<p> Optus Digital Media Mobile Advertising Creative Standards</p><p>Optus Digital Media supports the use of the Australian Interactive Media Industry Association standard, which is based on the MMA standard adapted to the Australian marketplace.</p><p>Optus Digital Media will only accept creative for mobile advertising campaigns that conform the below standards. It is up to advertisers to provide creative in the following formats. Creative can be supplied as static images or animated. </p><p>All creative must also be supplied with text to be used as a link displayed underneath the banner.</p><p>Please note that any creative not meeting the below standards will be rejected and may lead to campaign delays. </p><p>For more information on mobile advertising please visit the AIMIA website here: http://www.aimia.com.au/ </p>