2nd Edition EMILY SUBRATA: SUDAMALA RESORTS, WHERE DIVERSITY OF TRADITIONAL ART SOURCED ANDHY IRAWAN: DHM AIMS TO PROVIDE MORE MICE VENUE IN SECONDARY CITY ARIEF YAHYA: I NEED A MIDAS TOUCH TO BOOST INDONESIAN TOURISM INDUSTRY ALILA SEMINYAK, YOUR KEY TO BALI’S SURPRISINGLY DIFFERENT SOUTHWEST COAST TRAVELTEXT | 1 2 | TRAVELTEXT EDITORIAL Edhie Rianto Publisher/Group Editor-in-Chief TEAM Juandito B. Irianto Special Contributor AA. Kresna CREDITS Special Photographer Rico Horoni Contributor & Photographer MARKETING Sandra Rianto Business Development Director DESIGN B. Abbas Creative Design Ilham Special Webmaster Edhie Rianto Director & Publisher Sandra Rianto Chairman, TRAVELTEXT Media Publishing BOARD OF ADVISORY Daisy Hadmoko Moetaryanto Poerwoaminoto Pieter Johannes Berel TRAVELTEXT Media Publishing Jl. Wijaya Kusuma B-32 Komp. MPR, Cilandak Barat, Jakarta 12432, Indonesia www.traveltextonline.com COPYRIGHT TRAVELTEXT Media Publishing 2009 The published, written, and visual contents of this magazine are protected by copyright laws, you may not reproduce our articles, contents, images, videos and audios, online or in print in any format without first obtaining written permission. Please contact the publisher to obtain his or her written consent. Reproduction in whole or part without obtaining publisher permission and notifying the magazine is strictly prohibited. TRAVELTEXT | 3 FOREWORD Now Switch Into English Language I AM delighted to introduce our second edition of a tourism business-lifestyle e-magazine geared to and for the high net worth famous entrepreneurs. But in this issue has just published the latest edition with English language, which I believe will be of great benefit to all of you for reading. As you know Traveltextmagz.com with its comprehensive accurate and reliable tourism business coverage news and created to fulfill the need of readers who seek to be better informed. We aim to be not just informative, but also inspirational and original, and at these edition line up delivers just that. We are ecstatic to have been recognized. In a field of such distinguished publications and look forward to continuing Traveltextmagz. com legacy. I thought this a good opportunity to share with you some of the new and exciting news we have lined up for you in the first quarter of 2016, we have several articles such as: Emily Subrata: Sudamala Resorts, Where a Traditional Artwork Chain Nuanced; Andhy Irawan: DHM Aims to Provide More MICE Venue in Every City; and Australia-Indonesia Boosting Tourism and Economic Growth, also you should read, Henky Manurung: Tourism Investment in Indonesia Growth Continues to Increase. We also provide for the next light articles in hotel news area such as; Alila Seminyak, Your Key to Bali’s Surprisingly Different Southwest Coast and very interesting article about Indonesia Optimistic Visa-Free Policy Will Boost Tourism. The last but not least in hotelier industry news, we have an article you should read about Sudamala Resorts to Open 50-Villas Five Star Diving Resort and the latest special news of Arief Yahya: I Need a Midas Touch to Boost Indonesian Tourism Sector. Of course, this would not been possible without your fully support. Finally, we look forward to serving information needs....Happy Reading.....! Edhie Rianto Publisher/Group Editor-in-Chief 4 | TRAVELTEXT CONTENTS 6INSTYLE EMILY SUBRATA SUDAMALA RESORTS, WHERE DIVERSITY OF TRADTIONAL ART SOURCED 9 MICE 12TRAVELTALK ANDHY IRAWAN: ARIEF YAHYA: DHM AIMS TO PROVIDE I NEED A MIDAS TOUCH MORE MICE VENUE IN TO BOOST INDONESIAN SECONDARY CITY TOURISM INDUSTRY 18 REGIONALNEWS AUSTRALIA-INDONESIA BOOSTING TOURISM AND ECONOMIC GROWTH 19 HENKY MANURUNG: TOURISM INVESTMENT IN INDONESIA 14 HOTELNEWS 16 GROWTH CONTINUES TO INCREASE ALILA SEMINYAK, YOUR KEY TO SUDAMALA RESORTS WILL OPEN BALI’S SURPRISINGLY DIFFERENT 50-VILLAS FIVE STAR DIVING RESORT SOUTHWEST COAST TRAVELTEXT | 5 INSTYLE EMILY SUBRATA: SUDAMALA RESORTS, WHERE DIVERSITY OF TRADITIONAL ART SOURCED As an hotelier who is so excited, Emily Subrata bring of her passionate style in her position as Director of PT. Griya Usaha, overseeing the development of all properties where the traditional art sourced, Sudamala Resorts. Edhie Rianto spends an evening with Emily Subrata at her office recently as she excitedly shares how she is living her dream life and how it all began. 6 | TRAVELTEXT 6 | TRAVELTEXT INSTYLE ith her enthusiasm and experience in the therefore I will involve educational background and my world of hospitality and art, Emily Subrata experience so Sudamala Resorts celebrated on elegance, appointed as Director and reporting directly style and artistic value,” she said. to the CEO of PT Griya Enterprises, owners and managers of Sudamala Resorts My father, Emily continued is a great art collector so that WIndonesia is none other than her own father Ben Subrata. many artistic masterpieces contained in our property. Each suite has a unique interior design each and we were My father opened a resting Sudamala House, said Emily so careful to confound our properties in an environment, started this conversation, everything is built in a especially the local culture. I will bring all spirit of culture and strong character, combining the passion and energy that I have for this traditional art and cultural treasures of the position so that the guests have an experience present to an international hospitality. of staying at the Sudamala Resorts is so unforgettable. “Sudamala Suites & Villas Sanur as the embryo is not just a resort, but also a kind of oasis of “Even before my father could never aspire thought and the struggle of art and cultural to open a hotel and conference venue in Dili, activities. This retreat offers the feel and the reason for a new country, Timor-Leste spirit that is not found in the villa as to open up opportunities for building well as other hotels and resorts in infrastructure and invite parties to Bali,” said Emily. invest there,” Emily added. As someone who was so excited, she is committed to develop Well, as a blow under its supervision, a boutique resort that reflect the restaurant in Sanur Sudamala and respect the local culture. now re-named and re-launched As Director Sudamala Resorts, with a new image to show more responsibilities included oversight quality and urban as artwork place of existing property operations, to enjoy delicious steaks and sustainable development, pasta dishes in an artistic feel, introducing brand Sudamala as Ares Steak and Pasta. These well as the development of new changes are just a prelude to projects. Including coverage for another new project waiting to both property that has been running be implemented in Sudamala in Sanur Bali (2011) and Sudamala Resorts in the future. Senggigi Lombok (2013) as well as new projects in a small island outside the Komodo National Park Flores, East Nusa Tenggara precisely in Pulau Besar Sebayur that will be opened in 2017. “I am very proud to continue the business started by my father. In this position I was in charge of introducing the brand and formulating marketing strategies, operations and development of new properties. It is a big challenge. I am responsible for the development of the company in the future, and TRAVELTEXT | 7 INSTYLE When asked to where the buzz hospitality of its being applied in some of its properties, Emily replied effort hospitality is not just about business, but I want to give added value to a property by raising the potential of art and culture as well as the involvement of artists in a variety of activities, well this is happening at Sudamala Suites & Villas Sanur built on one hectare of land around it has 34 rooms with the concept of a blend of traditional Balinese and Javanese architecture. The building is equipped with a spa, shopping, library, cafes, galleries and outdoor theater. I also saw the development of properties in the country as long as the prospective still offer something new, fresh, and features. “This plan also will I apply at Sudamala Resorts & Dive Komodo, Flores, later. I will apply all the training that I have followed in the field of professional development, educational management, public relations and customers as well as with education in one of the best hospitality schools in the world in building a team and creating a PROFILE of Emily Subrata remarkable brand. In fact I felt proud at all the resorts we employ local people through training and of course to our BORN in Jakarta, for fifteen years living in standards,” Emily explained. Sydney, Australia, and worked in various fields after graduating with First Class In fact, she added that obviously I will work with the Honors from the University of Sydney, the General Manager, Head of the Department and their teams school where she earned her Bachelor at all our properties in Bali and Lombok in strengthening of Arts (Bachelor/S1). She returned to brand Sudamala and completing new projects, including Indonesia to work in the company of family the later projects in a small island outside the Komodo and graduated from the Executive Master National Park, Flores. It is indeed a pleasant thing for of Business Administration in Hospitality Sudamala Resorts. Management at the Ecole Hoteliere de Lausanne (Lausanne Hotel School) a But when asked about the value of this new investment prestigious school in Switzerland. property, then she rapidly replied probably you might figure by yourself, for example to a physical building Sudamala Work experience focused on the Suites & Villas Sanur used to require an investment of relationship with clients and operations around 30 billion rupiahs, yet the procurement of the art in Australia further education and event content both indoors and outdoors. So now for the property management. Besides hospitality, Emily in Flores, you can assume it alone while closing this likes to read, travel, care for animal welfare discussion. and is very fond of her nephews.