<p>Activity 1 The appeal of Cruise holidays?</p><p>Cruise holidays are holidays taken on board a ship where passengers may sail the seas calling at ports in a variety of destinations along the way.</p><p>Scale the appeal of cruise holidays to the following types of people.</p><p>Scale – low, medium ,high</p><p>Customer Type Appeal – low medium or high?</p><p>Families with young children</p><p>Couples</p><p>Singles</p><p>18-30’s</p><p>Adventure seekers</p><p>Beach bums</p><p>Culture vultures</p><p>Adrenalin junkies</p><p>The following could be revealed after some ’thinking time’</p><p>Families –cruise holidays have become more affordable and some cruise ships are tailor made for families. They have a range of activity programmes to suit a variety of ages from toddlers to teenagers! Medium</p><p>Couples – a big market is recognised in couples. A number of cruise ships have wedding licences so couples can get married on board whilst cruising in romantic settings. Medium - High</p><p>Singles- cruise holidays are great for singles as people get the opportunity to meet new friends with a similar interest in the destination </p><p>1 to be visited. The stuffy, expensive image of cruise holidays is fast changing! Medium</p><p>18-30’s – Certain cruise ships are specifically designed to meet the target market and specifically cruise to party hotspots where it is felt this age group would most likely enjoy visiting. Medium</p><p>Beach bums – these are people who like to laze around on the beach, sunbathing, for most of the day. Low</p><p>Culture vultures – These are people who enjoy visiting destinations such as Cities and experiencing what different cultures have to offer – food, traditions, etc. High</p><p>Adrenalin junkies – These are people who like to do thrilling and adventurous activities while on holidays. Low</p><p>What do you think?</p><p>Do you disagree with any of the statements above? If so, provide an alternative answer.</p><p>______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>2 Activity 2</p><p>Interactive map – where are the popular cruise areas?</p><p>10 boxes on the world map. Pupils drag the popular destinations into the correct box on a world map. Unpopular destinations are also located as distracters.</p><p>Popular Cruise Destinations (don’t give this heading to the pupils) Caribbean Mediterranean Baltic Alaska Egypt</p><p>Unpopular destinations (don’t give this heading to the pupils)</p><p>Indian Ocean Persian Gulf South China Sea Pacific Islands Black Sea</p><p>Think about one popular destination for cruise holidays and suggest why the destination might appeal to one of the customer groups identified in Activity 1.</p><p>Destination ______Customer Type ______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>______</p><p>3 Activity 3</p><p>Cruise holiday terms</p><p>Working with a partner, think of a definition and jot it down. When complete, actual definitions can be revealed and a score out of 15 attained.</p><p>Term Definition</p><p>Fly – Cruise easyCruise</p><p>Mini-cruise</p><p>River Cruise</p><p>Outside cabin</p><p>Luxury Cruise</p><p>Entertainment</p><p>Sail ships</p><p>Transatlantic</p><p>Port of call</p><p>Purser </p><p>Engineer</p><p>Captain</p><p>Entertainment manager Steward</p><p>Check your answers against the definitions in the information section</p><p>4 Activity 4</p><p>Introduction to cruise holidays.</p><p>. Use the image bank to create a 10 slide presentation which you think would provide a good introduction to and overview of cruise holidays.</p><p>You will need to think about what a cruise holiday entails, the standards of accommodation, the facilities on board and the opportunity to visit a number of destinations.</p><p>5 Activity 5</p><p>The impacts of cruising – </p><p>Economic Jobs – servicing the port and the ship Jobs in construction – ship building, ports and shopping areas Increased spending by visitors Increased wealth for locals.</p><p>Environmental</p><p>It is greener to fly than to cruise when you weigh up the CO2 emissions International ships are said to be the world’s largest virtually uncontrolled sources of air pollution and is rising almost unchecked.</p><p>On a typical one week voyage a cruise ship has: More than 50 tonnes of garbage. A million tonnes of grey (waste) water 210,000 tonnes of sewage 35,000 gallons of oil-contaminated water Passengers on cruise ship each account for 3.5 kilograms of rubbish daily compared with 0.8 kilograms generated by each person on shore. The International Maritime Organisation have imposed basic environmental standards on cruise companies as a result of these impacts.</p><p>Cruise ships are introducing recycling and cutting down on disposable items to reduce waste. Carnival, a cruise company, has achieved a 65% recycling rate.</p><p>New development e.g. port development takes up land / sea and might mean the loss of historic landscape.</p><p>Residents might object to the increase in heavy traffic to the port.</p><p>6 Social / cultural impact.</p><p>Advantages New facilities provide social benefit to local people. Local residents have the chance to meet and interact with different cultures.</p><p>Disadvantages</p><p>Meals are usually provided on board so passengers do not use local restaurants Accommodation is on board and so they do not use in hotels at any of the destinations Passengers on shore for one day spend less than those tourists who stay for one or two weeks.</p><p>7 The Big Question – Are cruise holidays all good?</p><p>A short statement on the different impacts is given below. Think about other statements that could be written to explain each of the impacts in more detail. Complete the box. </p><p>Economic impacts</p><p>One of the economic impacts of cruising is that it creates more wealth for locals because they will have lots of passengers calling at their restaurants and shops while on shore. ______</p><p>Environmental impacts</p><p>One of the negative environmental impacts of cruising is that more than 50 tonnes of rubbish is accumulated in one week on a cruise ship. ______</p><p>Social / cultural impacts</p><p>Cruise ship passengers visit on a destination for a short period of time and do not get a chance to understand the local culture and customs. ______</p><p>8 Activity 6 </p><p>Employment opportunities on cruise ships.</p><p>Think – pair – share.</p><p>Who does what job?</p><p>Work in pairs to think of what the above job roles entail. Then ‘share ‘ your results to compare.</p><p>Activities Job title Organises activities. Plays music, Entertainments officer sings in the evenings sometimes during dinner but more often after dinner.</p><p>Maintains the ship’s machinery Engineer and equipment.</p><p>Serves food and beverages to Bar and restaurant staff passengers. </p><p>Gives lessons in aerobics, yoga. Fitness staff Supervises in the gym</p><p>Organises offshore activities and Tour Guide visits.</p><p>Deals with customers enquires Receptionists</p><p>Looks after the health of Medical staff passengers Allows a passenger to be Beauty and hairdressing staff pampered with various treatments.</p><p>Looks after the spiritual well being Chaplain of passengers and crew.</p><p>9</p>