<p>1. September 30 - Building Advantage Through Product Development</p><p>Required Reading: </p><p>Amabile, Teresa, “Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do,” California Management Review, Fall 1997, 39- 59</p><p>De Luca, Luigi M. and Kwahu Atuahene-Gima (2007), “Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance,” Journal of Marketing, 71(January 2007), 95- 112</p><p>Presentation Article</p><p>Golder, Peter N. and Gerard J. Tellis (1993), “Pioneer Advantage: Marketing Logic or Marketing Legend?” Journal of Marketing Research, 30(May), 158-170 Isha</p><p>Shankar Ganesan, Alan Malter, and Aric Rindfleisch, “Does Distance Still Matter? Geographic Proximity and New Product Development,” Journal of Marketing, 69 (October 2005), 44-60. Yuying</p><p>Sehti, Rajesh, Daniel Smith, C. Wan Park, “Cross-Function Product Development Teams, Creativity, and the Innovativeness of New Consumer Products,” Journal of Marketing Research, 28(February 2001), 73-85. Ryan</p><p>Additional Reading:</p><p>Product Design</p><p>Raghubir, Priya and Eric A.; Greenleaf (2005), “Ratios in Proportion: What Should the Shape of the Package Be?” Journal of Marketing, 70(April), 95-107.</p><p>New Product Development Process</p><p>Troy, Lisa C; Tanawat Hirunyawipadat, and Aufesh (2008), “Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings,” Journal of Marketing, 72(November 2008), 132-146. meta analysis</p><p>Carson, Stephen J, “ When to Give Up Control of Outsourced New Product Development,” Journal of Marketing, 71(January), 49-66, Mangelsdorf Martha 2009), “A Systematic Approach to Innovation,” MIT Sloan Management Review. 50(Summer), 17-21</p><p>Moorman, Christine and Rebecca J. Slotegraaf (1999), “The Contingency Value of Complementary Capabilities in Product Development,” Journal of Marketing Research, 36 (May), 239-257.</p><p>Dutta, Shantanu, Om Narasimhan, and Rajiv Surendra (1999), “Success in High- Technology Markets: Is Marketing Capability Critical?” Marketing Science, 18 (4), 547-568.</p><p>Todorova, Gergana and Boris Durisin (2007), “Absorptive Capacity: Valuing A Reconceptualization,” Academy of Management Review, 32(July 2007), 774-786.</p><p>Market Entry</p><p>Chandy, Rajesh; Brigitte Hopstaken; Om Narasimhan; and Jaideep Prabhu (2006), “From Invention to Innovation: Conversion Ability in Product Development, Journal of Marketing Research, 43(August), 494-508. </p><p>Stremersch, Stefan; Gerard J Tellis, Philip Hans Franses, Jeroen L.G aan Binken (2007), Indirect Network Effects in New Product Growth,ll Journal of Marketing, 71(July), 52-74</p><p>Sungwook Min, Manohar Kalwani, and William Robinson “Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets,” Journal of Marketing, 70(January 2006), 15-33.</p><p>Okada, Erica Mina (2006), “Upgrades and New Purchases,” Journal of Marketing, 70(October), 92-102.</p><p>Biyalogorsky, Eyal; William Boulding, and Richard Staelin (2006), “Stuck in the Past: Why Managers Persist with New Product Failures,” Journal of Marketing, 70(April), 108-121. </p><p>Srinivasan, Raji; Gary L.Lilien; and Arvind Rangaswamt (2006), “The Emergence of Dominant Designs,”Journal of Marketing, 70(April), 1-17.</p><p>Johnson, Joseph and Gerard J. Tellis (2008), “Drivers of Success for Market Entry into China and India,” Journal of Marketing, 72(May), 1-13. </p><p>Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty.Full Text Available By: Thompson, Scott A; Sinha, Rajiv K. Journal of Marketing, Nov2008, Vol. 72 Issue 6, p65-80, 16p, 5 charts; DOI: 10</p><p>Ghosh, Mrinal; Shantanu Dutta and Stefan Stremersch (2006), “Customizing Complex Products: When Should the Vendor Take Control?” Journal of Marketing Research, 43 (November), 664-679.</p><p>Castaño, Raquel; Miya Sujan; Manish Kacker; and Harish Sujan (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation.” Journal of Marketing Research, 45(June), 320- 336.</p><p>Tellis, Gerard J; Eden Yin, Eden; and Rakesh Niraj (2009), “Does Quality Win? Network Effects Versus Quality in High-Tech Markets,”Journal of Marketing Research. 46(May), 135-149. </p><p>Competitive Response</p><p>Aboulnasr, Khaled; Om Narasimhan; Edward Blair; Rajesh Chandy (2008), “Competitive Response to Radical Product Innovations,” Journal of Marketing, 71(May), 94-110. </p><p>Discussion Questions</p><p>1. What is creativity?</p><p>2. What can organizations do to increase the creative outputs of their business units and employees?</p><p>3. What can you and the faculty in your department do to make your research more creative?</p><p>4. Why would firms want to have diversity of functional areas (cross-function teams) in new product development teams? What are the benefits and liabilities of have a high level of team diversity? What could/should management do to reap the benefits of team diversity and minimize the negative effects?</p><p>All other except the presenters. Make up three hypotheses concerning creativity, product development, and/or successful product launch. The hypotheses should be of the form X causes Y and the relationship</p>