<p>Record of Learner Achievement</p><p>Unit: Media Audiences and Products L2 CV5 Ofqual Unit Reference Number: M/600/6471 Unit Review Date: 31/12/2016</p><p>LEARNING OUTCOMES ASSESSMENT CRITERIA EVIDENCE LOCATION The learner will: The learner can: 1. Know how a media industry 1.1. Outline ways in which a media identifies audiences for its industry identifies audiences for its products products</p><p>2. Understand how media 2.1. Outline ways in which a media products are constructed for product is constructed for a specific specific audiences audience</p><p>3. Understand how audiences can 3.1. Outline ways in which a media respond to media products product might be understood by an audience.</p><p>Assessment Guidance Learning Outcome 1 Media industry identifies audiences: Classification of audiences: e.g. Standard Occupational Classification (ABC1 etc.), lifestyle or psychographics; postcode or geo-demographics; age; gender; sexual orientation.</p><p>Audience research: e.g. focus groups, questionnaires, ratings (BARB), audience measurement panels, face-to-face interviews.</p><p>Learning Outcome 2 How media products are constructed: Elements of construction: selection; composition; combination.</p><p>Modes of address: e.g. through content, through language, through genre, through narrative, through visual imagery, through graphic style.</p><p>According to genre: e.g. sci-fi movie, horror movie, romantic comedy, television soap opera, television situation comedy, television documentary, ‘reality’ TV, tabloid newspaper, broadsheet newspaper, local newspaper, national newspaper, freesheet, lifestyle magazine, specialist magazine, comic, radio drama, radio documentary, music programming, radio comedy, news website, fan culture website.</p><p>Constraints: codes of practice, e.g. BBC guidelines, web accessibility guidelines (W3C), press codes of conduct, advertising standards; legal restrictions, e.g. privacy, libel law, defamation, race discrimination law, data protection, freedom of information, copyright.</p><p>Learning Outcome 3</p><p>1 | P a g e V1 – October 2014 Record of Learner Achievement</p><p>How audiences can respond to media products: Reasons for preference: e.g. age, gender, ethnic background, sexual orientation.</p><p>Language codes: e.g. verbal, visual, aural.</p><p>Generic codes: e.g. language, content, narrative, characters, style, camera work, soundtrack music mise-en-scène, iconography, graphics.</p><p>Evidence Requirements</p><p>Final Tutor Feedback (Strengths and Areas for Improvement):</p><p>Learner Submission Disclaimer I declare that this is an original piece of work and that all of the work is my own unless referenced.</p><p>Assessor Disclaimer I confirm that this learner’s work fully meets all the assessment criteria listed above at the correct level and that any specified evidence requirements have been addressed.</p><p>Assessor Learner Date</p><p>2 | P a g e V1 – October 2014</p>