<p>Weekly Review Quiz as of 2008-05-08 Marketing </p><p>After Protests, Unilever Does About-Face On Palm Oil by Aaron O. Patrick 05/02/2008 http://online.wsj.com/article/SB120966732426660143.html?mod=djem_jiewr_mkq </p><p>1. What ingredient was recently a source of controversy for the consumer goods giant Unilever? a) Corn b) Petroleum * c) Palm oil d) Frog livers e) Pig intestines</p><p>2. What was Unilever's response to the controversy highlighted by organizations such as Greenpeace? a) Unilever announced that they would donate a portion of their sales from Dove soap to orangutan research. b) Unilever eliminated its use of palm oil altogether. c) Unilever will build a manufacturing facility in Indonesia to compensate for lost jobs due to deforestation. * d) Unilever said it would only buy palm oil from suppliers who can demonstrate that they haven't cut down forests. e) Unilever launched its own counter-advertising campaign to discredit Greenpeace.</p><p>Kraft Reformulates Oreo, Scores in China by Julie Jargon 05/01/2008 http://online.wsj.com/article/SB120958152962857053.html?mod=djem_jiewr_mkq </p><p>3. Which of its brands has Kraft recently reformulated to appeal to the Chinese market? a) Cheese Whiz b) Macaroni and Cheese * c) Oreos d) Lunch meat e) Tang</p><p>4. Which of the following is not one of the tactics employed by Kraft to market its cookie brand in China? a) Kraft made the product less sweet. b) Kraft began a grassroots marketing campaign to educate Chinese consumers about the American tradition of pairing milk with cookies. c) Kraft recruited three hundred ambassadors to ride around various cities and distribute cookie samples. d) Kraft redesigned the cookie to consist of four layers of crispy wafer filled with vanilla and chocolate cream. * e) Kraft has implemented all of these tactics. Retail Sales to Rise, but at What Price? by Jennifer Saranow and Vanessa O'Connell 05/07/2008 http://online.wsj.com/article/SB121013193042573271.html?mod=djem_jiewr_mkq </p><p>5. The expected April retail sales report may be less dismal than in recent months, but may also be masking what important phenomenon? </p><p>* a) Unusually deep discounts that retailers are using to lure shoppers. b) The expected rush of returned merchandise that typically occurs this time of year. c) The dramatic growth in online retailing that has undermined the traditional retail store. d) The dramatic increase in consumer shoplifting. e) None of the above.</p>