<p>Dr. Vishal Lala is an Assistant Professor of Marketing at the Lubin School of Buisiness, Pace University. His research interests include consumer decision making, electronic media, and promotion. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Interactive Marketing,, International Journal of Accounting Information Systems,, Journal of International Consumer Marketing, and International Journal of Retailing and Distribution Management. He has taught introductory marketing courses, quantitative courses such as interactive marketing, marketing engineering, and marketing research, and new technology courses such as e-commerce.</p>