<p> Advertising Techniques</p><p>Essential Question: How does peer pressure, impulses, desire for status, and advertising techniques influence consumer decisions?</p><p>Name: Date: Class: Unethical Advertising Techniques Directions: Explain this unethical advertising technique discussed on this site: Go to: http://www.merriam-webster.com/dictionary/bait%20and%20switch</p><p>1. Define bait and switch:</p><p>2. Give an example of a time when you or a family member purchased a product because of an advertisement that you saw. Were you happy with the product and did it meet your expectations? Why or why not?</p><p>Money and Music—Do jingles help you remember a product?</p><p>Take the quiz at http://pbskids.org/dontbuyit/entertainment/makingmusic_pg2.html Guess your best and Record Your Answers below. How many did you get correct? ______</p><p>1. 2. 3. 4. 5.</p><p>Dollars and Sense: Advertising Challenge</p><p>Everywhere you turn, you're bombarded with advertisements: on the radio, the television and the Internet. But while you may see ads everywhere you go, do you know much about them? All you ad men get ready, it's time to take the advertising quiz! http://www.howstuffworks.com/advertising-quiz.htm Record Your Score: ______/10</p><p>Play the Smart Marketing Quiz</p><p>What’s your Brand IQ?</p><p>Go to: http://www.smartmarketingquiz.com/ Number correct ______</p><p>Brand Recognition Quiz Unethical Ad Techniques 15-16 Identify the brands-----if you can! How many did you get correct? _____ Go to: http://www.slideshare.net/Marcus9000/brand-recognition-quiz</p><p>1. 4. 7. 10. 2. 5. 8. 3. 6. 9</p><p>Smart Consumers</p><p>Play the following games:</p><p>Is the Price Right? http://pbskids.org/dontbuyit/buyingsmart/price_flash.html</p><p>Hot or Not?: Go to this site: http://pbskids.org/dontbuyit/buyingsmart/hotorsnot.html</p><p>Caught in the Web: Online Advertising Targets Kids</p><p>Fill in the following using the website below:</p><p> http://www.educationworld.com/a_lesson/lesson/lesson158.shtml</p><p>Online ______is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance. </p><p>According to the Center for Media Education (CME), online marketing to kids involves "advertising practices that are ______to children." Those practices include:</p><p> Eliciting______, compiling profiles, and designing advertising directed toward individual children.  Creating ______that engage children's complete attention for substantial periods of time.  Integrating ______with content in such a way that children cannot easily tell the difference.</p><p>The ability of online advertising to identify, analyze, and sell to individual children while those children are involved in engaging ______"gives advertisers unprecedented power over children," said the CME report.</p><p>Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than being mediated by parents and teachers, advertising reaches children directly, enabling companies to ______with vulnerable young computer users."</p><p>Clearly, it's vital that parents and teachers help kids -- even those in elementary school -- learn to ______without adult assistance.</p><p>Give an example of you or someone you know buying something just to be popular (not because they really need it).</p><p>Unethical Ad Techniques 15-16</p>