<p> Communications Planning1</p><p>Whether you are developing a social norms campaign, keeping your constituents up to date with your work, or sharing information with your partners, developing a strategic communications plan will facilitate your work. This worksheet will help you think through some important aspects of a strategic communications plan.</p><p>Purpose:</p><p>What is the problem this communications plan is working to address?</p><p>Click here to enter text.</p><p>What is the goal of this communications plan? It might be helpful to use the SMART goal worksheet to develop a goal for your communications plan.</p><p>Click here to enter text.</p><p>Audience The words, images, tools, and concepts behind the messages you craft will depend heavily on who your audience is. Your audience is NOT everyone!</p><p>Primary Audience Click here to enter text.</p><p>Secondary Audience Click here to enter text.</p><p>1 This worksheet was adapted from the Centers for Medicare and Medicaid’s Quality Assurance and Performance Improvement (QAPI) Communications Plan Worksheet Message Content: [Name of Primary Audience] [Name of Secondary Audience] Purpose: Why did you choose this Click here to enter text. Click here to enter text. audience? Values: What does this audience Click here to enter text. Click here to enter text. think or believe in terms of the topic you are communicating about? You may have to survey the audience to learn more. Concerns: When it comes to this Click here to enter text. Click here to enter text. topic, what is this audience most concerned about? For example, are your partners concerned with confidentiality? Are youth concerned about looking cool among their friends? Message: What key message do Click here to enter text. Click here to enter text. you want to send to this audience? Make sure the message takes their values and concerns into consideration. You should always vet your message with the audience you are working with to make sure it works the way you want it to. What theory of change, or data will you use to support your message? Channel: See next section. What Click here to enter text. Click here to enter text. tools will you use to disseminate this message? How frequently will you disseminate this message? Messenger: Who is responsible for Click here to enter text. Click here to enter text. delivering this message? A different person might be responsible for each channel identified above. Evaluation: How will you know Click here to enter text. Click here to enter text. your message was successful? You may want to use the evaluation matrix worksheet to help define this section. Communications Tools Identify the communication tools you have available to you and that you may want to use based on your audience, and the purpose of you communications work. You may need to learn more about your audience before you decide which channel is best.</p><p>In-Person Channels ☐Face to face meetings ☐Presentations or speeches ☐Health fairs or other events ☐Town meetings ☐Trainings, retreats, or seminars ☐Other: ______</p><p>Media Channels ☐Letters to the editor ☐Press releases ☐Paid advertising ☐Other: ______Print Channels ☐Annual report ☐Flyers ☐Banners ☐Newsletters ☐Direct mailings ☐Posters ☐Fact sheets ☐Other: ______</p><p>Electronic Channels ☐Blog ☐E-mail ☐E-Newsletter ☐Organizational website ☐Facebook</p><p>☐LinkedIn ☐Pinterest ☐Video ☐Other: ______</p>