<p> BUSINESS ADMINISTRATION AND INFORMATION TECHNOLOGY Web and Digital Communications Durant Campus</p><p>COURSE: BT00031 Design Tools and Electronic Marketing Strategies</p><p>Color Management and Flash</p><p>SYLLABUS</p><p>NAME: ______</p><p>DATE COURSE STARTED: ______</p><p>DATE COURSE COMPLETED: ______</p><p>INSTRUCTOR'S SIGNATURE REQUIRED (on completion of course):</p><p>*Please submit this signed sheet to your Instructor upon completion of the course. It will be placed in your file as documentation showing you completed the course.</p><p>Syllabus Design Tools and Electronic Marketing 1 Revised, 4/4/2018 Design Tools and Electronic Marketing Strategies Syllabus</p><p>Course Title: Design Tools and Electronic Marketing Strategies</p><p>OCAS Course Number: 8154 Career Cluster/Pathway: Information Technology/Interactive Media</p><p>Career Majors: Graphic Design Specialist, Animator, 3D Animator, 3D Modeler, Motion Graphics Artist, Multimedia Assistant, Web Designer (Entry Level), Web Producer, Webmaster, E-Business Specialist, E-Commerce Designer, Office Information Specialist, E-Marketing Specialist, Interactive Media Specialist, Web Specialist</p><p>Pre-requisite: Multimedia & Image Management Techniques</p><p>Locations: Kiamichi Technology Center – Durant Campus</p><p>Length: 1 Carnegie Unit (95 class periods theory/80 class periods lab) 120 HOURS</p><p>Instructor: Kelly Nelson</p><p>Course Description: Students will become proficient in the use of premier, leading edge tools designed to create graphically rich and intuitive web sites, productions and publications. The primary focus of this course includes color and design theories, accessibility, and marketing strategies resulting in a digital portfolio.</p><p>Specific Learning Competencies - Upon successful completion of this course, the student will be able to: 1. Identify and incorporate standards for usability, ease of navigation, accessibility, and internationalization. 2. Apply successful strategies and customer service techniques for electronic marketing. 3. Design websites and/or movies that incorporate various types of linking, animations, rollovers, and interactive forms. 4. Work with dynamic text and XHTML. 5. Acquire color and design strategies to support electronic marketing. 6. Identify types of electronic marketing and develop a plan to market a digital portfolio. 7. Select color and textures to enhance digital marketing. 8. Enhance creative abilities to complement personal marketing skills.</p><p>Syllabus Design Tools and Electronic Marketing 2 Revised, 4/4/2018 Recommended Instruction: (Based on 175 Class Periods) 120 Class Periods Digital Portfolio 55 Class Periods Color, Design & Creative Techniques</p><p>Methods of Instruction include: Hands-on training, labs, activities, self-guided readings.</p><p>Required Certifications/Industry Alignment:</p><p>Required Brainbench (Choose 2): . Presentation Skills . Marketing Concepts . Web Design Concepts . Select 1: o Dreamweaver o Flash o Photoshop o Illustrator o Fireworks Source: 2011-2012 BMITE Testing Guide Career Cluster: Information Technology Pathway: Web and Digital Communications</p><p>Recognized Primary Course Textbooks and Instructional Resources:</p><p>. Macromedia Flash 8 Revealed, Jim Shuman; Course Technology, ISBN# 978-1-4188- 4309-0. . Lynda.com Color Management Essential Training. . Creating Electronic Portfolios with Adobe Acrobat, Adobe Press.</p><p>Evaluation</p><p>Performance Objective: The student will demonstrate competency in color management techniques and Flash by correctly completing the assignments listed on the Learning Management System (LMS) and scoring 85% or above on all exams and projects. </p><p>The student will be evaluated on the completion of each stated assignment on the LMS. Test and project grades are weighted at 100% of student's final grade for each nine-week period. (See current BAIT Handbook)</p><p>NOTE: The student must score 85% or above on each test and project to proceed to the next section of the course. </p><p>Syllabus Design Tools and Electronic Marketing 3 Revised, 4/4/2018</p>