SPIN MASTER CORP. 2019 ANNUAL INFORMATION FORM March 20, 2020 TABLE OF CONTENTS Page MEANING OF CERTAIN REFERENCES .................................................................................................................. 1 TRADEMARKS, TRADE NAMES AND SERVICE MARKS ................................................................................... 1 FORWARD-LOOKING STATEMENTS ..................................................................................................................... 1 NON-IFRS FINANCIAL MEASURES ........................................................................................................................ 2 THE COMPANY ........................................................................................................................................................... 4 Incorporation and Office Address ................................................................................................................... 4 Intercorporate Relationships ............................................................................................................................ 4 BUSINESS OF THE COMPANY ................................................................................................................................. 5 General Development of the Business ............................................................................................................. 5 Overview of Business ...................................................................................................................................... 8 Competitive Strengths ..................................................................................................................................... 9 Growth Strategies .......................................................................................................................................... 12 Overview of Business Segments ................................................................................................................... 14 Inventors ........................................................................................................................................................ 19 Licensing ....................................................................................................................................................... 19 Entertainment ................................................................................................................................................ 19 In-House Digital Production .......................................................................................................................... 20 Manufacturing ............................................................................................................................................... 20 Quality Control .............................................................................................................................................. 20 Customers ...................................................................................................................................................... 21 Distribution Channels and Sales and Marketing ............................................................................................ 21 Seasonality..................................................................................................................................................... 22 Competition ................................................................................................................................................... 22 Employees ..................................................................................................................................................... 22 Insurance ....................................................................................................................................................... 23 Intellectual Property ...................................................................................................................................... 23 Premises ........................................................................................................................................................ 23 INDUSTRY OVERVIEW ........................................................................................................................................... 23 Children’s Entertainment ............................................................................................................................... 23 Evolving Play Patterns .................................................................................................................................. 23 Government Regulation ................................................................................................................................. 23 DESCRIPTION OF SHARE CAPITAL ..................................................................................................................... 24 Subordinate Voting Shares and Multiple Voting Shares ............................................................................... 24 Preferred Shares ............................................................................................................................................ 27 Dividend Policy ............................................................................................................................................. 27 Prior Issuances of Unlisted Securities ........................................................................................................... 27 Market For Securities .................................................................................................................................... 28 Escrowed Securities and Securities Subject to Contractual Restriction on Transfer ..................................... 28 DIRECTORS AND EXECUTIVE OFFICERS ........................................................................................................... 28 Cease Trade Orders ....................................................................................................................................... 30 Bankruptcies .................................................................................................................................................. 31 Penalties or Sanctions .................................................................................................................................... 31 Advance Notice Provisions ........................................................................................................................... 31 AUDITOR AND AUDIT COMMITTEE INFORMATION ....................................................................................... 32 RISK FACTORS ......................................................................................................................................................... 33 MATERIAL CONTRACTS ........................................................................................................................................ 47 INTERESTS OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS ......................................... 52 LEGAL PROCEEDINGS ............................................................................................................................................ 52 TRANSFER AGENT AND REGISTRAR .................................................................................................................. 52 EXPERTS .................................................................................................................................................................... 52 ADDITIONAL INFORMATION ................................................................................................................................ 52 GLOSSARY ................................................................................................................................................................ 53 APPENDIX A SPIN MASTER CORP. CHARTER OF THE AUDIT COMMITTEE .......................................... A-1 MEANING OF CERTAIN REFERENCES Spin Master Corp. (the “Company” or “Spin Master”) presents its consolidated financial statements in United States dollars. In this Annual Information Form, all references to “$” are to United States dollars and all references to “C$” are to Canadian dollars. Disclosure in this Annual Information Form is made as at December 31, 2019 unless otherwise indicated. Certain terms used in this Annual Information Form are defined under “Glossary”. TRADEMARKS, TRADE NAMES AND SERVICE MARKS This Annual Information Form includes trademarks, such as Spin Master™, which are protected under applicable intellectual property (“IP”) laws and are the property of, or licensed for use by, the Company. Solely for convenience, the Company’s trademarks and trade names referred to in this Annual Information Form may appear without the ® or ™ symbols, but such references are not intended to indicate, in any way, that Spin Master will not assert, to the fullest extent under applicable law, its rights or the right of the applicable licensor to these trademarks and trade names. FORWARD-LOOKING STATEMENTS Certain statements, other than statements of historical fact, contained in this Annual Information Form constitute “forward-looking information” within the meaning of certain securities laws, including the Securities Act (Ontario),