<p>Role & Responsibility Matrix – Web Project with Focus on Vendor Deliverables</p><p>Program and Project Plan Business and Persona and Site Map Wire Frames Behavioral Design and Keyword List Content Map Copy Metrics Completed TEAM MEMBER Project Functional Process flows Specification Creative Brief & Analysis Creation Strategy & Draft Copy Charters Requirements Guidelines Approach (fill in your team PROJECT ROLE members) Sign-off Review Sign-off Sign-off Sign-off Sign-off Review Sign-off Sign-off Sign-off Sign-off Sign-off Sign-off LH Program Sponsor Required Required Required Required Required Required Required Required Required Required Required Required Required Technical Review Sign-off Sign-off Review Review Review Sign-off Tech Team Analysis & Input Required Input Required Responsible Required Required Required Required Required Required Required Implementation Review Review Review Review Review Review Review 3rd Party Vendor CMS Consultant Input Required Input Required Required Required Required Required Required Required Required</p><p>Verity Search Tool Review Review (tentative) (internal) Partner Required Required</p><p>Content & Market Review Review Review Review Review Review Review Synergy Teams Input Required SME’s Required Required Required Required Required Required Required</p><p>Review Review Review DG Design Lead Input Required Input Required Responsible Required Required Required</p><p>Brand Positioning Brand Positioning Review Review Review Review Review Review Input Required Firm Partner Required Required Required Required Required Required</p><p>Review Review Review Review Review Review Review JC Lead Strategist Input Required Input Required Input Required Input Required Responsible Required Required Required Required Required Required Required</p><p>Review Review Review Review Review Review Review Review Review JHS Project Manager Input Required Responsible Required Required Required Required Required Required Required Required Required</p><p>Review Review Review Review Review GN Account Director Responsible Required Required Required Required Required</p><p>Review Review Review Review KW Program Manager Input Required Input Required Required Required Required Required</p><p>Review Review Review Review Review Review Review Review DL Content Lead Input Required Input Required Responsible Responsible Responsible Required Required Required Required Required Required Required Required</p><p>Review Review Review NM Lead UXA Input Required Input Required Responsible Responsible Responsible Responsible Input Required Input Required Required Required Required</p><p>Interactive Review Review Input Required / JM Input Required Marketing Analyst Required Required Co-responsible</p><p>Review Review Review Review Review Review Review Review JW SEO Specialist Input Required Responsible Input Required Input Required Required Required Required Required Required Required Required Required</p><p>Review Review Review Review Review Review BJ Technical Lead Input Required Required Required Required Required Required Required</p><p>Program and Project Plan Business and Persona and Site Map Wire frames Behavioral Design and Keyword Content Map Copy Creation Metrics Strategy Completed Project Functional Process flows Specification Creative Brief Analysis Guidelines & Approach Draft Copy Charters Requirements</p><p>Page 1 of 1</p>