<p> Advertising Vocabulary # 1 (Honors)</p><p>1. appeal – n. an attempt to persuade or convince a person or group; logos</p><p>= logical appeal, Ethos = ethical appeal, Pathos = emotional appeal</p><p>2. ethical – adj. associated with values or principles; moral </p><p>3. logical – adj. associated with reasoning, facts and data; rational</p><p>4. emotional – adj. associated with emotions and feelings</p><p>5. product placement – n. paying a movie or t.v. show to display a product during filming</p><p>6. slogan – n. a phrase that is identified with a company or organization</p><p>7. copy – n. the words in an advertisement or article</p><p>8. target audience – n. the group of people who an ad is intended for</p><p>9. spot – n. a broadcast advertisement (radio or television)</p><p>10. testimonial – n. an ad that uses existing customer recommendations to sell a product</p><p>11. bandwagon advertising – n. using popularity to sell a product</p><p>12. nostalgia – n. pleasant memories</p><p>13. endorsement – n. use of a celebrity in an ad</p><p>14. Promo/Teaser – indicate the best story in the newspaper, usually at the top of the front page</p><p>15. Nameplate/Flag – The newspaper’s name</p><p>16. Infographic – diagram, chart, map or list that conveys data pictorially</p><p>17. Jump Line – the line in a newspaper telling the reader where the story continues</p><p>18. Caption/Cutline – Information about a photo or illustration</p><p>19. Headline – The story’s title or brief summary 20. Mug shot – small photograph of a person, usually just the face of a person</p><p>Advertising Vocabulary #2 (Honors)</p><p>1. perspective – n. the view or outlook of a particular person or group</p><p>2. circulation – n. the number of copies a newspaper or magazine sells</p><p>3. impression – n. the number of consumers who see an ad</p><p>4. branding– v. assigning characteristics or image to a product or company</p><p>5. media literacy – n. understanding and analyzing media messages</p><p>6. FCC (Federal Communications Commission) – n. government agency that regulates mass media</p><p>7. Nielson ratings – n. a survey system designed to measure the size of television audiences</p><p>8. brand loyalty – n. when consumers continue to purchase a specific brand’s product or service </p><p>9. mass media – n. any method of communication that reaches a large number of people</p><p>10. consumer – n. someone who purchases</p><p>11. sound bite – n. a brief portion of a speech or interview</p><p>12. time-sensitive – adj. only relevant for a short period of time</p><p>13. Headline Summary/Deck – a smaller headline below the main headline</p><p>14. Flair/Display Head – Flashy jazzed up headline that adds drama/flair to a story</p><p>15. Index – a directory of the newspaper’s contents 16. Initial Cap/Drop Cap – a larger capital letter set into the opening paragraph of a special story</p><p>17. Byline – the story writer’s name, often followed by key credentials</p><p>18. Refer – a brief reference to a related story elsewhere in the newspaper</p><p>19. Reverse Type – White or light words set against a black or dark background</p><p>Journalism Vocabulary # 3 (Honors)</p><p>1. bias – n. favoring a personal belief or idea</p><p>2. objective – adj. not affected by personal feelings</p><p>3. subjective – adj. based on personal experience rather than fact</p><p>4. credible – adj. deserving of trust</p><p>5. propaganda – n. information that is designed to mislead or persuade</p><p>6. editorial – n. an article that presents opinion</p><p>7. slander – n. false or hurtful information that is spoken</p><p>8. libel – n. false or hurtful information that is printed</p><p>9. censor – v. to ban printed or broadcast materials</p><p>10. network – n. a company that provides programs to be broadcast</p><p>11. affiliate – n. a local broadcast station that is owned by a larger network</p><p>12. broadcast journalism – n. news reports that are presented on television or </p><p> the radio</p><p>13. Liftout Quote – a quotation from the story that gives graphic emphasis</p><p>14. Gutter – the white space running vertically between elements on a page</p><p>15. Cutout – a photo in which the backgrouns has been cut away, also called a </p><p> silhouette 16. Text – the type for the stories in a newspaper</p><p>17. Photo Credit – a line giving the photographer’s name and the wire service </p><p> they work for</p><p>18. Sidebar – a related story often boxed that accompanies a story</p><p>19. Cutoff Rule – the line used to separate elements on a page</p>