<p> JEROME R. SIMMONS, MBA 1614 Saratoga Dr.  Alpharetta, GA 30022 (770) 837-2087 home  (678) 215-4390 cell  [email protected]  www.JeromeSimmons.com</p><p>MARKETING MANAGER Brand Management / Product Management / Event Marketing / Channel Marketing</p><p>Results-oriented marketing strategist providing creative solutions that drive sales growth and brand awareness. Areas of expertise include integrated marketing campaigns, multicultural marketing, advertising and media planning, event marketing, channel marketing, product marketing, and product development.</p><p>PROFESSIONAL EXPERIENCE</p><p>MARKETING STRATEGIST, November 2007 – Present THE SIMMONS STRATEGY GROUP, LLC - Atlanta, Georgia</p><p>Develop and implement strategic marketing plan. Launch online marketing strategy utilizing websites, email promotions, blogs, and podcasts. Establish booth presence at targeted networking events and trade shows. Develop marketing training program with a focus on low-cost, high ROI marketing strategies for small business and nonprofit leaders. Create and implement lead generation strategies utilizing free reports, white papers, and webinars. Build database of and relationships with southeastern entrepreneurs and nonprofit leaders. Develop and launch event marketing strategy for conferences, seminars and workshops</p><p> Hosted empowerment & training conference for over 50 business owners and aspiring entrepreneurs</p><p> Developed client business plan that secured $1.8M in financing.</p><p> Researched and developed marketing plans in the following sectors: Retail, Restaurant, Non-Profit, Personal Services, Social Services, Consulting, Health (Personal Training) & Financial Services (Tax Preparation).</p><p> 2007-2008 Finalist and Second Place Winner of Miller Urban Entrepreneurs Series Business Plan Contest </p><p>REGIONAL MARKETING EXECUTIVE, February 2007 – November 2007 BOOST MOBILE, a Division of Sprint Nextel - Atlanta, Georgia Simultaneously coordinated strategic marketing activities for the mid-south and southeastern US. Developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners including Wal-Mart, Radio Shack and Best Buy. Produced outdoor, radio, retail & event marketing solutions at the individual store level including gift with purchase solutions, retail traffic driving radio remote broadcasts & booth presence at concerts and community events. </p><p> Managed Co-op Budget of over $1.2 Million </p><p>…Continued… JEROME R. SIMMONS Page Two Professional Experience Continued</p><p> Conducted market visits and developed network of media outlets in 25 Metro areas.</p><p> Successfully negotiated marketing programs to a minimum of 20% below cost.</p><p> Developed marketing programs that achieved 90-140% of regional sales quota</p><p> Coordinated marketing activities for simultaneous product test launch in four markets</p><p> Led booth/trade show presence at 12 events</p><p> Developed multi-distributor, multi-market advertising campaigns with various agencies</p><p>MEDIA & MARKETING GROUP MANAGER, April 2002 – February 2007 ALARM INTERNATIONAL, INC. – Tallahassee, Florida Developed marketing & branding strategy. Led and cultivated creative excellence in three departments: website & graphic design, publishing, and television production. Created ad copy & produced radio and television commercials. Coordinated all publicity activities. Negotiated media contracts and purchased all media. Coordinated promotional events, concerts, and conferences. Developed new products and services. </p><p> Created, promoted, executed 12 successful integrated marketing campaigns and 6 major events  Produced and placed over 150 television, web, and radio broadcasts and commercials.  Developed over 25 new products and services  Directed the development and launch of 5 websites.  Coordinated press conference that garnered news stories at all major local media outlets. </p><p>BOOKSTORE MARKETING MANAGER, September 1999 – March 2002 ALARM INTERNATIONAL, INC. – Tallahassee, Florida</p><p>Implemented customer loyalty program and standard operating procedures for quality assurance. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Utilized Customer Relationship Management (CRM) system to increase sales. Managed inventory and served as primary book and music buyer. Managed budget and maintained financial records of sales and expenses. </p><p> Increased customers and sales over 150% within three years.  Led team of up to 20 individuals.  Promoted to Media & Marketing Group Manager</p><p>EDUCATION & CREDENTIALS</p><p>Masters of Business Administration Degree, Marketing Concentration 2003 Bachelor of Science Degree, Business Administration 2003 References Available Upon Request Florida A&M University – Tallahassee, FL Member – American Marketing Association</p>