DEMOGRAPHIC PROFILE Gauteng, Mpumalanga, Limpopo, North West Jacaranda FM enjoys a consistent audience flow JACARANDA FM Afrikaans LSM 8-10 (000) throughout the day (Mon to Sun) – (000) PERFORMANCE HIGHLIGHTS (Part 1 of 2) 200 Broadcasts in English and Afrikaans to 1 004 000 Jacaranda FM 366 150 listeners across Gauteng, North West, Limpopo & 100 Mpumalanga. Johannesburg and Pretoria are 947 247 pivotal areas and 84% of Jacaranda FM listeners 50 in Gauteng reside here. RSG 185 0 Metro FM 109 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1600-1700 1700-1800 1800-1900 1900-2000 2100-2200 2300-2400 0000-0100 1400-1500 1500-1600 2000-2100 2200-2300 1h48 469 000 Ave Qhr by hr, Mon – Sun, ADULTS Daily Exclusive 702 88 M-F SAT SUN Listenership Listeners Jacaranda 5FM 80 LIFESTYLE STATEMENTS - AGREE WITH FM OFM 44 I am very conscious about my health 48.8% • 47% of individuals listen exclusively I consider my diet to be very healthy 43.4% It is important for me to include lots of vegetables, fruit and • Average HHI of R27 482 Top 10 Gauteng Radio Stations : SEM 8-10 & 63.4% salad in my diet Afrikaans (000) • Average age of 41 You can judge a person by the car they drive 44.0% Jacaranda FM 297 My car should be well equipped with all possible safety Exclusive 52.5% • 70% is employed features Listenership 947 257 My car should express my personality 48.8% • 63% in LSM 8-10 and 60% in SEM 9-10 Comfort is the most important thing in a car 51.6% RSG 138 I love to buy new gadgets and appliances 46.9% Metro FM 95 I do extensive research before purchasing an electronic Listenership by location Listenership by device 44.4% item. 702 90 When choosing electronic items, I want something unique 52.1% 69% 16% 5FM 72 and different 75% 49% I do some form of sport or exercise at least once a week 56.7% Radio 2000 27 45% My language is important to me 42.8% YFM 24 I am more aware of personal finance than I used to be 50.2% 2% 10% I look for profitable ways to invest my money 44.4% 9% 2% Classic FM 12 I believe insurance is necessary 50.8% Radio Kansel 2 Price determines my brand choice 45.4% Source: BRC RAM Jul-Dec 2018 / TGISA 2017B/2018A 25918 DEMOGRAPHIC PROFILE Average Age: 42 years JACARANDA FM Age PERFORMANCE HIGHLIGHTS (Part 2 of 2) 23 484 Subscribers 34% 29% 23% Weekly Cume 1 004 000 323 158 Followers 14% Mon-Sun (06h00-18h00) 970 000 385 055 Followers 15-24 25-34 35-49 50+ Social Media Mon-Fri (06h00-18h00) 917 000 27 866 Followers SEM (Socio Economic Segmentation) - % 23 24 19 Listenership Saturday (06h00-18h00) 492 000 Listener profile 12 6 6 Sunday (06h00-18h00) 482 000 2 2 3 3 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Unique Browsers 653 187 52% 48% LSM Profile - % Black=26% White=65% Male Female Indian/Asian=3% Coloured=6% Visits 1 165 622 7 15 19 19 30 10 Page Views 1 716 823 Commercial radio stations available in the region jacarandafm.com 8 LSM 1 - 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Rural 6% LIMPOPO Average Household Income: R22 401 Podcasts published 305 Polokwane Waterberg and 39% Mbombela Episode downloads 152 051 Small Metro Tshwane 25% NORTH Johannesburg Urban 53% SWAZI- 8% 15% WEST GAUTENG MPUMA - 12% Listen Live Listen 42% LAND LANGA Podcasts Listen live connections 766 771 R0 - R4999 R5000 - R10000 - R20000 - R40000+ R9999 R19999 R39999 Source: BRC RAM Jul-Dec 2018 / Narratiive February 2019 / Social Media 5 Mar 2019.