<p>Chapter 16 Writing for a Diverse Audience</p><p>Four categories English primary language English second language English translated into their language Written first in their primary language</p><p>50% of Web is in another language</p><p>Style Tips Use shorter sentences than 16 words Use relative pronouns (that, which) rather than a semicolon or em-dash Avoid abbreviations, acronyms and jargon Avoid slang, humor, colloquialisms & metaphors Do not use Latin abbreviations Avoid negative construction</p><p>Grammar Tips Write in active (present) voice Avoid infinitive (to create), present participle (creating) and past participle (created). Avoid complex sentences. Avoid the pronoun “it.” Ensure elements of a sentence are parallel</p><p>Terminology Tips Don’t create or use new terminology Avoid culture-specific words Avoid abbreviations and symbols Include a glossary for terms Avoid “us/them” terms (domestic, foreign).</p><p>Punctuation Tips Use the punctuation of the reader</p><p>Icons and Images Avoid hand arm gestures Avoid animal nature/icons Be aware colors facial expressions body language sexual images symbols reading direction flags tools and instruments math (+ *) and music</p><p>Bias-Free Writing Gender, ethnic, group, religion, age, ability/disability or sexual orientation</p><p>Writing for Low-Literacy Audiences 23% of Americans read below 8th grade level Nearly 40% for some groups Use Flesch Formula in Word</p>