<p> 8.4.17 atom Alliance Marketing Brief</p><p>Please Review the On-Demand Learning Page MarCom is planning some updates and re-organization for the On-Demand Learning area of the atom Alliance website. Please take some time to review the webinars and podcasts that are posted there and LET MARCOM KNOW IF THEY NEED TO BE REMOVED. We want to keep the ODL relevant and timely for our providers. Thank you in advance for your help!</p><p>Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!) Twitter –  260 Followers (down 3) Facebook –  157 Followers (up 1) LinkedIn –  2047 Connections (up 73) Pinterest –  136 Followers (no change)</p><p>Suggested Social Media Post (Copy and share with your followers and friends)  Check out the @atom_Alliance August newsletter! www.atomalliance.org/resource- library/newsletter/ </p><p>Social Media Tip of the Week: Despite their continued aging and our ever-changing technology, baby boomers are becoming increasingly more connected to the digital world.  34% of Americans ages 65 and up say they use social networking sites like Facebook or Twitter  80% of older adults aged 65+ own a cell phone and more than 40% own a smartphone  The rate at which older adults use the Internet has increased from 14% in 2000 to almost 70% today. All the more reason to ENGAGE with atom Alliance and SHARE our posts on social media!</p><p>Did You Know? MarCom is always taking suggestions for social media content. Send ideas to your MarCom POC.</p><p>General Web Updates: Blogs: Is the Contact Information Correct on Your Organization’s Medicare Notices?</p><p>New Version of the Important Message from Medicare Form</p><p>News: CMS Updates Medicare Payment Rates, Quality Reporting Requirements</p><p>CMS Proposes 2018 and 2019 Payment Changes for Medicare Home Health Agencies</p><p> eBlasts: atom Alliance eNews | August 2017</p><p> atom Alliance: Webinar Series | Telehealth Strategies for Success</p><p>INITIATIVES</p><p>C2. Healthcare-Associated Conditions (Nursing Homes) eBlasts: Register Now! Upcoming Learning Session 1 Webinar</p><p>D1. Quality Payment Program Web Updates: Blogs: Quality Payment Program 2017 MIPS Online Course</p><p> powerUp! Materials: Which Quality Measures Should I Report for the Quality Payment Program (PowerPoint) </p><p>F1. Immunizations Web Updates: Blogs: Your Vaccine Recommendation Is a Critical Factor in Protecting Patient Health</p><p>Upcoming Webinars Current registration for Webinars scheduled: Date Title # Reg. Aug.10 LSSCC II: Creating a Culture of Safety Learning Session 1 618 In this first Learning Session for Collaborative II, speakers will share tools and resources around QAPI key elements. You will be introduced to the infection control and antibiotic stewardship work for this collaborative. Aug. 16 Telehealth Series: Making the Right Call on Telemedicine 170 Find out if telehealth is right for your facility. Topics include regulatory requirements, common barriers and upcoming trends.</p>