Web of Scholar ISSN 2518-167X PHILOLOGY COLLOQUIAL WORDS AND EXPRESSIONS. SLANG. STYLES IN WRITTEN COMMUNICATION. BUSINESS COMMUNICATION Docent, PhD Mesimova Lale Azerbaijan, Baku, Azerbaijan State Oil and Industry University ARTICLE INFO ABSTRACT Received 26 January 2018 This present article shed lights on the importance of taking into consideration the Accepted 12 February 2018 consistent usage of colloquial words ,expressions ,slangs ,styles as well as their Published 12 March 2018 excessive role in written communication Colloquial words basically referred to "colloqualism" are words that are common in everyday usage, unconstrained KEYWORDS conversation, in comparison with formal speech or academic writing. Colloqualism, Colloquialisms are not substandard or illiterate speech says they are rather slang, idioms, conversational phrases, and informal speech patterns often common to a argot, particular region or nationality. Colloquial, casual, and formal writing are three upper colloquial, common styles that carry their own particular sets of expectations.The type of common colloquial, style that is going to be chosen ought to be according to the audience, and often low colloquial, a communication that a man is going to preside over .As a general rule, external euphemisms, communications tend to be more formal. Slang is the use of informal words and casual language, expressions that are not considered standard in the speaker's dialect or language. lexical varieties Slang is also the misuse of words and phrases that are incorrect or illogical when taken in the literal sense.The term slang is frequently used on the purpose of denoting a large variety of vocabulary strata that consists either of newly coined words and phrases or of current words employed in special meaning - school slang, sport slang ,newspaper slang. Slang appertains to the use of lexical items which are faddish or nonstandard.Slang changes on a facter pace since it is sensitive to current styles.Majority of slang terms will either disappear from use of within a generation or become standardized ,in a consequence ,there will not © 2018 The Author. be any sign of slang any longer. If trace back to the last generation or more surroinding. As a general rule, external it can be manifestly observed that writing has communications tend to be more formal, just as become more informal than it ever was corporate letterhead and business cards— previously. The area of highly formal writing has designed for presentation to the “outside shrunk on a faster pace, it is now confined to world”—are more formal than the e-mail and text state papers, articles in learned publications, messages that are used for everyday or daily commencement addresses, legal documents, writing within the organization. court decisions, and prefaces to dictionaries. Commonly used casual language as well in Other writing has become quite hospitable to so- terms comprises three major types as follows: called colloquialisms;,it has become more 1. slang informal, more familiar, more casual. 2. colloquialisms Three common styles that carry their own 3. euphemisms particular sets of expectations.are ennumerated as The term colloquial refers to a style of follows: writing that conveys the effect of informal 1.Colloquial spoken language as distinct from formal or 2.Casual literary English. Noun version is 3.Formal colloquialism,whereas it is called More and more emphasis has been put on a conversational style. an isuue that which style is more appropriate for Colloquial style is divided into the audience, and often whether the communication following subgroups: that is presided over is going to be read only by 1.upper colloquial those in an individual's background (internal 2.common colloquial communications) or by those outside of that 3. low colloquial https://ws-conference.com/webofscholar 3(21), Vol.4, March 2018 3 Web of Scholar ISSN 2518-167X The latter two have their own peculiar features In business writing, the appropriate style connected with region, gender, age of the speaker. will have a degree of formality. Formal Colloquial language is an informal, language is communication that focuses on conversational style of writing. It differs from professional expression with attention to roles, standard business English in that it often makes protocol, and appearance. It is characterized by use of colorful expressions, slang, and regional its vocabulary and syntax, or the grammatical phrases. As a result, it can be difficult to arrangement of words in a sentence. That is, understand for an English learner or a person writers using a formal style tend to use a more from a different region of the country. Sometimes sophisticated vocabulary—a greater variety of colloquialism takes the form of a word words, and more words with multiple syllables— difference; for example, the difference between a not for the purpose of throwing big words “Coke,” a “tonic,” a “pop, and a “soda pop” around, but to enhance the formal mood of the primarily depends on where you live. Colloquial document. They also inclined to use more sayings like “He could mess up a rainstorm” or complex syntax, resulting in sentences that are “He couldn’t hit the ground if he fell” longer and contain more subordinate clauses. communicate the person is inept in a colorful, but The most reasonable style for a particular not universal way. In the Pacific Northwest business document may be very formal, or less someone might “mosey,” or walk slowly, over to so. If your supervisor writes you an e-mail and the “café,” or bakery, to pick up a “maple bar”— you reply, the exchange may be informal in that a confection known as a “Long John doughnut” it is fluid and relaxed, without much forethought to people in other parts of the United States. or fanfare, but it will still reflect the formality of Colloquial language can be reflected in the business environment. Chances are when a texting: person is to be cautios when using an informative It is somehow comprehensible to grasp the subject line, a salutation, a word of thanks for meaning of the message, and understand some of whatever information or suggestion she provided the abbreviations and codes, but when it comes to you, and an indication that you stand ready to business, this style of colloquial text writing is help further if need be. It is also more likely to generally suitable only forin-person internal check the grammar and spelling beforehand. communications between coworkers who know A formal document such as a proposal or each other well (and those who do not judge each an annual report will involve a great deal of other on spelling or grammar). For external planning and preparation, and its style may not be communications, and even for group fluid or relaxed. Instead, it may use distinct communications within the organization, it is not language to emphasize the prestige and normally reasonable, as some of the codes are not professionalism of your company. standard, and may even be unfamiliar to the The pollowing patterns are inevitable for larger audience. choosing eligible way of writing: Colloquial writing may be permissible, and 1) choosing the appropriate level of even preferable, in some business contexts. Still, formality for the company and industry there arise a significant question,is it important to 2) the particular document and situation consider how colloquial language will appear to 3) the audience. the audience? Will the meaning of the chosen Aforelisted pecularities have utmost as well words be clear to a reader who is from a different as paramount importance in formal style of writing. part of the country? A final point to remember is Slang is an informal non- that colloquial style is not an excuse for using standard vocabulary it usually made up of expressions that are sexist, racist, profane, or arbitrarily changed words. A colloquialism is a otherwise offensive. local or regional informal dialect or expression. Casual language involves everyday words A euphemism substitutes an agreeable or and expressions in a familiar group context, such as inoffensive expression for one that may offend or conversations with family or close friends. The suggest something unpleasant. When language in emphasis is on the communication interaction itself, usage is too casual, audiences might not be able and less about the hierarchy, power, control, or to follow the main ideas of the speech, or they social rank of the individuals communicating. become confused or uncomfortable. When you are at home, at times you probably dress Slang or colloquialisms-as the boundaries in casual clothing that you wouldn’t wear in they are blurred notions.In the cutting edge public—pajamas or underwear, for example. universe, it is hard to tell which is which-has Casual communication is the written equivalent of particularly potent force in describing mental or this kind of casual attire.. When it spesifically physical characteristics of our society. appertains to a business, a casual style is usually out There are myriad vocabulary layers below of place. Instead, a respectful, professional tone the level of standard educated speech are, besides represents a person's absencein well. low colloquial. They are the so-called slang and 4 3(21), Vol.4, March 2018 https://ws-conference.com/webofscholar Web of Scholar ISSN 2518-167X argot. Unlike low colloquial, however, they have used in preference to their polysyllabic only lexical peculiarities. Argot should be synonyms. Such intensifiers as absolutely, distinguished from slang: the first term serves to fabulous/fab, grand, lovely, superb, terrific and denote a special vocabulary and idiom, used by a the like come readily to the speaker’s lips. The particular social or age group, especially by the loss of denotational meaning in intensifiers is so-called underworld here it refers the criminal also very obvious in various combinations with circles.