Learning Rural Management - Cases and Caselets Ministry of Human Resource Development Government of India Editorial Board Dr W G Prasanna Kumar Dr K N Rekha First Edition: 2020 ISBN: 978-93-89431-09-4 Price: ₹ 750/- All Rights Reserved No part of this book may be reproduced in any form or by any means without the prior permission of the publisher. Disclaimer The editor or publishers do not assume responsibility for the statements/opinions expressed by the authors in this book. © Mahatma Gandhi National Council of Rural Education (MGNCRE) Department of Higher Education Ministry of Human Resource Development, Government of India 5-10-174, Shakkar Bhavan, Ground Floor, Fateh Maidan Road, Hyderabad - 500 004 Telangana State. Tel: 040-23422112, 23212120, Fax: 040-23212114 E-mail : [email protected] Website : www.mgncre.org Published by: Mahatma Gandhi National Council of Rural Education (MGNCRE), Hyderabad Contents About the Book Part 1 Cases 3-50 1. Implementation of Swachh Bharat Mission (SBM) in the Rural Areas 2. Making Computers Affordable 3. Giant Leap towards Employment 4. Swachh Bharat Mission: Towards Better Sanitation and Health of Indians Part 2 Mini Cases 51- 190 1. Irrigation and Water Facitities in Ayee Village - Ladhak 2. Bhakri – The village with a puzzle 3. Canal System – Changing Irrigation Practices 4. Fish Sourcing- Community based organization 5. MGNREGA and Agriculture - A Study of Bhankla Village 6. Mithesh’s Ordeal with Anemea 7. Political Interventions in Rural Credit Markets 8. Tribal Women of Nilgiris – Scope for change 9. Wadi Project – A Model for Sustainable livelihood for Tribal Community 10. Accessibility to Health Care Facility – Kayanna Kerala 11. Missing payments in Pachra 12. A Study of Traditional Farming based livelihood Intervention at Sholayur – Kerala 13. Tribal Issues Through Lens of Cherangode Part 3 Caselets 191- 332 1. A Dairy Cooperative at Chattisgarh 2. Role of Ashrayam- Self Help Group 3. A case of Traditional Farming based livelihood at Sholayur – Kerala 4. Bhanwata – A case of Good Water Management 5. Beyond The norms – The story of a Tribal Woman 6. The Case of Peranna LP School 7. Malaikottai Paddy FPO in Tamil Nadu 8. Importance of Assured Market in Comminity based Organization 9. Laporiya – Transformational 10. Youth Resource Centre – Majawad 11. Marigold cultivation for Women Empowerment 12. Means to Tackle Rural Migration through generating alternate income Source for Rural People 13. NRC – Challenging Infant Mortality 14. Rational Vs. Emotional Management 15. Scaling of FPO through Platform Business Models 16. Self Help is the Best Help 17. The Curious Case of Kala RakshaVidyalaya 18. The Nilgiris Tribal Residential School 19. XYZ Farmer Produce Company Limited 20. The Money which grows on Trees : The untouched Livelihoods for the Tribes of Dharamnagar 21. Blessed but Barren: The Curious Case of Trisha 22. Is New Generation Leadership Redefining Social Paradigm? 23. The Village without Land 24. Attappady Wasteland Comprehensive Environmental Conservation Project 25. Chakhaji- The Ideal Village 26. The Unheard Voice of Nilgiris 27. Transforming Lives of Women Homeworkers in a Village Near Bareilly Untapped Potential of Feminine Bharat- Story of Lalita About the Book Rural development needs to be through rural economic development with rural financial inclusion. In this context, we have taken upon developing the curriculum for Rural Management with support from several universities and subject matter experts. Rural Management (Post Graduate) impacts the state and regional levels while Rural Management (Under Graduate) impacts the district and village levels. The Rural Management course developed by MGNCRE has three basic internship components - internship with NGOs, internship with rural economic organizations, and internship with rural governing and rural development agencies. It is apt that an exclusive study and compilation of caselets will add a practical edge to the course material. The important contribution of academic fraternity in the field of rural management education is well recognised. Now MGNCRE opines that it is time for professionals across the country to synergise and expand the rural management pool extensively. There is an urgent need to rise above the odds and create an effective management of rural resources for an inclusive growth. Our Curriculum on Rural Management for Bachelor's and Master's Degree has been well received we look forward to its effective implementation across the country. Today, as the youth are facing job crunch and technology is making many of the traditional familial jobs redundant, the field of Rural Management opens many doors. It has the potential to provide fulfilling, well-paying livelihoods and holds the promise to a clean, liveable future. Students opting for a Rural Management career are not just making a career, but also making a healthy living for themselves and for the society. India is predominantly a rural country with two third population and 70% workforce residing in rural India. Despite the rise in urbanization more than 50% of Indian population is projected to be rural. Rural Management is the process of improving the quality of life of the people residing in the rural areas in India. The backwardness of the rural sector would be a major impediment to the overall progress of Indian economy. Hence Rural Management is a subject of prime importance to be pursued by the present generation students to ensure economical social and political growth in the rural sector. The concept of rural development is quite comprehensive and extensive. Often rural development has meant the extension of irrigation facilities, expansion of electricity, improvement in the techniques of cultivation, construction of school building and provision of educational facilities, and health care. This is considered to be a lop-sided view of understanding rural development. Of late, rural development signifies a complex and long term process involving fundamental transformation of rural society both at social and economic levels. It represents planned programmes to improve the quality of the life-style of the rural people. The Book is a compilation of Cases/ Mini Cases and Caselets from different villages across India. The book will form a part of study curriculum for Rural Management. Each Case, Mini Case and Caselet showcases different problems faced by the rural people and how they have managed to overcome them. It also focuses on activities and experiments undertaken for rural development, challenges faced, actions taken for solving of the problems, observations and suggestions. The larger vision is to enable Higher Educational Institutions (HEIs) to recognise, promote and institutionalise rural community engagement as a field of study. This book represents the collective efforts of accomplished individuals. We thank the contributors to this volume for their outstanding insights. I specifically thank Mr. Arkopal Saha, Mr. Avi Jain and Ms. Tanya Sinha students of IRMA for their co-ordination and support in compiling this book. Dr W G Prasanna Kumar Chairman MGNCRE Part 1 Cases Contents Cases 1. Implementation of Swachh Bharat Mission (SBM) in the Rural Areas 2. Making Computers Affordable 3. Giant Leap towards Employment 4. Swachh Bharat Mission: Towards Better Sanitation and Health of Indians Case 1 Swachh Bharat Mission (SBM) in the Rural Areas Deepa Gupta1, Saswata Narayan Biswas2 IRMA Sanitation: At a Glance Swachh Bharat Mission was launched on 2nd October 2014 on the Occasion of Gandhi Jayanti - the 150th Birth Anniversary of Mahatma Gandhi to achieve “Clean India” by 2ndOctober 2019. Swachh Bharat Mission is subdivided into categories as Swachh Bharat Mission Rural and Urban. It provides detailed guidelines and measures for the improvement of sanitation and cleanliness in India. “Swachh Bharat Mission” has been introduced to address the serious issues of toilets shortage in rural as well as in urban areas. It focuses on both qualitative (usage) and quantitative (construction) improvement in sanitation in India. (Mohapatra, 2015). Sanitation Policy focuses on shortages and inaccessibility to safe and hygiene defecation system both in rural as well as urban areas. According to Census 2011, 53% of the total HHs in India do not have any access to toilet facilities within their premises. Further, the facts reveal that 63.3% and 18.6% of rural and urban HHs respectively do not have any access to toilets facilities within their premises (Mohapatra, 2015). It was also reported that open defecation (OD) has come down from 78.1% in 2001 to 69.3% in 2011 in rural areas and, 26.3% in 2001 to 18.6% in 2011 in urban areas, which clearly throws light on the fact that there are still a large number of people who defecate openly. Further, it can also be interpreted that 66 crores of the total population defecate in open every day in India which is 60% of total defecation in the world. 33 crore women and children openly defecate and constantly facing issues of health, shame, and safety. As per the census, it is analyzed that there is only a 10% increase in the construction of toilets within premises in the last decade which can further be said that it may take more than 53 years to achieve the status of OD free country. One of the main objectives of the Millennium Development goal under the agenda of global health and development is to have the proportion of people without sustainable access to sanitation by 2015 (O'Reilly, 2014). In such a case, it is really questionable to achieve one of the main objectives of providing 100% toilet facilities to people by 2025 of the Millennium Development Goal. The Fund for Swachh Bharat Mission-Rural comes from the Ministry of water and sanitation while Swachh Bharat Mission-Urban comes from the Ministry of Urban Development. The unit cost of toilet construction has been increased from Rs. 10000 to Rs. 12000 under restructured Swachh Bharat Mission. Cost-effectiveness and sustainable technology is the base of successful implementation of Swachh Bharat Mission at grassroots.