<p>FOR IMMEDIATE RELEASE </p><p>MEDIA CONTACT: Scott Timms Genius Avenue 602-795-5464 µ [email protected]</p><p>Genius Avenue moves its corporate office to accommodate the company’s rapid growth. New Scottsdale headquarters will allow the company to continue its investment in staff, infrastructure and technology. Scottsdale, AZ, January 31, 2017. Genius Avenue, a leading provider of engagement and administration infrastructure in the benefits industry, has just announced it is moving the company’s corporate headquarters to a new location in Scottsdale. These new offices are nearly twice as large as the former space and will significantly expand the company’s local footprint. Genius Avenue is aggressively investing in its outsourced engagement and administration technology, as well as in the development of business intelligence, to help benefits providers and insurance carriers improve their business results through better communication with and knowledge of their consumers. The move was prompted by the company’s continued growth, including the recent addition of IT development and consumer research staff. Recent growth has also included important additions to the leadership team over the past year. A new Chief Engagement Officer was added to Genius Avenue’s leadership team in the Summer of 2016, followed by the hiring of a Chief Revenue Officer in December. Genius Avenue’s founder, Charlie Horn, has a history of successfully investing in and growing businesses that bring real value to the relationship between consumers and manufacturers. His vision with Genius Avenue is to empower carriers/benefit providers as well as the benefits consumer – through better access and communication infrastructure: “This move is just one step in our multi-year strategy to ensure that we have the resources, expertise and insights our clients need to improve their performance and profitability in the benefits industry,” said Charlie Horn, Founder and Chairman of the Board. “Whether these organizations are looking to penetrate a new channel such as workplace benefits, or are seeking to grow consumer lifetime value for their existing members, Genius Avenue can empower them to capitalize on these opportunities.”</p><p>About Genius Avenue Genius Avenue provides a technology-enabled consumer engagement infrastructure that also streamlines benefit enrollment and administration for companies offering all types of insurance benefits. Genius Avenue is disrupting the benefit industry by rethinking these processes, giving its customers a valuable competitive advantage while helping them improve profitability and tap into new revenue streams. The company currently provides these services to a wide array of insurance carriers, benefit providers, brokers and general agencies across the nation. To learn more, visit µ www.geniusavenue.com. ###</p><p>µ µ</p>