Introduction Tell Us More About YOU 3

Website Plan [insert your company name]This website plan outlines your intention for the design and development of a brand new website, or for the revamp of an existing website. Taking the time to fill it in will save you in the long run as it will assist you to be explicitly clear about what it is you actually want and need. It also allows any company you are getting assistance from to be as accurate as possible in the estimating process and to help add value by clearly understanding your vision and providing suggestions on how your vision can be further enhanced. Copyright: The Training Collective ContentsINTRODUCTION – TELL US MORE ABOUT YOU….....3 WEBSITE OBJECTIVES...... 4 COMPETITOR ANALYSIS...... 7 MORE COMPETITOR ANALYSIS...... 9 SWOT ANALYSIS...... 11 NARROWING IT DOWN...... 12 WEBSITE GRADER...... 12 GOOGLE ANALYTICS BENCHMARK...... 13 WEBSITE PLATFORM...... 14 WEBSITE ARCHITECTURE...... 15 WEBSITE DESIGN – THE ‘LOOK & FEEL’...... 16 IMAGES...... 17 CONTENT...... 18 FUNCTIONALITY...... 18 DESIGN CHECKLIST...... 19 ECOMMERCE...... 21 ON PAGE OPTIMISATION...... 23 SOCIAL MEDIA CONSIDERATIONS...... 27 HR (OPTIONAL)...... 30 EMARKETING...... 31 DOMAINS/WEB ADDRESSES (OPTIONAL)...... 32 LOG INS (OPTIONAL)...... 33 ACTION PLAN...... 342 CopyrightAll rights reserved. This publication or any part of it may not be reproduced or transmitted in any form or by any means, electronically or manually without the written consent of The Creative Collective. DisclaimerWhile every care in taken to ensure the relevancy and accuracy of this manual, all material is provided without any guarantee or warranty whatsoever.3 Introduction It is important to define who you are and what your main objectives are before you make your website plan. • How long have you been in business? • Why did you start the business or how did you get involved in the business? WHAT DO YOU DO? • What are your key service or product offerings and who is your target market for each? Here is a sample to get you started…..List yours below.Product or service offering Target market 1. Pet owners in the Nambour region who own e.g. pet grooming long haired cats or dogs which require regular grooming. 2. Pet owners in the Nambour region who have a high disposable income and who enjoy pampering their pet Product or service offering Target marketWHAT ARE YOU TRYING TO ACHIEVE?What are your key overall business objectives?Here is a sample to get you started. List yours below.4 Objective To offer training and service solutions to help small to medium business owners achieve online success• What are your key business objectives for your website?Here is a sample to get you started. List yours below.Objective To increase the number of request a quote forms we receive via our websiteWebsite Objectives WHAT IS YOUR MAIN REASON FOR NEEDING A WEBSITE? 5 Establish an online presence? Revamp an existing site (if so what is the URL for the existing site) and why are you looking to revamp?Other (please specify below)?______WHAT IS THE KEY OBJECTIVES OF THE WEBSITE? (TICK ALL THOSE WHICH APPLY)Sell a product/sSell a service/s Build brand awareness To service existing clientsTo make business information available To position you as the ‘obvious expert’ in your industryTo answer FAQsTo create a 24 hour service/presenceTo allow direct feedback from clients To allow prospective clients to inquire via web forms To showcase something on galleries Provide direct marketing opportunities Use as a training resource for staffSolicit prospective staff 6 List here any other objectives which may not have been covered above:________________________________________________7 Competitor AnalysisKNOWN QUANTITIES Who are your known competitors, that is, any websites or companies you know you are competing with in business. Please list them below and specify why you deem them a competitorName of URL (web address) Why do you deem them a competitor competitor?123458 UNKNOWN QUANTITIESWho are your (until now) unknown competitors, that is they didn’t immediately come to mind when completing the list above, and you may not be aware of them, particularly online, without the investigation you have been encouraged to conduct in the lessons. Please list them below and specify why you deem them a competitorName of URL (web address) Why do you deem them a competitor competitor?123459 More Competitor AnalysisDevelop a SWOT (strengths, weaknesses, opportunities, threats) analysis for an e- business solution for your business to include analysis on resources, costs and revenue implications. Incorporate legal and ethical considerations in your final report.SWOT ANALYSISAnalyse the aesthetics and features of your key competitor’s (as listed above – a combination of known and unknown) websites.Competitor 1 name: Competitor URL: STRENGTH WEAKNESSESOPPORTUNITIES THREATSComments:10 Competitor 2 name: Competitor URL: STRENGTH WEAKNESSESOPPORTUNITIES THREATSComments:Competitor 3 name: Competitor URL: STRENGTH WEAKNESSESOPPORTUNITIES THREATSComments:11 SWOT AnalysisHaving now reviewed your competitors and the current state of your website, perform a SWOT Analysis on your own website listing your Strengths, Weaknesses, Opportunities, and Threats. Date completed: / / STRENGTH WEAKNESSESOPPORTUNITIES THREATSCommentary on the status of your website and the competitive environment________________________12 Narrowing It DownPrepare a competitor analysis that considers what effect any new e-business capability will have on the industry sector and on your competition.KEY COMPETITORSOut of all the competitors identified in the above steps, choose 2 you would most like to focus on from here. Choose the 2 you deem to be the strongest competitors.Competitor 1 URL: Competitor 2: URL: Website GraderYour website Competitor 1 Competitor 2 Competitor 3 score out of 100 score out of 100 score out of 100 score out of 100On each item, (Overall, Blogging, Social Media, SEO, Lead Generation, Mobile) click on the ‘Checklist’ click ‘show’. Copy and paste each ‘to do’ item the system recommends below:13 Google Analytics BenchmarkHaving successfully implemented Google Analytics on your website (or having been granted access to it by your web developer) insert the statistics you have identified in your Google Analytics. Week 2 benchmark Week 12 benchmark Number of unique users Number of pages per visit Average time on site Percentage of new visits Top performing keywords Top performing 5 pages Links from an internet search engine Number of people accessing the site from a mobile14 Website Platform – Which System Will You Use?Here is a list of some of the website platforms mentioned in Lesson 3. Consider which system may suit you and write in the lines next to it why. If you need to perform additional due diligence, write these into your action plan at the end of this document. FTP ______Joomla______Drupal______Wordpress______Wix______Weebly______Jimdo______Business Catalyst______LightCMS______WebVanta______Others – please list here any other website platforms you are considering building your website in and why. ____________________________________15 Website Architecture Here is a list of commonly required pages required to complete a website. Please tick those you envisage requiring. Remember each of these pages will require content and images uploaded to it. Consider where you will source this content, or if needs to be created/written, who will write it in the lines below the tick boxes. Home About us Where we are Events calendarNewsletter sign upNewsletter thanksTestimonials/customer reviews/case studiesFAQs Contact us Downloadable resources (where appropriate)Photo GallerySite mapCareers Members only log in sectionLinks ______16 List any further content you propose to include. On webinars you may learn of other possible pages and functionality which may assist you to meet your business objectives that you had not previously considered.____________Website Design – The ‘Look & Feel’Describe your company brand and the feeling you want to convey when people associate your brand i.e. what words or values do you use to describe your company? ______Do you have an established logo and house style guide to base your web design on? YES / NODoes this need modernising/refinement as part of the development process? YES / NOChoice of font: ______Whilst only certain fonts are web compatible (and recommended) for use within the content area, are there other fonts which play an important part in your corporate identity? YES / NOIf so, what is the name of these fonts? (you may need to ask your graphic designer or a design professional to confirm this for you).______Can these fonts be supplied? Are they Mac or PC based fonts? ______Are there any websites that you like and why? Please list with your reason for placing them on this list?17 Website 1: ____________Website 2 ____________Website 3: ______ImagesWhere will imagery for the site come from?  Self-sourced stock images – I will source royalty free, copyright free images including both photographs and illustrations. Budget allocated: $______ Stock images sourced on my behalf – I will get the company source royalty free, copyright free and supply them to me for approval prior to purchase. Budget allocated: $______ Photography – I will take photos and am confident I can produce the correct proportion, lighting, effect etc.Photography – I will arrange a photo shoot using a professional photographer.Budget allocated: $______ Specialist Photography – I will need to arrange a virtual tour, aerial shot, fashion/styling shootBudget allocated: $______Total image budget allocation: $______18 ContentWhere will the words for the site come from? (Tick those which apply) I will write, edit and provide them  I will write them but will require someone to edit them for me  I will require someone to write them for me  I will require assistance in the SEO component of the writingTotal copywriting budget allocation: $______Functionality WHAT DO YOU WANT YOUR SITE TO BE ABLE TO DO?What key functionality and design needs does the website need to meet? (Tick all those which apply and add lines for any additional functionality you would like your new website to have).CMS (content management system)  CRM (client relationship manager)  Web forms (where people fill in online forms and they deposit straight into the back end database + email you the results) Forums  Announcements i.e. news or events which can feature in a news scroller) Emarketing  Blog  RSS feeds 19 Affiliate programs Photo galleries  Online ads/rotating  Secure "Member Only" Area Bookings i.e. allow customers to book into events E-commerce (i.e. sell stuff online)Other (please specify): ____________Are there any significant customisations/developments which you desire?____________________________________Design ChecklistIf you have an existing website take a look at it with this checklist in hand to work out where it could potentially be enhanced: GeneralPages load quickly  Front page has flagship image/images in line with target market/subject matter of website20 Fulfills ‘8 second rule’ that is, within 8 seconds of arriving to home page it is clear who you are, what you offer, and what you want user to do (i.e. sign up to newsletter, request quote, browse specials etc.) Home page has data capture form or call to action requesting people to provide their detailsEasy to locate contact details from home page Front page has social media buttons (more on this in social media lessons)Front page has social media feed (more on this in social media lessons)Front page has video clip (more on this in social media lessons)Design considerations Logo/brand is located in a prominent, but not over-powering position on the site. Colour of website is in line/complimentary to logo/brand Site looks professional Brand consistent - every web page in the site looks like it belongs to the same site even if different templates have been applied to different pages Every graphic has an alt label (more on these in SEO lessons)  Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages  Font choice (type of text) is consistent throughout the site in terms of size, colour and type Text is big enough to read, and in a colour which is readable  Chunks of text are broken up by headers Navigation considerations Key pages i.e. key services and key products can easily found from front pageNavigation buttons and bars are easy to understand and use 21 Navigation is consistent throughout website Navigation buttons and bars provide the visitor with a clue as to where they are and what page of the site they are currently on (breadcrumbs)Site has a search bar (the ability to search from the front page and inside pages for key information on the site) Site has a site map (the ability to see a dynamically updated list of all pages within the site) EcommerceIs the site to be ecommerce enabled? YESNOIf so, how many products do you propose to launch with?____________Will products require variables i.e. colour, size etc.? YES NOWhat ecommerce functionality is desired? gift vouchers discounts up-sells (you might also like) refer a friendOther (please specify): 22 ____________What type of products will you sell (hard copy or e-products i.e. ebooks etc)____________How often do you imagine you will update these products i.e. monthly, quarterly? ______How many new products will you add once live and how regularly i.e. 1 new products per month? ______What currencies do you propose to sell in? __________________How do you propose to transact money online?  Via PayPal Via online merchant facility/gateway/bankWhich online merchant facility will you use?______23 Which gateway will you use?______Which bank will you use?______Other functionality requiredPlease list here any other functionality required.__________________SEO – Search Engine Optimisation What consideration would you like to give to search engine optimisation as part of the build? For instance do you want to: Leave this out to start with in the interests of limiting costs Optimise a certain number of key pages to start with. Specify number of pages: ______If you wish to optimise some pages, which pages will you optimise/arrange to be optimised before it goes live?____________24 ______WHAT ONGOING ON PAGE OPTIMISATION ROTA COULD YOU COMMIT TO ONCE THE SITE IS LIVE? Optimise new pages as I create them Optimise a set number of pages at a set frequency. I will optimise the following number of pages each week/month: ____________ I will make it the responsibility of someone at my company to optimise my website at a set frequency within my budget. I will have them optimise the following number of pages each week/month:____________ I will contract a person/company to optimise my website at a set frequency within my budget. I will have them optimise the following number of pages each week/month:____________Budget allocated to ongoing optimisation: $ ______25 ON PAGE OPTIMISATIONWhich keywords/key phrases are you going to chase on a page by page basis for the key pages of your website?Page Name: URL:__________________Page Name: URL:__________________Page Name: URL:__________________Page Name: URL:__________________26 OFF PAGE OPTIMISATIONUse a link checker http://www.linkdiagnosis.com/, then complete the items below:Date link check conducted: ______Link checker used: ______Number of links back to your site according to the above site: ______What OFF PAGE optimisation strategy/strategies could you commit to increase the number above?Submission of articles to article directories (also known as article banks)Submission of articles or press releases to news wiresSubmission of your site to free directory listingsSubmission of your site to paid directory listings:Forum postingsBlog posts or commentsSocial media websitesBuying Links______ I will make it the responsibility of someone at my company to optimise my website at a set frequency within my budget. I will have them optimise the following number of pages each week/month: ______ I will contract a person/company to optimise my website at a set frequency within my budget. I will have them optimise the following number of pages each week/month: ______Budget allocated to ongoing optimisation: $ ______27 Social Media ConsiderationsPlease refer to page 5-6, where you identified your key service/product offerings, target markets and business objectives. You must bare these in mind when completing this section.1. What are you primary objectives for social media?1.2.3.2. What social networks will you utilise utilise?FacebookLinkedinTwitterYouTubeGoogle PlusPinterestOther (please specify): __________________3. What usernames will you utilise for the various networks. Go to www.namecheck.com and check availability. Then visit the individual social networks and sign up for your account.28 Facebook profile username: www.facebook.com/______Facebook Page username: www.facebook.com/______Twitter username 1: www.twitter.com/______Twitter username 2: www.twitter.com/______Linkedin Profile username: www.linkedin.com/______Linkedin Page username: www.linkedin.com/______YouTube username: www.youtube.com/______Pinterest username: www.pinterest.com/______Google Plus username: https://plus.google.com/______4. Will you integrate social media feeds and/or icons to your website? __________________5. Will you include sharing buttons on your website? If so, which sharing service will you utilise?Me!My web developer (add this to your action plan at the end of this document)29 Other: ______6. Who will integrate sharing buttons on your website? You, your web developer, or someone else?Addthis.comSharethis.comOther: ______30 HR (Optional)Who will work on the development/redevelopment of your website and online marketing and what will their role be? Consider internal resources i.e. staff as well as external resources you may need to call on/engage. Consider all aspects i.e. seo, SEM, design, programming, copywriting, image sourcing etc. Ensure there is a ‘project manager’ who is ultimately responsible for getting the project completed.Name: ______Position: ______Company: ______Role in project: ______Phone: ______Alternative phone: ______Email: ______Name: ______Position: ______Company: ______Role in project: ______Phone: ______Alternative phone: ______Email: ______31 EmarketingWill you require eMarketing (email marketing) functionality?  YES NOWill you require an eMarketing template to be developed in conjunction with the new website so you have a professional image to broadcast with?  YES NODo you have an existing database you would like to upload as part of the website build?  YES NOIf so, what is the size of the database? ______Can you prepare the database in an excel or csv (comma separated value format)? YESNO32 Domains/Web Addresses Locate and list all key information on ALL domains your company/entity/you the individual currently owns. Domain name: ______Purchase Date: ______Expiry Date: ______Who registered with? ______Username______Password______Name of Registrant (person or company) ______Registrant ID (ABN/CAN etc.) ______Registrant Contact Person ______Registrant Contact Email ______Tech Contact Name ______Tech Contact Email ______33 Log Ins (Optional)Locate and list all key information ALL important log ins for easy retrievalGoogle Account:Username: ______Password: ______Google Analytics:Username: ______Password: ______Others:______Congratulations – you have yourself a website plan!34 Action PlanPlease list here any action points you need to commit to as a result of this Website Plan. Revisit this section regularly.Action required Description Who will be Resources Deadline responsible RequiredAction required Description Who will be Resources Deadline35 responsible Required36

Introduction Tell Us More About YOU 3

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