Sports & Entertainment Marketing

Sports & Entertainment Marketing

<p>Sports & Entertainment Marketing Name ______Chapter 10 – Theme Park Activity Date ______Period ____</p><p>Write a paragraph explaining ideas for a unique theme park in our town, city, or region. Tie the theme to a special attraction in our area. (Note: the entire theme doesn’t have to tie to the area, but possible a portion of it could. i.e. a ride, or 360 theatre, etc.)</p><p>Is your theme park tied to characters or celebrities? ______If so, who and why?</p><p>What will you charge? ______Family rate? ______Season pass? ______</p><p>What other money making ideas will be included?</p><p>______</p><p>How will you market this park? (Publicity, promotions, advertising) Keep in mind, promotional strategies for a theme park includes getting children to encourage their parents to take them to the park.</p><p>How will you get “locals” to visit more than once?</p><p>Explain the importance of customizing a recreational area to a particular audience.</p><p>Finish Theme Park Marketing Poster/billboard on separate paper. Sports & Entertainment Marketing Name ______Chapter 10.4 Recreation Marketing Careers Date ______Period ____</p><p>Read pages 235 – 238 and answer the following questions</p><p>From “Opening Act”, why did Ms. Epler-Wood mean by “seeing your role as an educator”.</p><p>Why is recreation marketing a good field of employment?</p><p>How has the Internet changed the job search process?</p><p>Why would future employers care about work experience you had in high school?</p><p>Why should you be concerned about professional behavior?</p><p>How could you build a career in recreation marketing in your town or neighborhood? What kinds of recreational travel would you promote to your friends and neighbors or to attract tourist to your area?</p><p>You have been offered two different travel-marketing positions. One pays a starting salary of $20,000 a year, but you have the opportunity to make more through a commission of 8% on every trip you sell. The other position is in the travel-planning department of an international corporation. It starts at $28,000 and has no commissions. </p><p>If you take the first job, how much will you have to earn in commissions in one year to not regret having taken the second position? ______</p><p>How many dollars’ worth of sales must you make in order to make that commission goal? Above answer divided by .08 = answer ______/ .08 = ______</p><p>How many $3,500 trips to Disney World will you need to sell to meet your commission goal? Above answer divided by $3,500. Round up!</p>

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