<p> Insert this below logo here </p><p>Date: (insert date of issue) </p><p>Contact for further information: (insert your name and phone number) </p><p>For immediate release </p><p>X to pedal/trek/run/compete in event name for Alzheimer’s Society</p><p> X - location/profession/parent status of participant, e.g. ‘Croydon teacher’ or ‘Mother of three’</p><p>A Croydon teacher/mother of three, as above will be taking on a mammoth challenge to XX in XXX.</p><p> XX - this describes what the event is without naming it – e.g. if you are taking part in for RideLondon- Surrey, you might say ‘cycle 100 miles’ or for the London Marathon say ‘run 26 miles’  XXX - this describes what might make the challenge particularly difficult – e.g. do you have a target time that you want to finish in? If so, you might say here ‘in under 3 hours’. Or will you be doing this in fancy dress? If so, you can add here ‘dressed as a tiger’. If this is not the case, you could simply say when the event is taking place. </p><p>Your name hopes to raise over (£x) by taking part event name that XXXX.</p><p> XXXX - provide further detail about the event itself here, eg for RideLondon-Surrey you might say – that celebrates the legacy of the 2012 Olympic games and for the London Marathon you might say, that starts in Greenwich and ends at The Mall. </p><p>(Example quote 1) </p><p>Your name, age, from location says: “I decided to take on the event name for Alzheimer’s Society because XXXXX. It will be a challenge but I am hoping that by raising funds for the charity, vital services and key advice can be provided to support people with dementia, their families and carers.” </p><p> XXXXX - please tell us more about your reason for supporting us - are you are taking part in memory of a loved one perhaps, or in gratitude of some support a loved one have received from the charity? Otherwise, or additionally, you might want to refer to our key messages about dementia prevalence more generally, and say something like “I decided to take on the event name for Alzheimer’s Society because I know that dementia can be a very challenging condition and is one that affects 850,000 people in the UK.”</p><p>In the next paragraph, you can write bit more about yourself and the event. See examples below:</p><p> Your name will join a group of all ages and backgrounds on this incredibly tough challenge and will have to put in a lot of time for training.  Your name has undergone a gruelling three month fitness regime which has involved him/her having to wake up in the early hours to fit in a 20 mile run before going to work.</p><p>(Example quote 2) Here you should include further quotes about taking part in the event. Remember this is your story, so it’s great if you can include as much information about it possible. You might want to include some personal anecdotes too. See examples below:</p><p> Name says: “I think the hardest part has been not being able to socialise as much as normal over the last few weeks to make sure I’m fully in shape for the run. I am very looking forward to celebrating at the finish line with a pint!”  Name says: “When I’m cycling I will be thinking about my Grandma and all of the other thousands of people out there who are trying to come to terms with a dementia diagnosis.” </p><p>Jeremy Hughes, Chief Executive at Alzheimer’s Society, said: “We are extremely grateful for the support of everyone who, like your name, is taking part in event today in support of Alzheimer’s Society. Dementia is the biggest health and social care challenge we currently face. It affects over 850,000 people in the UK and can have a devastating impact on everyone affected by it. It is vital that we continue to do all we can to support people with dementia, their families and carers.</p><p>“Funds like those raised by your name are crucial in ensuring that Alzheimer's Society can continue to provide information, advice and support for people affected by dementia – from our community Dementia Cafes to our as well as a range of information including our National Dementia Helpline.”</p><p>Final short paragraph should include general information about (1) how people can support you as you take part, so you should your fundraising page here, and (2) how someone can take part in the event and/or themselves, so here you might link to the event page, and (3) how someone can take part find out more about other Alzheimer’s Society events.</p><p>From running your local 10K to trekking the Great Wall of China, and cycling from London to Paris to skydiving, Alzheimer's Society has a fantastic range of events both in the UK and abroad. To find out more, please visit www.alzheimers.org.uk/events or call 0330 333 0804. </p><p>-Ends- </p><p>Notes to editors: (up to date as at August 2016)</p><p> Alzheimer’s Society is the UK’s leading dementia support and research charity – supporting people to live well with dementia today and funding research to find a cure for tomorrow.  225,000 will develop dementia this year, that’s one every three minutes  Alzheimer’s Society research shows that 850,000 people in the UK have a form of dementia. In less than ten years a million people will be living with dementia. This will soar to two million people by 2051  Dementia costs the UK economy over £26 Billion per year. This is the equivalent of more than £30,000 per person with dementia.  Alzheimer’s Society champions the rights of people living with dementia and the millions of people who care for them  Alzheimer’s Society works in England, Wales and Northern Ireland  Alzheimer’s Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk  Alzheimer’s Society provides a National Dementia Helpline, the number is 0300 222 11 22 or visit alzheimers.org.uk Press Office 08450 744 395 Email: [email protected] </p>