║ ║ ║ Don't know ║ 798║ 304 495 798 69║ 502 297 153║ 13 66 175 81 96 151 217║ 79 254 544 322║ ║ 37%║ 49% 32% 37% 7%║ 31% 57% 31%║ 53% 51% 35% 18% 25% 50% 62%║ 51% 38% 37% 29%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 690║ 129 561 690 590║ 592 98 187║ 5 33 190 232 154 51 25║ 39 229 462 455║ ║ 32%║ 21% 37% 32% 61%║ 36% 19% 38%║ 21% 26% 37% 51% 41% 17% 7%║ 25% 35% 31% 42%║ ║ ║ ║ ║ ║ ║ Neither ║ 311║ 93 218 311 136║ 250 62 70║ 4 13 62 61 68 50 53║ 18 79 232 136║ ║ 15%║ 15% 14% 15% 14%║ 15% 12% 14%║ 18% 10% 12% 13% 18% 16% 15%║ 11% 12% 16% 12%║ ║ ║ ║ ║ ║ ║ Disagree ║ 345║ 97 248 345 175║ 281 64 79║ 2 16 80 82 59 50 56║ 18 98 247 178║ ║ 16%║ 16% 16% 16% 18%║ 17% 12% 16%║ 8% 13% 16% 18% 16% 17% 16%║ 12% 15% 17% 16%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.1 3.4 3.3 3.6║ 3.3 3.1 3.4║ 3.4 3.3 3.4 3.5 3.4 2.9 2.5║ 3.3 3.4 3.2 3.4║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 526 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Pestered shopper - My children influence what I buy in the supermarket ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 245║ 26 77 61 66 11 4║ 103 127 14 5║ 66 60 71 47║ 153 92║ ║ 11%║ 9% 12% 13% 11% 10% 7%║ 11% 12% 9% 8%║ 11% 11% 12% 12%║ 11% 11%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 446║ 61 128 109 124 19 5║ 189 232 25 12║ 121 142 115 68║ 275 171║ ║ 21%║ 20% 20% 23% 21% 18% 11%║ 20% 22% 16% 18%║ 20% 25% 19% 18%║ 21% 21%║ ║ ║ ║ ║ ║ ║ Neither ║ 311║ 63 95 64 78 8 5║ 157 141 13 6║ 165 68 38 41║ 232 79║ ║ 15%║ 21% 15% 14% 13% 8% 9%║ 17% 13% 8% 8%║ 27% 12% 6% 11%║ 17% 10%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 133║ 24 40 31 31 5 1║ 64 62 7 2║ 53 36 22 21║ 89 44║ ║ 6%║ 8% 6% 7% 5% 5% 3%║ 7% 6% 4% 2%║ 9% 6% 4% 5%║ 7% 5%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 212║ 31 66 42 57 12 5║ 97 99 16 8║ 54 50 60 48║ 127 86║ ║ 10%║ 10% 11% 9% 10% 11% 9%║ 10% 9% 10% 12%║ 9% 9% 10% 13%║ 9% 11%║ ║ ║ ║ ║ ║ ║ Don't know ║ 798║ 95 219 164 239 52 30║ 314 402 82 34║ 145 209 285 159║ 464 334║ ║ 37%║ 32% 35% 35% 40% 48% 61%║ 34% 38% 52% 51%║ 24% 37% 48% 41%║ 35% 42%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 690║ 87 205 170 190 30 9║ 292 359 39 17║ 187 202 186 115║ 428 262║ ║ 32%║ 29% 33% 36% 32% 28% 18%║ 32% 34% 25% 26%║ 31% 36% 31% 30%║ 32% 33%║ ║ ║ ║ ║ ║ ║ Neither ║ 311║ 63 95 64 78 8 5║ 157 141 13 6║ 165 68 38 41║ 232 79║ ║ 15%║ 21% 15% 14% 13% 8% 9%║ 17% 13% 8% 8%║ 27% 12% 6% 11%║ 17% 10%║ ║ ║ ║ ║ ║ ║ Disagree ║ 345║ 55 106 73 88 17 6║ 161 161 23 9║ 107 86 82 69║ 216 129║ ║ 16%║ 18% 17% 16% 15% 16% 12%║ 17% 15% 15% 14%║ 18% 15% 14% 18%║ 16% 16%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.3║ 3.1 3.3 3.4 3.3 3.2 3.1║ 3.2 3.3 3.2 3.2║ 3.2 3.4 3.4 3.2║ 3.3 3.3║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 527 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand influenced - I buy branded goods ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 587║ 168 419 587 269║ 448 139 122║ 7 26 128 128 106 91 101║ 34 161 426 282║ ║ 27%║ 27% 28% 27% 28%║ 28% 27% 25%║ 28% 21% 25% 28% 28% 30% 29%║ 22% 24% 29% 26%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1011║ 283 729 1011 465║ 770 241 249║ 12 71 256 215 174 137 146║ 83 339 672 542║ ║ 47%║ 45% 48% 47% 48%║ 47% 46% 51%║ 48% 56% 51% 47% 46% 45% 41%║ 54% 51% 45% 50%║ ║ ║ ║ ║ ║ ║ Neither ║ 334║ 98 236 334 146║ 254 81 79║ 4 16 74 69 61 46 64║ 20 94 240 160║ ║ 16%║ 16% 16% 16% 15%║ 16% 15% 16%║ 15% 12% 15% 15% 16% 15% 18%║ 13% 14% 16% 15%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 137║ 45 92 137 65║ 105 32 27║ 1 10 32 31 25 16 22║ 11 43 94 73║ ║ 6%║ 7% 6% 6% 7%║ 6% 6% 6%║ 5% 8% 6% 7% 7% 5% 6%║ 7% 6% 6% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 52║ 18 34 52 19║ 33 18 9║ 1 3 12 9 6 8 13║ 4 16 36 24║ ║ 2%║ 3% 2% 2% 2%║ 2% 4% 2%║ 3% 3% 2% 2% 2% 3% 4%║ 3% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Don't know ║ 23║ 11 13 23 7║ 15 9 4║ 0 2 5 3 4 4 6║ 2 7 16 10║ ║ 1%║ 2% 1% 1% 1%║ 1% 2% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1598║ 451 1147 1598 733║ 1218 380 370║ 19 98 384 343 280 228 247║ 117 501 1098 824║ ║ 75%║ 72% 75% 75% 76%║ 75% 73% 76%║ 76% 76% 76% 75% 75% 76% 70%║ 76% 76% 74% 76%║ ║ ║ ║ ║ ║ ║ Neither ║ 334║ 98 236 334 146║ 254 81 79║ 4 16 74 69 61 46 64║ 20 94 240 160║ ║ 16%║ 16% 16% 16% 15%║ 16% 15% 16%║ 15% 12% 15% 15% 16% 15% 18%║ 13% 14% 16% 15%║ ║ ║ ║ ║ ║ ║ Disagree ║ 189║ 62 127 189 84║ 138 51 36║ 2 13 43 41 31 24 35║ 15 59 130 97║ ║ 9%║ 10% 8% 9% 9%║ 9% 10% 7%║ 8% 10% 9% 9% 8% 8% 10%║ 10% 9% 9% 9%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.9 3.9 3.9 3.9║ 3.9 3.9 3.9║ 3.9 3.9 3.9 3.9 3.9 4.0 3.9║ 3.9 3.9 3.9 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 527 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Brand influenced - I buy branded goods ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 587║ 77 175 129 158 30 18║ 252 287 48 21║ 160 128 174 124║ 367 220║ ║ 27%║ 26% 28% 27% 27% 29% 35%║ 27% 27% 31% 32%║ 27% 23% 30% 32%║ 27% 27%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 1011║ 131 302 227 282 48 20║ 433 510 68 28║ 234 311 335 132║ 620 392║ ║ 47%║ 44% 48% 48% 48% 45% 39%║ 47% 48% 43% 43%║ 39% 55% 57% 34%║ 46% 49%║ ║ ║ ║ ║ ║ ║ Neither ║ 334║ 66 88 67 91 16 6║ 154 158 22 10║ 146 80 40 68║ 228 106║ ║ 16%║ 22% 14% 14% 15% 15% 12%║ 17% 15% 14% 15%║ 24% 14% 7% 18%║ 17% 13%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 137║ 16 40 30 41 7 3║ 56 72 9 3║ 44 26 28 40║ 82 55║ ║ 6%║ 5% 6% 6% 7% 6% 5%║ 6% 7% 6% 5%║ 7% 5% 5% 10%║ 6% 7%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 52║ 7 12 11 15 4 4║ 19 26 7 4║ 16 14 6 17║ 29 23║ ║ 2%║ 2% 2% 2% 3% 3% 7%║ 2% 2% 4% 5%║ 3% 2% 1% 4%║ 2% 3%║ ║ ║ ║ ║ ║ ║ Don't know ║ 23║ 2 7 5 7 1 1║ 9 12 2 1║ 5 7 8 4║ 14 10║ ║ 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1598║ 208 477 356 441 79 37║ 685 797 116 49║ 394 439 510 256║ 986 612║ ║ 75%║ 70% 76% 76% 74% 74% 74%║ 74% 75% 74% 74%║ 65% 78% 86% 67%║ 74% 76%║ ║ ║ ║ ║ ║ ║ Neither ║ 334║ 66 88 67 91 16 6║ 154 158 22 10║ 146 80 40 68║ 228 106║ ║ 16%║ 22% 14% 14% 15% 15% 12%║ 17% 15% 14% 15%║ 24% 14% 7% 18%║ 17% 13%║ ║ ║ ║ ║ ║ ║ Disagree ║ 189║ 23 52 42 56 10 6║ 75 98 16 7║ 59 40 33 57║ 111 78║ ║ 9%║ 8% 8% 9% 9% 9% 12%║ 8% 9% 10% 10%║ 10% 7% 6% 15%║ 8% 10%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.9║ 3.9 4.0 3.9 3.9 3.9 3.9║ 3.9 3.9 3.9 3.9║ 3.8 3.9 4.1 3.8║ 3.9 3.9║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 528 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 2145║ 622 1523 2145 970║ 1625 520 489║ 25 128 507 456 375 302 351║ 154 660 1485 1091║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 9030║ 2571 6459 9030 4038║ 6836 2194 2158║ 117 587 1995 1965 1466 1412 1488║ 704 2699 6331 4547║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Convenience shopper - I'll pay more for products that make my life easier ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 372║ 119 253 372 160║ 270 102 85║ 7 21 88 75 65 54 62║ 28 116 256 184║ ║ 17%║ 19% 17% 17% 16%║ 17% 20% 17%║ 26% 16% 17% 16% 17% 18% 18%║ 18% 18% 17% 17%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 759║ 208 551 759 343║ 577 182 185║ 9 48 192 161 130 104 115║ 57 249 510 402║ ║ 35%║ 33% 36% 35% 35%║ 36% 35% 38%║ 34% 37% 38% 35% 35% 34% 33%║ 37% 38% 34% 37%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 100 213 313 141║ 239 74 67║ 4 16 71 62 56 45 58║ 20 91 221 150║ ║ 15%║ 16% 14% 15% 15%║ 15% 14% 14%║ 15% 12% 14% 14% 15% 15% 17%║ 13% 14% 15% 14%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 341║ 94 248 341 168║ 271 70 77║ 3 17 74 79 68 47 55║ 19 93 249 169║ ║ 16%║ 15% 16% 16% 17%║ 17% 13% 16%║ 11% 13% 15% 17% 18% 16% 16%║ 13% 14% 17% 15%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 323║ 88 235 323 146║ 242 81 68║ 3 23 73 73 51 45 54║ 26 99 224 170║ ║ 15%║ 14% 15% 15% 15%║ 15% 16% 14%║ 12% 18% 14% 16% 14% 15% 15%║ 17% 15% 15% 16%║ ║ ║ ║ ║ ║ ║ Don't know ║ 37║ 13 24 37 12║ 25 12 6║ 1 4 8 5 6 6 7║ 5 12 25 17║ ║ 2%║ 2% 2% 2% 1%║ 2% 2% 1%║ 3% 3% 2% 1% 2% 2% 2%║ 3% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1130║ 327 804 1130 503║ 847 283 270║ 15 69 280 236 195 158 177║ 84 364 766 586║ ║ 53%║ 52% 53% 53% 52%║ 52% 54% 55%║ 60% 54% 55% 52% 52% 52% 50%║ 55% 55% 52% 54%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 100 213 313 141║ 239 74 67║ 4 16 71 62 56 45 58║ 20 91 221 150║ ║ 15%║ 16% 14% 15% 15%║ 15% 14% 14%║ 15% 12% 14% 14% 15% 15% 17%║ 13% 14% 15% 14%║ ║ ║ ║ ║ ║ ║ Disagree ║ 665║ 182 482 665 314║ 514 151 145║ 6 40 147 152 119 92 109║ 45 192 472 339║ ║ 31%║ 29% 32% 31% 32%║ 32% 29% 30%║ 22% 31% 29% 33% 32% 31% 31%║ 29% 29% 32% 31%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.2║ 3.3 3.2 3.2 3.2║ 3.2 3.3 3.3║ 3.5 3.2 3.3 3.2 3.2 3.3 3.2║ 3.3 3.3 3.2 3.2║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 528 Q9 Attitudes to Shopping ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 2145║ 299 624 470 594 107 50║ 924 1064 157 67║ 604 565 591 384║ 1339 806║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 9030║ 1183 2706 1901 2450 551 239║ 3889 4351 790 315║ 1729 2468 2878 1955║ 5088 3942║ ║ ║ ║ ║ ║ ║ 12 month - Housekeepers - Convenience shopper - I'll pay more for products that make my life easier ║ ║ ║ ║ ║ ║ ║ ║ ║ Rating ║ ║ ║ ║ ║ ║ Strongly agree ║ 372║ 56 119 80 87 18 11║ 175 168 29 15║ 87 114 89 81║ 234 138║ ║ 17%║ 19% 19% 17% 15% 17% 22%║ 19% 16% 19% 22%║ 14% 20% 15% 21%║ 17% 17%║ ║ ║ ║ ║ ║ ║ Agree to some extent ║ 759║ 105 232 167 203 33 19║ 337 370 52 20║ 200 241 213 105║ 469 290║ ║ 35%║ 35% 37% 36% 34% 31% 37%║ 37% 35% 33% 30%║ 33% 43% 36% 27%║ 35% 36%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 33 90 69 94 19 8║ 123 163 27 10║ 82 96 61 75║ 178 135║ ║ 15%║ 11% 14% 15% 16% 18% 16%║ 13% 15% 17% 15%║ 14% 17% 10% 19%║ 13% 17%║ ║ ║ ║ ║ ║ ║ Disagree to some extent ║ 341║ 61 83 78 103 13 4║ 144 180 17 7║ 130 73 92 47║ 234 108║ ║ 16%║ 20% 13% 17% 17% 12% 7%║ 16% 17% 11% 10%║ 22% 13% 16% 12%║ 17% 13%║ ║ ║ ║ ║ ║ ║ Strongly disagree ║ 323║ 41 91 67 93 22 8║ 132 161 30 14║ 103 35 118 67║ 204 119║ ║ 15%║ 14% 15% 14% 16% 20% 17%║ 14% 15% 19% 21%║ 17% 6% 20% 18%║ 15% 15%║ ║ ║ ║ ║ ║ ║ Don't know ║ 37║ 3 9 9 15 2 0║ 12 24 2 1║ 3 7 19 9║ 21 16║ ║ 2%║ 1% 1% 2% 2% 2% 1%║ 1% 2% 2% 1%║ 0% 1% 3% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Summary ║ ║ ║ ║ ║ ║ Agree ║ 1130║ 161 351 247 290 51 29║ 512 537 81 35║ 287 355 302 186║ 703 428║ ║ 53%║ 54% 56% 53% 49% 48% 59%║ 55% 50% 51% 52%║ 47% 63% 51% 49%║ 52% 53%║ ║ ║ ║ ║ ║ ║ Neither ║ 313║ 33 90 69 94 19 8║ 123 163 27 10║ 82 96 61 75║ 178 135║ ║ 15%║ 11% 14% 15% 16% 18% 16%║ 13% 15% 17% 15%║ 14% 17% 10% 19%║ 13% 17%║ ║ ║ ║ ║ ║ ║ Disagree ║ 665║ 102 174 145 196 35 12║ 277 341 47 21║ 233 108 210 114║ 438 227║ ║ 31%║ 34% 28% 31% 33% 32% 24%║ 30% 32% 30% 32%║ 39% 19% 35% 30%║ 33% 28%║ ║ ║ ║ ║ ║ ║ Mean score (5/1) ║ 3.2║ 3.2 3.3 3.2 3.2 3.1 3.4║ 3.3 3.2 3.2 3.2║ 3.1 3.6 3.1 3.2║ 3.2 3.3║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 529 Financial Products - Ownership ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2998║ 1472 1525 1875 848║ 2127 871 511║ 166 241 676 585 493 399 438║ 407 1082 1915 1502║ ║ 85%║ 85% 85% 87% 87%║ 90% 76% 92%║ 59% 78% 86% 89% 89% 90% 89%║ 69% 79% 89% 85%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1984║ 970 1014 1267 601║ 1502 482 391║ 93 122 448 431 350 280 261║ 214 662 1322 1000║ ║ 56%║ 56% 57% 59% 62%║ 63% 42% 70%║ 33% 39% 57% 65% 63% 63% 53%║ 36% 48% 61% 57%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2354║ 1148 1206 1547 763║ 1751 604 475║ 53 197 609 534 422 293 248║ 250 858 1496 1339║ laser card ║ 67%║ 66% 67% 72% 79%║ 74% 52% 85%║ 19% 63% 77% 81% 76% 66% 50%║ 42% 62% 70% 76%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 377║ 212 165 255 120║ 321 56 67║ 1 9 76 96 79 62 55║ 11 86 291 181║ ║ 11%║ 12% 9% 12% 12%║ 14% 5% 12%║ 0% 3% 10% 15% 14% 14% 11%║ 2% 6% 14% 10%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1233║ 612 620 845 566║ 1079 154 286║ 7 35 383 423 283 83 17║ 43 426 807 842║ ║ 35%║ 35% 35% 39% 58%║ 45% 13% 51%║ 3% 11% 49% 64% 51% 19% 3%║ 7% 31% 38% 48%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2865║ 1442 1423 1857 891║ 2178 687 510║ 48 207 690 613 512 395 400║ 255 945 1920 1510║ ║ 81%║ 83% 80% 87% 92%║ 92% 60% 91%║ 17% 67% 88% 93% 92% 89% 81%║ 43% 69% 89% 86%║ ║ ║ ║ ║ ║ ║ Pension ║ 1278║ 679 599 846 318║ 1067 211 242║ 1 27 247 251 219 196 336║ 28 275 1002 526║ ║ 36%║ 39% 33% 39% 33%║ 45% 18% 43%║ 0% 9% 31% 38% 39% 44% 68%║ 5% 20% 47% 30%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 529 Financial Products - Ownership ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 2998║ 447 872 710 710 183 75║ 1319 1420 258 137║ 807 783 853 554║ 1810 1187║ ║ 85%║ 94% 89% 84% 75% 93% 88%║ 91% 79% 91% 94%║ 82% 84% 87% 87%║ 84% 87%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 1984║ 415 699 421 290 129 31║ 1113 711 160 91║ 594 529 575 286║ 1248 736║ ║ 56%║ 87% 71% 50% 31% 65% 36%║ 76% 40% 57% 62%║ 61% 57% 59% 45%║ 58% 54%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 2354║ 414 765 548 469 119 39║ 1179 1018 158 88║ 701 647 621 385║ 1498 856║ laser card ║ 67%║ 87% 78% 65% 50% 60% 45%║ 81% 57% 56% 60%║ 72% 69% 64% 60%║ 69% 63%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 377║ 135 130 47 30 30 5║ 266 76 35 24║ 130 94 106 48║ 240 137║ ║ 11%║ 28% 13% 6% 3% 15% 6%║ 18% 4% 13% 17%║ 13% 10% 11% 7%║ 11% 10%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 1233║ 246 436 308 199 33 11║ 682 506 44 27║ 403 341 304 186║ 800 432║ ║ 35%║ 52% 45% 36% 21% 17% 13%║ 47% 28% 16% 19%║ 41% 37% 31% 29%║ 37% 32%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 2865║ 430 823 702 666 177 67║ 1254 1367 244 136║ 766 785 807 506║ 1714 1151║ ║ 81%║ 90% 84% 83% 71% 90% 78%║ 86% 76% 86% 94%║ 78% 84% 83% 79%║ 79% 84%║ ║ ║ ║ ║ ║ ║ Pension ║ 1278║ 260 435 245 229 76 33║ 695 474 109 61║ 352 356 354 216║ 793 485║ ║ 36%║ 55% 44% 29% 24% 39% 38%║ 48% 26% 39% 42%║ 36% 38% 36% 34%║ 37% 35%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 530 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 116║ 62 54 73 40║ 85 31 23║ 4 11 30 29 20 13 9║ 15 45 71 70║ ║ 3%║ 4% 3% 3% 4%║ 4% 3% 4%║ 1% 4% 4% 4% 4% 3% 2%║ 3% 3% 3% 4%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 134║ 67 67 93 54║ 106 28 37║ 1 6 39 39 28 13 7║ 7 47 87 85║ ║ 4%║ 4% 4% 4% 6%║ 4% 2% 7%║ 0% 2% 5% 6% 5% 3% 1%║ 1% 3% 4% 5%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 104║ 55 48 67 39║ 78 26 22║ 2 12 30 28 19 9 4║ 14 44 60 70║ laser card ║ 3%║ 3% 3% 3% 4%║ 3% 2% 4%║ 1% 4% 4% 4% 3% 2% 1%║ 2% 3% 3% 4%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 50║ 30 20 34 24║ 45 5 9║ - 2 17 20 8 3 0║ 2 19 31 39║ ║ 1%║ 2% 1% 2% 3%║ 2% 0% 2%║ 1% 2% 3% 1% 1% 0%║ 0% 1% 1% 2%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 491║ 259 232 311 174║ 362 129 106║ 8 42 149 126 89 50 27║ 51 199 292 317║ ║ 14%║ 15% 13% 15% 18%║ 15% 11% 19%║ 3% 14% 19% 19% 16% 11% 5%║ 9% 14% 14% 18%║ ║ ║ ║ ║ ║ ║ Pension ║ 30║ 18 11 19 8║ 22 7 5║ - 1 7 6 5 3 7║ 1 8 22 14║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 1% 1%║ 0% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 530 Financial Products - Likelihood of changing Service Provider in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 116║ 22 43 24 18 7 3║ 65 42 9 6║ 29 28 29 30║ 66 50║ ║ 3%║ 5% 4% 3% 2% 3% 3%║ 4% 2% 3% 4%║ 3% 3% 3% 5%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 134║ 31 54 24 14 8 3║ 85 38 11 7║ 32 29 34 37║ 71 62║ ║ 4%║ 6% 6% 3% 1% 4% 3%║ 6% 2% 4% 5%║ 3% 3% 4% 6%║ 3% 5%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 104║ 17 37 21 21 6 2║ 54 42 8 5║ 20 33 26 24║ 63 41║ laser card ║ 3%║ 4% 4% 2% 2% 3% 2%║ 4% 2% 3% 4%║ 2% 4% 3% 4%║ 3% 3%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 50║ 11 18 11 5 3 1║ 30 16 4 4║ 13 16 8 12║ 30 19║ ║ 1%║ 2% 2% 1% 1% 2% 1%║ 2% 1% 1% 2%║ 1% 2% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 491║ 81 154 113 102 31 10║ 235 215 42 25║ 100 107 145 139║ 266 226║ ║ 14%║ 17% 16% 13% 11% 16% 12%║ 16% 12% 15% 17%║ 10% 11% 15% 22%║ 12% 16%║ ║ ║ ║ ║ ║ ║ Pension ║ 30║ 6 11 4 4 2 2║ 18 8 4 3║ 8 9 6 7║ 17 12║ ║ 1%║ 1% 1% 0% 0% 1% 2%║ 1% 0% 1% 2%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 531 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 34║ 18 16 14 7║ 11 23 4║ 12 7 9 3 3 1 -║ 18 27 7 19║ ║ 1%║ 1% 1% 1% 1%║ 0% 2% 1%║ 4% 2% 1% 1% 1% 0% ║ 3% 2% 0% 1%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 60║ 35 25 36 20║ 32 28 12║ 2 13 26 11 7 1 0║ 16 41 19 50║ ║ 2%║ 2% 1% 2% 2%║ 1% 2% 2%║ 1% 4% 3% 2% 1% 0% 0%║ 3% 3% 1% 3%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 43║ 24 19 16 8║ 12 31 5║ 12 10 15 2 3 1 0║ 22 37 6 27║ laser card ║ 1%║ 1% 1% 1% 1%║ 1% 3% 1%║ 4% 3% 2% 0% 1% 0% 0%║ 4% 3% 0% 2%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 21║ 13 8 15 7║ 13 8 5║ 0 2 7 8 2 1 1║ 2 9 12 17║ ║ 1%║ 1% 0% 1% 1%║ 1% 1% 1%║ 0% 1% 1% 1% 0% 0% 0%║ 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 67║ 41 26 36 15║ 28 39 18║ 1 12 40 10 3 1 1║ 13 53 14 62║ ║ 2%║ 2% 1% 2% 2%║ 1% 3% 3%║ 0% 4% 5% 1% 1% 0% 0%║ 2% 4% 1% 4%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 62║ 36 25 16 6║ 9 53 6║ 26 18 13 2 2 0 0║ 44 58 4 33║ ║ 2%║ 2% 1% 1% 1%║ 0% 5% 1%║ 9% 6% 2% 0% 0% 0% 0%║ 8% 4% 0% 2%║ ║ ║ ║ ║ ║ ║ Pension ║ 90║ 50 40 54 24║ 62 28 20║ 1 9 38 21 10 9 2║ 9 47 43 68║ ║ 3%║ 3% 2% 3% 2%║ 3% 2% 4%║ 0% 3% 5% 3% 2% 2% 1%║ 2% 3% 2% 4%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 531 Financial Products - Propensity to acquire in next 6-12 months ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Deposit/savings account ║ 34║ 2 7 9 15 0 1║ 9 24 1 0║ 12 10 4 9║ 23 11║ ║ 1%║ 0% 1% 1% 2% 0% 1%║ 1% 1% 0% 0%║ 1% 1% 0% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Health Insurance ║ 60║ 5 18 16 16 3 2║ 24 32 5 2║ 22 7 17 14║ 41 20║ ║ 2%║ 1% 2% 2% 2% 1% 2%║ 2% 2% 2% 1%║ 2% 1% 2% 2%║ 2% 1%║ ║ ║ ║ ║ ║ ║ Credit/charge card or ║ 43║ 6 10 14 10 2 1║ 16 24 3 1║ 15 7 11 10║ 25 18║ laser card ║ 1%║ 1% 1% 2% 1% 1% 1%║ 1% 1% 1% 1%║ 2% 1% 1% 2%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Stocks and shares ║ 21║ 5 9 4 3 0 0║ 14 7 0 0║ 12 3 2 4║ 16 5║ ║ 1%║ 1% 1% 0% 0% 0% 0%║ 1% 0% 0% 0%║ 1% 0% 0% 1%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Home mortgage ║ 67║ 14 22 18 9 3 0║ 37 27 4 1║ 25 10 18 14║ 43 24║ ║ 2%║ 3% 2% 2% 1% 2% 1%║ 3% 1% 1% 1%║ 3% 1% 2% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Car/home insurance ║ 62║ 8 20 15 15 2 2║ 28 30 3 0║ 22 10 14 15║ 36 25║ ║ 2%║ 2% 2% 2% 2% 1% 2%║ 2% 2% 1% 0%║ 2% 1% 1% 2%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Pension ║ 90║ 12 30 25 18 4 1║ 42 44 5 2║ 45 10 15 20║ 63 28║ ║ 3%║ 2% 3% 3% 2% 2% 1%║ 3% 2% 2% 2%║ 5% 1% 2% 3%║ 3% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 532 Holidays ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1613║ 783 830 1003 457║ 1109 504 313║ 117 146 397 322 253 198 179║ 264 661 953 865║ ║ 46%║ 45% 46% 47% 47%║ 47% 44% 56%║ 42% 47% 50% 49% 46% 45% 36%║ 45% 48% 44% 49%║ ║ ║ ║ ║ ║ ║ No ║ 1910║ 954 955 1141 512║ 1263 647 244║ 163 164 389 337 300 243 313║ 327 716 1194 890║ ║ 54%║ 55% 53% 53% 53%║ 53% 56% 44%║ 58% 53% 49% 51% 54% 55% 63%║ 55% 52% 55% 51%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 291║ 130 161 188 92║ 220 71 47║ 26 14 51 64 47 37 53║ 39 90 200 129║ Ireland) ║ 8%║ 7% 9% 9% 9%║ 9% 6% 8%║ 9% 4% 6% 10% 8% 8% 11%║ 7% 7% 9% 7%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 196║ 99 97 122 52║ 127 69 31║ 16 24 44 34 25 26 28║ 39 84 113 101║ Scotland/Wales) ║ 6%║ 6% 5% 6% 5%║ 5% 6% 6%║ 6% 8% 6% 5% 4% 6% 6%║ 7% 6% 5% 6%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 586║ 278 308 354 183║ 405 181 124║ 44 47 152 123 96 71 52║ 91 243 343 322║ ║ 17%║ 16% 17% 17% 19%║ 17% 16% 22%║ 16% 15% 19% 19% 17% 16% 10%║ 15% 18% 16% 18%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 259║ 140 120 159 63║ 164 95 51║ 17 34 76 50 38 27 18║ 51 127 133 159║ ║ 7%║ 8% 7% 7% 7%║ 7% 8% 9%║ 6% 11% 10% 8% 7% 6% 4%║ 9% 9% 6% 9%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 128║ 61 68 80 32║ 92 37 28║ 7 14 30 22 20 19 16║ 22 51 77 66║ ║ 4%║ 3% 4% 4% 3%║ 4% 3% 5%║ 3% 5% 4% 3% 4% 4% 3%║ 4% 4% 4% 4%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 27║ 15 12 16 3║ 15 13 5║ 1 4 9 2 4 4 3║ 5 14 13 15║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 0% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Other ║ 97║ 48 48 64 24║ 67 30 22║ 5 8 27 24 17 9 6║ 13 40 56 60║ ║ 3%║ 3% 3% 3% 2%║ 3% 3% 4%║ 2% 3% 3% 4% 3% 2% 1%║ 2% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday? ║ ║ ║ ║ Air ║ 1280║ 629 651 791 355║ 858 422 263║ 88 129 338 247 199 156 122║ 218 556 724 715║ ║ 36%║ 36% 36% 37% 37%║ 36% 37% 47%║ 31% 42% 43% 37% 36% 35% 25%║ 37% 40% 34% 41%║ ║ ║ ║ ║ ║ ║ Ferry ║ 45║ 23 21 27 14║ 33 12 6║ 4 3 8 13 7 5 5║ 7 15 30 24║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 2% 1% 1% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 69║ 32 38 44 14║ 40 29 13║ 7 8 15 8 6 10 15║ 15 30 39 32║ ║ 2%║ 2% 2% 2% 1%║ 2% 3% 2%║ 2% 3% 2% 1% 1% 2% 3%║ 3% 2% 2% 2%║ ║ ║ ║ ║ ║ ║ Fly / Drive ║ 16║ 8 7 11 5║ 11 5 3║ 1 0 6 4 2 1 1║ 1 7 8 10║ ║ 0%║ 0% 0% 1% 1%║ 0% 0% 1%║ 0% 0% 1% 1% 0% 0% 0%║ 0% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) Train ║ 36║ 12 24 25 6║ 20 16 8║ 3 6 4 4 4 5 10║ 9 12 24 14║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 2% 0% 1% 1% 1% 2%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 532 (CONT.) Holidays ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ║ 366║ 177 189 228 117║ 272 94 68║ 28 22 76 84 64 44 48║ 50 125 241 182║ ║ 10%║ 10% 11% 11% 12%║ 11% 8% 12%║ 10% 7% 10% 13% 12% 10% 10%║ 8% 9% 11% 10%║ ║ ║ ║ ║ ║ ║ Other ║ 8║ 3 5 5 3║ 5 3 2║ 1 2 2 2 1 1 0║ 2 4 4 6║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 1% 0% 0% 0% 0% 0%║ 0% 0% 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 532 Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Holidays taken in past 6 months ║ ║ ║ ║ ║ Yes ║ 1613║ 312 550 367 298 65 21║ 862 665 86 47║ 548 408 439 219║ 1088 525║ ║ 46%║ 66% 56% 43% 32% 33% 25%║ 59% 37% 30% 33%║ 56% 44% 45% 34%║ 50% 38%║ ║ ║ ║ ║ ║ ║ No ║ 1910║ 163 428 479 644 132 64║ 591 1122 197 98║ 431 524 534 421║ 1067 842║ ║ 54%║ 34% 44% 57% 68% 67% 75%║ 41% 63% 70% 67%║ 44% 56% 55% 66%║ 49% 62%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Where did you spend your longest holiday? ║ ║ ║ ║ Ireland (incl. Northern ║ 291║ 51 93 63 59 18 7║ 144 122 25 14║ 84 89 77 41║ 174 117║ Ireland) ║ 8%║ 11% 9% 7% 6% 9% 8%║ 10% 7% 9% 10%║ 9% 10% 8% 6%║ 8% 9%║ ║ ║ ║ ║ ║ ║ Britain (England/ ║ 196║ 29 59 47 47 10 5║ 88 94 15 8║ 49 42 62 42║ 115 81║ Scotland/Wales) ║ 6%║ 6% 6% 6% 5% 5% 6%║ 6% 5% 5% 6%║ 5% 5% 6% 7%║ 5% 6%║ ║ ║ ║ ║ ║ ║ France/Spain/Portugal ║ 586║ 115 208 140 103 15 5║ 323 243 20 11║ 217 136 166 68║ 415 171║ ║ 17%║ 24% 21% 17% 11% 8% 5%║ 22% 14% 7% 8%║ 22% 15% 17% 11%║ 19% 13%║ ║ ║ ║ ║ ║ ║ Other Europe ║ 259║ 52 89 58 50 8 2║ 141 108 10 6║ 94 65 66 34║ 187 72║ ║ 7%║ 11% 9% 7% 5% 4% 2%║ 10% 6% 4% 4%║ 10% 7% 7% 5%║ 9% 5%║ ║ ║ ║ ║ ║ ║ North America/Canada ║ 128║ 28 45 29 19 5 2║ 74 48 7 3║ 53 27 32 17║ 91 37║ ║ 4%║ 6% 5% 3% 2% 3% 2%║ 5% 3% 2% 2%║ 5% 3% 3% 3%║ 4% 3%║ ║ ║ ║ ║ ║ ║ Australia/New Zealand ║ 27║ 4 11 6 3 2 0║ 15 10 2 2║ 9 8 8 3║ 18 9║ ║ 1%║ 1% 1% 1% 0% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 0%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Other ║ 97║ 26 34 18 14 4 1║ 60 32 4 2║ 32 31 22 12║ 71 26║ ║ 3%║ 5% 4% 2% 1% 2% 1%║ 4% 2% 2% 1%║ 3% 3% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ How did you travel to your destination on that longest holiday? ║ ║ ║ ║ Air ║ 1280║ 251 445 295 230 45 14║ 696 525 59 32║ 458 306 348 168║ 891 389║ ║ 36%║ 53% 45% 35% 24% 23% 16%║ 48% 29% 21% 22%║ 47% 33% 36% 26%║ 41% 28%║ ║ ║ ║ ║ ║ ║ Ferry ║ 45║ 10 13 10 9 2 0║ 23 20 2 1║ 13 12 14 6║ 28 17║ ║ 1%║ 2% 1% 1% 1% 1% 0%║ 2% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Coach/bus ║ 69║ 11 25 13 15 3 2║ 36 28 5 2║ 26 13 11 19║ 47 22║ ║ 2%║ 2% 3% 2% 2% 2% 3%║ 2% 2% 2% 1%║ 3% 1% 1% 3%║ 2% 2%║ ║ ║ ║ ║ ║ ║ Fly / Drive ║ 16║ 4 5 3 2 1 0║ 9 6 1 0║ 2 5 3 6║ 9 7║ ║ 0%║ 1% 1% 0% 0% 0% 0%║ 1% 0% 0% 0%║ 0% 1% 0% 1%║ 0% 1%║ ║ ║ ║ ║ ║ ║ Train ║ 36║ 9 9 6 9 2 0║ 19 15 3 2║ 16 5 7 8║ 27 9║ ║ 1%║ 2% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 2% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝ JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 532 (CONT.) Holidays ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Car ║ 366║ 78 123 76 60 22 7║ 201 136 29 16║ 110 103 95 58║ 216 150║ ║ 10%║ 16% 13% 9% 6% 11% 8%║ 14% 8% 10% 11%║ 11% 11% 10% 9%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Other ║ 8║ 2 3 1 1 0 -║ 5 3 0 0║ 5 2 1 1║ 7 1║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 533 Social activities ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 476║ 234 243 220 109║ 174 302 95║ 112 104 141 62 32 14 11║ 216 357 119 307║ ║ 13%║ 13% 14% 10% 11%║ 7% 26% 17%║ 40% 33% 18% 9% 6% 3% 2%║ 36% 26% 6% 17%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1513║ 939 574 784 329║ 895 618 236║ 95 203 423 279 223 164 126║ 298 721 793 905║ ║ 43%║ 54% 32% 37% 34%║ 38% 54% 42%║ 34% 66% 54% 42% 40% 37% 26%║ 50% 52% 37% 52%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 165║ 78 87 104 44║ 84 81 38║ 20 27 47 27 19 14 12║ 47 94 71 101║ ║ 5%║ 4% 5% 5% 5%║ 4% 7% 7%║ 7% 9% 6% 4% 3% 3% 2%║ 8% 7% 3% 6%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 337║ 190 147 140 50║ 65 273 66║ 67 113 123 26 6 2 1║ 180 303 35 261║ ║ 10%║ 11% 8% 7% 5%║ 3% 24% 12%║ 24% 36% 16% 4% 1% 0% 0%║ 30% 22% 2% 15%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 753║ 375 378 419 235║ 401 352 144║ 114 117 244 148 85 31 13║ 230 474 278 509║ DVD ║ 21%║ 22% 21% 20% 24%║ 17% 31% 26%║ 40% 38% 31% 22% 15% 7% 3%║ 39% 34% 13% 29%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1410║ 735 675 761 408║ 778 632 258║ 181 203 428 267 202 80 49║ 384 812 598 898║ ║ 40%║ 42% 38% 35% 42%║ 33% 55% 46%║ 64% 66% 54% 40% 36% 18% 10%║ 65% 59% 28% 51%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1157║ 636 521 616 313║ 654 503 206║ 163 139 331 228 153 87 57║ 302 633 525 697║ sport/activity ║ 33%║ 37% 29% 29% 32%║ 28% 44% 37%║ 58% 45% 42% 34% 28% 20% 11%║ 51% 46% 24% 40%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 1117║ 527 590 717 303║ 783 335 231║ 63 83 266 216 185 150 154║ 146 412 705 565║ restaurant ║ 32%║ 30% 33% 33% 31%║ 33% 29% 41%║ 23% 27% 34% 33% 33% 34% 31%║ 25% 30% 33% 32%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 93║ 40 54 63 26║ 60 34 23║ 7 8 22 19 15 10 12║ 15 37 56 49║ ║ 3%║ 2% 3% 3% 3%║ 3% 3% 4%║ 3% 2% 3% 3% 3% 2% 2%║ 2% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 716║ 274 442 523 191║ 596 120 84║ 14 21 88 116 121 141 215║ 36 124 593 225║ ║ 20%║ 16% 25% 24% 20%║ 25% 10% 15%║ 5% 7% 11% 18% 22% 32% 43%║ 6% 9% 28% 13%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 533 Social activities ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Activities past week ║ ║ ║ ║ ║ ║ Go to the cinema ║ 476║ 75 165 117 98 16 5║ 241 215 21 5║ 152 113 139 72║ 317 159║ ║ 13%║ 16% 17% 14% 10% 8% 6%║ 17% 12% 7% 3%║ 16% 12% 14% 11%║ 15% 12%║ ║ ║ ║ ║ ║ ║ Go to the pub ║ 1513║ 198 424 405 375 78 34║ 622 779 111 68║ 437 363 440 273║ 919 594║ ║ 43%║ 42% 43% 48% 40% 39% 39%║ 43% 44% 39% 47%║ 45% 39% 45% 43%║ 43% 43%║ ║ ║ ║ ║ ║ ║ Go to a concert/gig ║ 165║ 30 67 31 28 9 1║ 97 60 9 3║ 56 46 41 22║ 120 45║ ║ 5%║ 6% 7% 4% 3% 4% 1%║ 7% 3% 3% 2%║ 6% 5% 4% 3%║ 6% 3%║ ║ ║ ║ ║ ║ ║ Go to a night club ║ 337║ 43 110 86 79 16 5║ 152 164 21 6║ 95 80 101 61║ 213 124║ ║ 10%║ 9% 11% 10% 8% 8% 6%║ 10% 9% 7% 4%║ 10% 9% 10% 10%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Bought/hired a video or ║ 753║ 102 233 203 184 24 7║ 335 387 30 10║ 224 170 245 114║ 497 256║ DVD ║ 21%║ 21% 24% 24% 20% 12% 8%║ 23% 22% 11% 7%║ 23% 18% 25% 18%║ 23% 19%║ ║ ║ ║ ║ ║ ║ Ordered a take out meal ║ 1410║ 179 417 383 374 43 14║ 596 757 57 27║ 490 303 405 212║ 953 457║ ║ 40%║ 38% 43% 45% 40% 22% 17%║ 41% 42% 20% 19%║ 50% 33% 41% 33%║ 44% 33%║ ║ ║ ║ ║ ║ ║ Played/participated in ║ 1157║ 228 398 264 215 39 14║ 626 479 52 20║ 359 313 347 138║ 763 395║ sport/activity ║ 33%║ 48% 41% 31% 23% 20% 16%║ 43% 27% 18% 14%║ 37% 34% 36% 22%║ 35% 29%║ ║ ║ ║ ║ ║ ║ Had a meal out in a ║ 1117║ 235 385 235 185 60 18║ 620 419 78 41║ 324 291 322 180║ 686 431║ restaurant ║ 32%║ 49% 39% 28% 20% 30% 22%║ 43% 23% 28% 28%║ 33% 31% 33% 28%║ 32% 32%║ ║ ║ ║ ║ ║ ║ Go to the theatre ║ 93║ 25 35 15 16 3 0║ 59 31 3 2║ 28 26 27 13║ 66 27║ ║ 3%║ 5% 4% 2% 2% 2% 0%║ 4% 2% 1% 1%║ 3% 3% 3% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ None/DK ║ 716║ 58 147 152 256 70 34║ 205 408 103 49║ 126 215 195 181║ 371 345║ ║ 20%║ 12% 15% 18% 27% 35% 40%║ 14% 23% 37% 33%║ 13% 23% 20% 28%║ 17% 25%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 534 Media involvement ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 290║ 80 210 200 96║ 179 111 76║ 30 35 71 46 43 36 30║ 64 135 155 151║ ║ 8%║ 5% 12% 9% 10%║ 8% 10% 14%║ 11% 11% 9% 7% 8% 8% 6%║ 11% 10% 7% 9%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1420║ 725 696 815 444║ 818 603 304║ 174 186 429 306 186 94 45║ 360 790 631 922║ ║ 40%║ 42% 39% 38% 46%║ 34% 52% 55%║ 62% 60% 55% 46% 33% 21% 9%║ 61% 57% 29% 52%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 391║ 208 182 244 111║ 274 117 65║ 17 30 84 77 66 56 60║ 47 132 259 192║ ║ 11%║ 12% 10% 11% 11%║ 12% 10% 12%║ 6% 10% 11% 12% 12% 13% 12%║ 8% 10% 12% 11%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1749║ 953 795 1054 445║ 1275 474 267║ 71 126 366 340 303 262 280║ 197 563 1185 833║ ║ 50%║ 55% 44% 49% 46%║ 54% 41% 48%║ 25% 41% 47% 52% 55% 59% 57%║ 33% 41% 55% 47%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3149║ 1548 1601 1925 877║ 2144 1005 503║ 245 268 694 593 501 401 448║ 513 1207 1942 1555║ ║ 89%║ 89% 90% 90% 90%║ 90% 87% 90%║ 87% 87% 88% 90% 90% 91% 91%║ 87% 88% 90% 89%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3337║ 1639 1698 2024 922║ 2251 1086 524║ 271 292 741 624 524 418 466║ 563 1305 2032 1658║ ║ 95%║ 94% 95% 94% 95%║ 95% 94% 94%║ 97% 94% 94% 95% 94% 95% 94%║ 95% 95% 94% 94%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 710║ 363 348 316 153║ 254 456 129║ 186 138 215 97 44 19 11║ 324 539 172 450║ ║ 20%║ 21% 19% 15% 16%║ 11% 40% 23%║ 66% 45% 27% 15% 8% 4% 2%║ 55% 39% 8% 26%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 534 Media involvement ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Regular daily involvement (daily/almost) ║ ║ ║ ║ Read a magazine ║ 290║ 46 91 66 70 13 4║ 137 136 17 7║ 61 99 72 58║ 174 116║ ║ 8%║ 10% 9% 8% 7% 6% 5%║ 9% 8% 6% 5%║ 6% 11% 7% 9%║ 8% 8%║ ║ ║ ║ ║ ║ ║ Access the Internet ║ 1420║ 322 519 299 236 36 9║ 840 535 45 16║ 492 371 346 212║ 975 446║ ║ 40%║ 68% 53% 35% 25% 18% 10%║ 58% 30% 16% 11%║ 50% 40% 35% 33%║ 45% 33%║ ║ ║ ║ ║ ║ ║ Read a local newspaper ║ 391║ 63 121 99 90 12 5║ 185 189 17 9║ 152 34 165 40║ 298 93║ ║ 11%║ 13% 12% 12% 10% 6% 6%║ 13% 11% 6% 6%║ 15% 4% 17% 6%║ 14% 7%║ ║ ║ ║ ║ ║ ║ Read a national newspaper║ 1749║ 303 523 410 383 96 33║ 826 794 129 69║ 569 474 467 239║ 1114 635║ ║ 50%║ 64% 53% 48% 41% 49% 38%║ 57% 44% 46% 47%║ 58% 51% 48% 37%║ 52% 46%║ ║ ║ ║ ║ ║ ║ Listen to the radio ║ 3149║ 442 875 759 817 180 77║ 1317 1576 257 133║ 870 826 884 568║ 1920 1229║ ║ 89%║ 93% 89% 90% 87% 91% 90%║ 90% 88% 91% 91%║ 89% 89% 91% 89%║ 89% 90%║ ║ ║ ║ ║ ║ ║ Watch TV ║ 3337║ 449 926 801 896 184 80║ 1375 1697 264 134║ 935 886 929 587║ 2052 1285║ ║ 95%║ 94% 95% 95% 95% 93% 94%║ 95% 95% 93% 92%║ 96% 95% 95% 92%║ 95% 94%║ ║ ║ ║ ║ ║ ║ Listen to MP3/iPod ║ 710║ 114 252 167 153 17 6║ 367 321 23 5║ 304 156 159 91║ 523 187║ ║ 20%║ 24% 26% 20% 16% 9% 7%║ 25% 18% 8% 3%║ 31% 17% 16% 14%║ 24% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 290║ 80 210 200 96║ 179 111 76║ 30 35 71 46 43 36 30║ 64 135 155 151║ day ║ 8%║ 5% 12% 9% 10%║ 8% 10% 14%║ 11% 11% 9% 7% 8% 8% 6%║ 11% 10% 7% 9%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1375║ 495 881 911 442║ 931 444 289║ 121 133 308 269 220 161 162║ 255 563 812 711║ ║ 39%║ 28% 49% 42% 46%║ 39% 39% 52%║ 43% 43% 39% 41% 40% 36% 33%║ 43% 41% 38% 40%║ ║ ║ ║ ║ ║ ║ Less often ║ 1247║ 704 543 734 326║ 858 389 148║ 93 104 279 240 193 153 185║ 196 475 771 623║ ║ 35%║ 40% 30% 34% 34%║ 36% 34% 27%║ 33% 33% 35% 36% 35% 35% 37%║ 33% 35% 36% 35%║ ║ ║ ║ ║ ║ ║ Never ║ 574║ 438 136 278 96║ 380 194 38║ 35 35 120 98 92 85 108║ 70 190 384 254║ ║ 16%║ 25% 8% 13% 10%║ 16% 17% 7%║ 12% 11% 15% 15% 17% 19% 22%║ 12% 14% 18% 14%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 40║ 23 17 22 9║ 25 15 8║ 3 3 9 7 5 6 7║ 6 15 25 19║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 535 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Read a magazine ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 290║ 46 91 66 70 13 4║ 137 136 17 7║ 61 99 72 58║ 174 116║ day ║ 8%║ 10% 9% 8% 7% 6% 5%║ 9% 8% 6% 5%║ 6% 11% 7% 9%║ 8% 8%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1375║ 207 417 317 329 82 24║ 623 646 106 43║ 348 417 355 255║ 809 566║ ║ 39%║ 43% 43% 37% 35% 41% 28%║ 43% 36% 37% 30%║ 36% 45% 36% 40%║ 37% 41%║ ║ ║ ║ ║ ║ ║ Less often ║ 1247║ 170 344 308 333 59 33║ 514 641 91 46║ 406 289 341 211║ 806 440║ ║ 35%║ 36% 35% 36% 35% 30% 38%║ 35% 36% 32% 31%║ 41% 31% 35% 33%║ 37% 32%║ ║ ║ ║ ║ ║ ║ Never ║ 574║ 47 119 145 199 41 24║ 165 344 65 46║ 155 114 195 109║ 349 226║ ║ 16%║ 10% 12% 17% 21% 21% 28%║ 11% 19% 23% 32%║ 16% 12% 20% 17%║ 16% 16%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 40║ 6 8 10 13 3 0║ 14 23 4 2║ 8 14 11 8║ 21 20║ ║ 1%║ 1% 1% 1% 1% 2% 1%║ 1% 1% 1% 2%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 536 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1420║ 725 696 815 444║ 818 603 304║ 174 186 429 306 186 94 45║ 360 790 631 922║ day ║ 40%║ 42% 39% 38% 46%║ 34% 52% 55%║ 62% 60% 55% 46% 33% 21% 9%║ 61% 57% 29% 52%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 707║ 324 383 425 247║ 487 219 138║ 67 61 183 161 121 67 47║ 128 311 395 405║ ║ 20%║ 19% 21% 20% 25%║ 21% 19% 25%║ 24% 20% 23% 24% 22% 15% 9%║ 22% 23% 18% 23%║ ║ ║ ║ ║ ║ ║ Less often ║ 368║ 183 185 223 119║ 267 101 46║ 25 29 79 72 76 49 38║ 54 133 235 180║ ║ 10%║ 11% 10% 10% 12%║ 11% 9% 8%║ 9% 9% 10% 11% 14% 11% 8%║ 9% 10% 11% 10%║ ║ ║ ║ ║ ║ ║ Never ║ 987║ 483 504 659 151║ 774 214 63║ 11 30 85 113 166 226 355║ 42 127 860 229║ ║ 28%║ 28% 28% 31% 16%║ 33% 19% 11%║ 4% 10% 11% 17% 30% 51% 72%║ 7% 9% 40% 13%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 44║ 25 19 23 8║ 28 16 6║ 3 3 10 7 5 6 9║ 6 16 28 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 536 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Access the Internet ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1420║ 322 519 299 236 36 9║ 840 535 45 16║ 492 371 346 212║ 975 446║ day ║ 40%║ 68% 53% 35% 25% 18% 10%║ 58% 30% 16% 11%║ 50% 40% 35% 33%║ 45% 33%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 707║ 75 226 195 166 32 13║ 300 361 45 23║ 212 173 196 126║ 446 261║ ║ 20%║ 16% 23% 23% 18% 16% 15%║ 21% 20% 16% 16%║ 22% 18% 20% 20%║ 21% 19%║ ║ ║ ║ ║ ║ ║ Less often ║ 368║ 29 81 109 115 27 7║ 110 224 34 22║ 83 111 112 63║ 207 161║ ║ 10%║ 6% 8% 13% 12% 14% 8%║ 8% 12% 12% 15%║ 8% 12% 11% 10%║ 10% 12%║ ║ ║ ║ ║ ║ ║ Never ║ 987║ 45 144 232 413 98 56║ 188 645 154 81║ 182 264 309 231║ 508 479║ ║ 28%║ 9% 15% 27% 44% 50% 66%║ 13% 36% 54% 56%║ 19% 28% 32% 36%║ 23% 35%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 44║ 6 9 11 14 4 1║ 14 25 5 3║ 9 15 12 8║ 23 21║ ║ 1%║ 1% 1% 1% 1% 2% 1%║ 1% 1% 2% 2%║ 1% 2% 1% 1%║ 1% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 537 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 391║ 208 182 244 111║ 274 117 65║ 17 30 84 77 66 56 60║ 47 132 259 192║ day ║ 11%║ 12% 10% 11% 11%║ 12% 10% 12%║ 6% 10% 11% 12% 12% 13% 12%║ 8% 10% 12% 11%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2283║ 1115 1168 1392 629║ 1586 697 362║ 156 191 481 434 373 307 341║ 347 828 1455 1106║ ║ 65%║ 64% 65% 65% 65%║ 67% 60% 65%║ 56% 62% 61% 66% 67% 69% 69%║ 59% 60% 68% 63%║ ║ ║ ║ ║ ║ ║ Less often ║ 525║ 248 277 325 157║ 324 201 81║ 69 53 128 95 73 51 57║ 122 250 275 275║ ║ 15%║ 14% 15% 15% 16%║ 14% 17% 15%║ 25% 17% 16% 14% 13% 11% 11%║ 21% 18% 13% 16%║ ║ ║ ║ ║ ║ ║ Never ║ 283║ 144 139 160 64║ 162 121 43║ 34 33 82 47 35 24 29║ 67 148 134 161║ ║ 8%║ 8% 8% 7% 7%║ 7% 10% 8%║ 12% 11% 10% 7% 6% 5% 6%║ 11% 11% 6% 9%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 45║ 25 21 24 9║ 28 18 7║ 4 3 12 6 7 5 7║ 8 20 26 22║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 1% 2% 1% 1% 1% 1%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 537 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Read a local newspaper║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 391║ 63 121 99 90 12 5║ 185 189 17 9║ 152 34 165 40║ 298 93║ day ║ 11%║ 13% 12% 12% 10% 6% 6%║ 13% 11% 6% 6%║ 15% 4% 17% 6%║ 14% 7%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 2283║ 273 632 550 597 159 72║ 905 1147 230 120║ 444 730 619 490║ 1240 1043║ ║ 65%║ 57% 65% 65% 63% 80% 84%║ 62% 64% 81% 83%║ 45% 78% 63% 77%║ 57% 76%║ ║ ║ ║ ║ ║ ║ Less often ║ 525║ 98 139 118 148 17 5║ 237 266 23 11║ 222 107 117 79║ 368 157║ ║ 15%║ 21% 14% 14% 16% 9% 6%║ 16% 15% 8% 7%║ 23% 11% 12% 12%║ 17% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 283║ 34 75 68 97 7 3║ 109 165 9 4║ 147 49 62 25║ 226 57║ ║ 8%║ 7% 8% 8% 10% 3% 3%║ 7% 9% 3% 3%║ 15% 5% 6% 4%║ 10% 4%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 45║ 8 11 11 12 3 1║ 19 23 3 2║ 14 13 12 6║ 27 18║ ║ 1%║ 2% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 538 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1749║ 953 795 1054 445║ 1275 474 267║ 71 126 366 340 303 262 280║ 197 563 1185 833║ day ║ 50%║ 55% 44% 49% 46%║ 54% 41% 48%║ 25% 41% 47% 52% 55% 59% 57%║ 33% 41% 55% 47%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1174║ 523 651 743 351║ 774 400 196║ 102 113 268 217 177 137 160║ 215 483 690 598║ ║ 33%║ 30% 36% 35% 36%║ 33% 35% 35%║ 36% 37% 34% 33% 32% 31% 32%║ 36% 35% 32% 34%║ ║ ║ ║ ║ ║ ║ Less often ║ 362║ 155 208 210 101║ 190 173 55║ 70 46 83 61 44 26 32║ 116 199 164 190║ ║ 10%║ 9% 12% 10% 10%║ 8% 15% 10%║ 25% 15% 10% 9% 8% 6% 7%║ 20% 14% 8% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 193║ 82 110 110 62║ 104 88 31║ 34 21 56 32 23 11 16║ 55 111 82 109║ ║ 5%║ 5% 6% 5% 6%║ 4% 8% 6%║ 12% 7% 7% 5% 4% 2% 3%║ 9% 8% 4% 6%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 49║ 26 23 27 11║ 30 19 9║ 4 4 14 9 7 6 5║ 8 22 27 27║ ║ 1%║ 2% 1% 1% 1%║ 1% 2% 2%║ 1% 1% 2% 1% 1% 1% 1%║ 1% 2% 1% 2%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 538 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Read a national newspaper ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 1749║ 303 523 410 383 96 33║ 826 794 129 69║ 569 474 467 239║ 1114 635║ day ║ 50%║ 64% 53% 48% 41% 49% 38%║ 57% 44% 46% 47%║ 58% 51% 48% 37%║ 52% 46%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 1174║ 115 318 286 343 74 37║ 433 629 111 55║ 288 299 315 271║ 687 487║ ║ 33%║ 24% 32% 34% 36% 37% 44%║ 30% 35% 39% 38%║ 29% 32% 32% 42%║ 32% 36%║ ║ ║ ║ ║ ║ ║ Less often ║ 362║ 37 85 92 122 15 11║ 122 214 27 13║ 70 86 122 84║ 207 155║ ║ 10%║ 8% 9% 11% 13% 8% 13%║ 8% 12% 9% 9%║ 7% 9% 12% 13%║ 10% 11%║ ║ ║ ║ ║ ║ ║ Never ║ 193║ 14 40 44 82 9 4║ 53 127 13 6║ 40 58 57 38║ 122 70║ ║ 5%║ 3% 4% 5% 9% 5% 4%║ 4% 7% 4% 4%║ 4% 6% 6% 6%║ 6% 5%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 49║ 7 12 14 12 3 0║ 19 26 3 2║ 12 15 14 8║ 28 21║ ║ 1%║ 1% 1% 2% 1% 2% 0%║ 1% 1% 1% 1%║ 1% 2% 1% 1%║ 1% 2%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 539 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3149║ 1548 1601 1925 877║ 2144 1005 503║ 245 268 694 593 501 401 448║ 513 1207 1942 1555║ day ║ 89%║ 89% 90% 90% 90%║ 90% 87% 90%║ 87% 87% 88% 90% 90% 91% 91%║ 87% 88% 90% 89%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 203║ 103 100 118 56║ 122 81 31║ 24 23 53 36 30 19 17║ 47 100 102 113║ ║ 6%║ 6% 6% 5% 6%║ 5% 7% 6%║ 9% 7% 7% 6% 5% 4% 3%║ 8% 7% 5% 6%║ ║ ║ ║ ║ ║ ║ Less often ║ 87║ 45 42 49 19║ 52 35 9║ 8 9 21 14 11 11 14║ 17 38 49 44║ ║ 2%║ 3% 2% 2% 2%║ 2% 3% 2%║ 3% 3% 3% 2% 2% 3% 3%║ 3% 3% 2% 3%║ ║ ║ ║ ║ ║ ║ Never ║ 49║ 23 26 31 9║ 32 17 8║ 2 5 9 10 6 7 10║ 7 16 34 24║ ║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 1% 2% 1% 2% 1% 2% 2%║ 1% 1% 2% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 38║ 20 17 22 9║ 24 14 7║ 3 4 10 7 6 4 5║ 6 17 21 20║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 539 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Listen to the radio ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3149║ 442 875 759 817 180 77║ 1317 1576 257 133║ 870 826 884 568║ 1920 1229║ day ║ 89%║ 93% 89% 90% 87% 91% 90%║ 90% 88% 91% 91%║ 89% 89% 91% 89%║ 89% 90%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 203║ 18 60 46 63 10 5║ 78 109 15 7║ 48 58 50 47║ 125 78║ ║ 6%║ 4% 6% 5% 7% 5% 6%║ 5% 6% 5% 5%║ 5% 6% 5% 7%║ 6% 6%║ ║ ║ ║ ║ ║ ║ Less often ║ 87║ 7 24 21 31 3 1║ 31 52 4 1║ 38 21 18 10║ 62 25║ ║ 2%║ 2% 2% 2% 3% 2% 1%║ 2% 3% 1% 1%║ 4% 2% 2% 2%║ 3% 2%║ ║ ║ ║ ║ ║ ║ Never ║ 49║ 3 10 10 21 2 2║ 13 31 5 3║ 13 17 13 7║ 29 20║ ║ 1%║ 1% 1% 1% 2% 1% 3%║ 1% 2% 2% 2%║ 1% 2% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 38║ 5 8 10 11 2 0║ 14 22 2 1║ 10 11 10 7║ 22 15║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 540 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3337║ 1639 1698 2024 922║ 2251 1086 524║ 271 292 741 624 524 418 466║ 563 1305 2032 1658║ day ║ 95%║ 94% 95% 94% 95%║ 95% 94% 94%║ 97% 94% 94% 95% 94% 95% 94%║ 95% 95% 94% 94%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 108║ 58 50 69 31║ 72 36 20║ 5 10 26 21 18 15 13║ 16 41 67 57║ ║ 3%║ 3% 3% 3% 3%║ 3% 3% 4%║ 2% 3% 3% 3% 3% 3% 3%║ 3% 3% 3% 3%║ ║ ║ ║ ║ ║ ║ Less often ║ 22║ 11 12 15 6║ 14 9 4║ 1 2 6 5 3 2 4║ 3 9 14 13║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 0% 0% 1% 1% 0% 0% 1%║ 0% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 23║ 12 10 17 3║ 14 8 3║ 0 3 4 3 4 3 5║ 3 8 15 10║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 0% 1% 1% 0% 1% 1% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 3 0 -║ - - 0 0 1 0 1║ - 0 3 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 36║ 19 17 19 8║ 23 14 7║ 3 3 9 6 5 4 5║ 6 15 21 19║ ║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 540 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Watch TV ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 3337║ 449 926 801 896 184 80║ 1375 1697 264 134║ 935 886 929 587║ 2052 1285║ day ║ 95%║ 94% 95% 95% 95% 93% 94%║ 95% 95% 93% 92%║ 96% 95% 95% 92%║ 95% 94%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 108║ 15 31 25 25 8 4║ 45 51 12 8║ 22 25 22 39║ 60 48║ ║ 3%║ 3% 3% 3% 3% 4% 5%║ 3% 3% 4% 5%║ 2% 3% 2% 6%║ 3% 4%║ ║ ║ ║ ║ ║ ║ Less often ║ 22║ 3 6 5 7 2 -║ 9 12 2 1║ 8 6 5 4║ 14 8║ ║ 1%║ 1% 1% 1% 1% 1% ║ 1% 1% 1% 0%║ 1% 1% 0% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Never ║ 23║ 3 7 5 5 2 1║ 11 10 2 1║ 5 5 9 4║ 13 10║ ║ 1%║ 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 1║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 36║ 6 8 10 11 2 0║ 14 20 2 1║ 8 11 10 6║ 20 16║ ║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 541 Q13 Frequency ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 710║ 363 348 316 153║ 254 456 129║ 186 138 215 97 44 19 11║ 324 539 172 450║ day ║ 20%║ 21% 19% 15% 16%║ 11% 40% 23%║ 66% 45% 27% 15% 8% 4% 2%║ 55% 39% 8% 26%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 388║ 178 210 227 137║ 214 174 99║ 46 61 139 84 41 13 4║ 107 246 142 284║ ║ 11%║ 10% 12% 11% 14%║ 9% 15% 18%║ 16% 20% 18% 13% 7% 3% 1%║ 18% 18% 7% 16%║ ║ ║ ║ ║ ║ ║ Less often ║ 362║ 179 183 234 149║ 260 102 70║ 17 33 117 98 61 24 11║ 51 168 194 249║ ║ 10%║ 10% 10% 11% 15%║ 11% 9% 13%║ 6% 11% 15% 15% 11% 5% 2%║ 9% 12% 9% 14%║ ║ ║ ║ ║ ║ ║ Never ║ 1983║ 979 1003 1313 509║ 1587 396 246║ 27 71 300 366 392 373 453║ 99 398 1584 737║ ║ 56%║ 56% 56% 61% 52%║ 67% 34% 44%║ 10% 23% 38% 55% 71% 84% 92%║ 17% 29% 74% 42%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 2 1 1 0║ 2 0 -║ - - 0 0 1 0 1║ - 0 2 1║ ║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0% 0%║ 0% 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 83║ 41 42 54 21║ 58 24 14║ 4 6 16 15 15 13 14║ 10 26 57 37║ ║ 2%║ 2% 2% 3% 2%║ 2% 2% 2%║ 1% 2% 2% 2% 3% 3% 3%║ 2% 2% 3% 2%║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 541 Q13 Frequency ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - Listen to MP3/iPod ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Every day/almost every ║ 710║ 114 252 167 153 17 6║ 367 321 23 5║ 304 156 159 91║ 523 187║ day ║ 20%║ 24% 26% 20% 16% 9% 7%║ 25% 18% 8% 3%║ 31% 17% 16% 14%║ 24% 14%║ ║ ║ ║ ║ ║ ║ At least once a week ║ 388║ 69 131 94 73 18 3║ 200 167 21 5║ 117 116 94 61║ 251 137║ ║ 11%║ 15% 13% 11% 8% 9% 4%║ 14% 9% 7% 3%║ 12% 12% 10% 9%║ 12% 10%║ ║ ║ ║ ║ ║ ║ Less often ║ 362║ 57 116 89 82 14 3║ 173 171 18 10║ 96 111 99 56║ 234 128║ ║ 10%║ 12% 12% 10% 9% 7% 4%║ 12% 10% 6% 7%║ 10% 12% 10% 9%║ 11% 9%║ ║ ║ ║ ║ ║ ║ Never ║ 1983║ 224 459 476 614 140 69║ 683 1090 210 121║ 447 523 599 414║ 1105 878║ ║ 56%║ 47% 47% 56% 65% 71% 81%║ 47% 61% 74% 83%║ 46% 56% 61% 65%║ 51% 64%║ ║ ║ ║ ║ ║ ║ Refused ║ 3║ 1 1 1 0 0 -║ 1 1 0 -║ 0 0 2 -║ 2 0║ ║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% ║ 0% 0%║ ║ ║ ║ ║ ║ ║ Don't know ║ 83║ 11 20 20 21 8 3║ 31 41 11 6║ 14 27 24 18║ 45 38║ ║ 2%║ 2% 2% 2% 2% 4% 4%║ 2% 2% 4% 4%║ 1% 3% 2% 3%║ 2% 3%║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 542 Lifestyle information ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1906║ 1125 780 1106 566║ 1324 582 558║ 31 172 578 472 383 214 56║ 202 780 1126 1222║ ║ 54%║ 65% 44% 52% 58%║ 56% 50% 100%║ 11% 55% 73% 72% 69% 48% 11%║ 34% 57% 52% 70%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1726║ 977 750 1027 534║ 1187 539 535║ 30 167 544 426 340 177 42║ 197 741 986 1137║ ║ 49%║ 56% 42% 48% 55%║ 50% 47% 96%║ 11% 54% 69% 65% 61% 40% 9%║ 33% 54% 46% 65%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 180║ 149 31 79 32║ 137 43 22║ 1 5 34 46 43 37 14║ 6 40 140 85║ ║ 5%║ 9% 2% 4% 3%║ 6% 4% 4%║ 0% 2% 4% 7% 8% 8% 3%║ 1% 3% 7% 5%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 254║ 180 74 127 57║ 125 128 -║ 13 40 76 55 46 22 3║ 52 128 126 170║ ║ 7%║ 10% 4% 6% 6%║ 5% 11% ║ 4% 13% 10% 8% 8% 5% 1%║ 9% 9% 6% 10%║ ║ ║ ║ ║ ║ ║ Retired ║ 403║ 236 167 265 11║ 348 55 -║ 0 1 2 1 6 86 307║ 1 3 401 4║ ║ 11%║ 14% 9% 12% 1%║ 15% 5% ║ 0% 0% 0% 0% 1% 19% 62%║ 0% 0% 19% 0%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 582║ 9 573 565 307║ 541 41 -║ 3 19 98 119 110 111 122║ 22 120 463 236║ ║ 17%║ 1% 32% 26% 32%║ 23% 4% ║ 1% 6% 12% 18% 20% 25% 25%║ 4% 9% 22% 13%║ ║ ║ ║ ║ ║ ║ Student ║ 343║ 168 175 58 22║ 10 333 -║ 233 76 26 5 2 0 0║ 310 336 7 107║ ║ 10%║ 10% 10% 3% 2%║ 0% 29% ║ 83% 25% 3% 1% 0% 0% 0%║ 52% 24% 0% 6%║ ║ ║ ║ ║ ║ ║ Other ║ 26║ 15 11 15 4║ 16 10 -║ 1 1 4 5 5 7 3║ 2 6 20 10║ ║ 1%║ 1% 1% 1% 0%║ 1% 1% ║ 0% 0% 0% 1% 1% 2% 1%║ 0% 0% 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1574║ 1016 558 864 425║ 1084 490 558║ 20 140 504 394 310 165 40║ 160 664 910 1038║ ║ 45%║ 58% 31% 40% 44%║ 46% 42% 100%║ 7% 45% 64% 60% 56% 37% 8%║ 27% 48% 42% 59%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 229║ 69 161 174 104║ 167 62 -║ 7 21 51 56 49 36 10║ 28 79 150 127║ ║ 6%║ 4% 9% 8% 11%║ 7% 5% ║ 3% 7% 6% 8% 9% 8% 2%║ 5% 6% 7% 7%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 41║ 13 28 30 17║ 32 9 -║ 2 3 5 9 11 8 4║ 5 10 32 16║ ║ 1%║ 1% 2% 1% 2%║ 1% 1% ║ 1% 1% 1% 1% 2% 2% 1%║ 1% 1% 1% 1%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1623║ 616 1008 1039 404║ 1052 572 -║ 250 138 209 188 172 228 438║ 389 598 1025 535║ ║ 46%║ 35% 56% 48% 42%║ 44% 50% ║ 89% 45% 27% 28% 31% 52% 89%║ 66% 43% 48% 30%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 542 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Personal employment status ║ ║ ║ ║ ║ WORKING ║ 1906║ 290 619 496 341 117 43║ 909 837 159 118║ 532 518 516 340║ 1150 756║ ║ 54%║ 61% 63% 59% 36% 59% 50%║ 62% 47% 56% 81%║ 54% 56% 53% 53%║ 53% 55%║ ║ ║ ║ ║ ║ ║ Working /employee ║ 1726║ 260 571 467 335 66 27║ 832 802 93 54║ 510 458 462 296║ 1090 637║ ║ 49%║ 55% 58% 55% 35% 33% 32%║ 57% 45% 33% 37%║ 52% 49% 47% 46%║ 50% 47%║ ║ ║ ║ ║ ║ ║ Self-employed ║ 180║ 30 48 29 6 51 15║ 78 36 66 64║ 22 61 54 44║ 60 120║ ║ 5%║ 6% 5% 3% 1% 26% 18%║ 5% 2% 23% 44%║ 2% 6% 5% 7%║ 3% 9%║ ║ ║ ║ ║ ║ ║ Unemployed /seeking work ║ 254║ 7 32 49 163 1 1║ 38 213 3 0║ 74 62 76 41║ 168 86║ ║ 7%║ 1% 3% 6% 17% 1% 1%║ 3% 12% 1% 0%║ 8% 7% 8% 6%║ 8% 6%║ ║ ║ ║ ║ ║ ║ Retired ║ 403║ 56 90 81 140 18 18║ 146 221 36 11║ 106 102 123 72║ 259 145║ ║ 11%║ 12% 9% 10% 15% 9% 22%║ 10% 12% 13% 7%║ 11% 11% 13% 11%║ 12% 11%║ ║ ║ ║ ║ ║ ║ Full-time home-maker ║ 582║ 71 111 137 202 43 18║ 182 339 61 14║ 153 159 159 111║ 342 240║ ║ 17%║ 15% 11% 16% 21% 22% 21%║ 13% 19% 22% 10%║ 16% 17% 16% 17%║ 16% 18%║ ║ ║ ║ ║ ║ ║ Student ║ 343║ 50 121 73 77 16 5║ 171 150 21 1║ 102 79 94 68║ 214 129║ ║ 10%║ 11% 12% 9% 8% 8% 6%║ 12% 8% 7% 1%║ 10% 8% 10% 11%║ 10% 9%║ ║ ║ ║ ║ ║ ║ Other ║ 26║ 1 3 4 17 1 0║ 4 21 1 0║ 8 9 5 4║ 18 8║ ║ 1%║ 0% 0% 0% 2% 0% 0%║ 0% 1% 0% 0%║ 1% 1% 1% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Hours worked ║ ║ ║ ║ ║ ║ FULL-TIME (30+ hrs) ║ 1574║ 258 535 400 252 98 31║ 793 652 129 102║ 457 422 425 270║ 956 618║ ║ 45%║ 54% 55% 47% 27% 50% 37%║ 54% 36% 46% 70%║ 47% 45% 44% 42%║ 44% 45%║ ║ ║ ║ ║ ║ ║ PART-TIME (18-29 hrs) ║ 229║ 23 57 67 61 12 9║ 80 128 22 11║ 56 64 58 51║ 133 96║ ║ 6%║ 5% 6% 8% 6% 6% 11%║ 5% 7% 8% 7%║ 6% 7% 6% 8%║ 6% 7%║ ║ ║ ║ ║ ║ ║ PART-TIME (-18 hrs) ║ 41║ 4 10 14 10 3 1║ 14 24 4 2║ 6 13 17 6║ 22 19║ ║ 1%║ 1% 1% 2% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1% 2% 1%║ 1% 1%║ ║ ║ ║ ║ ║ ║ NOT WORKING ║ 1623║ 186 360 351 603 81 43║ 546 954 124 28║ 447 415 461 300║ 1011 612║ ║ 46%║ 39% 37% 41% 64% 41% 50%║ 38% 53% 44% 19%║ 46% 44% 47% 47%║ 47% 45%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 543 Lifestyle information ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1463║ 727 737 1048 87║ 1037 427 209║ 18 73 282 161 181 307 442║ 90 373 1091 515║ ║ 41%║ 42% 41% 49% 9%║ 44% 37% 38%║ 6% 23% 36% 24% 33% 70% 89%║ 15% 27% 51% 29%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1517║ 751 765 828 645║ 989 528 276║ 162 179 407 346 264 115 44║ 340 748 769 932║ ║ 43%║ 43% 43% 39% 67%║ 42% 46% 50%║ 58% 58% 52% 52% 48% 26% 9%║ 58% 54% 36% 53%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 481║ 230 251 241 215║ 311 170 65║ 86 54 85 137 97 17 5║ 139 225 256 276║ ║ 14%║ 13% 14% 11% 22%║ 13% 15% 12%║ 31% 17% 11% 21% 17% 4% 1%║ 24% 16% 12% 16%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 62║ 30 32 26 22║ 36 25 7║ 15 5 11 15 12 1 2║ 20 30 31 31║ ║ 2%║ 2% 2% 1% 2%║ 2% 2% 1%║ 5% 2% 1% 2% 2% 0% 0%║ 3% 2% 1% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1705║ 770 934 970 970║ 1206 499 293║ 241 149 397 485 335 79 19║ 389 787 918 1031║ ║ 48%║ 44% 52% 45% 100%║ 51% 43% 53%║ 86% 48% 50% 73% 60% 18% 4%║ 66% 57% 43% 59%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 369║ 156 212 249 249║ 307 61 73║ 11 44 179 116 16 2 1║ 54 234 135 339║ ║ 10%║ 9% 12% 12% 26%║ 13% 5% 13%║ 4% 14% 23% 18% 3% 0% 0%║ 9% 17% 6% 19%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 473║ 203 269 324 324║ 398 74 82║ 19 32 194 185 34 6 3║ 51 246 227 411║ ║ 13%║ 12% 15% 15% 33%║ 17% 6% 15%║ 7% 10% 25% 28% 6% 1% 1%║ 9% 18% 11% 23%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 572║ 246 326 361 361║ 465 107 103║ 46 15 156 253 96 4 2║ 62 218 355 424║ ║ 16%║ 14% 18% 17% 37%║ 20% 9% 18%║ 17% 5% 20% 38% 17% 1% 0%║ 10% 16% 16% 24%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 592║ 266 326 308 308║ 405 187 88║ 130 24 65 195 164 11 2║ 154 219 373 284║ ║ 17%║ 15% 18% 14% 32%║ 17% 16% 16%║ 46% 8% 8% 30% 30% 2% 0%║ 26% 16% 17% 16%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 463║ 222 241 185 185║ 244 219 53║ 169 32 20 85 134 20 3║ 201 221 242 137║ ║ 13%║ 13% 13% 9% 19%║ 10% 19% 9%║ 60% 10% 3% 13% 24% 5% 1%║ 34% 16% 11% 8%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 487║ 243 245 204 204║ 271 216 61║ 111 70 33 57 143 59 14║ 182 214 273 160║ ║ 14%║ 14% 14% 10% 21%║ 11% 19% 11%║ 40% 23% 4% 9% 26% 13% 3%║ 31% 16% 13% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 543 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Household composition ║ ║ ║ ║ ║ ║ 1-2 persons ║ 1463║ 196 385 307 437 88 50║ 581 745 138 76║ 386 386 409 282║ 893 571║ ║ 41%║ 41% 39% 36% 46% 45% 59%║ 40% 42% 49% 52%║ 39% 41% 42% 44%║ 41% 42%║ ║ ║ ║ ║ ║ ║ 3-4 persons ║ 1517║ 211 449 394 370 68 25║ 660 765 93 46║ 454 401 412 250║ 961 556║ ║ 43%║ 44% 46% 47% 39% 34% 29%║ 45% 43% 33% 32%║ 46% 43% 42% 39%║ 44% 41%║ ║ ║ ║ ║ ║ ║ 5-6 persons ║ 481║ 65 130 126 115 35 9║ 195 241 45 19║ 123 129 133 96║ 272 209║ ║ 14%║ 14% 13% 15% 12% 18% 11%║ 13% 13% 16% 13%║ 13% 14% 14% 15%║ 13% 15%║ ║ ║ ║ ║ ║ ║ 7+ persons ║ 62║ 3 14 18 20 6 1║ 17 37 7 4║ 14 16 21 11║ 32 29║ ║ 2%║ 1% 1% 2% 2% 3% 1%║ 1% 2% 3% 3%║ 1% 2% 2% 2%║ 1% 2%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Children/young adults living in house ║ ║ ║ ║ Yes ║ 1705║ 242 486 439 435 79 25║ 728 874 104 52║ 480 456 465 304║ 1039 666║ ║ 48%║ 51% 50% 52% 46% 40% 29%║ 50% 49% 37% 36%║ 49% 49% 48% 48%║ 48% 49%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ Age of dependent children║ ║ ║ ║ ║ ║ 2 yrs or under ║ 369║ 54 110 88 100 13 4║ 164 188 17 9║ 109 99 99 62║ 226 142║ ║ 10%║ 11% 11% 10% 11% 6% 5%║ 11% 11% 6% 6%║ 11% 11% 10% 10%║ 10% 10%║ ║ ║ ║ ║ ║ ║ 3 to 5 yrs ║ 473║ 63 141 118 128 17 6║ 204 246 23 14║ 121 131 131 90║ 278 195║ ║ 13%║ 13% 14% 14% 14% 8% 7%║ 14% 14% 8% 9%║ 12% 14% 13% 14%║ 13% 14%║ ║ ║ ║ ║ ║ ║ 6 to 10 yrs ║ 572║ 75 161 154 151 24 7║ 237 305 31 19║ 141 165 155 112║ 335 238║ ║ 16%║ 16% 16% 18% 16% 12% 8%║ 16% 17% 11% 13%║ 14% 18% 16% 17%║ 15% 17%║ ║ ║ ║ ║ ║ ║ 11 to 15 yrs ║ 592║ 83 157 162 150 31 10║ 240 312 40 20║ 155 160 165 111║ 350 242║ ║ 17%║ 17% 16% 19% 16% 16% 11%║ 16% 17% 14% 14%║ 16% 17% 17% 17%║ 16% 18%║ ║ ║ ║ ║ ║ ║ 16 to 17 yrs ║ 463║ 59 125 121 122 29 7║ 184 243 36 15║ 120 121 129 93║ 277 187║ ║ 13%║ 12% 13% 14% 13% 15% 9%║ 13% 14% 13% 10%║ 12% 13% 13% 15%║ 13% 14%║ ║ ║ ║ ║ ║ ║ 18 yrs and over ║ 487║ 66 134 121 120 35 11║ 200 241 46 21║ 154 118 123 92║ 291 197║ ║ 14%║ 14% 14% 14% 13% 18% 13%║ 14% 13% 16% 14%║ 16% 13% 13% 14%║ 13% 14%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 544 Lifestyle information ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1280║ 626 654 769 162║ 928 352 136║ 66 77 114 102 193 308 419║ 144 257 1023 293║ mortgage) ║ 36%║ 36% 37% 36% 17%║ 39% 31% 24%║ 24% 25% 14% 16% 35% 70% 85%║ 24% 19% 48% 17%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1376║ 690 686 823 547║ 1044 332 289║ 112 90 393 410 269 81 21║ 202 595 782 894║ mortgage) ║ 39%║ 40% 38% 38% 56%║ 44% 29% 52%║ 40% 29% 50% 62% 48% 18% 4%║ 34% 43% 36% 51%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 20║ 10 10 13 9║ 11 9 3║ 2 3 6 5 4 0 1║ 5 10 10 13║ mortgage) ║ 1%║ 1% 1% 1% 1%║ 0% 1% 1%║ 1% 1% 1% 1% 1% 0% 0%║ 1% 1% 0% 1%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 393║ 178 215 241 138║ 213 180 40║ 45 42 94 70 58 42 42║ 87 181 212 206║ corporation ║ 11%║ 10% 12% 11% 14%║ 9% 16% 7%║ 16% 13% 12% 11% 10% 9% 9%║ 15% 13% 10% 12%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 358║ 181 177 265 101║ 161 197 77║ 24 79 151 63 26 7 7║ 103 254 103 294║ ║ 10%║ 10% 10% 12% 10%║ 7% 17% 14%║ 8% 26% 19% 10% 5% 2% 1%║ 17% 18% 5% 17%║ ║ ║ ║ ║ ║ ║ Other ║ 70║ 41 29 20 8║ 5 65 9║ 21 17 23 6 1 1 1║ 38 61 9 45║ ║ 2%║ 2% 2% 1% 1%║ 0% 6% 2%║ 8% 5% 3% 1% 0% 0% 0%║ 6% 4% 0% 3%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 544 Lifestyle information ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ House tenure/home ownership ║ ║ ║ ║ ║ Owned outright (no ║ 1280║ 166 297 266 323 162 67║ 463 589 229 117║ 225 387 376 293║ 620 661║ mortgage) ║ 36%║ 35% 30% 31% 34% 82% 79%║ 32% 33% 81% 81%║ 23% 41% 38% 46%║ 29% 48%║ ║ ║ ║ ║ ║ ║ Being purchased (with ║ 1376║ 255 482 366 232 30 12║ 737 598 42 24║ 480 361 323 212║ 909 467║ mortgage) ║ 39%║ 54% 49% 43% 25% 15% 14%║ 51% 33% 15% 16%║ 49% 39% 33% 33%║ 42% 34%║ ║ ║ ║ ║ ║ ║ Being purchased (shared ║ 20║ 2 6 6 6 1 -║ 7 12 1 1║ 6 6 6 2║ 15 5║ mortgage) ║ 1%║ 0% 1% 1% 1% 1% ║ 0% 1% 0% 1%║ 1% 1% 1% 0%║ 1% 0%║ ║ ║ ║ ║ ║ ║ Rented from council/ ║ 393║ 5 52 98 234 1 3║ 57 332 4 1║ 122 78 135 59║ 290 103║ corporation ║ 11%║ 1% 5% 12% 25% 0% 4%║ 4% 19% 1% 1%║ 12% 8% 14% 9%║ 13% 7%║ ║ ║ ║ ║ ║ ║ Rented privately ║ 358║ 36 107 88 123 2 2║ 143 211 4 1║ 97 81 112 68║ 250 108║ ║ 10%║ 8% 11% 10% 13% 1% 2%║ 10% 12% 1% 1%║ 10% 9% 11% 11%║ 12% 8%║ ║ ║ ║ ║ ║ ║ Other ║ 70║ 8 27 16 18 1 1║ 34 34 2 1║ 47 8 13 2║ 57 13║ ║ 2%║ 2% 3% 2% 2% 1% 1%║ 2% 2% 1% 1%║ 5% 1% 1% 0%║ 3% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1741║ 1741 - 622 206║ 1113 628 -║ 143 151 393 333 278 222 221║ 294 687 1054 877║ ║ 49%║ 100% 29% 21%║ 47% 54% ║ 51% 49% 50% 50% 50% 50% 45%║ 50% 50% 49% 50%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ - 1788 1523 763║ 1263 525 558║ 138 159 394 327 277 220 273║ 297 691 1097 880║ ║ 51%║ 100% 71% 79%║ 53% 46% 100%║ 49% 51% 50% 50% 50% 50% 55%║ 50% 50% 51% 50%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 281║ 143 138 25 14║ 2 279 6║ 281 ------║ 281 281 - -║ ║ 8%║ 8% 8% 1% 1%║ 0% 24% 1%║ 100% ║ 48% 20% ║ ║ ║ ║ ║ ║ ║ 20-24 ║ 310║ 151 159 128 55║ 50 260 64║ - 310 - - - - -║ 310 310 - 310║ ║ 9%║ 9% 9% 6% 6%║ 2% 23% 11%║ 100% ║ 52% 22% 18%║ ║ ║ ║ ║ ║ ║ 25-34 ║ 787║ 393 394 507 281║ 442 345 209║ - - 787 - - - -║ - 787 - 787║ ║ 22%║ 23% 22% 24% 29%║ 19% 30% 37%║ 100% ║ 57% 45%║ ║ ║ ║ ║ ║ ║ 35-44 ║ 660║ 333 327 456 338║ 546 114 132║ - - - 660 - - -║ - - 660 660║ ║ 19%║ 19% 18% 21% 35%║ 23% 10% 24%║ 100% ║ 31% 38%║ ║ ║ ║ ║ ║ ║ 45-54 ║ 555║ 278 277 375 221║ 494 61 98║ - - - - 555 - -║ - - 555 -║ ║ 16%║ 16% 15% 18% 23%║ 21% 5% 18%║ 100% ║ 26% ║ ║ ║ ║ ║ ║ ║ 55-64 ║ 442║ 222 220 302 50║ 395 47 39║ - - - - - 442 -║ - - 442 -║ ║ 13%║ 13% 12% 14% 5%║ 17% 4% 7%║ 100% ║ 21% ║ ║ ║ ║ ║ ║ ║ 65+ ║ 494║ 221 273 351 11║ 445 49 9║ ------494║ - - 494 -║ ║ 14%║ 13% 15% 16% 1%║ 19% 4% 2%║ 100%║ 23% ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1153║ 628 525 520 142║ - 1153 194║ 279 260 345 114 61 47 49║ 538 883 270 718║ ║ 33%║ 36% 29% 24% 15%║ 100% 35%║ 99% 84% 44% 17% 11% 11% 10%║ 91% 64% 13% 41%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2037║ 1013 1025 1323 752║ 2037 - 319║ 2 50 425 508 434 332 286║ 52 477 1560 983║ ║ 58%║ 58% 57% 62% 78%║ 86% 57%║ 1% 16% 54% 77% 78% 75% 58%║ 9% 35% 73% 56%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 339║ 100 239 302 76║ 339 - 44║ 0 1 17 39 59 63 160║ 1 18 321 56║ Divorced ║ 10%║ 6% 13% 14% 8%║ 14% 8%║ 0% 0% 2% 6% 11% 14% 32%║ 0% 1% 15% 3%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ GENDER ║ ║ ║ ║ ║ ║ MALE ║ 1741║ 234 451 472 433 103 48║ 685 905 151 109║ 476 463 484 318║ 1064 677║ ║ 49%║ 49% 46% 56% 46% 52% 57%║ 47% 51% 54% 75%║ 49% 50% 50% 50%║ 49% 50%║ ║ ║ ║ ║ ║ ║ FEMALE ║ 1788║ 242 528 375 511 94 37║ 771 886 131 36║ 503 470 493 322║ 1097 691║ ║ 51%║ 51% 54% 44% 54% 48% 43%║ 53% 49% 46% 25%║ 51% 50% 50% 50%║ 51% 50%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ AGE GROUP ║ ║ ║ ║ ║ ║ 15-19 ║ 281║ 35 80 69 82 12 3║ 115 151 15 2║ 70 76 79 56║ 167 114║ ║ 8%║ 7% 8% 8% 9% 6% 4%║ 8% 8% 5% 1%║ 7% 8% 8% 9%║ 8% 8%║ ║ ║ ║ ║ ║ ║ 20-24 ║ 310║ 26 94 78 92 15 5║ 120 170 20 4║ 92 78 84 56║ 200 110║ ║ 9%║ 5% 10% 9% 10% 8% 6%║ 8% 9% 7% 2%║ 9% 8% 9% 9%║ 9% 8%║ ║ ║ ║ ║ ║ ║ 25-34 ║ 787║ 113 255 210 174 27 8║ 368 384 35 16║ 257 203 203 124║ 504 283║ ║ 22%║ 24% 26% 25% 18% 14% 9%║ 25% 21% 12% 11%║ 26% 22% 21% 19%║ 23% 21%║ ║ ║ ║ ║ ║ ║ 35-44 ║ 660║ 108 197 157 160 28 10║ 305 317 38 28║ 177 191 179 113║ 398 262║ ║ 19%║ 23% 20% 19% 17% 14% 12%║ 21% 18% 13% 19%║ 18% 20% 18% 18%║ 18% 19%║ ║ ║ ║ ║ ║ ║ 45-54 ║ 555║ 77 150 144 138 34 12║ 227 282 46 30║ 144 151 155 105║ 339 216║ ║ 16%║ 16% 15% 17% 15% 17% 14%║ 16% 16% 16% 21%║ 15% 16% 16% 16%║ 16% 16%║ ║ ║ ║ ║ ║ ║ 55-64 ║ 442║ 59 104 103 124 38 14║ 163 227 52 32║ 112 113 130 87║ 262 180║ ║ 13%║ 12% 11% 12% 13% 19% 16%║ 11% 13% 19% 22%║ 11% 12% 13% 14%║ 12% 13%║ ║ ║ ║ ║ ║ ║ 65+ ║ 494║ 58 98 87 174 44 33║ 156 261 76 34║ 127 121 147 99║ 291 203║ ║ 14%║ 12% 10% 10% 18% 22% 38%║ 11% 15% 27% 23%║ 13% 13% 15% 15%║ 13% 15%║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ MARITAL STATUS ║ ║ ║ ║ ║ ║ Single ║ 1153║ 133 327 262 341 59 30║ 460 604 90 40║ 335 284 320 214║ 721 432║ ║ 33%║ 28% 33% 31% 36% 30% 35%║ 32% 34% 32% 28%║ 34% 30% 33% 33%║ 33% 32%║ ║ ║ ║ ║ ║ ║ Married/Living as married║ 2037║ 311 579 529 451 122 45║ 890 981 167 95║ 554 562 553 368║ 1227 810║ ║ 58%║ 65% 59% 62% 48% 62% 53%║ 61% 55% 59% 65%║ 57% 60% 57% 58%║ 57% 59%║ ║ ║ ║ ║ ║ ║ Widowed/Separated/ ║ 339║ 33 73 56 151 16 10║ 106 207 26 10║ 90 87 104 58║ 213 126║ Divorced ║ 10%║ 7% 7% 7% 16% 8% 12%║ 7% 12% 9% 7%║ 9% 9% 11% 9%║ 10% 9%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 3529║ 1741 1788 2145 970║ 2376 1153 558║ 281 310 787 660 555 442 494║ 591 1378 2151 1757║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 14913║ 7336 7577 9030 4038║ 10032 4881 2449║ 1255 1351 3100 2831 2166 2070 2140║ 2606 5706 9207 7282║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 476║ 234 242 299 148║ 343 133 97║ 35 26 113 108 77 59 58║ 61 174 302 247║ ║ 13%║ 13% 14% 14% 15%║ 14% 12% 17%║ 12% 8% 14% 16% 14% 13% 12%║ 10% 13% 14% 14%║ ║ ║ ║ ║ ║ ║ C1 ║ 979║ 451 528 624 294║ 652 327 241║ 80 94 255 197 150 104 98║ 174 429 550 546║ ║ 28%║ 26% 30% 29% 30%║ 27% 28% 43%║ 29% 30% 32% 30% 27% 24% 20%║ 29% 31% 26% 31%║ ║ ║ ║ ║ ║ ║ C2 ║ 847║ 472 375 470 231║ 585 262 101║ 69 78 210 157 144 103 87║ 146 356 491 444║ ║ 24%║ 27% 21% 22% 24%║ 25% 23% 18%║ 24% 25% 27% 24% 26% 23% 18%║ 25% 26% 23% 25%║ ║ ║ ║ ║ ║ ║ DE ║ 944║ 433 511 594 252║ 603 341 90║ 82 92 174 160 138 124 174║ 174 348 596 426║ ║ 27%║ 25% 29% 28% 26%║ 25% 30% 16%║ 29% 30% 22% 24% 25% 28% 35%║ 29% 25% 28% 24%║ ║ ║ ║ ║ ║ ║ F1 ║ 197║ 103 94 107 34║ 138 59 25║ 12 15 27 28 34 38 44║ 27 54 143 70║ ║ 6%║ 6% 5% 5% 4%║ 6% 5% 4%║ 4% 5% 3% 4% 6% 9% 9%║ 5% 4% 7% 4%║ ║ ║ ║ ║ ║ ║ F2 ║ 85║ 48 37 50 10║ 55 30 5║ 3 5 8 10 12 14 33║ 9 16 69 24║ ║ 2%║ 3% 2% 2% 1%║ 2% 3% 1%║ 1% 2% 1% 2% 2% 3% 7%║ 1% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 545 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 3529║ 476 979 847 944 197 85║ 1455 1791 283 146║ 979 933 977 640║ 2161 1368║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 14913║ 1919 4239 3435 3856 1041 423║ 6158 7291 1464 727║ 2797 4117 4741 3258║ 8166 6747║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS HOUSEHOLD ║ ║ ║ ║ ║ ║ AB ║ 476║ 476 - - - - -║ 476 - - -║ 182 118 112 64║ 333 143║ ║ 13%║ 100% ║ 33% ║ 19% 13% 11% 10%║ 15% 10%║ ║ ║ ║ ║ ║ ║ C1 ║ 979║ - 979 - - - -║ 979 - - -║ 323 262 244 150║ 668 311║ ║ 28%║ 100% ║ 67% ║ 33% 28% 25% 23%║ 31% 23%║ ║ ║ ║ ║ ║ ║ C2 ║ 847║ - - 847 - - -║ - 847 - -║ 236 232 245 134║ 550 297║ ║ 24%║ 100% ║ 47% ║ 24% 25% 25% 21%║ 25% 22%║ ║ ║ ║ ║ ║ ║ DE ║ 944║ - - - 944 - -║ - 944 - -║ 237 240 291 176║ 602 342║ ║ 27%║ 100% ║ 53% ║ 24% 26% 30% 28%║ 28% 25%║ ║ ║ ║ ║ ║ ║ F1 ║ 197║ - - - - 197 -║ - - 197 107║ 1 66 61 70║ 5 193║ ║ 6%║ 100% ║ 70% 73%║ 0% 7% 6% 11%║ 0% 14%║ ║ ║ ║ ║ ║ ║ F2 ║ 85║ - - - - - 85║ - - 85 39║ - 15 24 46║ 2 84║ ║ 2%║ 100%║ 30% 27%║ 2% 2% 7%║ 0% 6%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 546 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════ ════════╗ ║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║ ║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬════════════════════════════ ═══╣ ║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 15-19 20-24 25-34 35-44 45-54 55-64 65+ ║ 15-24 15-34 35+ 20-44 ║ ║ ║ -KEEPER +dep ║ /WID WOMEN ║ ║ ║ ╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════ ════════╣ UNIV EST (000's) ║ 1906║ 1125 780 1106 566║ 1324 582 558║ 31 172 578 472 383 214 56║ 202 780 1126 1222║ ║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ SAMPLE ║ 8087║ 4707 3380 4692 2385║ 5605 2482 2449║ 139 781 2298 2051 1525 1017 276║ 920 3218 4869 5130║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 243║ 162 81 145 68║ 180 63 71║ 1 7 80 69 50 30 7║ 8 87 156 156║ ║ 13%║ 14% 10% 13% 12%║ 14% 11% 13%║ 2% 4% 14% 15% 13% 14% 13%║ 4% 11% 14% 13%║ ║ ║ ║ ║ ║ ║ C1 ║ 651║ 308 342 435 236║ 466 184 271║ 2 53 227 175 123 59 10║ 56 283 367 456║ ║ 34%║ 27% 44% 39% 42%║ 35% 32% 49%║ 8% 31% 39% 37% 32% 27% 18%║ 28% 36% 33% 37%║ ║ ║ ║ ║ ║ ║ C2 ║ 476║ 347 129 226 112║ 321 155 87║ 11 54 155 105 96 47 8║ 65 221 256 314║ ║ 25%║ 31% 17% 20% 20%║ 24% 27% 16%║ 36% 32% 27% 22% 25% 22% 14%║ 32% 28% 23% 26%║ ║ ║ ║ ║ ║ ║ DE ║ 414║ 201 213 256 138║ 272 142 116║ 16 53 102 96 86 49 12║ 69 171 243 251║ ║ 22%║ 18% 27% 23% 24%║ 21% 24% 21%║ 51% 31% 18% 20% 23% 23% 21%║ 34% 22% 22% 21%║ ║ ║ ║ ║ ║ ║ F1 ║ 86║ 74 12 29 8║ 64 23 10║ 0 2 9 20 21 21 13║ 2 12 74 31║ ║ 5%║ 7% 2% 3% 1%║ 5% 4% 2%║ 1% 1% 2% 4% 5% 10% 23%║ 1% 2% 7% 3%║ ║ ║ ║ ║ ║ ║ F2 ║ 36║ 33 3 15 3║ 21 15 2║ 1 2 4 7 7 8 6║ 3 7 29 13║ ║ 2%║ 3% 0% 1% 0%║ 2% 3% 0%║ 2% 1% 1% 1% 2% 4% 11%║ 1% 1% 3% 1%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════ ════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10) JNLR/Ipsos MRBI - 2009/4 - Data 2009 Espri Ltd. TABLE 546 S.I.G. CLASSIFICATION ╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗ ║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║ ║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ ║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║ ║ ║ ║ FARMER║ DUBLIN LEIN. -STER -ULST.║ ║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣ UNIV EST (000's) ║ 1906║ 290 619 496 341 117 43║ 909 837 159 118║ 532 518 516 340║ 1150 756║ ║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║ SAMPLE ║ 8087║ 1166 2675 2009 1393 637 207║ 3841 3402 844 612║ 1479 2255 2519 1834║ 4267 3820║ ║ ║ ║ ║ ║ ║ 12 month - NATIONAL - ALL WORKING ADULTS ║ ║ ║ ║ ║ ║ ║ ║ ║ ║ SOCIAL CLASS PERSONAL (all working) ║ ║ ║ ║ AB ║ 243║ 233 6 4 0 0 -║ 239 4 0 0║ 91 64 55 34║ 169 74║ ║ 13%║ 80% 1% 1% 0% 0% ║ 26% 1% 0% 0%║ 17% 12% 11% 10%║ 15% 10%║ ║ ║ ║ ║ ║ ║ C1 ║ 651║ 40 557 28 10 13 2║ 598 38 15 2║ 213 176 162 99║ 427 224║ ║ 34%║ 14% 90% 6% 3% 11% 5%║ 66% 5% 9% 1%║ 40% 34% 31% 29%║ 37% 30%║ ║ ║ ║ ║ ║ ║ C2 ║ 476║ 10 27 419 11 7 2║ 37 430 9 3║ 131 133 135 78║ 299 178║ ║ 25%║ 3% 4% 84% 3% 6% 6%║ 4% 51% 6% 2%║ 25% 26% 26% 23%║ 26% 23%║ ║ ║ ║ ║ ║ ║ DE ║ 414║ 7 27 45 320 10 4║ 34 365 15 4║ 97 108 123 87║ 253 160║ ║ 22%║ 2% 4% 9% 94% 9% 10%║ 4% 44% 9% 3%║ 18% 21% 24% 25%║ 22% 21%║ ║ ║ ║ ║ ║ ║ F1 ║ 86║ - 1 0 - 85 -║ 1 0 85 81║ - 30 31 26║ 1 85║ ║ 5%║ 0% 0% 73% ║ 0% 0% 53% 69%║ 6% 6% 8%║ 0% 11%║ ║ ║ ║ ║ ║ ║ F2 ║ 36║ 0 0 - - 1 34║ 1 - 35 29║ 0 8 10 17║ 1 35║ ║ 2%║ 0% 0% 1% 79%║ 0% 22% 24%║ 0% 2% 2% 5%║ 0% 5%║ ║ ║ ║ ║ ║ ║ ╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝JNLR-SIGs-Jan to Dec ‘09 (Published Feb ’10)

JNLR/Ipsos MRBI 2009/4 Data 2009

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