Alberta Tourism Market Monitor +3.2% +2.8% + 5.4% (Banff, Jasper and (YYC & YEG only) Waterton Lakes only) AIR PASSENGERS HIGHWAY COUNT NATIONAL PARKS (Arrivals and Departures) November 2018 ATTENDANCE October 2018 November 2018 +0.7% +6.6% +3.2 pts (Accommodation (Total Alberta and food services) excluding Resorts) (Total Alberta excluding Resorts) EMPLOYMENT OCCUPANCY RATE AVERAGE DAILY November 2018 October 2018 ROOM RATE October 2018 +0.6% +16.1% .76 USD .67 EUR .59 GBP RECEIPTS, FOOD HISTORIC SITES EXCHANGE SERVICES & & MUSEUMS RATES DRINKING PLACES ATTENDANCE November 2018 September 2018 November 2018 Paragraph Title style used here $56.96 $468 (millions) (USD/barrel) MAJOR TOURISM OIL PRICE PROJECTS (WTI) December 2018 November 2018 tourism.alberta.ca Dec 2018 2018 Alberta Tourism Market Monitor Alberta Culture and Tourism Jan. Feb. Mar. Apr. May June July August Sept. Oct. Nov. Dec. Yr-to-Date Air Passengers 2018 (000's of arrivals and departures) 1 Edmonton International Total 607.2p 590.5p 634.7p 638.2p 659.0p 637.3r 733.0p 786.1r 642.4p 634.4p 6,562.5p Per cent change from 2017 6.2% 7.3% 4.2% 5.6% 7.0% 6.7% 6.4% 8.8% 7.3% 5.1% 6.5% Domestic 456.8p 441.7p 477.7p 492.9p 556.7p 553.2r 642.2p 693.6p 558.9p 542.0p 5,415.5p Per cent change from 2017 7.1% 6.9% 3.2% 6.8% 6.4% 5.9% 7.4% 9.6% 7.9% 5.5% 6.8% Transborder 87.8p 91.1p 95.2p 90.4p 74.3p 64.9p 67.8p 68.8r 64.8p 72.8p 777.7p Per cent change from 2017 3.5% 9.2% 5.2% 3.9% 15.0% 20.3% 10.4% 12.5% 8.4% 4.0% 8.5% International 62.6p 57.7p 61.9p 54.9p 27.9p 19.3p 23.0p 23.7p 18.7p 19.6p 369.3p Per cent change from 2017 3.4% 7.6% 11.2% -1.6% -0.7% -10.0% -22.1% -17.6% -11.3% -0.4% -1.3% Calgary International Total 1300.6p 1260.6p 1408.6p 1,353.9r 1,392.6r 1,503.5r 1,718.3r 1,780.6r 1,482.7r 1,427.2p 14,628.2p Per cent change from 2017 5.4% 5.8% 6.5% 4.4% 7.2% 9.3% 9.2% 8.2% 7.2% 5.6% 7.0% Domestic 860.1p 830.6r 919.2p 909.2r 1,006.8r 1,089.9r 1279.9r 1,328.6r 1084.6r 1,048.2p 10,357.1p Per cent change from 2017 3.7% 4.4% 4.8% 3.1% 6.7% 10.1% 12.5% 10.6% 7.9% 5.9% 7.3% Transborder 254.9p 258.7p 298.3p 276.8r 262.6p 287.2p 301.8 311.3p 274.0r 273.8p 2,799.3p Per cent change from 2017 7.2% 6.2% 6.5% 8.3% 7.8% 9.6% 1.9% 4.7% 7.5% 5.4% 6.4% International 185.6p 171.0p 191.1p 167.9p 123.1p 126.3p 136.6 140.8p 124.1r 105.2p 1,471.8p Per cent change from 2017 11.2% 12.3% 15.3% 5.2% 8.2% 2.8% -2.4% -4.4% 0.9% 3.0% 5.6% Fort McMurray International Total 53.3 51.6 55.0 53.0 55.2 51.0 54.6 58.9 435.2 Per cent change from 2017 -8.1% -6.0% -10.8% -15.8% -14.5% -17.2% -9.0% -5.5% -10.6% Highway Count 2018 (000's of vehicles) 2 Hwy 1 - Sask border w-bound 59.3 56.6 65.3 69.78 81.03 86.43 109.03 111.6 82.2 77.7 66.1 865.0 Per cent change from 2017 2.8% -2.0% 0.0% -6.7% -0.1% -1.0% -4.7% -1.3% -4.1% -4.4% 2.2% -2.0% Hwy 1 - Banff Pk Gate (2-way) 553.7 487.1 592.7 587.6 734.1 797.1 1,061.3 1,002.9 724.7 578.2 502.8 7,622.1 Per cent change from 2017 2.8% -7.3% 0.2% -4.5% 1.7% 2.8% 0.7% -3.4% -7.9% -5.9% 4.6% -1.5% Hwy 16 - Jasper Pk Gate (2-way) 92.3 83.9 114.2 125.4 169.6 183.7 252.9 262.4 173.4 133.5 93.1 1,684.4 Per cent change from 2017 2.8% -4.3% 3.5% 3.6% 11.4% -1.7% 0.9% -0.1% -1.9% 7.9% 6.8% 2.2% Hwy 16 - Blackfoot w-bound 149.1 141.3 158.2 161.4 178.9 176.2 188.0 196.8 170.7 177.8 160.4 1,858.8 Per cent change from 2017 3.6% -0.4% -1.4% 0.0% -0.8% -4.6% -1.6% -1.0% -5.5% -3.4% -2.4% -1.7% National Park Attendance (000’s of visitors) 2018 3 Does not include group tours Banff 203.7 186.4 229.1 250.5 319.3 370.2 681.8 642.9 452.7 144.2 125.3 3,605.9 Per cent change from 2017 1.0% -7.6% 0.3% -6.5% -0.2% -0.1% -1.0% -4.7% -7.9% -6.5% 1.7% -3.1% Jasper 52.4 49.4 67.0 147.4 198.2 223.0 468.6 460.7 313.4 62.6 45.6 2,088.4 Per cent change from 2017 2.3% -5.1% 3.3% -2.4% 6.4% -0.7% 0.7% -1.6% -5.3% 2.6% 5.9% -0.5% Waterton Lakes* 7.2 5.9 9.0 13.0 41.0 66.2 102.5 85.7 47.084 16.5 7.9 401.9 Per cent change from 2017 -21.9% -37.9% -29.3% -36.3% -27.1% -28.4% -37.0% -37.5% 3.7% -4.2% 2.6% -29.6% Elk Island 15.1 14.9 18.3 23.3 52.3 45.8 55.9** 55.8 33.0 27.0 12.2 297.8 Per cent change from 2017 -15.4% -20.8% -19.1% -11.3% -25.2% -33.2% -39.2% -37.0% -51.0% -25.0% -20.3% -43.1% Wood Buffalo 0.02 0.03 0.08 0.05 0.30 0.38 0.77 0.54 0.22 0.05 0.01 2.44 Per cent change from 2017 -4.5% 163.6% 450.0% -85.7% -37.5% -36.7% -27.1% -46.8% -31.7% 30.6% 0.0% -37.2% Employment (000’s of persons) 2018 Seasonally Adjusted 4 Accommodation and Food Services 150.3p 149.2p 148.8p 145.9p 147.0p 143.2p 146.0p 146.3p 147.6p 147.7p 150.8p 147.5p Per cent change from 2017 3.9% 2.4% 1.0% -1.7% -1.6% -4.7% -5.3% -6.9% -1.3% 1.8% 6.6% -0.6% Sources: Edmonton International Airport, Calgary International Airport, Fort McMurray International Airport, Alberta Transportation, Parks Canada and Statistics Canada. Accommodation Indices for Major Regions 20185 Jan. Feb. Mar. Apr. May June July August Sept. Oct. Nov. Dec. Yr-to-Date Edmonton Occupancy Rate 47.6% 55.1% 61.8% 65.1% 63.1% 58.7% 55.9% 62.7% 59.9% 59.7% 59.0% Point change from 2017 0.8 -1.6 0.6 5.5 7.8 2.4 -4.7 -0.3 -1.9 2.4 1.1 Average daily room rate $126.99 $125.25 $131.93 $127.80 $131.95 $131.00 $124.1 $124.22 $126.87 $128.81 $127.99 Variance from 2017 -1.1% -6.1% -0.9% -3.5% 1.1% 1.9% -2.1% -2.1% -2.2% -1.8% -1.6% Revenue per available room $46.20 $69.03 $81.48 $83.19 $83.32 $76.90 $69.35 $77.94 $75.94 $76.94 $75.48 Calgary Occupancy Rate 46.2% 53.1% 55.8% 61.7% 63.5% 73.4% 81.2% 77.7% 73.5% 61.9% 65.0% Point change from 2017 3.7 2.3 2.8 5.7 4.6 6.4 3.5 4.1 2.3 3.5 4.0 Average daily room rate $132.82 $135.40 $136.19 $142.09 $146.62 $152.95 $177.07 $142.02 150.57 $147.70 $148.07 Variance from 2017 -1.4% -2.2% -1.3% 1.8% 0.8% 1.2% 6.4% 4.7% 4.0% 3.1% 2.2% Revenue per available room $61.38 $71.89 $76.04 $87.71 $93.16 $112.30 $143.81 $110.33 $110.68 $91.41 $96.24 Alberta Resorts Occupancy Rate 45.6% 52.7% 57.1% 52.1% 70.9% 85.8% 92.5% 93.4% 89.9% 65.5% 70.6% Point change from 2017 2.2% -1.0 -0.1 -1.7 2.5 1.3 -0.3% -0.2 -1.9 0.6 -0.2 Average daily room rate 201.4% $217.65 $212.85 $190.86 $246.17 $358.70 42120.0% $419.58 $364.46 $235.07 $308.11 Variance from 2017 4.4% 6.5% 8.2% 0.4% 9.6% 14.4% 12.4% 11.7% 16.3% 8.3% 10.4% Revenue per available room 91.8% $114.67 $121.60 $99.39 $174.59 $307.79 $389.61 $392.07 $327.76 $153.88 $217.40 Other Alberta*** Occupancy Rate 40.4% 46.4% 47.9% 44.4% 49.7% 57.5% 58.3% 58.1% 55.1% 52.8% 51.1% Point change from 2017 2.7 4.0 1.5 2.3 2.6 3.5 200.0% 1.7 -0.2 3.7 2.4 Average daily room rate $118.14 $119.65 $118.55 $117.08 $117.35 $119.91 12490.0% $123.58 $120.75 $117.91 $119.98 Variance from 2017 1.4% 2.5% 1.6% 0.7% 0.4% 1.8% 2.0% 0.9% 0.2% 0.9% 1.2% Revenue per available room $47.72 $55.57 $56.81 $52.02 $58.27 $68.90 $72.80 $71.74 $66.53 $62.25 $61.33 Total Alberta (excl.