<p>8 March 2011</p><p>“Cornwall’s leading businesses attend social media masterclass” </p><p>Forty highly respected local business leaders have taken part in a special marketing masterclass on how to use the power of social media effectively. The event was run by Cornwall Brand, a Convergence European Regional Development Fund and Cornwall Council project, hosted by Cornwall Development Company (CDC). </p><p>The masterclass was led by social media and self proclaimed word of mouth evangelist, Molly Flatt from 1000Heads, the largest dedicated global word of mouth agency. Molly showed businesses, ranging from renewable energy, food and drink to I.T specialists, that using social media could improve their visibility, customer base and ultimately their bottom line.</p><p>John Cowles of EGS Energy, the company behind Eden’s deep geothermal energy project, attended the event, he says: “There are lots of myths out there about social media so it was great to have a fresh perspective on how to approach social media to ensure it works for your business, whatever the sector.”</p><p>Lucy Hunt, Manager of Cornwall Brand, says: “Cornwall Brand works with over fifty of the county’s leading businesses, promoting Cornwall’s vibrant business community to challenge outdated perceptions that still exist out of county. Part of this activity is to make sure that we’re giving local businesses the best available marketing advice and tools to help them promote themselves effectively.” If you would like to hear a podcast with extracts from Molly Flatt go to: http://bit.ly/eUuQeN </p><p>- Ends - Notes to Editors This activity is being carried out by Cornwall Brand, a project funded by the Convergence European Regional Development Fund and Cornwall Council. Cornwall Brand is part of Cornwall Development Company (CDC) which operates as Cornwall Council’s economic development arm. On behalf of Cornwall Council, CDC promotes Cornwall to the world; the mission - to “achieve sustainable prosperity with opportunity for all” by helping to develop and deliver the economic strategies for the county.</p><p>For further information and images please contact: Cornwall Brand at Cornwall Development Company on: Tel: 01872 322897 Email: [email protected]</p>