VOLUME-1 l ISSUE-1 l OCTOBER 2020 SAMVAADSHAALAA NEWSLETTER SAMVAADSHAALAA NEWSLETTER From the Editor’s Desk Prof (Dr) Shalini Verma ‘LIFOHOLIC’ Inaugural amaskaar Friends Issue It is an occasion of pride and honour Nfor us to come up with this INA- GUARAL issue of SAMVAADSHAALAA on the auspicious occasion of Shardiya NA- Publisher’s Note VARATRI 2020. The year 2020, as we have seen so far, is an BEFRIEND BOOKS FOR LIFE AND uncommon year – if more for not-so-good NEVER BE ALONE reasons, also for at least a few good ones. Walter Winchell says: Talking of GOOD things this year, it is “A real friend is one who walks in when worth mentioning here that Humans have be- Development Officer Hemanth Kumar Yadav the rest of the world walks out.” come more HUMANE. helped around 800 villagers in Uttar Pradesh Books EMBRACE • When an Air India Express flight carry- get employment under the Kalyani river res- you when you are ALONE ing 190 people from Dubai skidded off the toration project. runway of Kerala’s Kozhikode airport and • RuKart Technologies, a Thane-based agri- Books SOOTHE you when you SUFFER fell into a 35-feet valley, scores of HUMANS tech startup founded by Vikash Jha developed from the neighbouring areas braved the rains Books ILLUMINATE a low-cost innovative machine called the Sub- when you are in ALIENATED and the fear of COVID-19 to reach the site jee Cooler to help marginalised farmers get and helped in the evacuation of the passen- BOOKS33 access to cold storage facilities. gers in less than two hours. Several others is unique platform for writing enthusiasts. • When the ‘Baba ka Dhaba’ video went vi- lined up at nearby hospitals to donate blood. It is a HOME of the AUTHORS, ral on social media, we learnt about the misery By the AUTHORS & For the AUTHORS. • Phool Mia, a fruit vendor from North of an elderly couple who ran a small dhaba in Delhi, who was robbed of mangoes worth Rs. Delhi’s Malviya Nagar and were hit hard by 30,000 by a mob in May, received help in the the Covid-19 lockdown. Help poured in from Managing Director form of donations of over Rs. 8 lakhs from people across the country and companies like Dinesh Kumar Sinha across the country. Zomato stepped in to do their bit. Editor-in-Chief • When Ashok Singh, a shopkeeper in • The ‘lockdown’ of us humans ensured ‘un- Prof (Dr) Shalini Verma ‘LIFOHOLIC’ Mumbai’s Bhendi Bazaar reopened his shop locking’ for the Olive Ridley Turtles on the in August after four months of lockdown, the Odisha seashores. Advisory Board street outside his shop got flooded, forcing him Last but not the least, many of the ‘com- Daniel Rudolph, Global Creative, United States to shut down the shop immediately. His picture moners’ like me got blessed with grandeur of Rajendra Prasad Koirala, Director - HR, of breaking into tears went viral. By 6 August, ‘generational leap… Kathmandu, NEPAL several people came forward and extended him a helping handwith close to Rs. 2 lakhs. Yes, with Aadya’s birth, I got promoted Sanjay Gora, DGM, SAIL India from being MAA to GRANDMAA! Prof (Dr) Susmita Paul, Founder 11Chaa Street • District Magistrate Dr Adarsh Singh along with the deputy commissioner (MN- Dugga…Dugga!!! Reetesh Anand, Lead Consultant - Editorial REGA - Barabanki) ND Dwivedi and Block [email protected] Prof (Dr) Monica Khanna, Mentor Author – Parenting, Child Care & Children Literature We help you PUBLISH your BOOKS We help you PROMOTE your BOOKS Shamim Nida, Lead Consultant - Creatives We help you POSITION, RE-POSITION EXPAND your reach as an ‘AUTHOR’ Amit Anand, Lead Consultant - IT & Communications Contact Us: [email protected] l Call Us: +91-8376011031 l www.books33.com 1 SAMVAADSHAALAA NEWSLETTER A Glance at SamvaadShaalaa ith a firm belief in the 4. Relationship - Our World: failure-success’ stories inspire you, this philosophy of ‘Change is the If you are a person who invests in is the segment to quench your thirst ONLYW Constant’ and ‘Growing is relationships with family, friends and for the Struggle Anecdotes by eminent Living’, we at SAMVAADSHAALAA foes, this collection of short stories is personalities. have planned our monthly bilingual something that our team of promising 11. igys isV iwtk - Recipe of the Month: newsletter (in Hindi and English) with story writers brew JUST FOR YOU! This segment covers valuable book the following 15 features: 5. Baal-Sansaar – The Kids’ World: reviews on some titles on delicious 1. utj gekjh] ut+fj;k vkidk Our This segment caters to the ‘pink- cuisines that are worth reading. News,YourViews: Here, we shall elephant’ fantasy world of your kiddos. 12. R;kSgkj O;ogkj : To cater to your publish our Readers’ Message sent It covers valuable book reviewson anthropological interests, we have to us on a day-to-day basis. We shall sometitles on children literature that come up with this segment with also select 2 best messages of the are worth reading. month and felicitate the senders with a valuable book reviews on some titles 6. Bookaarth: The Book Planet: This SURPRISE GIFT. on Incredible Cultures & Celebrations is an exclusive episodic feature prepared vrqY; Hkjr from Around the World that are worth 2. Incredible Art & Craft of by our editorial team after extensive reading. India: In this segment we will celebrate research. Each episode of this series the world-class art and craft of India, would be based on the evolution of 13. Desh-Pardes: This segment is Indians and Indianness. book writing, BTS (behind the scenes) for wanderlusts. It covers valuable 3. Her Charisma, His Swag… and interesting facts in the making of book reviews on some titles on travel Her Swag, His Charisma: This is select featured books from different &tourism from across the world that something that you just cannot resist. genres. are worth reading. These are fascinating Picture Stories 7. Lekhan Yatra: This is an exclusive 14. Insta Gyan: Developed and with minimal text. As they rightly say, interview on the featured Author’s designed exclusively by our Fashion ‘n’ ‘A picture is worth a thousand words’. Writing Journey. Fab team, this segment discusses the Here, we shall post2 pictures and based 8. Wellness ‘n’ Health: This segment style statements of the pics selected on these you (readers) would send covers brief book reviews on some titles from Instagram. us your creative stories. Our highly on Wellness & Mental-Physical health experienced Mentor Authors, with 15. Selfie Point: Pose…Write… that are worth reading. the help of our professionally qualified Post…WIN: If you are deeply in love editorial team, shall select the STORY 9. Exams ‘n’ Education: This segment with yourself, drop in on this segment. OF THE MONTH. The WINNER covers valuable book reviews on Take a theme-based selfie, write writer would be offered to publish his/ some titles on Test Prep and Higher captivating captions…post with the her FIRST book completely FREE Education (HE) that are worth reading given hash tags and post on your social with Books33. 10. Failure is Fine: If ‘failure-success- media handles to WIN Gift Hampers. 2 SAMVAADSHAALAA NEWSLETTER Inaugural Edition Navaratri Special India is the land of festivals and festivities. After Holi, major festivals fall in the latter half of a calendar year. The celebrations that start with the monsoon festivals like Teej, Raksha Bandhan and Onam continue with Janamashtami, Vishwakarma Puja, Ganesha Chaturthi, Parkash Divas, Paryushan Parva, the 8-day festival of the Jains, are followed by Navaratri, Dussehra, Diwaliand Chhath. ‘Navaratri’ in Sanskrit means ‘nine Celebrations during this festival varatri is celebrated in September/ nights’. The festival is celebrated include setting up of puja pandals, October as per the Gregorian calen- during the Hindu calendar month chanting of scriptures, and cultural dar. The Devi Paksha commences af- of Ashvin, which usually falls in the events. Devotees of Maa Durga ob- ter the New Moon Day (Amavasya) Gregorian months of September and serve Navaratri fast four times a year. in the Ashwin month and concludes October. Out of the four Navaratris – Magha with Navami, a day before the auspi- This year, the festival will be held (winter), Chaitra (Spring), Ashadha cious day of Dussehra. from October 17 to 25, 2020. It is (Monsoon) and Sharad (Autumn) Navaratri is dedicated to the God- being celebrated a month after Ma- – the lastis considered the most im- dess Durga, who epitomises feminine haalayaa. portant. The Sharad or Shardiya Na- 3 SAMVAADSHAALAA NEWSLETTER power or Shakti. The festivities begin Navaratri or Durga Puja is celebrat- with the Ghatasthapana or Kalash ed in different forms across the length Sthapana (setting up of the sacred and breadth of India. It is said that pot). Devotees keep a fast during the the dialect or languages spoken in nine days, spending the day reading India changes every 200 kilometres. the Devi Mahatmyaham and other So, it should not be surprising that holy mantras dedicated to the Moth- a festival like Dussehra has a variety er Goddess. of flavours across the nation. Being one of the most celebrated festivals Ghatasthapana or Kalash Sthapana 4 Image Source:https://www.jagran.com/punjab/amritsar-celebration-of-5th-navratri-in-various-temples-19637898.html SAMVAADSHAALAA NEWSLETTER Image Source:https://scroll.in/magazine/906762/in-gujarat-garba-is-as-much-a-part-of-christmas-celebrations-as-it-is-of-navratri in all parts of the country, Dussehra sam, where grand pandals are set day, the Goddess is bidden farewell witnesses joyous celebrations every- up in different themes every year to with a similar grandeur after Sindoor where.