<p>Name ______Unit II Review Sheet Worth 25 points</p><p>Part I. Define. Write down the definition next to the word provided. </p><p>1. Institutional promotion –communication process used to create a favorable image for a business which in turn helps sales efforts 2. Advertising-a form of nonpersonal promotion 3. Direct marketing-a type of advertising directed to a targeted group of potential customer through the mail or through e-mail 4. Sales promotion-all marketing activities 5. Public relations-activities that enable an organization to influence a target audience 6. Publicity- one tactic used by public relations professionals to bring information to the public’s attention through a process called placement 7. Promotional mix-a combination of strategies and a cost-effective allocation of resources 8. Storefront-the exterior of a business that includes a store’s sign or logo marquee, outdoor lighting, banners, planters, awnings, windows, the exterior design, ambiance, landscaping, and lighting of the building 9. Point of Purchase Display-a sales promotion device, manufactured units with bold graphics and signage that hold, display, or dispense products 10. Kiosks-interactive point-of-purchase displays that are typically four feet high, have pedestal-mounted high-tech screens, and take up only a few square feet of floor space 11. Media-the avenues through which messages are delivered; also known as channels 12. Print media-newspapers, magazines, direct mail, signs, and billboards used in advertising 13. Transit advertising-advertising found on public transportation 14. Product placement-known as “stealth advertising” companies pay to have their product shown on a movie, tv show, video game or music video 15. Brand- is a name, design or symbol that identifies the products of a company or a group of companies 16. Packaging- physical container or wrapping for a product 17. Label- information, tag, wrapper, seal, or imprinted message that is attached to a product or its package 18. Brand Identity-the elements of a brand that work together to project a consistent image and are instantly recognizable</p><p>Part II. Short Answer. Write your answer in the space provided. </p><p>19. How do promotional activities influence your purchase? </p><p>A good promotion will capture my interest in a product or service and persuade me to look into it more closely. Some students may say that they are not influenced by promotional activities. Why? Name ______Unit II Review Sheet Worth 25 points</p><p>20. Why do companies use promotions? </p><p>To enhance their public image; to persuade people to buy their product or service; to enhance or create a bigger brand recognition </p><p>21. List the five basic categories of promotion in the promotional mix? </p><p>Personal selling, advertising, direct marketing, promotion, public relations </p><p>22. Why are visual merchandisers vital to retail stores? </p><p>They create the design elements of the overall location and displays it contains. Ex. Store Front-Point of Purchase Display </p><p>23. What is the purpose or goal of product placement? </p><p>To catch the consumer’s eye or make them remember a product without a OBVIOUS commercial advertisement</p><p>24. What occurred in 1994, that mandated companies MUST label their food with % of daily-recommended amounts? </p><p>Federal Nutrition Labeling and Education Act </p><p>25. List and explain the six functions of packaging </p><p> Promote and sell (Ex: colorful)  Defines identity (Ex: checkered lids on Smuckers)  Provides information (Ex: label, nutrition info.)  Meets consumer needs (Ex: single-serving cups)  Ensures safe use (Ex: Medication, instructions)  Protects the product (Ex: Styrofoam, bubble wrap)</p><p>Part III. Types of Media. List examples in the space provided. </p><p>Types of Media Type Examples Print Newspaper, Magazine, Direct-mail, Outdoor, Transit Broadcast TV, Radio Internet Pop-Ups, Social Media, Video Specialty Giveaways, Calendars, Pens, Pencils Point of Purchase Valentines Day Hearts Name ______Unit II Review Sheet Worth 25 points</p>