<p>WHAT IS LPB?</p><p> Louisiana Public Broadcasting (LPB) is Louisiana’s flagship public television institution serving six television markets: Baton Rouge, Shreveport, Lafayette, Monroe, Lake Charles and Alexandria. LPB is part owner of WLAE in New Orleans and is affiliated with the Public Broadcasting Service (PBS).</p><p> LPB is a not-for-profit 501C(3) organization, providing television programming that is intelligent, informative, educational and entertaining.</p><p> LPB connects the state by creating content that showcases Louisiana’s unique history, people, places and events.</p><p> LPB Cyberchannel streams continuous educational video on its LPB.org website. LPB Cyberchannel is available to public and private school teachers throughout Louisiana and provides a variety of adult education programs.</p><p> LPB produces award-winning documentaries and series which in many cases air for a national audience on the PBS system.</p><p>“PBS is the most trusted source of news and public affairs programming on television. 41% of Americans trust PBS’s programs a great deal, ahead of CNN with 30% and Fox News Channel at 27%” – 2008 GfK Roper Public Affairs & Media poll WHAT IS CORPORATE UNDERWRITING ON LPB?</p><p> Corporate underwriters provide guaranteed funds to purchase television programming from the Public Broadcasting Service (PBS) and other providers like American Public Television (APT).</p><p> Underwriting support comes from a variety of sources including individuals, corporations, foundations, agencies, associations and companies. </p><p> For their investment, underwriters receive non-commercial messages of support in between (not during) the shows broadcasts on LPB. Underwriting investment is also used to finance local LPB productions.</p><p> Non-commercial messages of support on LPB contain all the creative elements of traditional advertising (music, voiceovers, phone numbers, website addresses) without the inducement to buy, discounts, financing offers and misleading qualitative language. WHY UNDERWRITE PROGRAMMING ON LPB?</p><p>“Public Television remains a corporate image-maker’s paradise … No other medium can deliver its kind of programming and audience as effectively.” Advertising Age</p><p> LPB is the best value in Louisiana television today with nightly primetime underwriting at $250/message for six markets that’s less than $42/market for prime time in Baton Rouge, Lafayette, Lake Charles, Alexandria, Monroe and Shreveport.</p><p> LPB produces underwriting messages FREE for a minimum sponsorship investment of $5,000.</p><p> LPB Underwriters have statewide access to viewers, from 2 to 92 years-of-age. From PBS’s award-winning children’s programming to culture, science, art, live music and public affairs shows, LPB viewers are educated, affluent and involved in their communities.</p><p> LPB Underwriting messages air between, not during, programs, a maximum of 2 minutes per hour.</p><p> LPB provides unique, image-building and marketing opportunities for our Underwriters that are not available in commercial TV. 2009 LPB UNDERWRITERS RATE CARD</p><p>Prime Time Programming (7-10 pm) $250/show -Antiques Roadshow -Louisiana: The State We’re In -Louisiana Public Square, etc. -Nova -This Old House, etc.</p><p>Public Affairs Programming (5:30-7 pm) $145/show -Newshour with Jim Lehrer -Nightly Business Report</p><p>Saturday How-To/Travel Programming (7 am-5pm) $70/show -A Taste of Louisiana w/Chef John Folse & Company -Sewing with Nancy -Rick Steves’ Europe -Garden Smart, etc.</p><p>General Support Announcements Sunday- Saturday $100/show Best Time Available (5 am-10 pm)</p><p>(200 or more shows) $75/show</p><p>**Include WLAE-TV (New Orleans) $50/show</p><p>PBS Kid’s Programming (6 am-5:30 pm) $75-$100/show Weekdays & Sunday Mornings -Clifford the Big Red Dog -Arthur -Sesame Street, etc. **WLAE-TV (New Orleans) included</p><p>Local Production Support $7,000 and up (Current production list available upon request)</p><p> All rates are for two (:15 second) messages of support per show, one at the beginning and one at the end of the program. Non-commercial clients can have up to a (:30 second) message, but only at the beginning or end of show.</p><p> Underwriting packages can be developed to include multi-media marketing with LPB’s Visions magazine, LPB.org website; and other high-profile on-air opportunities and sponsorships through Friends of LPB and Cyberchannel Educational Services. RECENT AWARD-WINNING PRODUCTIONS FROM LPB</p><p>Louisiana: A History Louisiana Story: The Reverse Angle duPont Columbia Award 2008 New York Film & Video Festival- Seven Telly Awards Best Historical Documentary NETA Award Louisiana Endowment for the Humanities- 2009 Humanities Documentary Film of the Year Atchafalaya Houseboat CINE Golden Eagle Award Telly Award Opera Louisiane Gala Telly Award Louisiana World War II Stories 2007 Military Reporters & Editors Award Surviving the Storm Telly Award Telly Award</p><p>Louisiana Speaks Washing Away: Losing Louisiana Suncoast Emmy Award Radio & Television News Directors Association- NETA Award for Outreach Edward R. Murrow Award</p><p>Louisiana: The State We’re In Louisiana Young Heroes Suncoast Regional Emmy Telly Award Telly Award Lindy Boggs: Steel & Velvet Louisiana Public Square Telly Award Telly Award Signpost to Freedom: The 1953 Baton Rouge Bus Lost Louisiana: What’s In A Name? Boycott Telly Award Silver Gavel Award – American Bar Association Best Local Documentary – New York Film and Video Festival CINE Award Telly Award</p>