4Th INTERNATIONAL CONFERENCE ON

44th INTERNATIONALINTERNATIONAL CONFERENCECONFERENCE ONON TOURISMTOURISM MANAGEMENTMANAGEMENT ANDAND TOURISMTOURISM RELATEDRELATED ISSUESISSUESChairpersons: Dimitrios Buhalis, Bournemouth University, Dorset, UK Marcello M. Mariani, University of Bologna, ItalyRome, Italy - 18-19 September 2014PROGRAMME Hosted by ENIT - Agenzia Nazionale del Turismo Via Marghera, 2 00185 Rome, Italy2 3 PROGRAMTHURSDAY, 18 SEPTEMBER 201408:30 – 09:00 Registration09:00 – 09:15 Welcome and Institutional Introduction [ROOM: Sala ITALIA]Dimitrios Buhalis – Conference Chair Marcello M. Mariani – Conference Chair Andrea Babbi – General Manager of the Italian National Tourism Organization “Ente Nazionale Italiano del Turismo” (ENIT) Massimo Bergami – Member of the advisory group for the design of the first Strategic Plan for Tourism in Italy (TurismoItalia2020) 9:15 – 10:45 Plenary Session: Keynote speech Dimitrios Buhalis – Bournemouth University, Dorset, UKPresentation of the book “Tourism Management, Marketing and Development: the Importance of Networks and ICTs”, New York: Palgrave” (Eds. Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C.) Marcello M. Mariani – University of Bologna Dimitrios Buhalis – Bournemouth University, Dorset, UK Christian Longhi,GREDEG CNRS, Université de Nice, Sophia Antipolis, FranceModerators of the roundtable: Marcello M. Mariani – University of Bologna; Franck Sosthè Université de Nice, Sophia Antipolis, France10:45 – 11:15 Coffee Break11:15 – 12:45 Parallel SessionsSession 1: “Tourism product, systems and networks” (Session Chair: Marcello M. Mariani) [ROOM: Sala ITALIA]RATIONAL OR NOT – INCENTIVES OF ENTERING COOPERATION IN A TOURIST REGION CZERNEK KATARZYNA, (UNIVERSITY OF ECONOMICS IN KATOWICE - POLAND) - PAWEL MARSZALEK WOJCIECH CZAKONTHE RELEVANCE OF PUBLIC-PRIVATE PARTNERSHIPS IN STAGING TOURIST EXPERIENCES: THE CASE OF THE PINK NIGHT MARIANI MARCELLO M., (UNIVERSITY OF BOLOGNA - ITALY) - TOURISM STAKEHOLDERS NETWORKS AND PUBLIC-PRIVATE PARTNERSHIP IN EMERGING DESTINATIONS OF RUSSIA: TOMSK’S CASE4 GONCHAROVA NATALIA, (TOMSK POLYTECHNIC UNIVERSITY - RUSSIA) - KIRIYANOVA LILIYA – HENRIK HALKIERSession 2: “Destination Management and Marketing” (Session Chair: Malla Paajanen) [ROOM: Sala del Consiglio] THE INFLUENCE OF A FILM ON DESTINATION IMAGE. THE CASE OF THE CITY OF ROME GIRALDI ANGELO, (ROME "LA SAPIENZA" UNIVERSITY - ITALY) - LUDOVICA CESAREOCHALLENGES IN DESTINATION BRANDING: A CROSS-CASE STUDY OF THREE ITALIAN TOURIST DESTINATIONS GIOVANARDI MASSIMO, (STOCKHOLM UNIVERSITY - SWEDEN) - PATRICK L'ESPOIR DECOSTA, ANDREA LUCARELLIACCORDING TO THE TOURISTIC BUSINESS ENTERPRISES THE REFLECTIONS OF THE 2011 GLOBAL ECONOMIC CRISIS: THE CASE OF FAIRY CHIMNEYS AREA IN TÜRKIYE GÜNAY AKTAŞ SEMRA, (ANADOLU UNIVERSITY - TURKEY) - DR. ALI YILMAZ12:45 – 14:00 Lunch [ROOM: Premises of ENIT]14:00 – 16:00 Parallel SessionsSession 1: “ICT and Tourism” (Session Chair: Dimitrios Buhalis) [ROOM: Sala ITALIA]HOW RUSSIAN TRAVELLERS USE SOCIAL MEDIA AND OTHER INTERNET RESOURCES TO MAKE HOTEL-CHOICE DECISIONS KAZAKOV SERGEY, (HIGHER SCHOOL OF ECONOMICS - RUSSIA) - E-REPUTATION AND THE REVOLUTION OF WEB 3.0: AN APPLICATION TO THE HOTEL INDUSTRY SOSTHE FRANCK, (UNIVERSITY OF NICE-SOPHIA ANTIPOLIS - FRANCE) - CHÉRIFA EL JAZOULITRAVEL SEARCH ENGINES AND DISTRIBUTION CHANNEL RELATIONSHIPS: TRENDS AND EMERGING ISSUES ROSATI MASSIMO, (UNIVERSITY OF FLORENCE - ITALY) - RUNFOLA, ANDREASession 2: “Social Responsibility and Sustainable Development in the tourism sector” (Session Chair: Francesco Barbini) [ROOM: Sala del Consiglio] SUSTAINABILITY IN THE ACCOMMODATION FACILITIES’ SUPPLY CHAIN ON THE NORTH COAST OF THE STATE OF SÃO PAULO BRANDÃO CRISTIANE, (FUNDAÇÃO GETULIO VARGAS - EAESP - BRAZIL) - JOÃO, CRISTINA M.BARBIERI, JOSÉ CARLOS GREEN PRACTICES IN THE FOOD SERVICE INDUSTRY AT MANIPAL – A STUDY P RAJSHEKHAR, (SIKKIM MANIPAL UNIVERSITY - INDIA) - MEASURING THE SUSTAINABILITY PERFORMANCE OF THE TOURISM NETWORK FRANZONI SIMONA, (UNIVERSITY OF BRESCIA - ITALY) - 5 16:00 – 16:30 Coffee break16:30 – 18:00 Parallel SessionsSession 1: “Tourist behaviour, host-guest balance and emerging forms of tourism” (Session Chair: Malgorzata Ogonowska) [ROOM: Sala ITALIA]THE ROLE OF THE DEMOGRAPHIC CHARACTERISTICS ON THE PERCEPTION OF SUSTAINABLE TOURISM, A CASE OF BÜYÜKKONUK, NORTH CYPRUS SUCUOĞLU ESEN, (NEAR EAST UNIVERSITY NORTH CYPRUS - TURKEY) - MENEMENCI BAHCELERLI, NESRINRESIDENTS-TOURISTS-SERVICE PROVIDERS’ INTERACTIONS IN A COMPETITIVE FRAMEWORK OGONOWSKA MALGORZATA, (UNIVERSITY OF NICE-SOPHIA ANTIPOLIS - FRANCE) - DOMINIQUE TORRESession 2: “Cultural Heritage and Tourism” (Session Chair: Francesco Barbini) [ROOM: Sala del Consiglio] "HERITAGE MANAGEMENT PLANNING, STAKEHOLDERS AND LEGAL PROBLEMATIC,THE CASE OF THE ARCHEOLOGICAL SITE OF JARASH IN JORDAN ABABNEH ABDELKADER, (YARMOUK UNIVERSITY - JORDAN) - TRANSNATIONAL COOPERATION AND INTANGIBLE CULTURAL HERITAGE MANAGEMENT OF ROMAN LIMES ARCHAEOLOGICAL SITES IN THE LOWER DANUBE REGION BARBINI FRANCESCO MARIA, (UNIVERSITY OF BOLOGNA - ITALY) - ALESSIA MARIOTTI, MANUELA PRESUTTITHE COMPARATIVE ADVANTAGE OF DESTINATION COUNTRIES: THE IMPACT OF UNESCO WORLD HERITAGE SITES ON INTERNATIONAL TOURISM FLOWS MARIANI MARCELLO M., (UNIVERSITY OF BOLOGNA - ITALY) - MATTEO MURA6 FRIDAY, 19 SEPTEMBER 201409:15 – 10:45 Parallel Sessions Session 1: “ICTs & Tourism” (Session Chair: Jan Mattsson) [ROOM: Sala ITALIA]TOURISM INNOVATION: MEMORY RETRIEVAL AS A USER-BASED INFORMATION SOURCE MATTSSON JAN, (ROSKILDE UNIVERSITY - DENMARK) - STUART BARNES - FLEMMING SØRENSENNOVEL APPLICATIONS TECHNOLOGY & TRENDS IN HOSPITALITY MANAGEMENT TUTELAGE SHEDBALKAR RAHUL, (WELCOMGROUP GRADUATE SCHOO OF HOTEL - INDIA) - KEITH SHIRLVIN NIGLI & AJITH KUMAR S.J.WEB REPUTATION MONITORING AND MANAGEMENT IN HOTEL INDUSTRY. FIRST EMPIRICAL EVIDENCES FROM ITALIAN HOTELS SUPINO ENRICO, (UNIVERSITY OF BOLOGNA - ITALY) - SELENA AURELISession 2: “Hotel & Hospitality management” (Session Chair: Martin Falk) [ROOM: Sala del Consiglio]ANALYSIS OF REVENUE MANAGEMENT IMPLEMENTATION IN THE JAPANESE HOTEL INDUSTRIES BASED ON THE RESULTS OF QUESTIONNAIRE SURVEY UETAKE TOMOFUMI, (SENSHU UNIVERSITY - JAPAN) - AKIMICHI AOKIOUTPUT GROWTH AND PRICES OF ESTABLISHMENTS IN THE SWEDISH HOTEL INDUSTRY FALK MARTIN, (WIFO - AUSTRIAN INSTITUTE OF ECONOMIC RESEARCH - AUSTRIA) - EVA HAGSTEN'I LOVE A GOOD AUDIT'. A CASE STUDY OF THE IMPACT OF PERFORMANCE MEASUREMENT ON HOTEL PERFORMANCE MURRAY PHILIP, (CORK INSTITUTE OF TECHNOLOGY - IRELAND) - VLATKA SKOKIC - ANDREW LOCKWOOD 10:45 – 11:15 Coffee break11:15 – 12:15 Parallel SessionsSession 1: “ICTs & Tourism” (Session Chair: Christian Longhi) [ROOM: Sala ITALIA]FAMILY LIFECYCLE IMPACT ON CUSTOMER SATISFACTION OF MOSCOW 5* HOTELS ASSESSMENT IN SOCIAL NETWORKS (THE CASE OF BOOKING.COM) RYSINA TATIANA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS - RUSSIA) - MOBIQUITY AND THE LONG TAIL I TOURISM: CHALLENGES AND OPPORTUNITIES FOR THE DESTINATIONS. LONGHI CHRISTIAN, (CNRS - NATIONAL CENTRE FOR SCIENTIFIC RESEARCH - FRANCE) - SYLVIE ROCHHIA7 Session 2: “Tourism product, systems and networks” (Session Chair: Katarzyna Czernek) [ROOM: Sala del Consiglio]TOURISM ATTRACTIVENESS: INTERVAL BASED COMPOSITE INDICATORS GESUELE BENEDETTA, (PARTHENOPE UNIVERSITY OF NAPLES - ITALY) - CARLO DRAGOREDUCING SEASONALITY IN TOURISM CONSIDERING JOINT PURCHASING OHKITA KENICHI, (KAGAWA UNIVERSITY - JAPAN) - KAZUMITSU MINAMIKAWA12:15 – 13:45 Lunch 13:45 – 14:45 Parallel SessionsSession 1: “Destination Management and Marketing” (Session Chair: Valery Gordin) [ROOM: Sala ITALIA]THE ROLE OF HOTELS IN CREATION AND PROMOTION OF DESTINATION GASTRONOMIC BRAND TRABSKAYA JULIA, (HIGHER SCHOOL OF ECONOMICS - SAINT-PETERSBURG CAMPUS - RUSSIA) - GORDIN V., CHERNOVA E., CHICHERINA E.ASSESSMENT OF TOURISM DESTINATIONS ATTRACTIVENESS IN SPAIN: A CONTENT-ANALYSIS OF RUSSIAN INTERNET RESOURCES POLKANOVA NATALIA, (HIGHER SCHOOL OF ECONOMICS - RUSSIA) - Session 2: “Hotel and Hospitality Management” (Session Chair: Roberts Hanno) [ROOM: Sala del Consiglio]REVENUE MANAGEMENT PRACTICES WHICH IMPROVE FINANCIAL MEASURES IN PEAK AND OFF SEASON AOKI AKIMICHI, (SENSHU UNIVERSITY - JAPAN) - TOMOFUMI UETAKEREVENUE MANAGEMENT AS A STRATEGIC CHOICE FOR SME HOTELS: EXPERIENCES FROM CHIANG MAI, THAILAND ROBERTS HANNO, (BI NORWEGIAN BUSINESS SCHOOL - NORWAY) - JOHN HUMMEL - VANLAPA WONGCHAN KOMGRIT WONGNANG - WARUTH KAOSOL - CHANVIT JATUPRAYOON14:45 – 15:15 Coffee break15:15 – 16:15 Parallel SessionsSession 1: “Hotel and Hospitality Management” (Session Chair: Irina Borovskaia) [ROOM: Sala del Consiglio]MEETING SPECIAL DEMANDS: HOSTELS’ NICHE IN ST. PETERSBURG BOROVSKAIA IRINA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS - RUSSIA) - ARINA NEKRASOVA, VALERY GORDINTHE CRITICAL RULES OF RISK AND COST OF SERVICE PRODUCTION IN PRICING 8 ADVANCED REFUNDABLE AND NON –REFUNDABLE HOTEL VACATION HEIMAN AMIR, (HEBREW UNIVERSITY OF JERUSALEM - ISRAEL) - LUTZ HILDEBRANDT - ALIZA FLEISCHER Session 2: “Tourism and Hospitality” (Session Chair: Massimo Giovanardi) [ROOM: Sala del Consiglio]THE ARAB SPRING RESHAPES THE TOURISM AND HOSPITALITY INDUSTRY IN THE MIDDLE EAST ALBAKRI ANAS, (QATAR UNIVERSITY - QATAR) - VALUES CONGRUENCE AND EMPLOYEE ENGAGEMENT IN A TOURIST FIRM PREDVODITELEVA MARINA, (NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS - RUSSIA) - VERONIKA KABALINA, KIRA RESHETNIKOVA16:30 – 17:00 Conclusions and wrap-up session [ROOM: Sala ITALIA]Conference Chairs & Selected Session Chairs9

4Th INTERNATIONAL CONFERENCE ON

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