<p>It isis definitely advantageous to enter a market first, provided there is an asymmetry in the market.</p><p>TheA company must should be able to make thea expert decision on whether a professional is worth the risk of being the first to enter the an emerging markets is worth the risk. This decision will largely depend on the Ccompany’s resources decide this.</p><p>Companies that adopt a first-mover strategy constantly attempt strive to make moreincrease their resources and build high-quality products of before thea follower arrives on the scene - these are the companies that adopt a first-mover strategy. However, if the follower develops resources that are better than those of the first mover, there is nothing can preventsing the follower it from holdingseizing the market share. Thus, Not only the durability of the pioneers first-mover of competitive advantage depends not only on the initial resources of the pioneer but also on the resources that it gradual developsment progressivelyof that resource to the early pioneers resources.</p><p>All material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information and content in this document in whole or in part is forbidden unless express permission has been given in writing by Crimson Interactive Pvt. Ltd. www.enago.com | www.enago.jp | www.enago.com.tr | www.enago.com.br | www.enago.de | www.enago.tw www.enago.cn | www.enago.ae </p>