<p> Transitions Lenses: Healthy Sight Professionals (Canada)</p><p>For Immediate Release</p><p>CONTACT: Susan English or Courtney Myers Euro RSCG Worldwide PR (412) 456-4300 or Mary O’Hara Transitions Optical, Inc. (727) 545-0400 ext. 7431</p><p>TRANSITIONS OPTICAL HELPS CANADIANS MAKE A CONNECTION BETWEEN HEALTHY SIGHT AND SPORTS PERFORMANCE THROUGH ONLINE TRANSITIONS MINI-GOLF CHAMPIONSHIP CONTEST </p><p>CAMBRIDGE, Ontario, June 13, 2011 – Transitions Optical, Inc. is inviting Canadians to play nine holes of miniature golf at the Transitions Mini-Golf Championship – an online golf game and contest designed to keep sports vision top of mind among consumers and industry professionals. Found at Transitions.com/MiniGolfChampionship, the contest is part of </p><p>Transitions Optical’s Improve Your Vision, Improve Your Game™ consumer education initiative that connects seeing well to performing well, and healthy sight to having a healthy, quality life.</p><p>From June 13 until July 29, Transitions Mini-Golf Championship participants can enter for a chance to win one of two grand prizes – a trip for the winner and two friends to play a round of golf with PGA TOUR® Professional Graham DeLaet in Toronto, or a trip for two to attend the 2012 Transitions Championship®, along with two pairs of eyeglasses with </p><p>Transitions® lenses. Both consumers and eyecare professionals are encouraged to play and enter. Players can also share their score on Facebook or Twitter.</p><p>The difficulty level varies for each virtual hole, and players can choose to learn pointers for hitting under par and making a hole-in-one from DeLaet. Tips on how Transitions lenses can help optimize performance on the course will pop up as the golfer advances through the course.</p><p>-more- Transitions Optical, Inc. 1575 Bishop Street N, Suite 200, Cambridge, Ontario N1R 7J4, 519-622-3614, 1-877-254-2590 519-622-7660, 1-877-254-2592 (fax/télécopieur) www.transitions.com “Every time I set up a shot, I rely heavily on visual cues – so it’s imperative that I’m seeing my best,” said DeLaet. ”Transitions lenses automatically adjust to changing light conditions, so I don’t have to constantly stop and readjust my glasses. With Transitions lenses, I also have an easier time tracking the golf ball and reading the greens. Plus, I know my eyes are automatically protected from UV rays and glare.”</p><p>Eyecare professionals can use the Transitions Mini-Golf Championship to help patients make the connection between healthy sight and sports performance during the golf season. By talking about the online game and contest with patients in-office or sharing the </p><p>Transitions.com/minigolfchampionship link within e-newsletters or on Facebook, eyecare professionals can keep sports vision top of mind with patients in a fun and easy way. </p><p>About Transitions Optical</p><p>As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Fla., offers the most advanced photochromic technology in the widest selection of lens designs and materials. Transitions Optical is driven by innovation to support the advancement of healthy sight and adaptive eyewear, and to providing its partners the tools and programs their businesses need to thrive. Transitions® lenses are the #1- recommended photochromic lenses worldwide.</p><p>Transitions Optical’s family of products includes everyday lenses, designed to be worn indoors and darken outdoors, and performance lenses, designed to be worn outdoors in place of sun lenses. Transitions everyday lenses adapt to light to provide more comfortable vision while protecting eyes from UV. Transitions performance lenses include the company’s sunwear line, Transitions® SOLFX™ sun lenses, which enhance visual performance in specific outdoor activities by adapting to optimize color and darkness in changing light conditions. </p><p>For more information, visit Transitions.com/CanadaProfessional or TransitionsSOLFX.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254- 2590 (Canada). </p><p># # #</p><p>-more- Transitions Mini-Golf Championship - 3</p><p>Transitions Optical, Inc. is inviting Canadians to play nine holes of miniature golf at the online Transitions Mini-Golf Championship, where they can learn how they can improve their game with Transitions® lenses and win prizes – including a chance to win a trip for two to the 2012 Transitions Championship® or a round of golf with Graham DeLaet. Consumers and industry professionals can play and enter by visiting Transitions.com/MiniGolfChampionship. </p><p>NOTE: For images, please contact Christina Wetzel at [email protected] or 412-456-4301.</p>