Exhibit Sales are OPEN! Exhibit at InterBev for access to: • Beverage producers and distributors • Owners and CEOs • Sales/marketing professionals • Packaging and process engineers • Production, distribution and warehousing managers • R&D personnel Specialty Pavilions: • New Beverage Pavilion • Green Pavilion • Organic/Natural Pavilion NEW FOR 2012! “Where the beverage industry does business.” October 16-18, 2012 Owned & Operated by: Sands Expo & Convention Center Las Vegas, Nevada, USA Supported by: www.InterBev.com To learn more, email [email protected] or call 770.618.5884 Soft Drinks Internationa l – July 2012 ConTEnTS 1 news Europe 4 Africa 6 Middle East 8 India 10 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Asia Pacific 12 Americas 14 Ingredients 16 features Acerola, Baobab And Juices & Juice Drinks 18 Ginseng 28 Waters & Water Plus Drinks 20 Extracts from these plants offer beverage manufacturers the opportunity to enrich Carbonates 22 products in many ways, claims Oliver Sports & Energy 24 Hehn. Adult/Teas 26 Re-design 30 Packaging designed to ‘leave an impres - Packaging sion’ has contributed to impressive 38 growth, according to bottlegreen. Environment 40 People Closure Encounters 30 42 Rather than placing a generic screw top Events 43 onto a container at the very end of the design process, manufacturers need to begin with the closure, writes Peter McGeough. Adding Value To Bottled Water 34 From Silent Salesman 32 In the future, most volume growth in bot - Steve Osborne explores the marketing tled water will come from developing opportunities presented by multi-media markets, so past dynamics are likely to regulars technologies and how these might be continue. However, there is some oppor - harnessed in the future. tunity to add value, reports Richard Comment 2 Haffner. BSDA 5 & 21 British Water Companies From The Past 44 Are Thriving 36 Buyers’ Guide 46 Jo Jacobius takes a look at the British bot - tled water market, where sustainability Classified 49 issues remain a key area of interest. Front Cover: ©Dmitriy Shironosov (from bigstockphoto.com) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – July 2012 Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions Weather woes Correspondents: EuroPE Summer 2012 will prove memorable for many within the soft drinks industry. It's Gerard o’Dwyer Lubomír Sedlák not only world records that will be tumbling at the London Olympics, but, Bernadette Tournay meteorologically records have been broken worldwide. The UK has seen its heaviest downpours since records began in 1865 with flash floods and spectacular ASIA & PACIFIC Kelvin King storms; the southern island of Japan received 20in of rain in 24 hours with deadly T. C. Malhotra consequences; the worst flooding in decades has occurred in southern Russia, whilst in the USA a blistering heatwave (the warmest since records began in 1895) AMErICAS richard Davis and the driest mid-west for decades has put maize and soybean crops at risk. The appalling wet weather experienced in the UK has badly affected apple Market Analyst orchards. The rain makes disease control very difficult which affects the quality of richard Corbett the final product, skin finish,shape and general health of the tree for next year. At the same time the pollinating honey-bee, no lover of damp cold and wet weather, has been penned inside its hive. Annual Subscription Rates (inc. postage) The knock on effect for soft drinks will inevitably lead to dismal consumption Eu Member State: £110, €150 figures for the UK soft drinks industry as witnessed already in Britvic's 3rd quarter rest of World: £125, €170, $200 figures which record that revenue declined by 6.9%. The company says this is Individual copies: £15, €20, $27 due to both the “very poor weather experienced during the quarter” and the product recall of Fruit Shoot and Fruit Shoot Hydro due to safety issues with the Subscription Enquiries bottle's closure. Soft Drinks International Elsewhere, whilst The Coca-Cola Company's second quarter figures record a Po Box 4173, Wimborne BH21 1YX, uK worldwide volume growth of 4% and 5% year to date led by strong growth in key Tel: +44 (0)1202 842222 emerging markets such as India (+20%), Russia (+9%), China (+7%) and Brazil Fax: +44 (0)1202 848494 (+6%), volume performance was down 5% in parts of Europe as a result of E-mail: [email protected] unfavourable weather and the continuing poor economic climate. As we write Olympic athletes are being given a sunny welcome as they arrive in Editorial - News the UK, but the forecast is looking unsettled for the start of the games. Whatever A & S Editors 5 Gloucester Street, the weather, The Coca-Cola Company should be feeling very pleased with its Faringdon, oxon. Sn7 7JA, uK successful Olympic campaign, not only for its core cola brand, but for all the Tel: +44 (0)1367 241660 beverages that make up its portfolio. The company has always remained tight- E-mail: [email protected] lipped as to how much it spends sponsoring the Olympics and Paralympics; the coverage and exposure for its iconic red logo is both incalculable and highly Editorial - Features enviable. Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected] Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected] Middle East Representative Valentina Lotfy Tel: +971 503059019 E-mail: [email protected] US Representative Soft Drinks International (1997), formerly Soft Drinks Management International (1988), richard Davis Tel: +1 479 963 6399 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). © 2012 ASAP Publishing Limited The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – July 2012 SUBSCRIBE To receive your monthly copy of Soft Drinks International email: subscriptions@ softdrinksinternational.com European Union: £110, €150 Rest of World: £125, €170, $200 Discover a world of CONTRIBUTE innovation in ingredients and raw materials for Send your news to: news@ softdrinksinternational.com NutraceuticalsSFunctional foods Functional drinksSDietary supplements To discuss editorial opportunities email: editorial@ softdrinksinternational.com • Meet over 150 international ingredients and raw materials suppliers • See the New Products Zone featuring over 75 of the latest innovations • Attend over 25 free seminars • Learn about market and trend forecasts from Vitatrend • Hear free keynote presentations ADVERTISE • Receive free Regulatory Advice from EAS • Find new products to distribute in the Finished Products Zone • Gain market insights from Mintel To discuss advertising • Debate the issues at the Vitafoods Asia Discussion Forum email: advertising@ And much more... softdrinksinternational.com :LW[LTILY (ZPH>VYSK,_WVc/VUN2VUN Register today at All major credits cards accepted www.vitafoodsasia.com/sdi Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com :\WWVY[LKI` 6YNHUPZLKI` 7VY[MVSPVPUJS\KLZ 4 InDuSTrY nEWS Soft Drinks Internationa l – July 2012 Europe Swedish recognition PEPSICO has received the 2012 Stockholm Industry Water Award. The company con - served nearly 16 billion litres of water in 2011, from a 2006 baseline, through the application of water saving equipment and technologies, creative recycling and re-use, and by deploying a water management sys - tem throughout its manufacturing facilities. Sites in the UK have delivered significant reductions, such as the company's Boxford farm and processing plant in Suffolk where Copella apple juice is produced, which has reduced water use by 30% since 2008. In 2009, PepsiCo was among the first large companies in the world to recognise and to formally adopt the human right to PepsiCo India community rainwater harvesting initiative in Nelamangala in 2012. water. The company has established numer - ous public-private partnerships and collabo - servation is a critical element in the to sustainable water management. It was rations, which have increased access to safe water/food security nexus, and our steward - established in 2000 by the Stockholm Inter - water and sanitation services around the ship efforts are crucial in securing a resilient national Water Institute in collaboration with globe. supply chain for our business and helping the Royal Swedish Academy of Engineering Rich Delaney, Senior Vice-President of the communities where we operate