<p>Press Release</p><p>FOR IMMEDIATE RELEASE</p><p>DATE: ??</p><p>USN INCREASES AMBASSADOR INVESTMENT IN 2011</p><p>USN, South Africa’s largest sport and healthy lifestyle nutrition supplement brand, has increased its investment in partnerships with influential ambassadors for 2011. Most of the USN ambassadors are professional sportsmen and women who rely on premium nutrition supplementation to help them perform at their best.</p><p>USN’s sports performance supplements benefit a wide range of sports, including team and individual sports as well as explosive and endurance disciplines. The partnership with these ambassadors gives USN all-important access to real-world product testing and refinement, giving USN the necessary credibility in an industry that’s sometimes viewed with suspicion.</p><p>Team ambassadors include The Golden Lions and Blue Bulls rugby teams, Bonitas professional men’s road cycling team., Team USN professional women’s cycling team and the Change-a-Life Academy, which develops rural athletes in canoeing, running, mountain biking and triathlon.</p><p>Individual ambassadors include multiple mountain bike world championship medallist, Burry Stander, multiple South African road cycling champion, Cherise Taylor, bodybuilding icon Shameen Adams, Springbok and Blue Bulls No. 8, Pierre Spies, star South African men’s hockey team striker, Justin Reid Ross, Proteas medium/fast bowler Wayne Parnell and Dusi Canoe Marathon legend, Martin Dreyer</p><p>“USN ambassadors are an integral part of the product formulation and fine-tuning processes,” explained Anton de Villiers, USN Marketing Manager. “Our products offer cutting edge, scientifically engineered formulations, but they require human feedback and that’s where our ambassadors play an important role.”</p><p>In collaboration with international experts, USN’s R&D team is constantly looking for breakthrough products or to refine existing products to be more effective. By having USN ambassadors at the top of their sport on hand to be able to test and review the products in the most demanding conditions, USN achieves an important balance between the laboratory and the field of play.</p><p>“We align USN with sportsmen and women who share our commitment to excellence and who show that something special that separates them from their contemporaries. Those who aren’t afraid to strive to achieve more. Those that have passion and dedication. Those are USN ambassador material,” said De Villiers.</p><p>ENDS.</p>