<p>Member Benefit: Broadcast Audience Shopping Research - FREE</p><p>The competition for local advertising dollars is fierce. Local businesses have more choices than ever. To effectively compete today, broadcasters have to effectively “tell their story” with compelling station audience shopping information. FREE BROADCAST SHOPPING RESEARCH Your State Broadcasters Association and Local Broadcast Sales are pleased to offer members LBS Pulse of America Shopping Survey, a comprehensive broadcast audience shopping research survey, at no cost. The survey covers broadcast user shopping plans for over 500 local business categories and thousands of products and services. The research will also show your station can deliver shoppers missed by other advertising competitors. FAST, SIMPLE PARTICIPATION Here’s how to participate and receive the national broadcast audience shopping research free; powerful information to empower your salespeople and make your sales presentations more effective. + Promote the survey a couple of times between now and the end of September with an email invitation for your audience to participate. You do so by using your stations’ own contest email list. + See participation details here www.poasurvey.com/join and click here http://www.poasurvey.com/join/ads.html for an email invitation message, website promos and sample research. + A $2,000 cash incentive will be provided by Pulse of America. One (1) winner will be selected from all survey respondents nationwide. WHAT YOU WILL GET + Pulse of America Shopping survey results (PDF); use link above for a sample of the research you’ll receive + Executive summary of the research results + “Best practice” recommendations on how to use and sell with the new research information. If you have questions or comments, please contact: Gary Moore Eric Moore LBS President Vice President 760.941.7120 317.804.9440 </p>