<p>Management and organisation in the digital economy</p><p>PROF. ANNALISA TUNISINI; PROF. IVANA PAIS</p><p>COURSE AIMS In the last decade, enterprises have had to thoroughly rethink their relations with market and customers. Such rethinking is implemented through a reformulation of business models, often aided by the opportunities offered by the new technologies. Through an evolutionary approach, the course aims to survey the main changes occurring in the relations between market and enterprises, thus analysing the evolutionary processes taking place in the management and organisation of enterprises and of their inter- and intra-organisational relation networks. The course intends to provide students with the analytical and information tools to understand and evaluate any changes in enterprise business models aimed to gain from the potentialities connected to networks and digitalization.</p><p>COURSE CONTENT</p><p>FIRST PART: Prof. Annalisa Tunisini – Enterprises, environment, markets. – Mass production and the Fordist enterprise. – The 1970s wave of instability and the search for flexibility: the Japanese enterprise and the industrial districts. – Flexible automation and mass customization. – Product and service innovation. – Networks and relations as a source of competitive advantage. – Large enterprises and SMEs: new business models. – Digitalization: the technological trends and the Industry 4.0 – Opportunities and challenges of the digital transformation</p><p>SECOND PART: Prof. Ivana Pais – Information society and network society. – Digital jobs and social recruiting. – Digital reputation. – Coworking and fablab. – Digital startups. – Crowdsourcing and crowdfunding. – Social innovation and sharing economy. READING LIST Collection of texts provided by the lecturers.</p><p>TEACHING METHOD Interactive lectures; discussion of case studies; company witnesses. Project group activities will be coordinated via Blackboard and other collaborative digital tools.</p><p>ASSESSMENT METHOD The exam is in written form and consists, for each module, of two open questions articulated in 3 sub-questions (each open question accounts for 16 points for a total of 32/30 for each module). The final grade is given by the average of the grades taken in the two modules. The exam of the course, even if it is divided in two modules, is unique. The day of the exam the student will have to reply to the two questions that are referred to the first module (Prof. Tunisini) and to the two questions that are referred to the second module (Prof. Pais). A negative or non-accepted grade in one of the modules implies that the student has to re-take the whole exam. The grade taken in each of the modules can be be integrated by group and/or individual work as well as by the discussion of articles or case studies. This is not mandatory. This additional assignment can be evaluated up to a maximum of 2 points to add to the specific module’s grade. The specific modalities will be communicated at the beginning of the course and made available on Blackboard.</p><p>NOTES Further information can be found on the lecturer’s webpage at http://docenti.unicatt.it/web/searchByName.do?language=ENG or on the Faculty notice board.</p>