<p> Entrepreneurship 1 Section 5.06B Market Planning</p><p>Final Entrepreneurship Project </p><p>Merry Christmas</p><p>Assume that you are a member of the Merry Christmas Enterprise marketing management team, and the VP of marketing assigns the team an existing product or product line and asks the team to develop a marketing plan focused on market penetration strategies to increase sales of the product in current markets. Develop the plan so that it can be implemented in a one- year time period. </p><p> Choose a product or service to offer that is Christmas or Winter related. </p><p>(i.e., stocking manufacturer, Christmas ornaments or other decorations, wrapping paper, sleds, snow boots, ski rental, etc.)</p><p> Use the Outline below as a rough draft and make notes (ideas).</p><p> Then create a PowerPoint describing each of the areas of the marketing plan. </p><p> Use an appropriate background for your PowerPoint slides and print the PowerPoint (2 slides per page) Make sure the Title Slide on the PowerPoint includes the name of your product/service and your name(s).</p><p>The marketing plan should incorporate the following:</p><p>I. Executive Summary- A summary of the product, include your mission statement</p><p>II. Situation Analysis – SWOT analysis (Strengths & Weaknesses - internal AND Opportunities &Threats - external) Entrepreneurship 1 Section 5.06B Market Planning III. Desired Target Market – market segmentation (demographic, psychographic, geographic & behavioral)</p><p>IV. Marketing Goals and Objectives – Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.</p><p>V. Marketing Strategies</p><p>A. Product</p><p>1. Brand name</p><p>2. Quality</p><p>3. Warranty</p><p>4. Packaging</p><p>B. Price</p><p>1. List price</p><p>2. Discounts</p><p>3. Bundling</p><p>4. Payment terms and financing options</p><p>C. Distribution (Place)</p><p>1. Distribution channels, such as direct, retail, distributors and intermediates.</p><p>2. Locations</p><p>3. Logistics, including transportation & warehousing.</p><p>D. Promotion Entrepreneurship 1 Section 5.06B Market Planning 1. Advertising, including how much and which media. 2. Public relations 3. Budget, determine break-even point 4. Projected results of the promotional programs</p><p>VI. Financial Plans – money to finance your operation (partner, corporation, loan, etc.)</p><p>VII. Performance and implementation –</p><p>A. Timing of promotional activities, when monitoring will take place, and how expansions likely will proceed. </p><p>B. Assessing the marketing plan’s recommendations.</p><p>VIII. Appendices (Exhibits)- list of key personnel, relevant laws, drawings of product, copy of this rough draft</p>