<p> Analytics Implementation Plan</p><p>Company Name</p><p>Your Name</p><p>BIAM540 Internet Analytics Strategies</p><p>Professor’s Name</p><p>Date</p><p>1 Contents</p><p>2 1. Introduction</p><p>One paragraph introducing this report.</p><p> What is the purpose of the report? </p><p> What are main sections of the report?</p><p>2. Organization Overview One paragraph about the organization.</p><p> What is the name of the organization?</p><p> How old is the organization?</p><p> How big is the organization?</p><p> What does the organization do?</p><p>3. Organizational Objectives One to two paragraphs</p><p> What is the mission statement of the organization?</p><p> What are the major objectives of the organization? Don’t limit this to just marketing. Please use</p><p> a bulleted list.</p><p>4. Website Overview One to two paragraphs</p><p>3  What is the URL of the website? What are the major sections of the website? This could be </p><p> defined in terms of content and processes (e.g. information about products, purchase products, </p><p> search capability, information about the company, policies, etc.). Please use a bulleted list.</p><p> What does the website look like? Include a screen capture of the home page with a brief </p><p> description of the content.</p><p>5. Measurement Plan</p><p>NOTE: Before doing this part, read the post titled Digital Marketing and Measurement Plan in the Occam’s Razor blog by Avinash Kaushik at </p><p> http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/.</p><p>Also read the lecture notes on this topic. </p><p>This section will be at least two pages. Requirements are given below. There is also a brief sample </p><p> plan in the gray box following the requirements.</p><p> Introduction: What is a measurement plan? What is its purpose? What does a </p><p> measurement plan consist of? How many business/marketing objectives did you identify? </p><p>What are they? </p><p> Details of Measurement Plan: For each website/marketing objective please providing the </p><p> following information using the format specified below.</p><p>Objective: Name of objective. Brief description of objective. (NOTE: for each goal, </p><p> please provide the information below.) </p><p> o Goal: Name of goal. Brief of description of goal. </p><p>. KPIs and targets for each KPI</p><p>4 . Segmentation: Explain how you plan to segment the data for </p><p> this goal.</p><p>An example of a simple measurement plan is provided in the gray box below. The sample is meant </p><p> to give you an idea of what the plan should look like. NOTE: MAKE SURE YOU WRITE YOUR PLAN IN </p><p>YOUR OWN WORDS WITH YOUR OWN OBJECTIVES, GOALS, KPIs, TARGETS, AND SEGMENTATION. </p><p>This is going to require some deep thinking.</p><p>Example of a Measurement Plan </p><p>5 6. Measuring Use Social Media and Other Web-based Platforms</p><p>Two to three paragraphs.</p><p> What types of social media does this organization use? If it doesn’t, what do you suggest?</p><p> Does it use other web-based platforms, such as blogs and YouTube?</p><p> How should it measure visitor activity for this media? Mention strategies and potential tools </p><p> that could be used.</p><p>7. Using Qualitative Data in the Measurement Plan</p><p>Two to three paragraphs.</p><p> How could qualitative data be used as a part of the measurement plan? Why should it be used? </p><p>Be specific about where it should be used (e.g., it should be used to understand why users are </p><p> bouncing from the home page).</p><p> What are some techniques (surveys, etc.) and tools you would use? Be choosy. We don’t want </p><p> to see all of the tools/techniques you could use.</p><p>8. Using Competitive Intelligence Analysis in the Measurement Plan</p><p>Two to three paragraphs.</p><p> How could competitive intelligence analysis be used as a part of the measurement plan? Why </p><p> should it be used? Be specific about which competitor(s) we get competitive intelligence about. </p><p>6  What are some techniques and tools you would use? Be choosy. We don’t want to see all of the </p><p> tools/techniques you could use.</p><p>9. Strategies for overcoming implementation strategies</p><p>Two paragraphs.</p><p> Identify two implementation hurdles you see in implementing this measurement plan in the </p><p> organization you have selected.</p><p> How would you overcome each?</p><p>10. Summary</p><p>One paragraph.</p><p> Summarize the main points of the measurement plan.</p><p>7</p>