<p>WHY? Formula - Email Templates Thanks for checking out the session on email automation! You learned all about the WHY? Formula for building a quick and effective automated email series. To help you get started quicker, try using these templates below. Try AWeber for 30 days FREE, and use our email automation platform Campaigns to deliver these messages! Get started today.</p><p>How to use this: There are a few ways to use this document.</p><p>1. Copy and paste any of the text below into an AWeber draft, or into your email service provider of choice. Then, edit the text to suit your content and brand. 2. Or, select File, then “Make a copy...” in the Google Docs menu. Edit your copy, then paste the text into an email. 3. Or, select Download “File As…” and save the file in a format of your choice, such as a PDF.</p><p>Note: Just don’t include anything in the brackets, and tweak anything that doesn’t make sense: W - Your Welcome Email</p><p>Subject Line: “You’re in, First Name!”</p><p>Hi First Name,</p><p>You’re in! Thanks so much for signing up. [Thank your subscriber for joining. Make them feel like they just made a great choice.]</p><p>Click here to get immediate access to your ______. [If you promoted an incentive or content upgrade on your sign up form, here is where you’ll link to the resource you promised.]</p><p>You can expect to hear from me [Insert how frequently you plan to send. For example, twice a week, on Tuesdays and Sundays.] I’ll be sending over ______. [Insert what type of content you’ll be sending. For example, “my latest blog posts about ____, and exclusive offers for _____.” Make it specific and sound exciting ]</p><p>My mission is to ______. [This is the “why you do it” statement. I might write, “My mission is to help business owners and entrepreneurs learn how to use email to grow their businesses.”]</p><p>Can I ask you to do one more thing? To make sure this message doesn’t end up in spam, can you add me to your email contacts? Or you can simply reply to this email and answer the question, “______?” [This is a ‘white-listing’ technique so that your email ends up in your subscribers’ primary email tabs. A popular question is, “How can I serve you and your business?” or “What are you struggling with the most today?” This requires you to be monitoring responses and responding back, and have a working email address as your reply-to address. If you get too many subscribers responding and you cannot keep in touch with them, you can remove this. But it’s a great way to get to know your audience.]</p><p>I’m excited you joined!</p><p>Thanks,</p><p>______[Insert your name or signature.] H - The “How You Can Help Them” Email</p><p>Subject Line: “You don’t want to miss these, First Name...”</p><p>Hey First Name,</p><p>Because you signed up to receive [insert incentive or content that the user signed up to receive], I wanted to send over even more helpful content from the archives that you’d be interested in.</p><p>Here are some of my more popular [essays, blog posts, podcasts, videos, etc.]:</p><p>- [Content link 1] - [Content link 2] - [Content link 3] - [Repeat, as needed]</p><p>I’d definitely recommend checking out [reference one of the content links above.] [Give the user some of the value they’ll receive in the content.]</p><p>Thanks,</p><p>______[Insert your name or signature.] Y - Ask Your Subscribers To Say Yes</p><p>Subject Line: “How are things going?”</p><p>Hey First Name,</p><p>I hope you had the opportunity to check out [name of original incentive.] You can redownload it here: [insert link to incentive]. </p><p>What did you think?</p><p>If you’ve received value from that and some of the additional content I’ve sent over, I wanted to invite you to [insert an ask. Remember this can be a micro-commitment, like leave a review on iTunes, share with a friend, comment on a specific blog post, etc. This could also potentially be a larger ask like demo your product, buy a low-cost product or sign up for a webinar. If it’s a product or service, be sure to explain the benefits.]</p><p>You can do that by clicking this link. [Link to the ask.]</p><p>If you haven’t received much value from these emails, please let me know! Simply reply to this email. I read every response.</p><p>Thanks,</p><p>______[Insert your name or signature.]</p>