<p>MARKETING: PLACE AND PROMOTION</p><p>Other Teaching Tools 10.Error: Reference source not found </p><p>Video Notes 10.Error: Reference source not found</p><p>Brief Chapter Outline and Learning Goals10.Error: Reference source not foundError: Reference source not found r e t p a</p><p>Lecture Outline and Lecture Notes10.Error: Reference source not found h C Career and Study Skills Notes 10.Error: Reference source not found CAREER DEVELOPMENT: Make an Impression that Counts10.Error: Reference source not found STUDY SKILLS: The Importance of Study Partners10.Error: Reference source not found</p><p>Lecture Links 10.Error: Reference source not found LECTURE LINK 10-1 What Intermediaries to Use When Going10.Error: Reference source not found 10 International LECTURE LINK 10-2 Utilities Created by Marketing10.Error: Reference source not found LECTURE LINK 10-3 When the Supply Chain Breaks10.ERROR: REFERENCE SOURCE NOT FOUND LECTURE LINK 10-4 Evaluating Modes of Transportation10.ERROR: REFERENCE SOURCE NOT FOUND LECTURE LINK 10-5 Wal-Mart to the Rescue10.Error: Reference source not found LECTURE LINK 10-6 The Cost of Violating the10.Error: Reference source not found “Do Not Call” Registration Law LECTURE LINK 10-7 Party On 10.Error: Reference source not found LECTURE LINK 10-8 Measuring Web Traffic10.Error: Reference source not found LECTURE LINK 10-9 Desktop Distribution 10.Error: Reference source not found LECTURE LINK 10-10 Promotional Bits 10.Error: Reference source not found A. Effective Advertising: Celebrity Voice-Overs B. Outdoor Advertising: Watch the Phone Booth C. Creative Promotion: Wrap Your SUV</p><p>10.1 D. Advertising: Measuring the Television Audience in the Age of the DVR E.Event Marketing: Times Square’s Appeal F.Viral Marketing: The Subservient Chicken</p><p>10.2 INTRODUCTION TO BUSINESS: Instructor’s Resource Manual Bonus Internet Exercises 10.Error: Reference source not found BONUS INTERNET EXERCISE 10-1 Careers in Distribution 10.Error: Reference source not found BONUS INTERNET EXERCISE 10-2 Top 100 Retailers 10.Error: Reference source not found BONUS INTERNET EXERCISE 10-3 Internet Auctions: Bypassing the10.Error: Reference source not found Retailer BONUS INTERNET EXERCISE 10-4 Advertising on Google 10.Error: Reference source not found BONUS INTERNET EXERCISE 10-5 Ethics in Advertising 10.Error: Reference source not found BONUS INTERNET EXERCISE 10-6 Protecting Competition and10.Error: Reference source not found Consumers</p><p>Critical Thinking Exercises 10.Error: Reference source not found CRITICAL THINKING EXERCISE 10-1 Distribution Channels10.Error: Reference source not found CRITICAL THINKING EXERCISE 10-2 Retail Distribution Strategy 10.Error: Reference source not found CRITICAL THINKING EXERCISE 10-3 Designing a Website10.Error: Reference source not found CRITICAL THINKING EXERCISE 10-4 Advertising Appeals10.Error: Reference source not found CRITICAL THINKING EXERCISE 10-5 Identifying Product Placement10.Error: Reference source not found </p><p>Bonus Cases 10.Error: Reference source not found BONUS CASE 10-1 Multilevel Marketing 10.Error: Reference source not found BONUS CASE 10-2 Greater Chicago Food Depository: Feeding the10.Error: Reference source not found Poor of Chicago (Video Case) BONUS CASE 10-3 Starting an Online Business10.Error: Reference source not found BONUS CASE 10-4 Wieden & Kennedy: Experimental Promotions10.Error: Reference source not found BONUS CASE 10-5 Night Agency (Video Case)10.Error: Reference source not found BONUS CASE 10-6 Guerrilla Marketing 10.Error: Reference source not found</p><p>CHAPTER 10: Marketing: Place and Promotion 10.3</p>