<p>File: Marketing Took Kit > Direct External Marketing Tool Kit / Referrals</p><p>The “Guest Pass” Use Internally or Externally</p><p>The guest pass is a coupon that you can use to help generate new referrals from patients in the office, or from people you meet out in the community.</p><p>You can offer this as an incentive for your patients to bring in their friends and family. You, or your staff can hand them out to patients. To make sure that these work best, consider the following points:</p><p>If possible, have the person name an exact person that he or she would give the card to. For example:</p><p>[Dr.] “Mildred, who do you know who might need chiropractic care?” [Patient] “Well, doctor, a lady I work with is always complaining about her back. Do you think you could help her?” [Dr.] “Well, Mildred, I am not sure. I would have to see her to know for sure, but we usually do very well with fixing back and getting rid of back pain. I have something here; it is called a “Guest Pass”. You can just give it to your friend and have her call and make an appointment to come and see us. It is good for a free consultation, and even an exam if necessary (you may also want to add “initial x-rays if needed”.) This is usually an $85 dollar value (for example) (you can also write in on the pass to emphasize its value). [Patient] Oh, that is very nice. [Dr.] We like it. It is our way of helping to introduce new people to chiropractic. Now there is a catch: I can only offer this for a 4-week period, so there is an expiration date on the pass. Your friend will have to come in within this time period, or she will have to pay the full fee later. [Patient] OK. Thanks a lot doc. I will make sure she gets this and calls for an appointment. [Dr.] Great. I look forward to meeting her.</p><p>Consider these as valuable coupons, like actual money. Don’t leave them lying around in a stack. Keep a few on the front desk for the front desk CA to hand out, and a few in your room. Hand them out with deliberateness, as if you were giving them a check.</p><p>Make sure you fill in the expiration date, and write in the dollar value of the coupon if appropriate.</p><p>For people you meet out in the community, make an appointment with the person then and there, and write in the back of the pass. Make sure that you make a note of it as well, and get their phone number and, if appropriate, say: “One of our staff will call you to make sure you know to get to our office and remind you, it that’s all right. What is the best time for her to call?” </p><p>Attached are two examples.</p><p>Petty, Michel & Associates © 2000 0ab1f183a209c4310dac575172d176ed.doc – Revised 5/11/18 Page 1 of 2 File: Marketing Took Kit > Direct External Marketing Tool Kit / Referrals Guest Pass</p><p>This Guest Pass entitles bearer to new patient services, and will include, Guest Pass if indicated, a consultation, a spinal examination, orthopedic exam, neurological exam, and x-rays for $25 (a $160 value.) Name:Address:City:State: Zip:Phone:Issued by: Date TO: Issued:Symptoms:Appointment Date:Appointment DATE ISSUED: ISSUED BY: EXPIRES: Time:Expires:______APPOINTMENT DATE & TIME:</p><p>Office name, address, phone number</p><p>GuestGuest Pass Pass This Guest Pass entitles bearer to new patient services, and will include, GuestThis GuestPass Pass entitlesif bearerindicated, to $79a consultation, towards new a spinal patient examination, services, orthopedic and will include, exam, if indicated, a consultation, a spinal neurologicalexamination, exam, and andorthopedic x-rays for exam, $25 (a and $160 a neurologicalvalue.) exam. Name:Address:City:State: Zip:Phone:Issued by: Date TO: Issued:TO:Symptoms:Appointment Date:Appointment DATE ISSUED: DATE ISSUED: ISSUED BY: ISSUED BY: EXPIRES: Time:Expires:______APPOINTMENT DATE & TIME:APPOINTMENT DATE & TIME: Sample Health Care Center Office name, address, phone number 1234 Main Street Anytown, CA 98765 (123) 456-7890</p><p>Expires:______</p><p>GuestGuest Pass Pass</p><p>This Guest Pass entitlesThis bearer Guest toPass $79 entitles towards bearer new to patient new patient services, services, and andwill willinclude, include, if indicated, a Guest Passconsultation, a spinalif indicated, examination, a consultation, and orthopedic a spinal examination, exam, and orthopedic a neurological exam, exam. neurological exam, and x-rays for $25 (a $160 value.) Name:Address:City:State: TO: Guest Pass Zip:Phone:Issued by: Date TO: Issued:DATEThisSymptoms: ISSUED:GuestAppointment Pass entitles bearer to $79 towards new patient ISSUED services, BY: and will include, if indicated, a Date:consultation,Appointment aDATE spinal ISSUED: examination, andISSUED orthopedic BY: exam, and a neurologicalEXPIRES: exam. Time:APPOINTMENTExpires:______DATE & TIME: APPOINTMENT DATE & TIME: TO: Sample Health Care Center 1234 Main Street DATE ISSUED: ISSUED BY: Anytown, CA 98765 Office name, address, phone number (123) 456-7890 APPOINTMENT DATE & TIME: Expires:______Sample Health Care Center 1234 Main Street Anytown, CA 98765 (123) 456-7890 Petty, Michel & Associates © 2000 0ab1f183a209c4310dac575172d176ed.doc – Revised 5/11/18 Page 2 of 2 Expires:______</p>