CMS Lesson Plan Sports and Entertainment Marketing s2

CMS Lesson Plan – Sports and Entertainment Marketing II 2.03 Discuss personnel issues.Date: Subject: Sports & Entertainment Marketing II Homework:NCSCOS Obj. #: 2.03 Discuss personnel issues.Pace: Material/Technology needed: computer, LCD projector, PowerPoint presentation, handoutsLink to Prior Learning Start We are discussing ethical and legal implications of sports and entertainment marketing. Discussing Time personnel issues within a business is a major part of ethics and legal implications.Purpose/Objective of the Lesson 2.03 Discuss personnel issues.Recognize employee issues. Discuss and recognize athlete and entertainer issues.Lesson Input/Modeling Warm-up Notes See attached activities.Key Questions 1. What must an organization have to be successful?2. What is collective bargaining?3. What is free agency?4. What are salary caps?Class Activity End Guided Practice Time:  Warm-up – fun trivia and current event  Notes 2.03 – There are guided notes on word  Notes 2.03 via PowerPoint – There are guided notes on word in PowerPoint form Independent Practice  Complete cross word puzzle.  Analyze endorsers and company relationships.  Create a news anchor scripts for celebrity or sports entertainer for poor behavior.  Construct an organizational chart for a new high school.  Select endorsers for a business.See attached activities for more detailed instructions.Reflection: Differentiation Student Engagement Teacher Input Critical Thinking Lesson Effectiveness Low High Low High Low High Low High Low High 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Green Giant 1. 'We Try Harder' McDonalds U.S. ArmyAvis 8. 'We're the Neighborhood Professional'Bounty BountyMaytag Company Sherwin WilliamsCentury 21 2. 'Does She or Doesn't She?' Holiday Inn ClairolAlka Selter 9. 'Cover the Earth'Wendy's Hallmark CardsMorton Salt Sherwin WilliamsMcDonalds 3. 'Reach Out and Touch Someone' AT and T Nordic RowAT and T 10. 'Twice the Results, Half of the Time'Mcdonalds Yellow PagesComp USA BountyNordic Row 4. 'It Takes A Lick'n but Keeps on Tick'n' TImex Yeloow pagesAlka Seltzer 11. 'We Haven't Compromised, Neither Should You' Timex Maytag Company IBM U.S. Army 5. 'Where's the Beef?' Preference by L'OrealU.S. Army Holiday InnWendy's 12. 'It Beats as it Sweeps, as it Cleans' Holiday Inn Hoover Vacuum Company Raisin Bran U.S. Army 6. 'Get a Piece of the Rock' Green GiantJaymen Jewelers Nordic RowCentury 21 13. 'When You Care Enough To Send the Very Best' PrudentialCoca-Cola Holiday InnMcDonalds 7. 'It's the Real Thing' Hallmark Cards Coca-Cola Wendy's Maytag company 14. 'Stay With Someone You Know'U.S. ArmySherwin WilliamsCentury 21Holiday Inn15. 'Let Your Fingers do the Walking'NikeYellow PagesAvisCentury 21Slogans and Catch Phrases Crafted by Trivia Architect cherryb http://www.funtrivia.com/playquiz/quiz2099226a508.html 2.03 Discuss personnel issues.A. Recognize employee issues. 1. Organizational charts are designed to illustrate the chain of command and hierarchy within an organization. 2. All employees should be up-to-date on current issues. a. Decisions and actions should reflect the company’s stand on issues. b. Employees are the “face” of the organization. 3. In order to be successful, an organization must have: a. Benefits and compensation. b. Collaboration. c. Communication. d. Internal rewards. e. Training and professional development opportunities for staff.B. Discuss and recognize athlete and entertainer issues. 1. Athletes and entertainers seek to make themselves a brand. a. Michael Jordan created a brand image for himself. b. Example: Air Jordan shoes, clothing, and accessories are sold in local retail stores. 2. Consumer buying may be influenced by the endorsers of a product. a. Athletes and entertainers control what products they endorse. b. Athletes and entertainers have the ability to influence the market. 3. Agents represent athletes and entertainers in negotiations. a. Agents understand the legal concepts behind contracts. b. Agents are paid a percentage of client’s earnings. c. Handlers deal with difficult athletes or entertainers. 4. Contract disputes with management often result in negative connotations from the media. a. Disputes affect the value and image of the athlete or entertainer. b. Example: Major League Baseball contract disputes in the mid-90’s resulted in a player strike. It was not until the homerun race between Mark McGwire and Sammy Sosa that baseball reclaimed a substantial fan base. 5. Collective bargaining can be used in most sports with the exception of Major League Baseball. a. Excludes MLB because of the Sherman Antitrust Act ruling. b. Gives players the right to organize, use the agent of choice and protect themselves. c. Collective bargaining agreements are agreements between players’ associations (or unions) and team ownership/management. d. A collective bargaining agreement includes: i. A minimum salary. ii. Player’s rights. iii. Medical disability insurance. iv. Labor rules. v. Length of contract. vi. Restrictions of certain activities or behaviors. vii. Rules for agents. viii. Player and team travel. 6. Free agency allows players to explore options of moving to another team with little or no financial penalty. Higher player/personnel costs can result from bidding wars for certain players. 7. Salary caps limit the amount a team may spend on contracts. a. Less profitable teams are protected from continual losses. b. In the NBA, a luxury tax is paid by teams that exceed the salary cap. This tax is split between less profitable teams. 2.3 Discuss personnel issues. Guided NotesA. Recognize employee issues. 1. ______are designed to illustrate the ______within an organization. 2. All employees should be______. a. Decisions and actions should ______. b. Employees are the ______. 3. In order to be successful, an organization must have: a. ______. b. ______. c. ______. d. ______. e. ______.B. Discuss and recognize athlete and entertainer issues. 1. Athletes and entertainers seek to make themselves ______. a. ______created a brand image for himself. b. Example: ______2. Consumer buying may be influenced by the ______. a. ______. b. ______. c. ______understand the legal concepts behind contracts. d. Agents are paid ______. e. ______deal with difficult athletes or entertainers. 3. ______with management often result in ______from the media. a. Disputes affect the ______. b. Example: ______. It was not until the homerun race between Mark McGwire and Sammy Sosa that baseball reclaimed a substantial fan base. 4. ______can be used in most sports with the exception of Major League Baseball. a. Excludes MLB because of the ______ruling. b. Gives players the right to ______. c. Collective bargaining agreements are agreements between ______d. A collective bargaining agreement includes: i. A ______. ii. P______. iii. M______. iv. L______. v. L______. vi. R______. vii. R______. viii. P______. 5. ______allows players to explore options of moving to another team with little or no financial penalty. ______6. ______limit the amount a team may spend on contracts. a. ______. b. In the NBA, a ______. This tax is ______. Slide 1 ______2.03 Discuss personnel issues. ______Slide 2 ______Employee Issues ______ Designed to illustrate the chain of command and hierarchy within an organization.  Employees ______– The face of the organization. – Decisions and actions should reflect the company. ______Slide 3 ______Employee Issues (continued) ______ Organizations should have: – Benefits and compensation – Collaboration ______– Communication – Internal rewards – Training and professional development opportunities ______Slide 4 ______Athlete and Entertainer Issues ______ Seek to make themselves a brand  Consumer buying may be influenced by the endorsers of a product. ______ Agents represent athletes and entertainers in negotiations. ______– Agents are paid a percentage of earnings and understand the legalities of contracts. – Handlers are used to deal with difficult clients. ______Slide 5 ______Athlete and Entertainer Issues ______(continued) ______ Contract disputes with management often result in negative connotations from the media. ______Slide 6 ______Athlete and Entertainer Issues ______(continued) ______ Collective bargaining gives players the right to organize, use the agent of choice and protect themselves. Also includes: ______– A minimum salary – Player’s rights ______– Medical disability insurance – Labor rules – Length of contract ______– Restrictions of certain activities or behaviors. – Rules for agents – Player and team travel ______Slide 7 ______Athlete and Entertainer Issues ______(continued) ______ Free agency allows  Salary caps limit the players to explore amount a team may options to another spend on contracts. ______team with little or no – Less profitable teams financial penalty. are protected from continual losses. – Higher ______player/personnel – A luxury tax is paid by costs result from teams that exceed the bidding wars for salary cap in the NBA ______and is split between certain players. less profitable teams. ______2.03 Discuss personnel Athlete and Entertainer Issues issues. (continued) Contract ______with management often result in ______connotations from the media.Employee Issues Athlete and Entertainer Issues (continued)  Designed to illustrate the ______of ______and ______within an organization.  ______gives players the right to  Employees ______, use the agent of ______and protect – The ______of the organization. themselves. Also includes: – Decisions and actions should ______the company. – A minimum ______– Player’s ______– Medical disability ______– Labor ______– Length of contract – Restrictions of certain ______or ______. – Rules for ______– Player and team ______Employee Issues (continued) Athlete and Entertainer Issues (continued)  Organizations should have: – ______and ______ ______allows  Salary ______the players to explore ______a team may spend – ______to another team with little on ______. – ______or no ______. – Less ______teams are – ______– Higher player/personnel ______from ______result from losses. – ______and ______bidding ______for certain – A ______is paid by ______opportunities players. teams that ______the salary cap in the ______and is ______between ______teams.Athlete and Entertainer Issues Seek to make themselves a ______Consumer buying may be influenced by the ______of a product.  Agents represent ______and ______in ______. – Agents are paid a ______of earnings and understand the ______of contracts. – ______are used to deal with ______clients. 2.03 Discuss personnel issues.Across 4. All employees should be _____ on current issues. 8. _____ limit the amount a team may spend on contracts. 10. Athletes and entertainers seek to make themselves a _____. 11. In order to be _____, an organization must have benefits and compensation, collaboration, communication, internal rewards, training and professional development opportunities for staff. 16. Disputes affect the value and _____ of the athlete or entertainer. 19. Collective bargaining can be used in most sports with the exception of ______.Down 1. _____ represent athletes and entertainers in negotiations. 2. _____ deal with difficult athletes or entertainers. 3. Consumer buying may be influenced by the _____ of a product. 5. Employees are the _____ of the organization. 6. Decisions and actions should reflect the company’s _____ on issues. 7. Athletes and entertainers _____ what products they endorse. 9. Agents are paid a _____ of client’s earnings. 12. Athletes and entertainers have the ability to _____ the market. 13. Agents understand the legal concepts behind _____. 14. _____ are designed to illustrate the chain of command and hierarchy within an organization. 15. Contract disputes with management often result in _____ connotations from the media. 17. _____ allows players to explore options of moving to another team with little or no financial penalty. 18. ____ gives players the right to organize, use the agent of choice and protect themselves. 20. In the NBA, a _____ is paid by teams that exceed the salary cap. This tax is split between less profitable teams.KeyAcross 4. All employees should be up-to-date on current issues. 8. Salary caps limit the amount a team may spend on contracts. 10. Athletes and entertainers seek to make themselves a brand. 11. In order to be successful, an organization must have benefits and compensation, collaboration, communication, internal rewards, training and professional development opportunities for staff. 16. Disputes affect the value and image of the athlete or entertainer. 19. Collective bargaining can be used in most sports with the exception of Major League Baseball.Down 1. Agents represent athletes and entertainers in negotiations. 2. Handlers deal with difficult athletes or entertainers. 3. Consumer buying may be influenced by the endorsers of a product. 5. Employees are the face of the organization. 6. Decisions and actions should reflect the company’s stand on issues. 7. Athletes and entertainers control what products they endorse. 9. Agents are paid a percentage of client’s earnings. 12. Athletes and entertainers have the ability to influence the market. 13. Agents understand the legal concepts behind contracts. 14. Organizational Charts are designed to illustrate the chain of command and hierarchy within an organization. 15. Contract disputes with management often result in negative connotations from the media. 17. Free agency allows players to explore options of moving to another team with little or no financial penalty. 18. Collective bargaining gives players the right to organize, use the agent of choice and protect themselves. 20. In the NBA, a luxury tax is paid by teams that exceed the salary cap. This tax is split between less profitable teams. Activity 1Consider the following scenario:Each day companies battle for your attention. Whether it is on the radio, television, or in a magazine, companies are constantly trying to get the upper hand and convince you to buy their product. Endorsements and testimonials are often used, especially when the endorser is a famous entertainer or sports figure. In Michael Jordan’s last years of playing basketball for the Chicago Bulls, he actually made more money off the court endorsing products, than he did by playing basketball. With the massive amount of money being spent by companies to get the “best” endorsements, it must work. Identify five products that use celebrity endorsers. You need to identify the product, the celebrity and what has made that celebrity famous. Analyze the relationship between the company and what the celebrity endorser has done for the company. Focus on the following questions:  Did sales increase after the endorser began working with the company?  Is the relationship between the endorser and the company long-standing?  Identify the target market of the product. Does the endorser fit the target market trying to be reached by the company?  When did the entertainer’s contract start?  What is the celebrity paid?Activity 2Consider the following scenario:Celebrities and sports entertainers are known for their sometime “bad-boy” behavior. Does it really hurt their career? Does the public really care? You are an investigative reporter for a new entertainment channel. Your assignment is to research a celebrity and a negative issue they have dealt with in their career. You need to provide a one-minute script on the issue for the news anchors, including how the celebrity dealt with the issue and how public perception was altered (in both the long and short run if applicable). Some examples could include:  OJ Simpson’s murder trial.  Pete Rose’s ban from MLB.  Oprah Winfrey being sued by Texas cattlemen.  Tonya Harding’s involvement in the plot to injure her Olympic competitor.Activity 3Consider the following scenario:Using the software program of your choice, construct an organizational chart for a new high school in your area. The organizational chart should only include the athletic department. Make sure you define duties and responsibilities under each position. For effective research, you need to reflect how your high school’s athletic department is structured and you may want to talk with coaches or the athletic director.Activity 4Consider the following scenario:We have established celebrity endorsements mean a great deal to companies and their marketing campaigns. You work for a chain of gym and fitness centers that are ready to expand nationally. Your boss has asked you to identify five athletic or celebrity endorsers you would like to see in the new advertising campaign. Your assignment is to select the five celebrities and then write a memo to your boss ranking them in priority from the most to least appropriate match for the campaign. For each, you need to outline why you selected that celebrity and what you think he/she brings to a national marketing campaign.

CMS Lesson Plan Sports and Entertainment Marketing s2

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