<p> TOPIC 1: FOUNDATIONS</p><p> Why understanding culture is important in </p><p> international business</p><p> Cultural awareness </p><p> cross-cultural business styles</p><p> need for international competency</p><p> Basic foundations of what business is all about</p><p> Basic foundation of traditional economic systems</p><p> Role of government in regulating economic activities</p><p> Economic systems</p><p> public/private ownership</p><p> market equilibrium TOPIC 2: COMMUNICATIONS</p><p> Why language is important to international business </p><p> Social systems and interpersonal communication </p><p> styles</p><p> High context/low context </p><p> impacts on negotiating strategies</p><p> Verbal and non-verbal dimensions cross-cultural</p><p> communication</p><p> “Face” and Never Say “No”</p><p> Gender and language TOPIC 3: CONCEPTS OF “VALUE” </p><p>AND “WEALTH”</p><p> Attitudes cross-culturally toward time, work, </p><p> consumption, achievement, change, wealth, risk</p><p> Religious attitudes towards development and business</p><p> Cultural values: individual-collective, equality-hierarchy, </p><p> tough-tender, uncertainty-avoidance, and time dimensions</p><p> Business definitions of value</p><p> Risk versus return; timing of cash flows; </p><p> expected versus required rate of return</p><p> Shareholders and stakeholders</p><p> Public versus private ownership</p><p> Government and corporate responsibilities for addressing</p><p> social issues, e.g., the living wage, the environment, etc. TOPIC 4: SOCIAL ORGANIZATION OF </p><p>SOCIETIES AND BUSINESS</p><p> Family and kinship, networks and associations</p><p> Organizational culture: anthropological and </p><p> management approaches </p><p> Gender considerations: </p><p> valuation of the masculine and feminine </p><p> stereotypes about female and male temperaments</p><p> hegemonic masculinity and organizational behavior</p><p> Corporations and their evolution over time </p><p> 19th versus 20th centuries</p><p> new models</p><p> Developing global managers TOPIC 5: PRACTICAL AND POLITICAL</p><p>FACTORS IN A GLOBAL MARKET</p><p> Why people trade</p><p> Why countries trade</p><p> Negotiating across cultures</p><p> Building and nurturing alliances and maintaining </p><p> social relationships</p><p> Trans-cultural trade: Business enablers and constraints</p><p> Navigating bureaucracies; coping with culture shock</p><p> Concepts of labor and capital in and between</p><p> first and third worlds</p><p> multinationals TOPIC 6: ENTREPRENEURSHIP </p><p>AND BUSINESS</p><p> Need for entrepreneurs (and change through time)</p><p> How the process and players differ cross-culturally</p><p> Formal and informal sector; scale and size</p><p> Local versus global</p><p> Gender considerations in entrepreneurship across </p><p> cultures TOPIC 7: TRADITIONAL AND MODERN</p><p>CORPORATIONS: THE EVOLUTION OF</p><p>MULTINATIONAL BUSINESSES</p><p> Non-western corporations</p><p> What a modern corporation does</p><p> Forms of business organization</p><p> The evolution of multinational business</p><p> Why multinational enterprises (MNEs) exist </p><p> product life cycle,</p><p> internalization </p><p> value chain management TOPIC 8: MARKETING, AND ADVERTISING </p><p>ACROSS CULTURES</p><p> Product decision-making across cultures</p><p> Performance evaluations across cultures</p><p> Marketing and consumer behavior by</p><p> developed and developing countries</p><p> gender and age</p><p> urban and rural/ peasant markets</p><p> Trends, symbols, and brand power in global markets TOPIC 9: ISSUES IN GLOBALIZATION</p><p> Economic development: Can countries skip stages?</p><p> Comparative advantage</p><p> What MNEs can do better than governments</p><p> Negotiations/relations between MNEs and </p><p> governments</p><p> Global managers versus national managers</p><p> Social/cultural issues and effects on local people </p><p> MNEs may help or hinder peasants and developing</p><p> countries</p><p> Integrating social concerns into private sector </p><p> decision making SOME EXAMPLES OF CASE STUDIES</p><p>ASIA  The New China Hotel in Bejing  Motorola Attempts to Increase Market Share and Profits in Japan</p><p>MIDDLE EAST  Kuwati-Chinese Business Partnership</p><p>EUROPE  Anheuser-Busch: Developing a Global Brand in Germany  Opening a Closed City (Ukraine)</p><p>LATIN AMERICA  Testing Solar Stove in Mexico  SSA Mexicana: A Korean Prescription for Success in Mexico</p><p>AFRICA  Selling Development in Somalia: The Food Monetization Program  Managing a Culturally Diverse Work Force in a Southern African Gold Mine</p>